Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social

If you’re thinking about scaling up the digital campaign services you offer clients, using channels like: Direct Mail Personalized URLs (“PURLs”) Email SMS Ringless Voicemail Social Media Personalized Landing Pages / Microsites Then watch this session now. After a decade of work with thousands of printers, agencies, and marketing services companies worldwide, it’s clear there’s a small set of strategies that correlate with success (rarely discussed; most are kept secret by the industry). To help you up-level your skills and technology to meet the emerging needs of both B2B and B2C orgs, we’ll dissect top questions from our print & agency community, including: — Why OptiChannel solves your Client’s #1 problem (THIS problem is universal, but not obvious) — The different ways printers & agencies charge for these services (definitely surprising) — How to escape the trap of gluing together multiple “free” solutions (which often end up costing way more than professional-grade technology) — The top mistakes printers & agencies make when offering these services to their Clients (there’s one that almost guarantees failure) — How to get better at digital if your primary focus is print & mail (lessons from a $40 million print company that transformed to sell high-value, large-scale direct mail + digital campaigns regularly)

Walt Disney Gave A Masterclass in Content THAT ALMOST EVERYONE MISSED. Enjoy a Day at Disneyland with Dave and his family, and a truly unique perspective on what this controversial visionary accomplished.

Excited to share our latest interview w/ Mackenzi Leinders (Dir of Sales & Demand Gen), sharing how her org grew sales by 118%. The techniques are different and novel. Even more intriguing is that it happened during the height of the pandemic. We cover the process she and her team used to grow, despite spending LESS on advertising and without buying new pricey tech or hiring tons of people. She knows her stuff, is hands-on, and is an excellent teacher. Let me know what you think!!

On the show today were: Rachel Davies, Creative Director @ Susan G. Komen Mary Ann Geers, Senior Vice President of Corporate Strategy @ GPA Joseph Manos, Executive Vice President @ MindFire During the interview, I dug into Rachel’s: 30% increase in revenue (by combining direct mail & digital in *this* way) “HOOK” method that drives meaningful engagement through multiple channels Plus, I asked her the top questions posed by the community, and got her to share numerous direct mail and digital examples! Also, Mary Ann Geers and Joseph Manos covered: insight into some of the surprising industries that are recovering and using Direct Mail recent label use-cases, creative and engaging mail pieces, & luxury purchase campaigns

Is Direct Mail dead? Think again. This live panel discussion is for any: – Printer, marketing company, or agency wanting to know how others use “layered” Direct Mail to create explosive revenue-generating campaigns for their Clients – Organization wanting to learn how market-leaders are beating Google, Facebook, and other digital channels using Direct Mail On the panel are: Andrew Ettinger, CEO, The Best Postcards Tom Casey, CEO, Griffin Service Louis Hobaica, President, Hobaica Services Andrew’s company designs innovative campaigns for Tom and Louis, and we dig deep with all 3 to understand how Direct Mail: — Fuels 25% month-over-month growth for Andrew’s print company (they’re on pace to produce hundreds of millions of pieces this year) — Enabled Lou’s HVAC, plumbing, and electrical company to generate $500K in sales from Direct Mail and a record-setting $1+ million month — Gave Tom’s cooling, plumbing, and heating business their busiest month ever

Join me and Kushal Dutta, EVP of Product, as we cover several important updates, including new features like: Easy and powerful form-field branching (allows you to ask questions contextualized by the respondent’s previous answers) The new “Event Reminder Blueprint,” which helps you offer a valuable service to your clients (or even use yourself) A sneak peek at new Business Intelligence (Reporting)!

Until recently, when you bought something online, no sales tax was applied to your invoice because the businesses did not have a physical presence in your state (unless you live in Massachusetts). However, did you know this ended in June 2018 per a Supreme Court decision between South Dakota and Wayfair? The case is changing the entire sales tax landscape in the U.S. In addition to affecting Amazon, Dell, and all online retailers, it also impacts printing companies. That’s because ANY company that sells and delivers tangible products (like printed materials) into a state is now subject to these new rules, but there are many details and things you need to know. Mike Robinson from Summit Direct Mail explain what you need to know.

We're back! But what happened? Where did we go? And what can you expect from the podcast going forward? These answers and more in today's episode.

Using MindFire's new Social Selling Assistant in your daily work can save time, improve efficiency, and help you use LinkedIn much more effectively.

If you're up to date on the Pixels & Ink Podcast, you know that we're in the midst of a series that's teaching you how to turn your business into a lead generating machine. Last week's episode taught you secret #1 which was how to ethically repurpose the best performing content that other people have created and embed it with your own call to action. Now this week, we are teaching you how to actually use that content as a part of a multi-channel marketing program to generate leads for YOUR business. Hint: It's easier than you think! And if you're anything like us, you find it helpful to really see how this works. Don't worry, we have a resource for you: head to leadgenmachineforprinters.com to sign up for our free web class where we'll actually SHOW you how to implement these practices. You do not want to miss this episode!