The Copywriter Collaborative

Most writers are accustomed to operating behind-the-scenes, so interviewing clients can be intimidating—let alone for 90 minutes! But that’s exactly what the Brand Voice Intensive (BVI) is, and it’s the foundation of North Star’s Brand Voice Process. 

In this episode, North Star Writer Mentors and guest co-hosts Madeline and Maggie give listeners a peek behind the curtain of the BVI from the writer’s perspective.

Imposter syndrome is the experience of feeling undeserving or unqualified, despite your education, experience, or abilities. For writers, imposter syndrome can come up in many ways. 

Guest co-hosts Maggie and Madeline share their own stories of encountering imposter syndrome throughout their writing careers, and how they combat feelings of self-doubt.

Working on weekends? Pushing deadlines? Sunday scaries {writers edition}? 

If you’re a content creator or writer, you can probably relate. 

We all recognize the concept of time management and its importance, but why is it so hard to actually implement the practices?

On this week’s episode, guest co-hosts and North Star Writers + Mentors Madeline Crone and Maggie Grimson break down the topic of time management—specifically, how to apply time management principles to your life and career as a writer.

Well, we’re thrilled Madeline decided to take his advice to heart, because she has since authored an array of stories, essays, poems, parodies, and successful marketing content. North Star is her first professional writing gig {she joined the team in October 2020} but she’s had several unique opportunities along the way, including at a salon + spa and a music school. Learn more about Madeline in this episode!

Today, we’re introducing you to one of the Brand Your Voice podcast’s upcoming guest co-hosts, Maggie Grimason. Maggie was the first writer to join the North Star team, and she now serves as a mentor for the other writers, answering questions and helping everyone stay on top of the latest best practices.

Cue the confetti and obnoxiously loud sound effects: We did it! We officially made it through a year of podcast episodes! This is definitely worth celebrating, considering we kicked around the idea of creating a podcast for years before we actually did it {thanks Brigid, you were right!}

That was one of our biggest lessons learned: You don’t have to have it all figured out, you just have to start. This imperfect action is what led us to find and serve the audience we most LOVE talking to...you! Our beloved writer community.

Cue the confetti and obnoxiously loud sound effects: We did it! We officially made it through a year of podcast episodes! This is definitely worth celebrating, considering we kicked around the idea of creating a podcast for years before we actually did it {thanks Brigid, you were right!}

That was one of our biggest lessons learned: You don’t have to have it all figured out, you just have to start. This imperfect action is what led us to find and serve the audience we most LOVE talking to...you! Our beloved writer community.

Voice can be one of the more complex {and overwhelming} aspects of writing fiction. Not only does every character have their own unique voice, but the story itself has a specific voice—think narration, genre, the language of the universe, or even the time period. Not to mention, as an author you likely have a natural voice you lean towards when writing. It’s a lot to keep straight in your brain! So in this episode, we're going to dive into using brand voice for fiction writing.

A lot of writers refer to a client's past content to help capture their voice and guide the copy they set out to write. But if you're only looking at past content, you're actually missing a crucial part of brand voice: the actual VOICE of the client. In this episode, we talk about how you can learn your client's voice, and bridge the content gap.

We've been in the copywriting business for a while, and in that time we've noticed a trend: Business owners WANT to outsource their content creation... but at the same time, they don't always TRUST the people they're outsourcing it to. So as a copywriter, one of your jobs is learn how to build that trust between yourself and your client.