Mind Your Marketing

Branca Ballot, VP of Marketing at Glide, joins the show to talk about how to leverage the power of focus in your marketing campaigns.

Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe

Hire our agency: https://www.cavesocial.com

Hear the story behind Good-Dee’s Baking Mix, and how Deana Karim is building the company. We get into her ‘why’ as well a touching story about how she is navigating a tough family situation, and using the company products to instill joy.

Get Good Dee's here: https://gooddees.com/

Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/
Jordan's Twitter: https://twitter.com/jordanscheltgen

Diana's LinkedIn: https://www.linkedin.com/in/deanakarim/

Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe

Hire our agency: https://www.cavesocial.com

Fernanda Sampson-Gómez joins the podcast to talk about how she started her agua fresca brand, Celzo. Originally from Mexico City, Fernanda knew she wanted to give people in the USA a taste of her home with Celzo. She also talks about the hurdles and support she’s faced/received as an LGBTQ founder.

Celzo's website: https://www.celzodrink.com/
Fernanda's LinkedIn: https://www.linkedin.com/in/fernandagomezvazquez/

Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/
Jordan's Twitter: https://twitter.com/jordanscheltgen

Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe

Hire our agency: https://www.cavesocial.com

Chip Housen, CMO of Insightly, joined the show to talk about how he and his marketing department are growing a CRM business.

Check Insightly here: https://www.insightly.com/

Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/
Jordan's Twitter: https://twitter.com/jordanscheltgen

Chip's LinkedIn: https://www.linkedin.com/in/chiphouse/

Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe

Hire our agency: https://www.cavesocial.com

Brent Zimmerman, founder of Saucy Brew Works, joins us to talk about how he took his career from Wall Street to starting a brewery in Cleveland. This episode is perfect for anyone who has aspirations of opening their own brick-and-mortar business.

Get Saucy Brew Works here: https://www.saucybrewworks.com/

Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/
Jordan's Twitter: https://twitter.com/jordanscheltgen

Brent's LinkedIn: https://www.linkedin.com/in/brentzimmerman11/

Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe

Hire our agency: https://www.cavesocial.com

Sara Polon joins the show to talk to us about the ethical issues in food production in the USA. We get into Sarah’s background, and how she is approaching building a conscious company moving forward.

Get Soupergirl here: https://thesoupergirl.com/

Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/
Jordan's Twitter: https://twitter.com/jordanscheltgen

Sara's LinkedIn: https://www.linkedin.com/in/sara-polon/

Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe

Hire our agency: https://www.cavesocial.com

We sit with Jamie Hunt, founder of Fast Penny Spirits, to talk about how she has built her company. Jamie comes from digital consulting, and launched her distillery in 2020, and is now focused on growing her flagship brand, Amaricano.

Get Amaricano here:
https://www.fastpennyspirits.com/

Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/
Jordan's Twitter: https://twitter.com/jordanscheltgen

Jamie's LinkedIn: https://www.linkedin.com/in/jamieahunt/

Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe

Hire our agency: https://www.cavesocial.com

We sit with the founder of Baozza to talk about his journey to creating a nationwide CPG company. Alex started mixing bao buns and pizza fillings while in China, and the product exploded. It was at that time he knew he had to take this product to the American market.

Get Baozza here: https://www.baozza.com/

Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/
Jordan's Twitter: https://twitter.com/jordanscheltgen

Alex's LinkedIn: https://www.linkedin.com/in/alexcree/

Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe

Hire our agency: https://www.cavesocial.com

We sit with Rich Simmerman to talk about his journey and creating Ceres. Hear how his team formulated and brought this protein-packed snack to the market.

Get Ceres here: https://enjoyceres.com/

Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/
Jordan's Twitter: https://twitter.com/jordanscheltgen

Rich's LinkedIn: https://www.linkedin.com/in/richsimmerman/

Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe

Hire our agency: https://www.cavesocial.com

Twitter has started paying creators, and in big amounts. We get into why Elon is doing this. 

The episode also gets into Threads, and my predictions for the platform.  The episode finishes with a look at the monetization phases of every social media platform.

Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe

Hire our agency: https://www.cavesocial.com