Marketing Talks | A Content Talks' Podcast

We continue looking at the best and the worst of 2020 in marketing with The Marketies! 

For this special episode I gave my esteemed panel the task of shortlisting winners (and in some case losers) and coming up with eventual winners. We gave our answers as we recorded without talking to each other beforehand.

Joining me on the panel:

Chanèle McFarlane

Chanele is a TEDx Speaker who regularly speaks at organizations, colleges, universities and community groups worldwide on personal branding and career strategy. In this episode, Chanele talks through how you can land speaking gigs for yourself or your company.

Michael Bates

Michael is a digital marketing and content expert. His past work includes MTV Canada, Campbells Canada, and most recently Steam Whistle Brewing.

Michael Smith

The host and founder of Content Talks Toronto as well as the host of the Marketing Talks podcast. I am also the Digital Marketer for the law firm Smart & Biggar.

This inaugural episode celebrates the biggest, best...and worst in the year as it relates to marketing.

For this special episode I gave my esteemed panel the task of shortlisting winners (and in some case losers) and coming up with eventual winners. We gave our answers as we recorded without talking to each other beforehand.

Joining me on the panel:

Chanèle McFarlane

Chanele is a TEDx Speaker who regularly speaks at organizations, colleges, universities and community groups worldwide on personal branding and career strategy. In this episode, Chanele talks through how you can land speaking gigs for yourself or your company.

Michael Bates

Michael is a digital marketing and content expert. His past work includes MTV Canada, Campbells Canada, and most recently Steam Whistle Brewing.

Michael Smith

The host and founder of Content Talks Toronto as well as the host of the Marketing Talks podcast. I am also the Digital Marketer for the law firm Smart & Biggar.

On LinkedIn, Live Buz Media's Karina Bulate has slowly built an audience of over 2,600 followers while also helping her clients use the platform to engage with their audiences. She joins the podcast to chat about some recent tests she has conducted on LinkedIn's algorithm as well as other successes she has had on the platform.

Links:

https://livebuzmedia.com

https://www.linkedin.com/in/karinabulate/ 

https://www.linkedin.com/pulse/17-marketing-tools-businesses-karina-bulate/

Follow Content Talks:

https://www.contenttalks.ca/ 

https://www.linkedin.com/company/content-talks/ 

https://www.instagram.com/content_talks/ 

https://www.facebook.com/groups/144519476193507/ 

https://twitter.com/content_talks 

https://www.youtube.com/channel/UClAUYXekhcaTM-Oku0BaEyA 

Follow Michael:

https://www.linkedin.com/in/michaelsmithaus/

@michaelsmithaus

[email protected]

When it comes to roles and areas within Marketing, it can be hard to keep up. In this episode, host Michael Smith explores what is Growth Marketing with Opencare's Growth Manager Simon Mills. Simon talks about what attracted him to the role, exactly what it entails and also the lessons he's learned along the way. He also gives his advice to anyone who might be looking to make a career switch into growth. 

To follow Simon:

https://www.linkedin.com/in/simonmills3/

https://twitter.com/mills_simon

Opencare:

https://www.opencare.com/ 

Follow Content Talks:

https://www.contenttalks.ca/  

https://www.linkedin.com/company/content-talks/  

https://www.instagram.com/content_talks/  

https://www.facebook.com/groups/144519476193507/  

https://twitter.com/content_talks  

https://www.youtube.com/channel/UClAUYXekhcaTM-Oku0BaEyA 

Follow Michael:

https://www.linkedin.com/in/michaelsmithaus/

@michaelsmithaus

[email protected]

Kristina Azarenko recently tweeted; 'Which SEO task used to be important but now has no value'. The responses began the flood in and Kristina had a viral hit. With Google constantly changing the algorithm, it's no surprise the list became quite long. 

In this episode of Marketing Talks, Kristina goes through the list of SEO tasks that are now a waste of time and might even be hurting your ranking. 

Kristina's links:

Website - https://marketingsyrup.com/

SEO Challenge Course - https://seochallenge.co/seo-professional-course/

Free eCommerce SEO Newsletter - https://marketingsyrup.com/ecommerce-seo-newsletter/

Follow Content Talks:

https://www.contenttalks.ca/  

https://www.linkedin.com/company/content-talks/  

https://www.instagram.com/content_talks/  

https://www.facebook.com/groups/144519476193507/  

https://twitter.com/content_talks  

https://www.youtube.com/channel/UClAUYXekhcaTM-Oku0BaEyA 

Follow Michael:

https://www.linkedin.com/in/michaelsmithaus/

@michaelsmithaus

[email protected]

Willful is a platform helping consumers create a legal will online. Tiktok doesn't exactly seem like a natural fit. 

In today's podcast, we talk to Willful's CEO about how she is using the social media platform to drive engagement with her audience.

We also touch on her career as a journalist and how it helps her as a marketer and how she is marketing Willful during COVID. 

Show Links:

https://www.tiktok.com/@erinbury

https://www.willful.co/

https://twitter.com/erinbury

https://www.linkedin.com/in/erinbury/

Follow Content Talks:

https://www.contenttalks.ca/  

https://www.linkedin.com/company/content-talks/  

https://www.instagram.com/content_talks/  

https://www.facebook.com/groups/144519476193507/  

https://twitter.com/content_talks  

https://www.youtube.com/channel/UClAUYXekhcaTM-Oku0BaEyA 

Follow Michael:

https://www.linkedin.com/in/michaelsmithaus/

@michaelsmithaus

[email protected]

Chanèle McFarlane is a TEDx Speaker who regularly speaks at organizations, colleges, universities and community groups worldwide on personal branding and career strategy. In this episode, Chanele talks through how you can land speaking gigs for yourself or your company.

Show links:

How to Land Speaking Engagements (Free Slide Deck: https://www.dowelldresswell.com/2020/01/21/how-to-land-speaking-engagements/ 

TedX talk: https://youtu.be/yZujHHXgI3c 

Chanèle's Website: www.chanelemcfarlane.com

Blog: www.dowelldresswell.com

Linkedin: www.linkedin.com/in/chanelemcfarlane

Twitter: @chanelemcf

Instagram: @chanelemcfarlane

Follow Content Talks:

https://www.contenttalks.ca/  

https://www.linkedin.com/company/content-talks/  

https://www.instagram.com/content_talks/  

https://www.facebook.com/groups/144519476193507/  

https://twitter.com/content_talks  

https://www.youtube.com/channel/UClAUYXekhcaTM-Oku0BaEyA 

Follow Michael:

https://www.linkedin.com/in/michaelsmithaus/

@michaelsmithaus

[email protected]

In February, Shannon was on the Content Talks' panel as the Director of Marketing at SoapBox, a few short months later and she is on the other side of the world (Australia) and she has co-founded Ripp Marketing.

In this episode, we catch up with Shannon to talk about her new business and how it's helping SMB businesses bring strategy to their marketing with a virtual CMO model.

Links:

https://rippmarketing.com/

https://www.linkedin.com/in/shannon-maloney-73288b45/

Follow Content Talks:

https://www.contenttalks.ca/  

https://www.linkedin.com/company/content-talks/  

https://www.instagram.com/content_talks/  

https://www.facebook.com/groups/144519476193507/  

https://twitter.com/content_talks  

https://www.youtube.com/channel/UClAUYXekhcaTM-Oku0BaEyA 

Follow Michael:

https://www.linkedin.com/in/michaelsmithaus/

@michaelsmithaus

[email protected]

At the start of the year, Kerin John made a new year's resolution to support more black-owned businesses. But she struggled to find resources to help her identify them, especially locally owned businesses. So Kerin started the Instagram account @BlackOwned.TO and has seen the popularity skyrocket to over 50,000 followers in a few months. 

In this episode, Kerin talks about the reaction to the account and where she hopes to take it next. 

As a follow up to this episode, Content Talks will be launching the 'BIPOC Freelancer Marketing list'. If you are a BIPOC freelancer who works in the marketing space and would like to be listed, please fill out this quick survey: https://www.surveymonkey.com/r/KNDCR6S

Links:

https://www.instagram.com/blackowned.to/

https://blackownedto.com/

Follow Content Talks:

https://www.contenttalks.ca/   

https://www.linkedin.com/company/content-talks/   

https://www.instagram.com/content_talks/   

https://www.facebook.com/groups/144519476193507/   

https://twitter.com/content_talks   

https://www.youtube.com/channel/UClAUYXekhcaTM-Oku0BaEyA  

Follow Michael:

https://www.linkedin.com/in/michaelsmithaus/

@michaelsmithaus

[email protected]

After moving from the Philippines, Daniel Lantin quickly found out that the job process is a lot harder in Canada. Being desperate for a role, he quickly taught himself how to apply for roles, follow-up with recruiters and stand out in interviews. 

In this episode, Daniel talks about his article 'How I Stood Out From 500 Applicants And Got Hired By 3 Companies Within 3 Months As A Student' as well as the challenges he faces as an immigrant to Canada and how he hopes recruiters will look past perceived communication issues. 

Resources: 

How I Stood Out From 500 Applicants And Got Hired By 3 Companies Within 3 Months As A Student - https://www.linkedin.com/pulse/how-i-stood-out-from-500-applicants-got-hired-3-companies-lantin/

Follow Daniel:

LinkedIn: https://www.linkedin.com/in/dvglantin/ 

Twitter: https://twitter.com/dvglantin

Instagram: https://www.instagram.com/dvglantin/

YouTube: https://www.youtube.com/channel/UCEIPNCP-OK3OUb50J0328pA?view_as=subscriber (coming soon)

Follow Content Talks:

https://www.contenttalks.ca/  
https://www.linkedin.com/company/content-talks/  
https://www.instagram.com/content_talks/  
https://www.facebook.com/groups/144519476193507/  
https://twitter.com/content_talks  
https://www.youtube.com/channel/UClAUYXekhcaTM-Oku0BaEyA

Follow Michael:

https://www.linkedin.com/in/michaelsmithaus/

@michaelsmithaus

[email protected]