Blackdrop Dripfeed

Digital Summit is a Social Media Marketing event Blackdrop ran at the end of 2018. We had businesses from all over New Zealand attend to learn how to nail their social media marketing strategies. This podcast is split into two parts. Part 1 (this segment), gives background to why social media is critical to a great digital marketing strategy and how to start developing a your own social media marketing strategy. Part 2 is covers the platforms, how they work and techniques and tactics to help stand out from the crowd. If you have feedback or questions email them to [email protected] or drop us a message on Facebook - https://www.facebook.com/blackdrop.co/ View the complete workshop video on YouTube - https://www.youtube.com/channel/UCrch-BuAVyKQ3FBMLPmT-Gg

In this weeks episode we discuss why the holidays pose a massive opportunity for marketing, and are often the highest revenue-driving times of the year. Think about it, when it’s the lead up to the holidays, people are out there buying, buying, and buying some more. There’s a reason why our shopping mall’s are the first to start decorating for Christmas - it starts off the holiday shopping spirit and encourages people to start thinking about buying their Thanksgiving, and Christmas gifts. And because shopping is pretty much constantly on peoples’ minds during this time of year, it makes it incredibly important for us to implement a holiday marketing strategy. Read more about the power of Facebook Groups for business in our article - http://www.blackdrop.co/blog/64-holiday-marketing-strategy

This week we discuss how Facebook Groups have become a powerful tool for building communities and reaching your customers. We caught up with Justin, the Marketing Manager for Northern Arena who talks about his experience building a Facebook Group for their business and how this has helped grow their community engagement. Read more about the power of Facebook Groups for business in our article - http://blackdrop.co/blog/63-facebook-...

We get straight into it with a team discussion around which social media platforms are best for your marketing strategy. We weigh in on the pro's and con's of using Facebook, Instagram, Pinterest, LinkedIn, Youtube and, of course, PODCASTS!