Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social

From Homeless to Millionaire. Brian Golod interviews Andrew Ettinger, who tells his amazing life story. Find out how the CEO of The Best Postcards lost his way and fought back to success as a business owner, and as a man. RESOURCES MENTIONED IN THE EPISODE Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: bit.ly/DaveRosendahl View the post: mindfireinc.com/podcast-2/

Hey OptiChannel Community! Seen live by over 300 people, this session took place on October 8, 2021. One of the keys to any business process is the Marketing and Sales that leads to production. Adding OptiChannel services to your offering requires a different perspective on the process, who sells it, and compensation. Learn along with Kevin Thomas of Firespring from industry experts, including Andrew Ettinger of The Best Postcards, Shanna Vollmer of Pixa Creative, and Ben Shenk from Summit Direct Mail. They have all been there and done that and are willing to share! So watch, listen and learn how Selling OptiChannel can transform your business. RESOURCES MENTIONED IN THE EPISODE Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: bit.ly/DaveRosendahl View the blog: https://mindfireinc.com/how-to-market-sell-build-profitable-optichannel-campaigns/

Well, we just finished another info-packed Mastermind with owners and leaders from a number of Home Services companies! The invitation-only session was lively and educational, and now available to you as a video and podcast! The Best Postcards (www.thebestpostcards.com) “Mastermind” discusses industry trends and ways to drive leads and grow sales. Learn how to create leads and true ROI, and how to understand the impact direct mail can have on the consumer’s preference for your brand! RESOURCES MENTIONED IN THE EPISODE Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: bit.ly/DaveRosendahl View the blog: https://mindfireinc.com/the-best-postcards-mastermind-buy-back-and-year-end-promotions/

Printers and Agencies return to Industry Trade Shows. What are the five things you should be ready for? Much has changed, but the value is still there. Are you excited to see people again? This is still a great way to get your message out! RESOURCES MENTIONED IN THE EPISODE Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: bit.ly/DaveRosendahl View the post: https://mindfireinc.com/podcast-2/ Add a comment here…

Our community is always looking for ways to effectively Staff, Market, Sell, and Produce OptiChannel campaigns for themselves and their clients. As a result, there is a hunger for authentic, hands-on advice from real-world practitioners. EPISODE ONE - HOW TO STAFF FOR OPTICHANNEL What are the skill sets necessary for staff when a printer or Agency is adding OptiChannel to their services? RESOURCES MENTIONED IN THE EPISODE Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: bit.ly/DaveRosendahl View the blog post: https:https://mindfireinc.com/how-to-market-sell-build-profitable-optichannel-campaigns/

Pixels and Ink Series: About Facebook Content Welcome to the third episode of a three-part series about the most widely viewed content on Facebook. I want to help you understand how Facebook works and why this is important to you as an OptiChannel practitioner. I suggest that you listen to all three, in order. In these Podcasts, we talk about what type of content people see, the top domains getting traction, the most clicked on links, and all sorts of data you need to know. I have gone through literally hundreds of pages of information and investigated how Facebook works. How does Facebook determine what it shows? Listen and learn! RESOURCES MENTIONED IN THE EPISODE Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: bit.ly/DaveRosendahl View the blog post: https://mindfireinc.com/facebook-releases-report-on-most-viewed-content/

Pixels and Ink Series: About Facebook Content Welcome to the second episode of a three-part series about the most widely viewed content on Facebook. I want to help you understand how Facebook works and why this is important to you as an OptiChannel practitioner. I suggest that you listen to all three, in order. In these Podcasts, we talk about what type of content people see, the top domains getting traction, the most clicked on links, and all sorts of data you need to know. I have gone through literally hundreds of pages of information and investigated how Facebook works. How does Facebook determine what it shows? Listen and learn! RESOURCES MENTIONED IN THE EPISODE Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: bit.ly/DaveRosendahl View the blog post: https://mindfireinc.com/facebook-releases-report-on-most-viewed-content/

Pixels and Ink Series: About Facebook Content Welcome to the first episode of a three-part series about the most widely viewed content on Facebook. I want to help you understand how Facebook works and why this is important to you as an OptiChannel practitioner. I suggest that you listen to all three, in order. In these Podcasts, we talk about what type of content people see, the top domains getting traction, the most clicked on links, and all sorts of data you need to know. I have gone through literally hundreds of pages of information and investigated how Facebook works. RESOURCES MENTIONED IN THE EPISODE Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: bit.ly/DaveRosendahl View the blog post: https://mindfireinc.com/facebook-releases-report-on-most-viewed-content/

In this exclusive live event, our guest was Mary Ann Geers, SVP of Corporate Strategy at GPA (Mary Ann on LinkedIn). Her company provides substrates to the printing industry in Digital, Offset, & Flexo press technologies. Listen to this informative interview as we probe Mary Ann’s views on: The unusual trends she’s noticed in the print market over the last few months Creative direct mail examples. Why some commercial printers are growing, and what they’re doing differently RESOURCES MENTIONED IN THE EPISODE :: Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: bit.ly/DaveRosendahl :: View this episode's blog post https://mindfireinc.com/interview-with-mary-ann-geers-senior-vice-president-of-corporate-strategy-at-gpa/

This past week the Northeast Florida PCC hosted its annual Technology Shootout, and Dave was invited to speak at the event to share how OptiChannel helps companies grow brand, generate leads, and drive sales. Listen in as he describes the day-to-day application of this new process, and how it drove 112% revenue growth and 33% more clients for MindFire, despite a pandemic economy. RESOURCES MENTIONED IN THE EPISODE :: Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: http://bit.ly/DaveRosendahl :: View this episode's blog post (including the "shanty"): https://mindfireinc.com/pcc-florida-the-year-of-optichannel/