EverCreating Radio

What is Marketing? Marketing will get people go from wanting an art class to needing YOUR  class from YOUR studio.

If you see Marketing as a fuzzy science and keep pushing it to the bottom of the list, this podcast is for you. Marketing is very much like dating. The journey is similar, and we will cover the similarities, so by the end of this podcast, you will have crystal clarity on how Marketing works and the exact steps for how to fill up your classes.

Many Studio owners make 6-7 figures following the same formula. You can too.

Most studio owners post their classes and expect people to sign up. But that is like asking to start exclusively dating when you meet a cute person. Some people may say yes, but for the majority, a lot needs to happen before and after that first encounter.

Once you listen to the steps, you will ALWAYS know what to do in your Marketing and ultimately fill up your classes with the right students.

Let's talk about a topic that most people hate and want to avoid. But something that is crucial for any business to survive: Sales. Without money coming in, there is no business.

As a Creative Studio Owner, you may feel like selling is a necessary evil that you'd rather avoid. Perhaps you're introverted, and the thought of being a pushy, used-car-salesperson-type makes you cringe. But what if we told you that there's a different way to approach sales? A way that allows you to serve your community, create a positive experience, and even enjoy the process?

In this episode, I'm going to tell you the one mistake to avoid to ensure that your students return to you after a camp or class session. + recording + Let me ask you this: when your kids' camps or class sessions end, do you let parents randomly decide if they want sign-up again with you? Or do you proactively pursue them to stay? Don't make a mistake of letting them go, because keeping existing customers is 7 times cheaper than acquiring new ones. Your existing students already know and love you, and with a little extra attention, they will stay.

Before we dive into the one mistake to avoid and keep your students, let me give you a quick context: when parents drop off their kids with you, they constantly think about how their precious little bundles are doing. At the end of each day, they will ask their kid if they had fun. But they might not always hear a positive answer, it depends of the perception of the kid for that day. You will have no control what the kid would say. So, the parent will make daily micro-decisions about your activity, and if it is not positive, they might not sign up again. But you have great activities that kids love, and the parents are not getting the whole story. So can you do? The mistake many Studio owners do is, do nothing. Let the parents make the decision to sign up again or not to what they hear form their kids. Keep hoping the kids are doing the sale for you. That is the mistake. What you can do is to take control of the narrative, the feedback about your activity, so you know it is always positive. Keep in front of the parents on your social media and by sending them regular e-mails. Fidn out the exact steps in this podcast. 

The question pops up frequently: how much to ask for a class. The answers are all over the map, under $50 or over $350. There is no clear answer... it depends on where you live and what you offer.

There is one answer that is common for everyone: you need to make money.

Look into it closely and consider what that activity will cost you, including PAYING YOURSELF. There are 5 things to consider when you price your activities. #5 is essential to every business, but many Studio Owners ignore it. Find out what it is in this episode.  

Once you listen to this episode, write down what you need to ask for each class, camp, or other activity to make money.  

Grow your Art Studio with the right Marketing, so you can have more students, more money and work less! Listen to this Podcast to get there!

People have so many choices online and in-person: other art studios, sports, or even Netflix. It is hard to get through the noise, but you will become the #1 choice for the right people with the right approach. It starts with knowing who you serve. The same class can mean different things to different people. They are looking for a benefit, not just an art class.   Learn how to find out what people are looking for in your art activities and the 3 awesome results for you:

1. Find an easy way to describe your classes
2. Attract the right people who appreciate what you offer (no more difficult parents...)
3. Demand the price you need to run a profitable business

Grow your Art Studio with the right Marketing, so you can have more students, more money and work less! Listen to this Podcast to get there!

Close your eyes and imagine: where do you want your Art Teaching Business to be in 12 months? What about 5 years?

What will make you feel Successful? If you have an answer or a clear Vision of Success, you will know where you are heading tomorrow, a year from now and in the future. It will give you clarity, peace of mind, and relieve much stress.

If you don't have the answer, don't worry... once you answer the 6 simple questions we talk about in this podcast, you will clearly understand what success really means to YOU and what direction you want to take in Business. Grow your Art Studio with the right Marketing, so you can have more students, more money and work less! Listen to this Podcast to get there!

When someone likes your art classes and is vocal about them, others will take notice. Those words can be the best and easiest sales tools your Art Teaching business can have.

What am I talking about? I am talking about testimonials, reviews and comments on social media. They will build trust and can bring you lots more new students.

72% of consumers will take action only after reading a positive review (Search Engine Watch.) Powerful, isn’t it?

So, if you want to grow your student base outside your immediate circle and beyond just referrals, and attract new students and a venue where you can teach, listen to this podcast and find out how.

Being an Independent Art Teacher can be a lonely business. How can you become best friends with other Art Teachers whom you’ve never met in person? 

In this episode, I am joined by Gin LaCour, founder of Gin’s Den Art. When I reached out to Gin for the interview, my only focus was to talk about the thriving Membership she has had for over a year and the steps she has taken to grow way past her initial goal. But during our pre-interview chat, she also mentioned the collaboration with other Art Teachers and how they created online courses together and became best friends without ever meeting in person. So, we decided to also chat about their partnership and, of course, about Gin’s membership strategies.

She talks about how she:

-has steadily grown her Membership she has started before the pandemic

-found best friends from collaborating with other Art Teachers, without ever meeting in person

-doubled her members through strategies with those Partners

You can find Gin here: https://ginsdenart.com

What to teach for different age groups, like teens? How to find unusual places to expand your business? Let’s find out.

In this episode, I am joined by Doris Benter, founder of Library Arts. I heard about Doris through another interview, and her energy and the way she is finding new business for her teaching were captivating. So, I decided to bring her to you to get inspired and learn from her.

She talks about how to: -offer pre-recorded classes to Librarians -partner with other Teachers -outside the box ways to find projects ideas for different age groups

Please listen and re-listen to this interview, learn from it and implement what you can to grow your business.

We’ve all been there: we post on Facebook and crickets... no one responds… What can we do to change that? How can we get people to watch our videos and comment on our pictures?

In this episode, I am joined by Jamie Norvell, who has become quite a Facebook guru in the last few months. She has not started like that when she quit her full-time job and started teaching in-person paint parties just 2 weeks before the pandemic hit. She talks about how she figured out what and when to post on Facebook to get people to engage and how her morning routine helped her pivot to the new reality. Her story is very inspirational, and you can adapt many of her ideas regardless of what you teach.