We were unable to update this podcast for some time now. As a result, the information shown here might be outdated. If you are the owner of the podcast, you can validate that your RSS feed is available and correct.
It looks like this podcast has ended some time ago. This means that no new episodes have been added some time ago. If you're the host of this podcast, you can check whether your RSS file is reachable for podcast clients.
Inkyma's Marketing Strategies
by Audrey KerchnerA podcast for small business owners who are looking to grow their business with effective marketing techniques. Each episode provides actionable, educational information about how to market your business.
Copyright: 2021 Inkyma LLC
Episodes
Write Product Descriptions Using Google’s Latest Product Review Guidelines
20m · PublishedProducts We Recommend:
Shopify
Shopify Smart Tabs app
Grammarly
Links to Previous Episodes & articles
Episode 73- SEO For Ecommerce: Google Merchant Center
Episode 76- Google Search Helpful Content Update: Impact Of Seo For A Blog
Episode 72- Tracking Sales For Retail Businesses
Google’s Helpful Content Update
Google’s How To Write a High-quality Product Review
Googles Best Practices to Use when writing product descriptions
- Evaluate the product from a user's perspective
- Demonstrate that you are knowledgeable about the products reviewed – show you are an expert.
- Provide evidence such as visuals, audio, or other links of your own experience with the product, to support your expertise and reinforce the authenticity of your review.
- Share quantitative measurements about how a product measures up in various categories of performance
- Explain what sets a product apart from its competitors.
- Describe how a product has evolved from previous models or releases to provide improvements, address issues, or otherwise help users in making a purchase decision.
- Identify key decision-making factors for the product's category and how the product performs in those areas (for example, a car review might determine that fuel economy, safety, and handling are key decision-making factors and rate performance in those areas).
- Describe key choices in how a product has been designed and their effect on the users beyond what the manufacturer says.
- Include links to other useful resources (your own or from other sites) to help a reader make a decision.
- Ensure there is enough useful content in your ranked lists for them to stand on their own, even if you choose to write separate in-depth single product reviews for each recommended product.
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Love our Podcast? Buy us a cup of coffee to help keep creating for you - paypal.me/InkymaMarketingstrat
Check out our new blog at marketingmasterminds.co free marketing educational content with how to’s and training coming soon.
Join Us on Social Media
YouTube
Google Search Helpful Content Update: Impact Of SEO For A Blog
24m · PublishedProducts We Recommend
Rank Math
Shopify
Links to Previous Episodes & articles
Episode 22- A Simple Seo Strategy For Your Website
Episode 40 - Tool Evaluation: Rank Math For Easy SEO
Episode 73- SEO For Ecommerce: Google Merchant Center
MMM article: Importance Of Ranking Your Article In A Google Answer Box
Google’s Helpful Content Update
Rank Math Article: Monitoring Google Search Algorithm On Your Website
Google’s Six Questions for People First Content
- Do you have an existing or intended audience for your business or site that would find the content useful if they came directly to you?
- Does your content clearly demonstrate first-hand expertise and a depth of knowledge (for example, expertise that comes from having actually used a product or service, or visiting a place)?
- Does your site have a primary purpose or focus?
- After reading your content, will someone leave feeling they’ve learned enough about a topic to help achieve their goal?
- Will someone reading your content leave feeling like they’ve had a satisfying experience?
- Are you keeping in mind our guidance for core updates and for product reviews?
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Love our Podcast? Buy us a cup of coffee to help keep creating for you - paypal.me/InkymaMarketingstrat
Check out our new blog at marketingmasterminds.co free marketing educational content with how to’s and training coming soon.
Join Us on Social Media
YouTube
Home-Based Business Time Management - Interview with Windy Lawson
24m · PublishedLinks Mentioned In This Episode
Windy Lawson
The 90-Day Slay
Slay Your Workday- Free download.
Podcast episodes, articles, and books mentioned in this episode
Episode 28 - A/B Testing To Convert More Leads Into Customers
Episode 41 - Using Artificial Intelligence to Streamline Your Marketing
Episode 44- ROI Of Time From A Marketer's Perspective
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Love our Podcast? Buy us a cup of coffee to help keep creating for you - paypal.me/InkymaMarketingstrat
Check out our new blog at marketingmasterminds.co free marketing educational content with how to’s and training coming soon.
Join Us on Social Media
YouTube
Processes For Business Growth - Interview with Jessica Millhiser
26m · PublishedAbout Today’s Topic or Guest:
The process for business growth can be an endeavor while you’re trying to bring your company to life. Our guest today, Jessica Millhiser, has been working in an operational and administrative capacity for over 15 years in various industries. She has been the author of and guest writer for multiple business books, interviewed on podcasts, and has a Master's degree in Coaching & Administration. She is the go-to person to help you get your business running more consistently and efficiently.
Links Mentioned In This Episode
Jessica Millhiser - JMills Consulting LLC
Webinar Recording Link
Podcast episodes, articles, and books mentioned in this episode
Episode 41 - Using Artificial Intelligence to Streamline Your Marketing
Episode 44- ROI Of Time From A Marketer's Perspective
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Love our Podcast? Buy us a cup of coffee to help keep creating for you - paypal.me/InkymaMarketingstrat
Check out our new blog at marketingmasterminds.co free marketing educational content with how to’s and training coming soon.
Join Us on Social Media
YouTube
SEO For eCommerce: Google Merchant Center
16m · PublishedAbout Today’s Topic or Guest
Regardless of the platform you use for eCommerce or retail, you should have a Google Merchant Center account. The Google Merchant Center account provides SEO for eCommerce stores and is super simple to set up. Everyone should be using this free tool.
Products We Recommend
Shopify
Links to Previous Episodes & articles
MMM article - Do abandon Cart Emails Work?
Episode 47 - Shopify Review
Ep 72 - Lead Tracking For Retailers - Grab the link once it's published.
Episode 22- A Simple Seo Strategy For Your Website
Episode 58 -Google My Business Review
Youtube Shopping Feed
Setup GMC with Shopify
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Love our Podcast? Buy us a cup of coffee to help keep creating for you.
Check out our new blog at marketingmasterminds.co free marketing educational content with how to’s and training coming soon.
Join Us on Social Media
YouTube
Tracking Sales For Retail Businesses
27m · PublishedProducts We Recommend
Tidio Chat Bot
Grasshopper - call tracking and answering service
Supermetrics - Data aggregation from all your lead campaigns
Freshsales CRM - To track your leads
Google Tag Manager
Google data studio
Mailchimp
Shopify
Zapier
Lightspeed POS system - retail, restaurants eCommerce
Links to Previous Episodes & articles
Website Marketing Analytics To Track For Business Growth
Do abandon Cart Emails Work?
Episode 71- Virtual Assistant Service- Grasshopper Review
Episode 47 - Shopify Review
Episode 62 - Youtube Ads – Tv Commercials For Small Business Marketing
Episode 19- Email Sales Funnels For Lead Generation
Episode 46 - Drive Audience Engagement With Welcome Emails
Episode 55 -Chatbots To Increase Lead Conversion On Your Website
Episode 48 - Data to Drive Marketing Decisions
Episode 10 - Use Qr Codes To Increase Sales
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Love our Podcast? Buy us a cup of coffee to help keep creating for you.
Check out our new blog at marketingmasterminds.co free marketing educational content with how to’s and training coming soon.
Join Us on Social Media
YouTube
Virtual Assistant Service - Grasshopper Review
17m · PublishedAbout Today’s Topic or Guest
With Virtual Assistant Services like Grasshopper, you can keep your business costs low and keep your business running efficiently. If you’re ready to let someone take over this aspect of your business, this episode is for you.
Products We Recommend
Grasshopper - Virtual Telephone Assitant service
Links to Previous Episodes & articles
Episode 70 - Tracking Sales Leads For Service Businesses
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Love our Podcast? Buy us a cup of coffee to help keep creating for you.
Check out our new blog at marketingmasterminds.co free marketing educational content with how to’s and training coming soon.
Join Us on Social Media
YouTube
Tracking Sales Leads For Service Businesses
25m · PublishedProducts We Recommend
Elementor Pro - Form custom website forms
Tidio Chat Bot
Grasshopper - call tracking and answering service
Supermetrics - Data aggregation from all your lead campaigns
Freshsales CRM - To track your leads
Calendly - Add scheduling links to your campaigns
Google Tag Manager
Google data studio
Mailchimp
Constant Contact
Zapier
Make
Links to Previous Episodes & articles
MMM Article
Episode 64- A Sales Process For Small Business – Interview With Nancy Zare
Episode 62 - Youtube Ads – Tv Commercials For Small Business Marketing
Episode 19- Email Sales Funnels For Lead Generation
Episode 46 - Drive Audience Engagement With Welcome Emails
Episode 55 -Chatbots To Increase Lead Conversion On Your Website
Episode 48 - Data to Drive Marketing Decisions
Episode 10 - Use Qr Codes To Increase Sales
Love our Podcast? Buy us a cup of coffee to help keep creating for you.
Check out our new blog at marketingmasterminds.co free marketing educational content with how to’s and training coming soon.
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Join Us on Social Media
YouTube
Grammarly For Business Review
22m · PublishedAbout Today’s Topic or Guest: Grammarly for Business, because Grammar, spelling, and punctuation are important when sharing your marketing message. You want a clear easy to understand message. You also want you're messaging to be “on Brand” and reflect your brand's style.
Products We Recommend
Grammarly - For staying on Brand with your messaging
Story Brand by Donald Miller - Learn how to speak your brand
BANK Course - Learn How To Speak your customer's language
BANK Book Why They Buy By Cheri Tree
Links to Previous Episodes & articles
Episode 67- Canva For Small Business Design
Episode 51 - Marketing Based On Personality & Values Bank – Interview With Jen Draper
Episode 37- Strong Brand Identity Part 1: The Customer
Episode 38- Strong Brand Identity Part 2: How To Talk To Your Customers For Better Engagement
Episode 39 - Strong Brand Identity Part 3: Branding Visual Identity
Episode 2 - What is Branding?
Best Youtube Thumbnail Maker - Canva VIDEO -
Love our Podcast? Buy us a cup of coffee to help keep creating for you.
Check out our new blog at marketingmasterminds.co free marketing educational content with how to’s and training coming soon.
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Join Us on Social Media
YouTube
Transition From Employee To Entrepreneur
29m · PublishedMany of us came from and were raised by employees. So today I'm going to share my journey with you and a few things that helped me along the way to becoming a successful entrepreneur.
Links Mentioned In This Episode
Marketing Masterminds - Small Business Marketing Tips for 2022
Episode 1 - Marketing Strategy vs. Tactics
Episode 15 - Networking How To Maximize This Effective Marketing Tactic
Episode 66- Work-Life Boundaries For Business Owners – Interview With Mary Brown
Love our Podcast? Buy us a cup of coffee to help keep creating for you.
Check out our new blog at marketingmasterminds.co free marketing educational content with how to’s and training coming soon.
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Join Us on Social Media
YouTube
Inkyma's Marketing Strategies has 132 episodes in total of non- explicit content. Total playtime is 54:26:38. The language of the podcast is English. This podcast has been added on October 25th 2022. It might contain more episodes than the ones shown here. It was last updated on October 14th, 2023 14:42.
