Pints & Polishing Auto Detailing Podcast

Welcome to a fun episode, Marshall and Nick discuss various topics related to car care and customer service. They talk about their experiences with Uber and the decline in service quality. They also discuss unique car modifications, such as vinyl wraps and headlight restoration.

The conversation touches on the importance of communication with customers and the challenges of offering additional services. They also emphasize the importance of quality in car care services and the need to educate customers about proper maintenance. In this conversation, Nick and Marshall discuss various topics related to the car care industry.

They start by emphasizing the importance of understanding the cost of quality and debunking the misconception that reputable professionals are trying to rip off customers. They then explore the issue of following product instructions and the variability in product performance based on different climates and conditions. The conversation shifts to the changing buying behavior of consumers, with a growing trend towards localized retail and the need for reliable product recommendations.

They also discuss the rise of specialized websites and the importance of adapting to changing consumer preferences. The conversation concludes with a reflection on the continual discussion and progression in the car care industry.

Takeaways

The decline in service quality in the sharing economy, such as Uber, has led to disappointment among customers.

Unique car modifications, such as vinyl wraps and headlight restoration, can add a personal touch to a vehicle.

Communication with customers is crucial, and it is important to understand their preferences and expectations.

Adding protection to maintenance services can help keep a vehicle in good condition and make future cleaning easier.

Quality and proper maintenance are essential in car care services, and it is important to educate customers about the importance of these factors. Reputable professionals charge what needs to be charged based on the cost of quality work.

Product performance can vary based on different climates and conditions, so it's important to experiment and find the best approach.

Consumers are increasingly seeking localized retail and reliable product recommendations.

Specialized websites and strong internet presence are on the rise in the car care industry.

Businesses need to adapt to changing consumer preferences and make choices that are best for the consumer.

Continual discussion and progression are essential in the ever-evolving car care industry.

Chapters

00:00 Introduction and Beer Talk

01:25 Discussion on Uber Experiences

05:08 Disappointment with the Decline of Uber Service

09:46 The Decline of Service in the Sharing Economy

11:17 Unique Car Modifications

13:47 Headlight Restoration and Maintenance

18:26 The Decline of Headlight Restoration Prices

20:38 Vinyl Wraps and Maintenance

22:00 Discussion on Maintenance Services

23:26 Should You Text Customers about Additional Services?

25:24 Doing Services for Customers without Their Consent

28:55 The Importance of Communication with Customers

30:24 Adding Protection to Maintenance Services

32:52 The Viability of the Porter Cable

33:53 Removing Glue Residue from Wraps

35:27 The Importance of Quality in Vinyl Wraps and PPF

40:39 Understanding the Cost of Quality

41:26 Following Instructions and Product Performance

46:31 The Shift in Buying Behavior

50:58 The Rise of Specialized Websites and Localized Retail

53:07 Adapting to Changing Consumer Preferences

56:09 Continual Discussion and Progression in the Car Care Industry

Welcome to the podcast! Discussing the challenges of dealing with DMs and requests, the red flag of 'nobody does it like me' mentality, the importance of being a good team member, the pitfalls of seeking sponsorship, the consequences of bashing previous employers, the importance of building a financial foundation, the need for quality detailers in the industry, the minimum requirements for starting a business, and supporting quality detailers and businesses while ensuring competency and reputability.

In this conversation, Nick and Marshall discuss the importance of choosing a reputable business and feeling comfortable with the service provider. They emphasize the need for trust and transparency in the automotive industry.

They also highlight the benefits of becoming a local specialist and educating customers. Additionally, they stress the significance of keeping it simple and doing right by customers to build a successful business. The conversation concludes with a call to action to continue learning and growing in the car care industry.

Chapters

00:00 Introduction and Background

03:00 The Challenges of Dealing with DMs and Requests

06:00 The Red Flag of 'Nobody Does It Like Me'

11:00 The Importance of Being a Good Team Member

16:00 The Pitfalls of Seeking Sponsorship

19:00 The Consequences of Bashing Previous Employers

23:00 The Importance of Building a Financial Foundation

27:00 The Need for Quality Detailers in the Industry

32:00 The Minimum Requirements for Starting a Business

35:00 Supporting Quality Detailers and Businesses

41:00 Ensuring Competency and Reputability

43:42 Choosing a Reputable Business

45:21 The Importance of Feeling Comfortable

46:16 Becoming a Local Specialist

47:22 Keeping it Simple and Doing Right by Customers

48:33 Moving Forward and Taking Action

49:02 Continuing Education and Growth

In this episode, Marshall and Nick discuss various topics related to car culture and detailing. They start by recapping the Super Bowl and sharing their thoughts on the commercials.

We then dive into the use of paint gauges and the importance of understanding their limitations. The conversation shifts to the challenges of maintaining personal vehicles and the different types of car enthusiasts.

They also explore the importance of questioning assumptions and considering different perspectives. In this conversation, Marshall and Nick discuss various topics related to car care and the detailing industry. They start by talking about repairing ceramic coatings and the challenges detailers face when dealing with different situations.

They then discuss the dangers of ozone and how it is often misused in the industry. The conversation shifts to the seriousness of car care and the impact of social media on reputations and business opportunities.

They emphasize the importance of being cautious and respectful online. Finally, they reflect on the balance between taking car care seriously and enjoying the process of owning and maintaining a vehicle.

Takeaways

Paint gauges provide a ballpark reference of the thickness of paint layers on a vehicle, but their accuracy may vary.

Taking care of personal vehicles can be challenging, especially as life gets busy. It's important to find a balance and consider hiring a trusted detailer when needed.

Car culture is diverse, with different types of car enthusiasts focusing on various aspects of cars, such as engines, modifications, or aesthetics.

Questioning assumptions and considering different perspectives is crucial in the detailing industry, as not everyone has the same level of knowledge or priorities when it comes to car care. Detailers often face challenges when repairing ceramic coatings on customers' vehicles.

Ozone machines are often misused and can have negative effects on interiors and health.

The detailing industry is serious and requires attention to detail and professionalism.

Social media can have a significant impact on reputations and business opportunities.

It is important to be cautious and respectful when engaging with others online.

Car care should be taken seriously, but it is also important to enjoy the process of owning and maintaining a vehicle.

Chapters

00:00 Introduction and Super Bowl Recap

09:11 Understanding Paint Gauges

19:37 Taking Care of Personal Vehicles

25:14 Different Types of Car Enthusiasts

34:06 Questioning Assumptions and Different Perspectives

39:55 Repairing Ceramic Coating

44:25 The Dangers of Ozone

49:43 The Seriousness of Car Care

56:51 The Impact of Social Media

01:02:19 The Consequences of Online Behavior

01:11:20 The Balance Between Seriousness and Enjoyment

In this episode, Marshall and Nick discuss the basics of carpet cleaning and the importance of using safe and effective methods.

Also, highlights the dangers of over-saturation and the need for a safer carpet cleaning solution. We emphasize the value of real-world experience and problem-solving in the detailing industry.

We introduce the hyperCLEAN carpet cleaning system and explain the steps involved in cleaning carpets, including vacuuming, using enzyme for protein-based stains, and using Complete for general cleaning.

Also, touch on the cleaning of seats and the challenges involved. In this conversation, Nick and Marshall discuss the proper use of extractors for cleaning cloth seats and the importance of regular maintenance. The need for precision and good working order when using extractors, and explain that the seat cleaning process is the same whether using enzyme or complete.

Highlighting the pride of ownership that comes with maintaining a vehicle and suggesting using complete for light freshening up between more thorough cleanings. Regular maintenance, such as freshening up carpets once a month or every two months, helps maintain a clean and enjoyable driving experience.

Takeaways

Proper carpet cleaning requires a combination of chemical, agitation, and extraction.

Over-saturation of carpets can lead to crusty fibers and a moldy chemical smell.

Experience and real-world knowledge are crucial in developing effective and safe carpet cleaning methods.

The Hyper Clean carpet cleaning system offers a safer and more efficient approach to carpet cleaning.

Vacuuming, using enzyme for protein-based stains, and using Complete for general cleaning are key steps in the carpet cleaning process.

Chapters

00:00 Introduction and Overview

00:29 Basics of Carpet Cleaning

02:57 Different Methods of Agitation

04:00 Methods of Stain Removal

05:14 Using Steam for Carpet Cleaning

07:01 The Importance of Carpet Cleaning in Detailing

08:00 The Need for a Safer Carpet Cleaning Solution

09:10 The Importance of Experience in Carpet Cleaning

12:24 The Dangers of Over-Saturation

13:48 The Challenges of Carpet Cleaning

16:51 The Value of Real-World Experience

17:51 The Role of Chemistry in Carpet Cleaning

21:30 The Importance of Problem-Solving

22:43 The Dangers of Under-Dilution

23:48 The Importance of Proper Dilution

27:36 The Hyper Clean Carpet Cleaning System

33:02 The First Step: Vacuuming

37:07 Using Enzyme for Protein-Based Stains

40:46 Using Complete for General Cleaning

43:51 Cleaning Seats

44:35 Proper Use of Extractors for Cloth Seats

45:12 Importance of Regular Maintenance

In this episode, Marshall and Nick discuss various topics related to the detailing industry.. We then discuss the disconnect between social media and the real detailing world, highlighting the importance of visiting different detailing shops to get a true understanding of the industry.

We also talk about the value of building relationships in the detailing industry and the benefits of participating in detailing Facebook groups. The conversation then shifts to the purchase of luxury vehicles, including the Porsche Cayenne and the Infiniti brand. They also discuss the current state of the used car market and the satisfaction of interior detailing.

Finally, they explore the concept of 10X growth in business and the importance of organization and inventory control. In this conversation, Nick and Marshall discuss the importance of organization and inventory management in a business. They highlight the negative impact of disorganization on a company's workflow, workforce, and finances.

We emphasize the need for businesses to be proactive in managing their inventory to avoid unnecessary expenses and disruptions. The conversation also delves into the importance of recognizing personal habits and flaws that may hinder progress. They discuss the role of upbringing and personal experiences in shaping behavior and decision-making.

Ultimately, they stress the need to take responsibility for business and personal issues and make necessary changes to achieve growth and success.

Takeaways

Visiting different detailing shops can provide a more accurate understanding of the industry than relying solely on social media.

Building relationships with other professionals in the detailing industry can lead to valuable insights and opportunities.

Participating in detailing Facebook groups can provide a wealth of knowledge and support from experienced detailers.

When purchasing a luxury vehicle, it's important to consider factors such as brand reputation, features, and long-term value.

Interior detailing can be a satisfying and important aspect of maintaining a clean and enjoyable vehicle.

Admitting weaknesses and making necessary subtractions can lead to personal and professional growth.

Effective inventory control is crucial for businesses in order to avoid financial strain and meet customer demands.

Chapters

00:00 Introduction and Craft Beer

01:09 The Disconnect Between Social Media and the Real Detailing World

03:14 The Benefits of Visiting Different Detailing Shops

05:14 The Importance of Building Relationships in the Detailing Industry

08:35 The Value of Participating in Detailing Facebook Groups

09:23 Considering the Purchase of a Porsche Cayenne

10:31 Debating the Aesthetics of Blacked-Out Headlights

12:19 The Appeal of Apple CarPlay in Vehicles

13:54 The Perception of Luxury Brands and Models

16:10 Exploring the Infiniti Brand

19:54 The Current State of the Used Car Market

23:12 The Satisfaction of Interior Detailing

25:34 The Concept of 10X Growth in Business

27:15 The Challenges and Rewards of Interior Detailing

29:32 The Introduction of the HyperClean Carpet System

36:18 The Importance of Organization in Detailing

39:44 The Power of Admitting Weaknesses and Making Subtractions

44:32 The Significance of Inventory Control in Business

45:32 The Importance of Organization and Inventory Management

50:10 Recognizing Personal Habits and Flaws

52:42 Taking Responsibility for Business and Personal Issues

55:13 Breaking Free from Past Influences

57:26 Addressing Problems and Making Changes

In this episode, We have another Ask Me Anything! Nick answers various questions related to the detailing industry from the hyperCLEAN Specialists group on Facebook.

He discusses how wealthy clients are usually not on vacation for extended periods of time and how estate managers handle their vehicle maintenance.

He also talks about the release date of a new product and the most expensive raw materials used in manufacturing coatings. Nick emphasizes the importance of different grades of raw materials and how they affect the performance of detailing products.

He shares his thoughts on IPOs and preferred stock, as well as the importance of offering a range of services, including ceramic coatings, PPF, and tint.

Nick also provides insights on marketing to well-off customers, dealing with burnout, and the importance of long-term planning in building a successful business.

Takeaways

Vacation times are a good opportunity to offer vehicle services to wealthy clients.

Different grades of raw materials can significantly impact the performance of detailing products.

Consider offering a range of services, such as ceramic coatings, PPF, and tint, to cater to different customer needs.

Building a successful business takes time and requires long-term planning.

Chapters

00:00 Introduction and Wealthy Clients

02:25 Release Date of New Product and Expensive Raw Materials

03:02 Different Grades of Raw Materials

05:24 IPO and Preferred Stock

05:54 Detailing Any Vehicle at a High Level

06:48 Deionized Water and Mobile Setup

08:10 Favorite Vehicle and Water Spotting

09:13 Water Spotting and How to Fix It

10:11 Difference Between AIO Polish, One-Step Polish, and Finishing Polish

11:09 Pouring Ceramic Coating Directly onto Paint

12:04 MMA Fight Decision and Updates on Polish

13:00 Wheel and Tire Brush Kit

13:47 Carpet Cleaning System

14:45 Turning Down Customers Based on Condition

15:35 Marketing to Wealthy Customers

19:42 Dealing with Burnout

19:51 Marty's Jeep Choice

20:47 Turning Around Customers or Denying Cars

21:42 Good Marketing Streams for Targeting Wealthy Customers

23:35 Introducing Yourself to Higher-End People

24:34 Washing Work Trucks

26:02 Three Services to Offer from the Start

27:57 Getting into Product Distribution

30:18 Building Something Successful Takes Time

31:15 Conclusion

In this episode, Marshall and Nick discuss various topics leading with ceramic coating toppers, steak selection, rental car mishaps, the popularity of vans, bad parking, scratches behind car handles, the importance of connections, organizing phone apps, wheel repair and leather repair, the confusion around toppers, and the concept of value.

The conversation explores the concept of value and its relationship to quality. It highlights the importance of providing high-quality products and services to attract high-quality individuals.

The discussion emphasizes the negative consequences of prioritizing value over quality and the need for businesses to focus on delivering quality workmanship. It also delves into personal experiences and examples to illustrate the impact of quality on customer satisfaction.

The conversation concludes by discussing the desire for quality and how it becomes a byproduct of success.

Takeaways

Prioritize quality over value to attract high-quality individuals.

Low-quality individuals are often driven by the desire for bargains and cheapness.

Providing quality workmanship and products is essential for customer satisfaction.

The word 'value' has been hijacked by low-quality things in society.

Quality is a mindset and a choice that leads to success.

Chapters

00:00 Introduction and Steak Selection

04:13 Rental Car Mishaps

08:12 The Popularity of Vans

14:10 Bad Parking and Rental Car Issues

17:26 Scratches Behind Car Handles

20:28 The Importance of Connections

25:19 Organizing Phone Apps

26:19 Wheel Repair and Leather Repair

31:25 The Confusion Around Toppers

38:02 The Concept of Value

41:26 The Concept of Value

45:19 High Quality Individuals

48:08 The Importance of Quality in Business

51:33 The Impact of Quality on Customers

53:13 The Consequences of Choosing Value Over Quality

56:35 The Importance of Quality Workmanship

59:12 Transitioning to High Quality

01:02:17 The Shift to Quality Over Time

01:05:12 The Magic of Quality

01:08:30 The Desire for Quality

01:14:30 Quality as a Byproduct of Success

In this episode, Brian, Nick, and Marshall discuss the constant questions about pricing in the detailing world. We find it amusing and baffling that detailers often ask for help on pricing jobs they have already accepted.

They emphasize the importance of having a pricing formula and understanding the costs of running a business. The guys also discuss the challenges of boat detailing and the need for customers to be realistic about their expectations.

They advise customers to look for detailers who ask questions about their specific needs and usage of the vehicle. Finally, they stress the importance of regular maintenance for boats and RVs to keep them in good condition.

The conversation explores the lack of maintenance in boat ownership and the reasons behind it. It highlights the impact of neglect on the value of boats and the challenges faced by detailers in restoring heavily damaged vessels.

The unrealistic expectations and trade-in mentality of boat owners are discussed, along with the importance of finding profitable opportunities in maintaining well-maintained boats. The limited opportunities for boat usage and the high cost of wakeboard boats are also touched upon. The conversation concludes by teasing a future discussion on the intersection of technology and boat cleaning.

Takeaways

Many boat owners do not prioritize maintenance and care for their vessels, leading to significant damage and decreased value.

Detailers face challenges in restoring heavily damaged boats and managing unrealistic customer expectations.

Finding profitable opportunities in maintaining well-maintained boats can be more beneficial than focusing on restoration projects.

The limited opportunities for boat usage and the high cost of wakeboard boats are factors to consider in the boat industry.

Chapters

00:00 Introduction and Personal Stories

03:26 The Constant Questions About Pricing

07:38 The Problem with Asking for Help

11:06 The Go-Getter Mentality

18:32 The Challenges of Boat Detailing

25:25 Finding the Right Detailer for Your Vehicle

32:39 Maximizing Your Spend as a Customer

38:28 The Importance of Maintenance for Boats and RVs

40:18 Lack of Maintenance in Boat Ownership

41:59 Impact of Neglect on Boat Value

43:30 Boat Owners Who Take Care of Their Vessels

45:34 Unrealistic Expectations and Trade-In Mentality

46:03 Profitability in Maintaining Well-Maintained Boats

47:18 Limited Opportunities for Boat Usage

48:15 High Cost of Wakeboard Boats

49:20 Exploring the Intersection of Technology and Boat Cleaning

Welcome to the podcast! In this episode Nick and Marshall cover various topics related to parking lot etiquette, dealing with snow and ice on cars, misconceptions about windshield film, damage and misunderstandings in the detailing industry, quoting prices and value, and challenges faced by brick and mortar detailing stores.

The conversation explores the importance of brick and mortar stores in the detailing industry and the need for unique strategies to stand out. It suggests the inclusion of a detail shop within a store as a way to showcase products and provide training.

We also emphasize the need for businesses to be unique in their approach and highlights the power of persistence and competency.

It also discusses the importance of learning from competent sources and choosing the right areas to be unique. The conversation concludes with the hope for more dialed-in cars as a sign of uniqueness among car enthusiasts.

Takeaways

Be considerate of others when parking in a crowded parking lot.

Consider implementing a punishment system for parking offenses to deter repeat offenders.

Cold weather cooking can be a fun and enjoyable activity during the winter months.

Take caution when removing snow and ice from cars to avoid damaging the vehicle.

Understand the limitations and proper care for windshield film to prevent damage.

Misunderstandings and negative interactions can occur in the detailing industry, so it's important to communicate effectively and educate customers.

Quoting prices should be based on the specific services and value provided, rather than solely focusing on the price.

Damage to vehicles can set back both car owners and detailers, so it's important to learn from mistakes and take precautions to prevent damage.

Brick and mortar detailing stores should strive to offer unique products and services to differentiate themselves from online retailers. Brick and mortar stores have an advantage in the detailing industry if they offer unique products and services that are not readily available online.

Including a detail shop within a brick and mortar store can provide a platform for showcasing products and offering training to customers.

Being unique in business is crucial for success, especially when competing with online retailers.

Persistence and competency are key factors in standing out and building a strong reputation.

It is important to learn from competent sources and choose the right areas to be unique in order to provide value to customers.

The rise of dialed-in cars among car enthusiasts can be a sign of uniqueness and attention to detail.

Chapters

00:00 Introduction and Parking Lot Etiquette

03:00 The Punishment for Parking Offenses

06:00 Cold Weather Cooking

09:00 Dealing with Snow and Ice on Cars

13:00 Windshield Film and Ice/Snow

15:00 Misconceptions about Windshield Film

18:00 Damage and Misconceptions in the Detailing Industry

24:00 Negative Interactions and Misunderstandings in the Detailing Industry

29:00 Quoting Prices and Value in the Detailing Industry

36:00 Damage and Progression in the Detailing Industry

39:00 Challenges in Brick and Mortar Detailing Stores

42:29 The Importance of Brick and Mortar Stores

43:22 Unique Strategies for Brick and Mortar Stores

44:20 The Benefits of Having a Detail Shop in a Brick and Mortar Store

45:35 The Need for Unique Business Approaches

46:46 Uniqueness as a Detailer

47:44 The Power of Persistence

48:45 Competency as a Unique Selling Point

51:14 The Struggle of Standing Out

52:27 The Importance of Learning from Competent Sources

57:50 Uniqueness for Car Enthusiasts

58:45 Choosing the Right Areas to Be Unique

01:00:37 The Rise of Dialed-In Cars

Marshall and Nick discuss various topics related to the detailing industry. They start by recommending comfortable and waterproof shoes for detailers.

They then talk about finding good brushes for semi-truck paint and the different approaches to fleet washing. The hosts also discuss the benefits and considerations of buying chemicals in bulk.

Finally, they address the issue of chemicals freezing in winter and offer solutions for mobile detailers. In this conversation, Nick and Marshall discuss various topics related to the detailing industry.

They cover custom-built water tanks for trucks, the importance of upgrading brakes for trucks with water tanks, debunking the myth of priming the pad, the importance of seeing through the polish, the role of relationships in sales, quoting prices for maintenance customers, the misconception of building relationships with customers, the sales process, and the consultative approach to detailing services.

Takeaways

Finding comfortable and waterproof shoes is essential for detailers.

When it comes to brushes for semi-truck paint, boars hair brushes are a popular choice.

Fleet washing requires different packages and pricing compared to individual detailing.

Buying chemicals in bulk can be cost-effective, but it's important to consider the quality and suitability for your business.

Taking precautions to prevent chemicals from freezing in winter is crucial for mobile detailers. Custom-built water tanks can be installed in trucks for mobile detailing businesses.

Upgrading brakes is important for trucks with water tanks to handle the additional weight.

The myth of priming the pad with a conditioner before applying compound or polish is debunked.

Seeing through the polish is crucial for achieving the desired finish.

Building relationships with customers is important, but the focus should be on consulting and providing value.

Quoting prices for maintenance customers requires considering the value of the ongoing relationship.

The sales process should involve educating customers and addressing their specific needs.

Detailers should aim to educate customers on the detailing process and the importance of professional services.

Chapters

00:00 Introduction and Shoe Recommendations

06:03 Finding Good Brushes for Semi-Truck Paint

09:13 Exploring Fleet Washing

13:32 Creating Fleet Packages

21:21 Buying Chemicals in Bulk

24:37 Using Transfer Pumps for Power Washers

32:51 Dealing with Chemicals Freezing in Winter

40:50 Custom-built Water Tanks for Trucks

42:02 Importance of Upgrading Brakes for Trucks with Water Tanks

42:28 Debunking the Priming the Pad Myth

46:48 The Importance of Seeing Through the Polish

51:36 The Role of Relationships in Sales

53:03 Quoting Prices for Maintenance Customers

56:00 The Misconception of Building Relationships with Customers

01:01:38 The Sales Process and Consultative Approach

01:08:12 Educating Customers on Detailing Services