Marketing Connected

Being an entrepreneur was never on Yvonne Low's list, but her goals changed when she encountered two very inspirational mothers who became entrepreneurs themselves. Find out how the former OCBC and McDonald's marketer entered the fitness category with her own resistance band brand, Band of Sisters.

Fly entertainment founder and entrepreneur Irene Ang talks about her new global casting platform called TADAA! Casting and bringing Asian talents to the global scene.

Social commerce is the new hot topic. But can brands actually sell well on social? Varun Sharma, Emplifi’s VP, Asia Pacific and Japan, gives us the break down on how brands in Asia can come out on top in this space. 

Just today, the South China Morning Post announced that it will spin-off its blockchain-based NFT business to form a new company called ‘Artifact Labs’. At launch, SCMP CEO Gary Liu will take on the responsibility to oversee the expansion of Artifact Labs.

He tells MARKETING-INTERACTIVE why this decision came about and the potential synergies between the NFT business and a 119-year-old company. 

 Shopee's regional marketing lead Pan Hui Yan shares what the future of eCommerce is going to be like and how Shopee is helping brand partners with their full-funnel journey. 

What is marketing like for tattoo parlours? Jade Quinton, also known as Jade Sparkle, is the owner and founder of tattoo parlour Potato Parlour. She is well-known for specialising in realism tattoos in Singapore and has more than 11,000 followers on Instagram. 

She is among the list of tattoo artists that have taken to social media to raise awareness about her brand and promote her business. Find out how Jade stands out from the crowd with her marketing.

Museums are generally thought of as places fit for cultural connoisseurs that feature antiquities. But the Asian Civilisations Museum has been pushing the boundaries of its marketing to draw the younger crowd. This included a partnership with  ESSEC Business School to promote the Life in Edo x Russel Wong in Kyoto exhibition. Find out how the museum is switching up its marketing and what the future of museums would be like.

It is common to hear about marketing from brands in the FMCG, F&B, and eCommerce sectors. But what does marketing mean in industries that we don't often hear about? 

In the first episode of this new series, we have a no holds barred conversation with Cecile Gasnault, brand director at Ramblin' Brands which is also the creator of female sexual wellness brand Smile Makers. Find out how Smile Makers is using marketing to normalise conversations around sexuality.

Founded in 2012, NOC mainly focused on influencer-driven content and worked with brands such as Grab, Sony and AirAsia. Last October, CEO and founder Sylvia Chan was accused of using slurs and bullying employees. Shortly after this incident, Sylvia took time to rethink NOC's direction and decided to pivot to become a content-led company. Find out why in this episode!

Shopee’s regional marketing lead, Pan Huiyan, and Microsoft’s online and eCommerce head for Southeast Asia, Korea and India, Ashima Chetan, discuss how merchants and brands can make the most of shopping festivals, and the perks of being part of these festivals.