The Achievers Club with Denise Fay

David Yeabsley is the author of the new book ‘Future Proof Yourself: How to keep yourself employable for the rest of your working career.’

While we talk marketing on the podcast (obviously!), I firmly believe that mindset is as important as marketing. And as it’s February now – all those new year's resolutions are behind us - and there is something more hopeful and positive and growth oriented about February than January.

So it’s a great time to have David on the show.

We began by speaking about relevance and it was inspired by none other than Woody and Buzz of Toy Story. (I loved this!).

He shares four key concepts with me on how to future proof yourself. They are

• The importance of Reflection
• Raising your profile
• Networking
• Managing your self development.

 

Sit back, enjoy and find more ways to future proof yourself.

This podcast is about 7 marketing trends for 2020. Everyone starts a new year with new resolutions. These are 7 tips that you can use in your marketing to maximise it's success in 2020.

I could have given you a hundred and 7 trends but I’ve started with 7 so that you can begin testing them out. Some are classics and some are technology based that will transform your marketing in 2020.

 

This is the fifth episode in a six-part mini series. Today we’re talking with Maedbh Hand of Copywriting by Hand who understands the power of words. It’s the C in the ACE model – how we convert prospects to clients….it all comes down to words.

Maedbh Hand is a business blogger for SMEs. We talked all things about words, but how they make a difference. A massive difference.

In this podcast, we talk about

• how Meadbh got inspired for her business because of her NAME and PhD

• The two types of copywriting style

• How MANY more leads a business can get from blogging

• What DISTRACTIONS we all suffer from and WHAT to do about it

• The IMPORTANCE of Congruence

• WHY copywriters need to work with web designers first

• Why COMMMON SENSE sometimes isn’t so common

and much much more.

There are so many golden nuggets in there – there’s tools to use for copy, advice for start ups and how asking for feedback can benefit your marketing copy.  

I was so excited about this interview...you’ll be able to tell when you listen!!

This is the fourth episode in a six part mini series. Today we’re talking with Dawn Leane of Leane Leaders who has really focused on attracting her ideal clients.

Dawn Leane is a coach and consultant who focuses on diversity and leadership. She develops inclusive leadership through training, coaching and consulting.

We talked about MAC – message, audience and channel - how she got clear on her message, her audience and her channel. We talk about it all...so listen on.

From her experience as HR Director, Dawn saw a niche in the market place and went for it by creating Leane Leaders.

In this podcast, we talk about

• The SIMPLICITY of having a three word description of what you do
• Niching - how important it is to DIFFERENTIATE what you do.
• How some people can take the wind out of your goals and your business idea (and how Dawn overcame that!)
• How staying true to your own message REALLY works
• How a confused mind never buys and how Dawn really thought about this to FIND her own VOICE
• The moment when Dawn realised that she is different to others and worked on it to connect with her audience (THIS was key for her and will be key for you)
• Using the right channel to suit her needs – not every channel or platform suits her – she has her key channels and that WORKS
• and much more

There are so many golden nuggets in there – how authenticity is key, how service individuals are the product and how it’s important to be CLEAR on your message, market and your channel.

Stay to the end and you’ll get three tips which are amazing.

This is the third episode in a six part mini series. It’s the E in the ACE Model for Clients for Life. 

This is one of my favourite topics because so often we don’t take the time to put a ringfence around our clients.

So many of us business owners do not employ engagement strategies. We’re not taught them, so therefore they aren’t put into practice. 

But what if you started employing some engagement practices with your existing clients? 

That’s what I want for you from this podcast. Little things matter…

So grab a pen and paper, this episode is all about how to keep those clients that we’ve attracted and converted...and keep them for life.

This is the second episode in a 6 part mini-series about the ACE Model. 

I've been in marketing for over 20 years and I believe there are three main phases in marketing - client attraction, client conversion and client engagement. At any point in the customer journey, you are in one of those phases.

This episode dives deep into the second phase - client conversion. 

This is the section that you move your prospect from being attracted to you to getting to know you more and then buying from you. It’s a massive phase. 

In this episode we talk about client conversion using the written word. Words are more prevalent now than they ever were and it’s important you use them effectively and persuasively to convert your prospect into a client. 

Grab a pen and paper, this is jam-packed with ideas for you as you embark on client attraction.

Episode 6 is the start of a six part mini series. Over the next six episodes, we’re going to talk about the three phases that is incredibly important in marketing - client attraction, client conversion and client engagement. 

At any point in the customer journey, you may have clients in one or three of those phases.

Over the next six episodes, we’ll dive a little deeper into each phase, so each episode will be a mini workshop.

This episode deals with Client Attraction. It’s that initial stage where someone notices you or you want them to notice you.

We are going to talk about MAC - message, audience and channel. 

Grab a pen and paper, this is jam-packed with ideas for you as you embark on client attraction. 

In this episode, I talk with Liz Melville. She is a facebook marketer and facebook ads strategist. She was super generous with her information and her knowledge on how to use Facebook as a marketing tool.

Facebook ads is her specialist niche but she knows Facebook inside and out. Now, we did talk about the elephant in the room – is facebook still a platform to consider? We also talked about the many tools that comprise the platform and how to use them to your advantage – ads, groups, lives, chatbots. It’s all here. And her business secret at the end? Well lets just say, listen to the end and think about it for yourself. (I'll end up doing a podcast dedicated to it!). 

In this episode, I wanted to focus on four things that will stop you from getting distracted from getting the leads that you need to get, or the customers that you want. My theme for this year is ‘discipline is freedom’...and with that comes focus, and stop getting distracted.

I am the biggest procrastinator in the world. And if you are like me, then you are going to love this podcast series, especially this episode. I am so going to give you the tools to stop procrastinating!!

This episode features four practical ways to get you back on track if you've slipped a bit from your goals to help you

- create growth

- attract leads

- keep clients?

In this episode, I wanted to focus on four things that will stop you from getting distracted from getting the leads that you need to get, or the customers that you want. My theme for this year is ‘discipline is freedom’...and with that comes focus, and stop getting distracted.

I am the biggest procrastinator in the world. And if you are like me, then you are going to love this podcast series, especially this episode. I am so going to give you the tools to stop procrastinating!!

This episode features four practical ways to get you back on track if you've slipped a bit from your goals to help you

- create growth

- attract leads

- keep clients?