In the Sauce
by Heritage Radio NetworkA podcast about building consumer product (CPG) startups. When Haven's Kitchen launched its fresh sauces in grocery stores across the U.S., founder Alison Cayne knew they were jumping into something crazy. In her effort to get educated, she started meeting with everyone she knew and respected who could advise her - from operations and supply chain gurus to brand marketing and social media mavens. Then she started having those conversations as a podcast so that other entrepreneurs can learn from them as well. This is the story of building Haven’s Kitchen. But it’s also the story of every growing business. Because we’re all In the Sauce.
Copyright: © 2018 Heritage Radio Network
Episodes
Building a Thing
1h 1m · PublishedMelissa Seligmann is the COO at Thingtesting, a review and discovery platform built to help people discover and share their candid reviews of brands. On this episode of ITS, Melissa and Ali talk about what's hot, what's not, and how Thingtesting's new growth tools are helping brands showcase foot traffic, analyze basket data, and expose their products to a new, engaged consumer.
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Building Retail Media
1h 4m · PublishedEleanor Hayden is the founder of Hayden Consultancy - a shopper marketing consulting firm that works with brands like Olipop, Magic Spoon, Dream Pops, Catalina Crunch, Purely Elizabeth, Haven's Kitchen, and more. On this episode (Eleanor's 2nd!) of ITS, Eleanor walks Ali through all the ways brands can spend on digital marketing with retailers (and Instacart)...Sharpen your pencils!
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Building Social in 2024
54m · PublishedLia Haberman is a marketing consultant for brands including AT&T, Robert Half, Riot Games, Viral Nation, and more. She is also an instructor of Influencer Marketing and Social Media Marketing at UCLA Extension, and writes a weekly Creator Economy newsletter called ICYMI (In Case You Missed It) to help over 15K industry pros stay up to date on platform news, social trends, and brand campaigns. On this episode of ITS, it's all about the algorithms and how brands can optimize their social media in today's zeitgeist.
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Building on Shrooms
54m · PublishedParker Olson is the founder of Forij, the naturally sweetened, low sugar granola and granola bars, packed with superfood ingredients and concentrated mushroom extracts. On this episode of ITS, Parker and Ali talk about the state of CPG, Parker's next move, and also, a little bit about mushrooms.
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Building Like a Sales Hero
49m · PublishedAdria Campbell is the Chief Revenue Officer at Malk Organics, the premium, plant-based milk company known for it's celebrity-created Erewhon smoothies. On this episode of ITS, Adria walks Ali through the way she runs sales, the KPI's she's established for her team, how she hires, and what her secret is with buyers. They also talk the perils of seasonal sku's and why Social Nature is the demo of the future.
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Building Socially
1h 1m · PublishedKendall Dickieson is the social media and influencer marketing consultant helping brands like Graza, Canopy, and immi become best friends with their consumer. On this episode of ITS, Kendall talks all things social, content, and how to make community more than a buzzword.
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Building on a Family Recipe
1h 2m · PublishedCrystal Ung is the Founder and CEO of Bowlcut, the sauce brand named after everyone’s favorite 80s haircut, building next generation Asian-American flavor. On this episode of ITS, Ali and Crystal talk about Operating Principles, leadership, and how Bowlcut is the culmination of Crystal's life and career.
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Building with a Strategic Creative
58m · PublishedTaja Dockendorf is the Founder and Chief Creative Director of Pulp+Wire, an award-winning consumer packaging, branding, and digital agency that's worked with brands like Petco, Magnolia Bakery, Bob’s Red Mill, and Vermont Creamery. On this episode of ITS, Taja breaks down what makes branding, digital content, and packaging both visually compelling and rooted in functionality and effectiveness.
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Building with Cows
49m · PublishedHayley Painter is the co-CEO and co-Founder of Painterland Sisters, an organic skyr yogurt company a mission to connect consumers with family farmers. On this episode of ITS, Hayley tells Ali why she and her sister Stephanie began packaging their thick, creamy yogurt, how they're changing the narrative on dairy farming, and what the future holds for the sisters and their community.
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Building a Newsletter
58m · PublishedNate Rosen is the founder of Express Checkout, a newsletter dedicated to the latest news and trends across CPG, retail, eCommerce, and supply chain. On this episode of ITS, Nate and Ali talk economic recovery, c-stores, and best practices for developing, writing, and building subscribers for newsletters.
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In the Sauce has 234 episodes in total of non- explicit content. Total playtime is 220:24:11. The language of the podcast is English. This podcast has been added on August 30th 2022. It might contain more episodes than the ones shown here. It was last updated on May 3rd, 2024 09:41.
