Marketing Speak

Nicholas Kusmich is a Facebook Ad consultant with the “highest ROI in the Facebook Advertising space”.

EPISODE 

Nick Kusmich became an expert at Facebook Ads by accident. He's done tons of A/B testing, found out the best tips and tricks for using the service, and is now getting amazing results for major brands. In this episode Nick discusses some killer Facebook Ads secrets, why the platform is such a huge opportunity for brands to get more specific with their targeting than ever before, and what kind of investment they should be making when it comes to testing. Even if you aren't looking to do Facebook marketing right now, there are some things you should be doing on Facebook and on your site that will give you valuable insight into your demographics and their motivations. Some of the hot topics we delve into:

• "he who pixels the most sites wins"

• the 4 types of Facebook audiences

• how to find where your demographic "is hanging out"

• the one Facebook tool that allows you to gather information about your ideal demographic for free

• how to work off of your competitors' fan bases instead of spending time developing your own.

For complete shownotes and more, please head over to www.marketingspeak.com/nickkusmich

LINKS & RESOURCES MENTIONED

nicholaskusmich.com

STEP UP YOUR MARKETING GAME!

1. Start thinking about the context of your Facebook strategy - what do you want to see when you are on Facebook? What do you hate seeing?
2. Start A/B testing with your Facebook ads. Is there a certain call to action that works better? How about image or color?
3. Create some great content that you are proud to share via Facebook 

THANK YOU FOR LISTENING!
As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it!
-Stephan

STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter

Jay Abraham is the world's preeminent business growth expert. He is a mammoth force in original thinking and a legend in entrepreneurship circles. He is a business executive, conference speaker, and author who is known for his work in developing strategies for direct-response marketing.

EPISODE 

Jay Abraham is a marketing legend in need of little introduction but deserving the best of introductions. He's the $9.4 Billion dollar man, and for good reason. Jay knows how to give great value, and people recognize that value. I'm so excited that we can have him on today. He's been a mentor to the world’s greatest, and brings massive value and insight to hundreds of companies yearly. He brings so much to the table in this episode - here's just a sampling of the things we get into:

• how to become the absolute preeminent expert in your field

• how Jay sold his latest book for $1000 each

• why your business should be built like the Parthenon

• The 3 reasons you lose a client, and how to get them back

• why Jay is worth $25,000 for a 90 minute consultation - trust me, it's worth it

For complete shownotes and more, please head over to www.marketingspeak.com/jayabraham

LINKS & RESOURCES MENTIONED

abraham.com

Power Parthenon Concept

3 Ways to Grow a Business  

STEP UP YOUR MARKETING GAME!

1. Try out a pay-for-performance model with your clients, or even with your own contractors - that way you are on the same side.

2. If you want to be preeminent in your field, start investing in your client even before they invest in you - find out how you can bring them the utmost value.

3. Never sell the client more or less, or less quality, than is absolutely the best for them.

THANK YOU FOR LISTENING!
As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it!
-Stephan

STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter

James Schramko is the founder of Superfastbusiness.com, host of the Super Fast Business podcast, and co-host of three other podcast shows, including Think Act Get, Sales Marketing Profit, and Freedom Ocean. He lives in Sydney, Australia.

EPISODE 

James Schramko is a man with high standards, who delivers only the highest quality content to his followers, and that's a big reason he is such a substantial name in online marketing. He's takes the time  to regularly check in on what is going on with his business, and finding what is working and what is not. Today, he drops some amazing tips for our listeners that work off of his no-nonsense approach. Let's get into some of what we speak about:

• why James doesn't like social media

• how to cut the things that aren't worth your time

• being genuine to your customers

• developing and managing a multinational remote team

For complete shownotes and more, please head over to www.marketingspeak.com/james

LINKS & RESOURCES MENTIONED

SuperFastbusiness.com

Super Fast Business with James Schramko

Think Act Get with Ezra Firestone

Sales Marketing Profit with Taki Moore

Freedom Ocean

STEP UP YOUR MARKETING GAME!

1. Find the real pain point of your target audience and know how to speak to that pain point.
2. Focus on creating content that will create an audience that sticks.
3. Got an unsubscriber to your podcast or service? Put them into an email campaign that works to drive them back in.

THANK YOU FOR LISTENING!
As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it!
-Stephan

STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter

Jon Shugart is an entrepreneur at heart, computer programmer by trade. He is the CEO of Keyword Rockstar and Bannercloud.

EPISODE 

Jon Shugart is a webinar master and CEO of Bannercloud - a ad design marketplace for super quick and effective a/b testing of your ads. He gives us some insider insight into building a valuable info product for your niche, and finding out how to best reach them. We discuss:

• • what you should be aiming for with your webinar show up rate
• • the formula to a webinar that converts like crazy
• • how to develop relationships with big list builders
• • how to segment and profit on your retargeted list

For complete shownotes and more, please head over to www.marketingspeak.com/jonshugart

LINKS & RESOURCES MENTIONED

 Bannercloud

Voluum

Prosper202

CVPlab

AdsBridge

STEP UP YOUR MARKETING GAME!

1. 1. Try out Voluum, Prosper202, or CVPLab for some great insights into which ads work best for your audience.
2. 2. Segment out your list to separate the buyers from the prospective buyers
3. 3. Check out Bannercloud for a great marketplace to find ads and quickly set them up and test them

THANK YOU FOR LISTENING!
As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it!
-Stephan

STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter

Paul is responsible for overseeing the marketing of Vision College nationwide. Paul’s background is in sales and marketing for FMCG companies and professional service firms, as well as spending a decade as CEO of a regional tourism organisation. In this role he won two national marketing awards.

EPISODE 

Paul Watkins doesn't just work in marketing, he's become a thought leader in developing strategies to interact with customer motivation and developing personal brand. He knows that every marketer is not just marketing a product, they are marketing a lifestyle and a way of being. Marketers often get a lot of flack, and often because many don't understand how creating a brand works, and how difficult it is. Paul gives tons of insight into creating a cohesive image for your brand, and yourself as a career-minded individual. Here are a few awesome topics we delve into:

• how to get the number of hits you usually get in a week in 1 morning
• why your product doesn't need to be that remarkable
• the best speaking groups for up-and-coming professional speakers and thought leaders
• how to construct a DIY focus group for $200 or less

For complete shownotes and more, please head over to www.marketingspeak.com/paulwatkins

LINKS & RESOURCES MENTIONED

Let's All Blame the Marketing Director

Don't Make Me Think by Steve Krug

How to Be a Big Fish by Paul Watkins

Toastmasters

National Speakers Association

Permission Marketing

STEP UP YOUR MARKETING GAME!

1. Start a dialogue with your customer on their pain point. What is the thing that is truly giving them pain right now? How can you best improve it for them?
2. Stop focusing on the product, and start focusing on what the customer truly wants.
3. Create a cheap focus group! Get 5 - 10 people in a room, pay them $30-50 for a few hours time.

THANK YOU FOR LISTENING!
As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it!
-Stephan

STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter

Taki Moore is regarded by many as the world’s #1 business & executive coach lead generation expert.He is the CEO and founder of Coach Marketing Machine. 

EPISODE 

Taki Moore achieves his success by creating success for others, and he does this by helping coaches start up or reboot their coaching careers. His techniques mostly involve building a list of opt-ins directly from Facebook Ads, and he is a firm believer in testing, testing, testing, and then being able to drop the funnels that aren't working for you, even if they were a big investment on the front end. He’s also a big advocate of making that investment for pushing out great content. In this episode, Taki explains how his plan is killer for your coaching business, as well as some amazing tips on:

• what type of ads are driving the most conversion? Sidebar? Newsfeed? Retargeting?
• how to improve webinar show-up rates
• getting seats filled at a live event
• look-a-like audiences
• how to get the most out of the LeadPages experience

For complete shownotes and more, please head over to www.marketingspeak.com/takimoore

LINKS & RESOURCES MENTIONED

Leadpages

Improvely

Coach Marketing Machine

STEP UP YOUR MARKETING GAME!

1. Create a great lead magnet with a "quick win" ideology, like a whitepaper or a checklist
2. Test a few different content options. Would video best serve your audience or a document?
3. Figure out your goals for your Facebook Ads sales funnel.

THANK YOU FOR LISTENING!
As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it!
-Stephan

STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter

At the age of 15, Zac Johnson began making money online designing web site banners for $1 each. A self taught entrepreneur, Zac’s been making money online for nearly 20 years and has been involved in nearly every facet of affiliate and online marketing.

EPISODE 

Zac Johnson was practically born a businessman. By high school, he was already racking up millions in the early days of the Internet. As the market and web has continued to change, Zac understands that what may have worked for him then doesn't work anymore, and he's established himself as a man who is constantly at the cusp of discovering new methodologies. And, Zach happily shares his knowledge  of how he's become one of the biggest affiliate superstars in the game, while simultaneously sculpting his own very popular brand. We discuss:

• why the majority of affiliates don't make money, and some make millions
• how to easily split test your landing pages
• how to set up a webinar that people actually will want to attend
• how to start an incredibly popular podcast
• Shiny Objects Syndrome - and how to avoid it

For complete shownotes and more, please head over to www.marketingspeak.com/zacjohnson

LINKS & RESOURCES MENTIONED

ZacJohnson.com

Entrepreneur on fire

LeadPages

Thrive Themes

AdsBridge

Wishlist Member

MemberMouse

Memberium

OptInMonster

PopUp Domination

STEP UP YOUR MARKETING GAME!

1. Take the steps to become an expert in your niche - guest blog, interview industry players, attend conferences.

2. Try animations instead of a talking head video to attract and keep your audience's attention via video.

3. Build a list, and then target those people on FB Ads.

THANK YOU FOR LISTENING!
As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it!
-Stephan

STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter

Neil Patel is the co-founder of Crazy Egg, Hello Bar and KISSmetrics. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama.

EPISODE 

Neil Patel is an entrepreneur who knows how to get results. He's started several multimillion dollar businesses, and is at the top of his game at creating conversion funnels that run themselves. Entrepreneurs often talk about the dream of making money while we sleep. Well, Neil has got it down to a science, literally. He A/B tests everything, and only implements the practices that he finds work the best. He reveals a few of those valuable insights today on Marketing Speak. Here is some of the amazing knowledge he drops:

• the one thing that can boost your conversion rates by 20%
• the best length for a blog post to get the most shares
• why adding more steps to an opt-in boosts conversion rates

For complete shownotes and more, please head over to www.marketingspeak.com/neilpatel

LINKS & RESOURCES MENTIONED

QuickSprout

NeilPatel.com

Crazy Egg

Hello Bar

KissMetrics

GET OPTIMIZED!

1. Build a funnel that allows you to develop a relationship with the viewer.
2. Stop sending out emails to people in your list that aren't opening them.
3. Keep your email paragraphs short and conversational.

THANK YOU FOR LISTENING!
As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it!
-Stephan

STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter

Lloyd Irvin Martial Arts Academy Founder is also a World Class Martial Artist, Coach and Marketer.

EPISODE 

Lloyd Irvin is a martial arts master turned online marketing sensation that brings the same technical skill and strategic mindset that he does as a Sambo national champion as he does creating these beautiful, intricate marketing funnels. We sat down to talk not only how that sort of transition from fighter to salesman happens, but how he found massive success with both of them.

Lloyd gives no less than a wealth of great funnel ideas and ways to implement campaigns that convert. If you're struggling with your own email campaign, this is a can't miss. We get to the bare bones of what makes an advanced listbuilder and funnel builder different from a beginner. This is the kind of glimpse into  a funnel that is rarely given away for free. Among the high-value topics we discuss:

• • how he turned a goal to make $100,000 in the first year into a launch that made $180,000 on the first day
• • what does a solid conversion rate look like?
• • how to create hybrid webinars of both automated and live material
• • the ways to segment your list that will convert like crazy

For complete shownotes and more, please head over to www.marketingspeak.com/lloydirvin

LINKS & RESOURCES MENTIONED

Infusionsoft

ActiveCampaign

OntraPort

Stealth Seminar

SurveyMonkey

Think and Grow Rich

GET OPTIMIZED!

1.  Get started on a list.
2.  Come up with an offer that your list can't resist.
3.  Try connecting with cold traffic.

THANK YOU FOR LISTENING!
As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it!
-Stephan

STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter