Marketing Connected

In today’s world where budgets and purse strings are being tightened, marketers can no longer waste their marketing budgets. Media veteran Phin Wong, who currently heads content marketing and lifestyle media at SPH, debunks some of the myths around content marketing. He will also be speaking live at Content360 Singapore. Check out the agenda here: https://conferences.marketing-interactive.com/content360-sg/

Last July, Singaporean hip hop artist and rapper Yung Raja received a shoutout from American TV show host Jimmy Fallon in the “Do Not Play” segment of The Tonight Show. Fallon usually roasts songs in that segment and he happened to play a snippet of Raja’s single “Mami”, which was released last March. 

As a result, Yung Raja's stream numbers jumped nearly 4,000 overnight to more than 583k. His MV views also jumped by more than 11,000 to 170k overnight. What did it feel like to be roasted by Fallon? 

In this episode, Yung Raja also shares the importance of authenticity in hip-hop and content creation.

Follow us:
Telegram - https://t.me/marketinginteractive_sea
Instagram - https://www.instagram.com/marketinginteractive_asia
Facebook - https://www.facebook.com/marketingmagazine.group
LinkedIn - https://www.linkedin.com/company/4859773
Twitter - https://twitter.com/marketingeds

NFTs can be seen as a game changer for creators, allowing them to now reach out directly to their loyal fans as well as a wider global audience. So how will NFT transform the creator and influencer marketing landscape? 

Hear from Jeffrey Hau, co-founder and director of PRIZM Group Hong Kong; Avery Akkineni, president of Vayner3; Shannon Dix, CMO of Virtually Human; and Robby Yung, CEO of Animoca Brands on this matter.

Follow us:
Telegram - https://t.me/marketinginteractive_sea
Instagram - https://www.instagram.com/marketinginteractive_asia
Facebook - https://www.facebook.com/marketingmagazine.group
LinkedIn - https://www.linkedin.com/company/4859773
Twitter - https://twitter.com/marketingeds

NFTs are all the rage these days. UK-based consultancy Juniper Research said the number of NFT transactions globally will grow from 24 million in 2022 to 40 million by 2027. Brands that have yet to enter this space would definitely find it exciting. 

But what about those that have already made the daring leap into NFTs? What’s next for brands that have entered the scene?  Leaders from Animoca Brands, Vayner3 and Virtually Human give us the low down!

Follow us:
Telegram - https://t.me/marketinginteractive_sea
Instagram - https://www.instagram.com/marketinginteractive_asia
Facebook - https://www.facebook.com/marketingmagazine.group
LinkedIn - https://www.linkedin.com/company/4859773
Twitter - https://twitter.com/marketingeds

Malaysia Airlines put a twist to its in-flight safety video earlier this year by turning it into a star-studded musical. While some consumers praised it for its creativity, others found the seven-minute video too long and distracting. Nonetheless, the airline is proud to have produced something different and eye catching.

Group chief marketing and customer experience officer, Lau Yin May, shares what went into the creation of the new video and what makes for good marketing these days.

Malaysia Airlines launches new in-flight safety video: https://www.marketing-interactive.com/malaysia-airlines-new-in-flight-safety-video

Follow us:
Telegram - https://t.me/marketinginteractive_sea
Instagram - https://www.instagram.com/marketinginteractive_asia
Facebook - https://www.facebook.com/marketingmagazine.group
LinkedIn - https://www.linkedin.com/company/4859773
Twitter - https://twitter.com/marketingeds

Brands these days are under scrutiny to produce timely and engaging content, especially when everyone is fighting for a piece of the consumers’ attention. Beyond just jumping on trending social media platforms, brands need to really think about the type of content they produce and how it can fulfil consumers’ needs and wants. 

Aisha Speirs, creative director and executive editor, APAC, The Trust, WSJ Barron’s Group, shares how her team helps brands figure out the best ways to engage their audiences, and the types of content that works for consumers.

To learn more about The Trust, visit: https://thetrust.wsjbarrons.com/

Four years ago, DBS told customers it wanted them to "Live more, bank less". Today, the bank seeks to continue defying the status quo and makes it clear in its latest brand campaign that it is more like a startup, a technie, an eco-warrior and less like a traditional bank.

Karen Ngui, MD and DBS head of group strategic marketing and communications, shares how the new positioning will play into the "Live more, bank less" tagline and how the bank plans to bring the new positioning to life.

The pandemic has upended how events and work gets done. Where work is done is no longer a one size fits all; and when work gets done is also debatable since companies have shifted to remote working. Cathy Novelli, CMO at Hubilo, shares how the industry can rethink what events can and should look like in this new landscape.

Last year, Zenyum launched its first-ever pop up experiences in Singapore and Hong Kong as part of its aim to create more extraordinary and unexpected retail experiences. Right off the bat, consumers might associate Zenyum with the dental industry which might not be as exciting as other B2C brands in general. SVP of marketing, Bassam Abdel-Rahman, shares how the team is making the brand fun and relatable with its marketing.

With companies battling screen fatigue, production values of events have gone up significantly. Organisations were also sent scrambling by COVID-19 to put together non-traditional event planners such as internal communications departments, HR groups, and DEI councils. 

However, do-it-yourself events may still not be enough, and Hubilo’s VP of corporate marketing, Liesl Leary-Perez, shares why.