Marketing Connected

While OTT ad revenue currently lags behind mobile and desktop, it is still a significant source of programmatic video advertising income. In this episode, Elaine Tan, head of sales at iQIYI, and Marcus Pousette, country manager for Southeast Asia, Greater China and Korea at PubMatic, discuss the benefits of OTT, and how it can be a sound investment for brands and advertisers.

This episode is powered by PubMatic. To learn more about PubMatic, head to: https://pubmatic.com/. 

The concept of supply path optimisation might not be new but as the adtech scene evolved, so have SPO decisions and mechanics. Sudipto Das, VP, advertising solutions, APAC at Pubmatic and June Oh, regional director, account and partnership development at Mediamath break down the science behind SPO and how marketers can be more aware if their dollars and cents are not being optimised.

This episode is powered by PubMatic. To learn more about PubMatic, head to: https://pubmatic.com/. 

What is header bidding and what are its benefits? In this episode, Ashish Thomas, CEO of Summit Media and Khin Mu Yar Soe, associate director, customer success at PubMatic, share the options available for publishers when it comes to header bidding, and the benefits surrounding it.

This episode is powered by PubMatic. To learn more about PubMatic, head to: https://pubmatic.com/. 

In the latest episode of Unboxed, Cyrion Wang, head of programmatic at Meitu, and Lashanne Phang, associate director, publisher development for APAC at PubMatic, speak to our regional editor Rezwana Manjur on some of the developments in the space in-app advertising space and what we can expect in the future. 

This episode is powered by PubMatic. To learn more about PubMatic, head to: https://pubmatic.com/. 

In this new series, PubMatic's chief revenue officer of APAC, Jason Barnes, unboxes the supposedly murky world of adtech, and dishes out advice for brands that are new to the adtech space and are unsure about how to get started.

To learn more about PubMatic, head to: https://pubmatic.com/. 

Shopify Plus was launched in 2014 with the aim of giving hyper-growth businesses a customisable enterprise solution, without the high cost of time, money and development. In this episode, its head of marketing for Asia Pacific, Robin Marchant, shares his COVID-19 learnings, the changing retail customer experience, and what is stopping brands from taking the next step to create their own new channels.

This episode is powered by Shopify Plus. To find out more about Shopify Plus, check out the link here: https://www.shopify.com.sg/plus 

Treasure Data’s VP of global marketing Tom Treanor and APAC marketing specialist Sean Valencia discuss the types of companies that are acing the game during the pandemic, and how to kickstart the journey to build on technology despite the uncertain future. They also share areas to take note of when it comes to data adoption and implementation in a diverse market like Southeast Asia.

Sign up for the conference here: https://conferences.marketing-interactive.com/digital-marketing-asia/

To learn more about Treasure Data, head to: https://www.treasuredata.com/

What is a network effect and what are the key aspects that go into creating a successful one? Aiken Digital's chief commercial officer Joseph Chua and regional planning lead Mark Bellamy give our regional editor Rezwana Manjur the low down on how marketers can avoid cannibalising the brand DNA when creating the network effect, as well as the role of creativity  in today’s tech-focused economy.

Sign up for the conference here: https://conferences.marketing-interactive.com/digital-marketing-asia/

To learn more about Aiken Digital, head to: https://www.aikendigital.com/en

Selling Simplified's VP of sales, Asia Pacific, Wayne Wong, discusses the data-related trends and challenges clients in the region face, as well as how the pandemic has changed B2B marketing mindsets and budgets. Selling Simplified is a Platinum Sponsor for Marketing’s Digital Marketing Asia conference held from 10-26 November 2020. Wayne will be speaking on “Predictive & Embedded Analytics: Extracting the right information to tailor the best content for customers” as a panelist on 19 November 2020.

Sign up for the conference here: https://conferences.marketing-interactive.com/digital-marketing-asia/

To learn more about Selling Simplified, head to: https://sellingsimplified.com/

Matthew Gain, SVP, head of Audible, APAC, Japan and India gives us the low down on why marketers should not forget the importance of creatives despite data playing a crucial role in marketing nowadays. He also shares tips to ensure marketing and finance speak the same language and his pet peeves when it comes to brand executions on mobile.

Sign up for the conference here: https://conferences.marketing-interactive.com/digital-marketing-asia/