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Inkyma's Marketing Strategies
by Audrey KerchnerA podcast for small business owners who are looking to grow their business with effective marketing techniques. Each episode provides actionable, educational information about how to market your business.
Copyright: 2021 Inkyma LLC
Episodes
Using Artificial Intelligence To Streamline Your Marketing
27m · PublishedAbout Today’s Topic or Guest:
In today’s episode, Using Artificial Intelligence To Streamline Your Marketing, Audrey gets her listeners familiar with Artificial Intelligence (AI) or more loving known as automation, and all the ways it can help you level up your business without hiring another human. Tune in!
Links Mentioned In This Episode:
Episode 33 - Marketing Recurring Revenue Streams for Steady business growth year after year
Episode 29- Maximizing Your Existing Customers to Grow Your Business
Episode 28 - A/B Testing to Convert More Leads Into Customers
www.calendly.com
www.zapier.com
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Join Us on Social Media
YouTube
Tool Evaluation: Rank Math For Easy SEO
25m · PublishedShow Summary:
Marketing Strategies Podcast Episode 40 Tool Evaluation: Rank Math For Easy SEO.
What is the one word that can be said that will make every business owner and web designer break out into a cold sweat? SEO! We know our websites need it but seldom have an idea how to do it easily and, more importantly, effectively. Today Audrey explores Rank Math and how she uses this website plugin on her clients’ sites to optimize and get some good organic traffic flowing.
About Today’s Topic or Guest:
In today’s episode, Tool Evaluation: Rank Math For Easy SEO, Audrey discusses Rank Math, one of her top tools to help you through all your worries about SEO. So let’s get educated, take action and get some traffic to your site.
Links Mentioned In This Episode:
Episode 22 - A Simple SEO Strategy For Your Website
Rank Math
YouTube - How to install and setup Rank Math for beginners
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Join Us on Social Media
YouTube
Tool Evaluation: Rank Math For Easy SEO
25m · PublishedShow Summary:
Marketing Strategies Podcast Episode 40 Tool Evaluation: Rank Math For Easy SEO.
What is the one word that can be said that will make every business owner and web designer break out into a cold sweat? SEO! We know our websites need it but seldom have an idea how to do it easily and, more importantly, effectively. Today Audrey explores Rank Math and how she uses this website plugin on her clients’ sites to optimize and get some good organic traffic flowing.
About Today’s Topic or Guest:
In today’s episode, Tool Evaluation: Rank Math For Easy SEO, Audrey discusses Rank Math, one of her top tools to help you through all your worries about SEO. So let’s get educated, take action and get some traffic to your site.
Links Mentioned In This Episode:
Episode 22 - A Simple SEO Strategy For Your Website
Rank Math
YouTube - How to install and setup Rank Math for beginners
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Join Us on Social Media
YouTube
Strong Brand Identity Part 3: Branding Visual Identity
31m · PublishedShow Summary:
Marketing Strategies Podcast Episode 39 Strong Brand Identity Part 3 Branding Visual Identity. This is part 3 of our 3 part series, Strong Brand Identity. If you haven’t had a chance already, definitely go back and listen to parts 1 & 2, as Audrey really brings this full circle. In this episode, Audrey gets to the exciting stuff, the stuff every business owner really thinks about when they hear the word “branding.” She discusses logos, artwork, colors, fonts, and how to get a super cohesive look for your brand. This is what is going to set the tone for your entire business moving forward and how you are viewed by your customers. And making some room in your budget to hire a professional for this should be an option if you want it done right from the start. Dive in and let’s start attracting that perfect customer!
About Today’s Topic or Guest:
In today’s episode, Strong Brand Identity Part 3 Branding Visual Identity, we get to the fun stuff. Audrey will be talking about logos, artwork, fonts, colors, video, and how to make your brand a cohesive one. You could DIY this, but Audrey strongly recommends getting yourself a branding expert. Listen and learn why!
Links Mentioned In This Episode:
Episode 2 What is Branding
Episode 37 - Customer Persona
Episode 38 - Voice Of The Customer
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Join Us on Social Media
YouTube
Strong Brand Identity Part 2: How To Talk To Your Customers For Better Engagement
22m · Published About Today’s Topic or Guest:
In today’s episode, Strong Brand Identity Part 2 How To Talk To Your Customers For Better Engagement, we answer the questions:
- What do they want from your brand?
- What is their problem? (Internal and External)
- Why should they choose you?
- What do you want them to do to solve their problem with respect to your brand?
- What does success look like if they choose you?
- What does failure look like if they Don’t Choose You?
Links Mentioned In This Episode:
Episode 2 - What is Branding
Episode 3 - 5 Website Design Mistakes
Episode 37 - Customer Persona
Story Brand
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Join Us on Social Media
YouTube
Strong Brand Identity Part 1: The Customer
25m · PublishedAbout Today's Topic:
Have you already branded yourself? Are you still hung up on the obvious things like colors and logos? Most business owners jump to these exact things when they hear the word branding. What most fail to realize or realize too late is that your customer’s persona is actually what MAKES your brand. Knowing who you’ll talk to and why you’re talking to them will determine your logo, colors and the language you’ll use. Whether you’re doing this retroactively (and I think you should) or starting from scratch, this episode will develop as a business owner for the long haul.
Links Mentioned In This Episode:
E 2 What is Branding
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Join Us on Social Media
YouTube
How Marketing Tactics Can Support Your Sales Team
26m · PublishedAbout Today’s Topic or Guest:
If you have a sales team or a business development team, you still need a robust marketing plan in place. Many business owners or executives think they need just one or the other but they actually support each other in the growth of your business. Although advanced, the selling methods in this episode are going to set you apart from the rest and really make a killer impact on your sales long term.
Links Mentioned In This Episode:
E19 Sales Funnels
E30 amd E31 -Revenue existing customers
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Join Us on Social Media
YouTube
Effective Event Marketing - Maximize Your In-Person Events to Get More Clients After the Event
29m · PublishedShow Summary:
Since the pandemic, I think we are bound to see a resurgence of in-person events as both business owners and clients alike are itching to interact with one another. Events are fun, they create energy and excitement but they also come at an expense, both time and monetarily speaking. Whether you’re hosting a B2B or B2C event, there are plenty of action steps in this episode to make it worthwhile for the host and its attendees.
Links Mentioned In This Episode:
Sign Up for a Mailchimp Account
E 15 - Network Marketing as a tactic
E21 - Holiday marketing
E 17 - Seasonal Business Marketing
E14 – Email vs social media marketing
E19 Sales Funnels
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Join Us on Social Media
YouTube
Product Review and Deep Dive: Mailchimp Email and CRM System
29m · PublishedAbout Today’s Topic or Guest:
On today’s episode we really take out our magnifying glasses and take a look at why Mailchimp is simply one of the best tools in your marketing shed. Spoiler Alert: We are affiliates! But we’re also super passionate about this system and all of its wonderful capabilities it has in comparison to what’s out there. So come take a listen to why we love Mailchimp’s features so much and how it to optimize the platform for your business.
Links Mentioned In This Episode:
Sign Up for a Mailchimp Account
E 14 - Email vs social media marketing
Episode 19 - email sales funnels
E 28 - A/B Testing
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Join Us on Social Media
YouTube
Marketing Recurring Revenue Streams for Steady Business Growth Year After Year
29m · PublishedAbout Today’s Topic or Guest:
In a world where consistent pay is synonymous with unicorns and dragons for small business owners. Wouldn’t it be great if you could count on a base income that is consistent every month almost like a traditional paycheck? In this episode we are going to talk about the different types of recurring income programs you can create for your business and how to market them.
Links Mentioned In This Episode:
Episode 30
Episode 20
Episode 19
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Join Us on Social Media
YouTube
Instagram
Inkyma's Marketing Strategies has 132 episodes in total of non- explicit content. Total playtime is 54:26:38. The language of the podcast is English. This podcast has been added on October 25th 2022. It might contain more episodes than the ones shown here. It was last updated on October 14th, 2023 14:42.
