The Achievers Club with Denise Fay

Sometimes we need to slow down to reassess what's working and what isn't and reset. 

Five months has gone but there are seven ahead of us. This could still be the year you achieve more than you ever have. 

Take the time and reassess these three Ws: 

• Your Why
• This will keep you grounded while you get busy with summer activities or when you face into the moments of doubt. 
  
  
• Your Who 
• Knowing who you serve and truly understanding your customers, clients or patients problems sets you up for success in a way more than you will ever know. 
  
  
• Your Way 
• What way are you marketing your business, your products or services? 

It will really help you in a big way moving forward. It's so important to keep moving forward, to keep the momentum going. 

What do I alway say? It takes way more energy to stop and start than to slow down and keep it going. 

In this episode, I talk more about the Who than the other two Ws...your why and your way. 

The power of your marketing comes from understanding your customer better than they know themselves. We talk about this a lot in this episode.  

Enjoy.

Links referenced in this podcast

• The Achievers Club 

• How to be Consistent in Marketing | Episode 5 of The Achievers Club 

Connect with Denise

• Join the conversation over on the free Facebook group – https://www.facebook.com/groups/theachieversclubcommunity

• Denise on Instagram – www.instagram.com/denisefay_achievemarketing

• Denise on Facebook – www.facebook.com/denisefayonline

• Website – www.denisefay.com and https://www.achievemarketing.ie

• To find more about The Achievers Club Membership Community - https://www.achievemarketing.ie/the-achievers-club

Consistency in marketing drives content, communication and results which is why I’m dedicating a full episode to getting consistent in marketing.

If you struggle to be consistent in marketing, then this episode is for you.

Being an entrepreneur, a business person and a person who wants to reach more people takes hard work. There is no hack. Regardless of how many times you fail, how many times people will tell you that it won’t work, get a real job, you have to stay consistent.

And it’s the same with your marketing.

If you’re experiencing peaks and troughs, then you have a consistency issue.

In this episode, I talk about

• examples of actors and business people who never gave up because of consistency
• three strategies that you may have heard before but today is day you take action,
  
  
• a bonus strategy that will keep you consistent – again and again...because of its powerful effect on the brain.

Enjoy.

Links referenced in this podcast:

The Achievers Club Podcast Episode 4 – Get intentional with content marketing - https://podcasts.apple.com/us/podcast/getting-intentional-with-content-marketing/id1455276260?i=1000558737024

• Connect with Denise
  
  Join the conversation over on the free Facebook group – https://www.facebook.com/groups/theachieversclubcommunity

• Denise on Instagram – www.instagram.com/denisefay_achievemarketing

• Denise on Facebook – www.facebook.com/denisefayonline

• Website – www.achievemarketing.ie

Getting Intentional with Content Marketing

In this week’s podcast, I ask you to do one thing, be one thing from here on out...be intentional with content marketing.

Content marketing is everywhere – content is everywhere and yes, content is king on the Internet. It’s the oil that keeps the engine going.

But here’s the thing – I want you to stand out, step up and market your business your way.

Posting lots of content with no clear objective is not standing out, it’s not stepping up and it’s not marketing your business your way. It’s doing the way that everyone else is doing it.

That stops today.

Take a listen to this short podcast where I introduce you to the Fay Way to Content Marketing.

• In this podcast you’ll hear
  why it’s important you do content your way

• three ways to start doing content marketing with intention

• shift your thinking in how you do content marketing

Building connection, building relationships and building community can all start with the right content.

Discover how in this podcast – Getting Intentional with Content Marketing

Links referenced in this podcast

• Free 31 Day Content Guide to Test and Measure – www.achievemarketing.ie/31days

Connect with Denise

• Join the conversation over on the free Facebook group – https://www.facebook.com/groups/theachieversclubcommunity

• Denise on Instagram – www.instagram.com/denisefay_achievemarketing

• Website – www.achievemarketing.ie

Two years ago. That’s when the world stopped and became a movie.

Would we ever have believed it if someone told us in 2019 what 2020 was going to be like?!

Things are opening up now in 2022. However, Now has it’s own challenges. Rising prices, rising energy prices, rising inflation, war in the Ukraine.

Nobody knows what’s around the next corner.

In this week's podcast, I talk about my inspired thought that I made into a video, one that encourages you to step up and market more. I explain why in this podcast despite the fear and uncertainty that’s around us.

If you make a difference with your business, then I encourage you to market more….so you can reach more people and create a ripple effect.

I give three strategies that are implementable today. You can pause...in fact, I tell you to at a certain point and take action.

The world has changed and the world needs what you provide.

Create a ripple effect, listen to this podcast and take action today.

Links mentioned in this podcast:

• Episode 2 - https://www.achievemarketing.ie/blog/the-importance-of-marketing-assets-the-achievers-club-podcast

• Marketing Assets Audit - https://www.achievemarketing.ie/marketingasset

*** When you're ready to achieve more, here are two ways to join the community:

1. The free community group over at The Achievers Club Community - https://www.facebook.com/groups/theachieversclubcommunity

2. Join the Membership community at The Achievers Club This is where you’ll get weekly support and monthly training from me personally - https://www.achievemarketing.ie/the-achievers-club

Come join the conversation with me on Instagram - it's my favourite platform at the moment - https://www.instagram.com/denisefay_achievemarketing/

Visit the Achieve Marketing website for more information - https://www.achievemarketing.ie/

The Achievers Club exists because if want to grow your business, you shouldn’t have to feel confused, alone or unsupported.

To your continued success,

Denise

x

Lets Talk Marketing Assets.

So what is a marketing asset? A marketing asset is something tangible, that is of value to your client, customer or prospect that will lead to a return. It's everything from your email list to your blog posts; your logo to your photos; your emails to your press releases.

The chances are that you have many marketing assets, lying discarded on shelves, google drives, dropboxes and a clatter of online platforms.

For this podcast, we talk about your content marketing assets and how it’s so important to audit what you have.

The purpose of doing a marketing asset audit is to see what you have already, prioritise it, repurpose it or dump it and really see what you need rather than what you want.

In this podcast, we talk about

• the 29 marketing assets (and more) that you have lying around,

• explain why it’s important you audit what you have,

• Assess the usability of what you have,

• Clarify what marketing assets do you really need v want to create.

The marketing assets audit does just that - helps you audit your marketing assets.

To support you in this task, I've created an easy to use template that will help you audit your assets. Get your free copy here - https://www.achievemarketing.ie/marketingasset

*** When you're ready to achieve more, here are two ways to join the community:

1. The free community group over at The Achievers Club Community - https://www.facebook.com/groups/theachieversclubcommunity

2. Join the Membership community at The Achievers Club. This is where you’ll get weekly support and monthly training from me personally - https://www.achievemarketing.ie/the-achievers-club

Come join the conversation with me on Instagram - it's my favourite platform at the moment - https://www.instagram.com/denisefay_achievemarketing/

Visit the Achieve Marketing website for more information - https://www.achievemarketing.ie/

The Achievers Club exists because if want to grow your business, you shouldn’t have to feel confused, alone or unsupported.

To your continued success,

Denise

x

In this inaugural episode of The Achievers Club podcast, your host, Denise Fay talks about why the name has changed from Lets Talk Marketing to The Achievers Club. 

It all comes down to marketing messaging and be brave enough to market with values aswell as a message. 

In this short podcast, Denise explains two main reasons why the podcast name has changed and introduces you to the concept of Kaizen. 

***

When you're ready to achieve more, here are two ways to join the community:

1. The free community group over at The Achievers Club Community.

2. Join the Membership community at The Achievers Club This is where you’ll get weekly support and monthly training from me personally.

Come join the conversation with me on Instagram -  it's my favourite platform at the moment. 

Visit the Achieve Marketing website for more information. 

The Achievers Club exists because if want to grow your business, you shouldn’t have to feel confused, alone or unsupported.

To your continued success, 

Denise 

x

Ah Christmas, twinkling lights and smiling faces. 

December brings with it a number of holidays,  most notably Christmas with it's trees, presents, decorations and sometimes stress!

A lot of business owners tend to take the foot of the pedal a little at this time of the year - and when you're going and going for over 350 days of the year, that's to be expected. 

However, in this episode, the first in a two-parter, December Marketing Ideas Part 1, Denise Fay and Shane Cowley talk about why it's important that you stay marketing. Our ethos for December - and every month - is to #alwaysbemarketing. 

Here’s a little glance into this episode…

• Why it's important to always be marketing 
• How you you can make it easier on yourself 
• Save time by doing this...and you're guaranteed to stay on top of your marketing
• Think about the long game 
• How and why its vital that you stand out in December. 

Enjoy it - grab yourself a Christmas beverage - cinnamon tea or a spiced latte - and listen to the banter between us. 

If you like this episode, then please us a review. The more reviews we get, the more people we get to reach and who will benefit from our practical and fun tips on marketing. Please leave a review wherever you listen to your podcasts...although spotify doesn't take reviews..but many of the other platforms do allow you. 

Review on Apple - To write a review, go to our listing in the app and tap on Write a Review. It's that simple. 

And come join the conversation - we're getting back into our Facebook group - Lets Talk Marketing podcast community. We want to talk with you. 

And stay tuned for episode 29 - December Marketing Ideas - Part 2 - where we're giving you fun and practical ways to stay marketing in December. 

#alwaysbemarketing 

Welcome to Episode 25. Denise Fay and Shane Cowley talk all things copy in this episode, with a focus on the importance of Features and Benefits.

There is a huge difference between something that is written and something that converts.

As Denise says, she just strengthens people’s strengths when it comes to training workshops on copy.

In this engaging episode where Shane interviews Denise, we talk about

• How to get words jumping off the page

• The common mistake that people make when writing content or sales copy

• The hierarchy of benefits and how it benefits your reader

• The ratio of benefits to features

• How to sprinkle sparkly copy dust on your copy

and much, much more.

Resources Mentioned in the Podcast

7 Essentials Missing from Your Marketing (and what to do about it) – www.achievemarketing.ie/7essentials

The Achievers Club – www.achievemarketing.ie/the-achievers-club

Achieve Marketing's SEO Cheat Sheet - www.achievemarketing.ie/seo

Then come over and chat with us...on social. We'd love to hear from you. Here's where you'll find us:

Dedicated Facebook group for the podcast – www.facebook.com/letstalkmarketing

Website – www.achievemarketing.ie

Facebook - www.facebook.com/achievemarketing

Instagram - https://www.instagram.com/achievemarketing

Twitter - www.twitter.com/achievemarketing

Linkedin - www.linkedin.com/pages/achievemarketing

When you get concussion and are out of the game for a few months, the last thing you expect is a new social audio platform! 

However, that's exactly what happened! True fact. :-)

So our guest today is Mr Johnny Beirne and he's talking to us all about Clubhouse. This new audio only, invite only, Apple only platform. 

If you have dipped your toe into or haven't an iota about where to start, then this, my friend, is a podcast made for you all about Clubhouse. 

We talk about getting started, security issues, getting on stage, Clubhouse etiquette, rooms, clubs and of course..the elephant in the room...is it a shiny object? 

(You'll love when we talk about that, if you are results-based). 

Think of Clubhouse as a conference...one where you get to put your earphones in to listen to great content and one where you just have to unmute yourself and talk. Simples! 

And if you liked this interview, then I have one Ask....

My ask of you – share it with others who don't have a clue about Clubhouse! 

Learn more about Johnny Beirne

Website - www.johnnybeirne.com 

Clubhouse - @johnnybeirne

Get his free book 'Say It Once, Sell It Often' Book on the home page of his website.  

Then come over and chat with me...on social. I'd love to hear from you. Here's where you'll find me:

Website - www.denisefay.com 

Facebook  - www.facebook.com/denisefayonline

Instagram - https://www.instagram.com/denise_fay_achievemarketing/

Twitter - www.twitter.com/denisefay

Linkedin - www.linkedin.com/in/denisefay

One thing my guest this week is focused on is focus (excuse the pun!). Lately, I’ve been thinking about working ON the business rather than IN the business.

How so many business owners experience the see-saw approach to entrepreneurship.

I was delighted to have Lynsey Hanratty come on the show to talk about staying safe, how we self-sabotage our goals and how to overcome it.

I loved her very simple approach to overcoming self sabotage – she gave us one simple but man, it was powerful, technique, which I have started doing.

And I think you should do too.

I’m not going to say anything else other than listen to the podcast.

If you feel you need extra focus, a gentle push to stop you from playing small, then drop everything and listen to this.

And my ask of you – if you love this interview, then I would love a review. I’d really appreciate that.

And then come join the conversation - head over to the Lets Talk Marketing Community, our free, private group on FB.

Or chat with me on social. I'd love to hear from you. Here's where you'll find me:

Website - www.denisefay.com 

Facebook  - www.facebook.com/denisefayonline

Instagram - https://www.instagram.com/denise_fay_achievemarketing/

Twitter - www.twitter.com/denisefay

Linkedin - www.linkedin.com/in/denisefay

Discover more about Lynsey Hanratty here - https://www.lynseyhanratty.com/