Monetising Knowledge

• Looking at new ways to build your email list
• Why just a ‘newsletter’ doesn’t cut it anymore
• Creating a valuable exchange for your opt-in
• Avoiding barriers and making it easy for people to subscribe to your list
• Creating short form opt-ins that are designed to solve a problem for your customer
• Using this down-time in your business to connect with your existing clientele
• Appealing to two different client bases.

• Free Webinar: The 7-step method to motivate prospects to choose YOU over your competition
• Course9

• Why an online course isn’t right for everyone
• The importance of a good sales page when selling your course
• Why an online course isn’t the best option if you are starting out and wanting to build credibility
• Why a course is a good product offering for those that aren’t yet your ideal client
• Using an online course to free up time and teach on a greater scale
• Creating additional revenue streams
• How courses can benefit thought leaders to reach audiences of scale
• Tapping into a one-to-many business model
• Broadening your target market through partnerships
• Scaling your business through digital global distribution
• Using evergreen content in your course
• Creating a legacy through your online course
• Seeing your online course as part of your overall business infrastructure

• Free Webinar: Will they buy?
• Course9​

This new marketing business agency offers world class strategy, consulting, infrastructure and services to ecommerce businesses.

In this interview we cover:

• What affiliate marketing is and isn’t

• The three key stakeholders in an affiliate relationship and the roles they play

• Why people are paying for leads and not just sales and conversion

• The research you need to do when going into affiliate marketing

• Identifying where the risk is in the affiliate relationship

• Questions that you should be asking of the affiliate network when doing your research

• Where to find affiliate networks that cater for professional services

• How to deal with competition in your affiliate programs

• How earnings per click works (EPC)

• What affiliates are looking forward from the merchant to help drive your sales and traffic

• Tips for building a relationship with your top affiliates

• Different methods of ongoing management of your affiliate program

• How creating a private affiliate program worked for SurfStitch

• Obstacles to consider when starting a relationship with an affiliate network

• The unnecessary concern over fake traffic

• Identify potential fraudulent transactions

• How Periscope works with e-commerce business to grow their online presence and sales

Links mentioned in the podcast

• Periscope

• LinkedIn - Martin Corr

• Commission Factory

• Monetising Knowledge Podcast Facebook Group

• Monetising Knowledge

• Course9

• Loyalest Webinar

In this interview we cover:

• Why preparation is the key to good conversations

• How learning to become a good speaker grew her company

• How she became an accidental speaker and the impact she saw it immediately had on her business

• The importance of training and crafting her speaking skills

• The process of conversations that happen after the pitch

• Learning how to ask the right questions after your presentations

• How to build your keynotes as if you are speaking to just one person

• The importance of bringing lived experiences and stories into your presentations

• How to tailor your presentations to different audiences

• Why you need to know and address your customer’s pain points in your presentations

• Why you only need the right people to love you not 100% of the audience

• Speak to share instead of speaking to sale

• Be strategic in your speaking so you are delivering to decision makers are, not necessarily just your peers

• Crafting your communications for when you have falls and failures as well as successes

• Putting the elephant in the room in your conversations and presentations

• Taking control of difficult conversations by powerful listening

• The two obstacles that stop people becoming a powerful speaker

• Knowing your character and style as a speaker

Links mentioned in the podcast:

• Jacqueline Nagle

• LinkedIn

• Facebook

• Twitter

• Monetising Knowledge Podcast Facebook Group

• Monetising Knowledge

• Course9

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In this episode we are joined by the Jon Hollenberg, from Five by Five, a Gold Coast based web design agency who build great looking high performing websites with WordPress. He has also the author of "Love at First Site -A No B.S Guide To Getting Your Website Firing".

• What makes a high-performing website

• The importance of knowing what the objective is of your website

• How to save time by qualifying your leads through your website

• The multiple step online questionnaire that Jon uses, and how that skyrocketed his overall conversion rate

• How a multiple step questionnaire is helping your potential clients to make small incremental commitments during your sales process

• The importance of user experience in a well designed site

• How a new site for a shed manufacturer increased their incoming inquiries by 500% within the first month

• Why you should invest in a good ‘Your Story’ video

• The frequencies of call to actions on your website

• Why you need to consider mobile devices in web design

• The importance of incorporating more social proof into your web presence and the exact process Jon uses with Google Reviews.

Links mentioned in the podcast

• Jon on LinkedIn

• Google Review Widget  

• Love at First Site

• Five by Five

• Monetising Knowledge Podcast Facebook Group

• Monetising Knowledge

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• The all-you-can-eat model
• Which businesses will fit the subscription model
• What is 'churn'
• The variations to start people on recurring subscriptions
• Using contracts in this model
• Understanding not everyone is a good fit
• Processes that qualify your customers
• Offering a support service to customers that don't qualify as a customer
• The importance of live events for your customers
• Listening to the repeated customer questions
• Being aware of fads
• Converting traditional businesses onto recurring revenue model
• The benefits of this type of model
• Some examples of businesses using this model
• Lifetime value of customers
• Ascension models and why they don't work for everyone
• The recurring relationship model for one-off products
• The importance of content marketing
• Using social media to syndicate your content
• Re-targeting to people who visit your website
• Membership forums
• The benefit of an App for membership sites

• SuperFast Business
• Silver Circle
• The App Match
• Work Less Make More book
• Monetising Knowledge Podcast Facebook Group
• Monetising Knowledge
• Course9
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• The value in intellectual property (IP) and why it needs to be leveraged
• When's the right time to start leveraging IP
• The first step in the process
• Why you shouldn't be afraid to share your IP and high value content
• Remember not everyone is your ideal customer
• The different types of IP
• The importance of consistency in content creation
• The reality of putting an idea out there to the world
• Developing a set of brand principals
• The different types of content and products and how they fit into a funnel
• The importance of everything in the product ecosystem connecting
• Create something free that people can watch, read, listen or do
• Having a product for prospects
• The importance of thinking how you can make your product better
• How to create a complete solution that people want
• The process of working out if your pricing is right
• The journey of content marketing identifying the problem to the prize

• Dent - Key Person of Influence
• 7 Habits of Highly Effective People
• Monetising Knowledge Podcast Facebook Group
• Monetising Knowledge
• Course9
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• How the different business phases reflects how you monetise knowledge
• The value of intellectual property (IP)
• Process mapping
• The different types of processes following the customer's journey
• Examples of effective onboarding processes
• The importance of productising for service based businesses
• Pricing and packaging information on websites
• Exploring uniqueness and best asset to move a business forward
• The illogical order of process mapping to build a sales strategy
• The importance of clear brand messaging
• How to Onboard at scale
• The different methods to capture IP with impact
• 5 layers of building capability within a business
• Looking at different industries to see what they're doing well and creating a simple model
• Simpflying business rather than complicating it

• Tim Dwyer
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• Monetising Knowledge
• Course9
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• Taking a traditional industry and using edgy, modern marketing activities 
• Why there is a big interest in podcasting
• Which podcast format is the most popular amongst Nicole's lawyer clients 
• The preparation required for different formats
• How to reach the target audience of your podcast
• The importance of a good podcast title
• Some elements of podcast SEO
• Who in the organisation is best to deliver a branded podcast
• The reality of starting out with video and podcasting a little nervous
• The impact and results from video marketing and podcasting
• Using a podcast as part of the sales funnel
• Podcast distribution strategy
• Best LinkedIn practices

• Abboud Media
• Instagram
• The Gen Why Lawyer podcast
• Wavve
• Canva

• Monetising Knowledge Podcast Facebook Group
• Monetising Knowledge
• Course9
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• How she teaches influencers, experts, thought leaders to build diagnostic surveys to help build their profile
• How diagnostic tools can help to create warm leads and increase your conversion rates
• Using diagnostic tools on your website as a lead magnet
• Shaping content and teachings to deliver relevant treatments and outcomes
• How the power of personalised content can help gain great traction for prospects
• Why you need to reverse engineer when building your diagnostic tool
• How a family tragedy lead her to change your career
• How the New York Times used a reader survey to get the most clicked on article in that year
• How a bespoke marketing diagnostic tool has helped a personal branding expert to grow the speaking side of her business and how she uses that to customise her keynotes
• Using a diagnostic tool to drive website traffic, captures leads, engagement on social media and be the connecting link between your offline  and online marketing
• Using a diagnostic tool to segment your database and identify areas for new products
• How to utilise the information gathered from a diagnostic tool to create a leveraged position and in turn assist in authoring a book
• Measuring the return on investment on a creating a diagnostic tool

• Dr Emily Verstege
• Monetising Knowledge Podcast Facebook Group
• Monetising Knowledge
• Course9
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