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#48: Navigating social media can be time-consuming with so much content to catch up on. To help streamline things, here are a few tips to get you up to speed.

(0:45) In: Unique Formats Out: Copying other creators

(4:37) In: Quality Out: Quantity

(5:20) In: Connected, Title, Hook, Caption Out: Making users work to understand

(9:00) In: Influencers choosing aligned brands Out: Brands telling influencers "creatively what to do"

(11:55) In: Travel content featuring the creature Out: Credit Card Points and Free Vacays

(15:30) In: Credible people sharing real results Out: Coaches inflating the truth

(17:25) In: Sharing thoughts Out: Dictating thoughts

(18:45) In: Curiosity in the comments Out: Hate comments

(19:33) In: Authentic Self Out: Fake/overdone

(22:22) In: Posts with meat or value first Out: Curated for beauty first

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#47: Today's topic dives into the importance of celebrating the small wins and recognizing the everyday accomplishments that often get overlooked in daily life. We discuss how the smallest achievements lead to self awareness and goal fulfillment. When you are celebrating your small wins its imperative that you celebrate authentically, tricking or lying to yourself will not help. Inside are some anecdotes from our own life, times we succeeded and small wins we are working on.

(0:10) The Importance of Focusing on Small Wins

(3:40) How Small Wins Helps You Achieve Goals

(4:30) Small Wins Impact on Soft Skills

(7:00) Positivity and Mindset

(11:00) Examples Small Wins We've Been Focusing On

(18:00) Small Wins of Starting a Video Podcast

(21:30) What is Worth Celebrating as a Small Win

(23:35) How Do We Celebrate Small Wins

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#46: Pinterest has released its annual report predicting the top trends for 2024. In this episode we discuss how accurate these trends are and how to use them as marketing strategies. The first trend focuses on self-care, promoting body care routines like skincare, sunscreen, and luxurious bath products to pamper oneself. Pinterest foresees self-care shifting from external activities to nighttime rituals centering around the home. The second trend reveals growing interest in emotional intimacy within relationships. Searches point to more couples seeking deep conversation starters and connecting questions to forge greater understanding.

Additional 2024 trends draw aesthetic inspiration from the past eras with a bold, maximalist twist. Searches for Western inspired bedroom décor with gothic and vintage Americana elements are rapidly rising. This extends to oversized jewelry and sculpturesque hair accessories meant to make a daring statement. Vibrant, eclectic kitchen styles tailored to the individual also take off. According to Pinterest, 2024 is the year to break from convention and “live loud” through customized spaces reflecting one’s inner spirit. The common thread seems to be heightened focus on the self – caring for and creatively expressing one’s unique identity.

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#45: As we head into 2024, what possibilities could open up if we challenge assumptions about what’s achievable? In this episode, we explore the power of divergent thinking to maximize your goals. Divergent thinking is about expanding options instead of narrowing them. It means letting ideas flow freely without judgement, getting original instead of staying conventional, and opening up new directions.

We’ll look at examples throughout history of feats once considered impossible until someone came along and accomplishes them - like the 4 minute mile, space exploration, the internet, and smart phones. These show the human capacity to achieve the unimaginable. With a mindset that assumes possibility until impossibility is proven, we can fuel motivation, spark innovation, and make progress. The time is now to harness divergent thinking to maximize your 2024 goals. Anything could be possible if we challenge what we assume to be limits!

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#44: Rebranding is a high-stakes game that can make or break business success. These tragic rebranding mistakes have cost huge companies like Tropicana, Hershey's, The Gap, Kraft—plummeting sales significantly.

Don’t become the next brand cautionary tale. In this business podcast, we talk about the biggest, costliest rebranding failures and extract the key lessons to avoid financial disaster for your own company. Fine-tune your rebranding strategy as we analyze real-world examples of dramatic brand overhauls gone horribly wrong, uncovering exactly why they failed and how to adopt best practices for long-term profits.

You’ll walk away ready to relaunch or restart your brand the right way—without taking on catastrophic losses. Let’s keep rebrand ROI positive and prevent the profit-killing, company-tanking tragedies too many brands experience.Discover the 5 critical strategies to think over before you relaunch your new logo, name, or brand identity shift,no matter how big or small.

Intro

2:10 Tropicana Orange Juice

4:50 The Hershey's Company

7:10 Gap

12:30 KRAFT, Kraft foods

16:10 Favorite Rebrand

17:00 Things to Consider before rebranding

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#42: What really makes a successful brand collaboration when two big brands come together? In this episode, we pull back the curtain to reveal the secret strategies behind the best brand collabs. You won't believe the creative partnerships formed this year – from game-changing athletic wear to celebrity co-designed fashion lines, we break down all the unique brand mashups and creative marketing campaigns you'll want to know about. The hottest brand collabs this year features Nike, Skims, Prime, NBA, and so much more.

1:00 What makes a successful brand collaboration (In Depth)

9:55 Tiffany and Co. x Nike

13:35 Barbie x Crocs, Nyx, Vans, Impala Skates

20:45 Skims x NBA, WNBA

24:20 Prime x UFC, LA Dodgers, Arsenal, FC Barcelona, Bayern Munich, Israel Adesanya

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#43: There are many factors that can make your rebrand a success or failure. One of the biggest factors is how a company carries over the earned brand equity from the last brand into the revised brand. Jump in with us in this conversation while we discuss key problems the biggest companies faced this year, and how they solved them. Intro 00:30 Pepsi 5:05 Nokia 9:10 Minutemaid 12:40 Twitter to X 18:40 HBO MAX to MAX 23:10 Takeaways for your brand If you loved this episode, leave us a ⁠⁠⁠⁠⁠⁠review with this quick and easy platform⁠⁠⁠⁠⁠⁠⁠⁠! ⭐ We appreciate your time and support as it helps more people find the show. Listen to new episodes every Wednesday at 5 am EST. 🎧 Until next time, Caleb and Morgan. LF Links: ⁠⁠⁠⁠⁠⁠Become a Sponsor⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Guest on the Podcast⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Follow Us on Instagram

#41: What are the best website builders in 2024? Whether you are a pro designer, first time entrepreneur or content creator, we discuss which website builder is a good fit for you. In the episode, you'll learn about our website design preferences and the pros, cons, and comparisons between Webflow, Wordpress, Shopify, Squarespace, Wix, Canva, and Linktree.

If you loved this episode, leave us a ⁠⁠⁠⁠⁠review with this quick and easy platform⁠⁠⁠⁠⁠⁠⁠! ⭐ We appreciate your time and support as it helps more people find the show. Listen to new episodes every Wednesday at 5 am EST. 🎧 Until next time, Caleb and Morgan.

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#40: Testing out creative ideas on social media can be a daunting task. We outlined a few problems you may run into and how to combat them. Keep in mind each person needs to evaluate what success looks like for them. Even the big creators have to evolve, hopefully this insight can help inspire you.

Time Stamps

1:15 Why content requires creativity

2:40 What does your success look like

5:30 Empathy and Creativity working together

6:05 Creative elements, what are they?

7:45 Trusting your instinct is the most important thing

8:25 AI will not be able to fill your creative shoes

10:20 A/B testing on Instagram (Hack)

12:45 Morgans creative content exploration

15:50 Don't Be Afraid of Trying

End - Until next time

If you loved this episode, leave us a ⁠⁠⁠⁠review with this quick and easy platform⁠⁠⁠⁠⁠⁠! ⭐ We appreciate your time and support as it helps more people find the show. Listen to new episodes every Wednesday at 5 am EST. 🎧 Until next time, Caleb and Morgan.

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#39: Finding calm and peaceful places to go and shop can change how your whole week unfolds. Morgan and I recently changed where we shop when we realized how unenjoyable the whole experience was from the bright lights to the surplus of shoppers in the store. I hope this helps you find the places that feel peaceful.

If you loved this episode, leave us a ⁠⁠⁠review with this quick and easy platform⁠⁠⁠⁠⁠! ⭐ We appreciate your time and support as it helps more people find the show. Listen to new episodes every Wednesday at 5 am EST. 🎧 Until next time, Caleb and Morgan.

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