Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Brandon Leibowitz has run and operated SEO Optimizers since 2007. We are a digital marketing company that focuses on helping small and medium-sized businesses get more online traffic, which in turn converts into clients, sales, leads, etc.

00:00 - 00:11 “Google doesn't really trust what you put on a website. I could put keywords all over any website; It's not going to really move the needle without you building trust up. And the way to build trust is by getting other websites to talk about you.” — Brandon Leibowitz

00:12 - 00:29 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:30 - 01:12 Brandon’s background

01:13 - 09:09 Marketing Essentials Moment: LinkedIn Marketing

09:10 - 12:14 Welcome to the show, Brandon!

12:15 - 15:09 Using keywords to develop audience trust

15:10 - 19:32 Voice search optimization

19:33 - 21:23 Optimizing your website for search engines and voice search

21:24 - 25:09 What is Schema, and how can it help your brand with SEO?

25:10 - 28:33 Humanizing AI Written Content

28:34 - 29:34 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.

29:35 - 35:02 Tools and variations to assist you in improving your Search Engine ranking

35:03 - 37:45 Ad Costs: How It Works in Marketing

37:46 - 40:52 Creating a more niche and targeted strategy

40:53 - 43:47 Providing value and personalization

00:00 - 45:06 Using videos to increase traffic to your website

45:07 - 46:24 Reach out to Brandon at: https://seooptimizers.com

46:25 - 47:18 Thank you so much, Brandon! Enjoy your marketing journey!

47:19 - 48:06 Join The Marketing Expedition Community today!

#seo #digitalmarketing #marketing #branding #advertising #socialmediamarketing #socialmedia #googleads #onlinemarketing #digitalmarketingtips #searchengineoptimization #marketingagency 

Ashley Cline is a Digital Marketing Consultant and Freelancing Expert. With more than 15 years of experience in the digital marketing space, she specializes in building strategic marketing plans, mapping strategy execution, and collaborating to optimize tactics that drive increased performance for clients, primarily in the Events & Entertainment space but has extensive experience working with Medical Device/Healthcare and Finance Technology sectors as well. She is also the EVP of Client Strategy at TicketSocket and Vice President and Co-Founder of Ice Cream Social. Across her tenure in the field, Ashley has held nearly every role in the digital marketing space, giving her unmatched expertise in customer acquisition and email, search, and content marketing.

00:00 - 00:22 “Every single one of your customers is an influencer. Even if they don't have a big following on social media; they have friends, they have family, they are talking to people. Just because they don't have a large following doesn't mean they don't have friends that want to go to an event with them. So, we consider every customer an influencer.” — Ashley Cline

00:23 - 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:41 - 01:47 Ashley’s Bio

01:48 - 07:41 Marketing Essentials Moment: Digital Advertising

07:42 - 10:01 Welcome to the show, Ashley!

10:02 - 12:46 Low cost of customer acquisition

12:47 - 16:00 How Ice Cream Social was developed; A powerful social invite tool to turn every purchaser into additional customers and brand advocates.

16:01 - 18:42 Ashley’s frustration with medical marketing

18:43 - 23:51 Continuing education and network growth

23:52 - 27:36 Partnering with agencies

27:37 - 28:28 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click on this link to apply for a special offer for friends of this podcast.

28:29 - 34:23 The future of Ice Cream Social

34:24 - 34:28 Gamification and tracking success

34:29 - 37:57 Tracking cookies and revenue attribution

37:58 - 41:45 The dashboard and reporting

41:46 - 44:00 Micro-influencer marketing

44:01 - 45:59 Learn more about Ice Cream Social at: https://icecreamsocial.io/

46:00 - 46:50 Thank you so much, Ashley! Enjoy your marketing journey!

46:51 - 47:35 Join The Marketing Expedition Community today!

#digitalmarketingstrategies #digitalmarketing #digitalmarketingtips #digitalmarketingtip #digitalmarketingservices #digitalmarketingstrategy #contentmarketing #marketing #advertising #branding #icecreamsocial 

Tony Marlow is the Global Chief Marketing Officer of LG Ads. He previously worked at Integral Ad Science as a Chief Marketing Officer. Tony Marlow attended the University of Wollongong.

00:00 - 00:24 In the context of using data to ensure relevance, I think that's one of the big advantages of connected television versus the traditional version. Traditional TV arguably was just "spray and pray". —Tony Marlow

00:25 - 00:41 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:42 - 01:22 Tony’s Background

01:23 - 15:20 Marketing Essentials Moment:  Estimating Process as an Agency

15:21 - 15:55 Welcome to the show, Tony!

15:56 - 20:18 An overview of Tony’s journey helping marketers in the infancy of online marketing

20:19 - 26:13 Having the opportunity to be performance storytellers as marketers

26:14 - 29:54 Relevance drives effectiveness

29:55 - 34:12 Tailoring your messaging based on viewership habits

34:13 - 37:56 Generative AI capabilities

37:57 - 41:46 Feeding the AI learning machines

41:47 - 42:36 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click to apply for a special offer for friends of this podcast.

42:37 - 48:02 The trend toward ad-supported models

48:03 - 51:57 Subscription cycling

51:58 - 53:50 Optimizing discoverability and voice search features

53:51 - 58:47 Shift in podcast listenership

58:48 – 1:03:21 Brand demand and field command

1:03:22 - 1:06:38 Career aspirations

1:06:39 - 1:07:30 Reach further with LG Ads Solutions. Visit: lgads.tv

1:07:31 - 1:08:41 Thank you so much, Tony! Share this podcast!

1:08:42 - 1:09:12 Give us a Review! Enjoy your marketing journey!

1:09:13 - 1:09:59 Join The Marketing Expedition Community today!

#digitalmedia, #thoughtleadership, #digitaladvertising, #advertisingandmarketing #ctv #ott #ctvadvertising #advertising #branding #marketing #business #entrepreneur 

Sunil Godse helps entrepreneurs scale their businesses to 8-figures a year by implementing his Intuitive Branding process to create a trusted brand with their employees and customers who are directly responsible for their growth. And with hundreds of entrepreneurs who have successfully scaled their businesses by implementing the Intuitive Branding process, the advice simply works. 

00:00 - 00:19 “So, if you look at the core values that you have as a business, those core values have to be believed by the employees and then they're going to join that team. They have to trust you. And that trust is based on intuition.“ — Sunil Godse

00:20 - 00:37 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:38 - 01:18 Sunil’s Background

01:19 - 17:46 Marketing Essentials Moment: Marketing Request Proposal

17:47 - 18:49 Welcome to the show, Sunil!

18:50 - 23:09 Importance of strengthening your Business Intuition

23:10 - 25:51 Having a two-way, trustworthy relationship with your employees

25:52 - 27:20 Common Misconceptions about Intuition

27:21 - 31:54 A success story of how rebranding successfully restored customers' trust

31:55 - 37:53 Using the four types of Intuition in hiring new employees

37:54 - 38:54 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button. 

38:55 - 45:30 Story of success using the four types of intuition

45:31 - 48:11 Listening to the trigger signals through an Intuitive medium

48:12 - 53:36 Identifying negative signals

53:37 - 56:07 Resources to draw inspiration from

56:08 - 56:46 Explore the nature of Intuition, Check out Sunil’s Book: GUT! Visit - sunilgodse.com

56:47 - 57:23 Thank you so much! Share this podcast!

57:24 - 57:40 Give us a Review! Enjoy your marketing journey!

57:41 - 58:27 Join  The Marketing Expedition Community today!

#intuitivebranding #branding #brandidentity #creativeentrepreneur #businessbranding #intuition #marketing #advertising #business #marketingstrategy #entrepreneur #businessgrowth

Howard Brown is a Silicon Valley entrepreneur, best-selling author of Shining Brightly, award-winning international speaker, survivorship coach, and healthcare advocate. He is a two-time stage IV cancer survivor 30 years apart. Howard shares the keys to leading a resilient life that drives successful community leadership, business innovation, and healthy living.

00:00 - 00:08 “Speaking is a really cool way to make a living, I gotta tell you. And I'm enjoying it. But you gotta get known. And that all comes down to marketing and branding.“ — Howard Brown

00:09 - 00:27 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:28 - 01:07 Howard’s Bio

01:08 - 05:45 Marketing Essentials Moment:  Customer Reviews

05:46 - 06:45 Howard, Welcome to the show!

06:46 - 08:46 A two-time cancer survivor, Survivorship Consultant, and a Published Author

08:47 - 12:59 What went into composing "Shining Brightly" and how it inspires readers with HOPE

13:00 - 17:10 Amplifying the Brand while Expanding Your Network

17:11 - 19: 09 Staying in your Primary Lane

19:10 - 22:04 Building a Reputation

22:05 - 28:50 Stories that will undoubtedly inspire you

28:51 - 32:05 Howard’s advice to aspiring speakers and writers

32:06 - 33:43 Publishing your book

33:44 - 36:37 Give people the chance to help you

36:38 - 38:14 Get inspired by Howard’s book. Visit: shiningbrightly.com

38:15 - 38:30 Thank you so much, Howard! Share this podcast!

38:31 - 38:48 Give us a Review! Enjoy your marketing journey!

38:49 - 39:34 Join The Marketing Expedition Community today!

#storytelling #storyteller #author #publicspeaking #marketing #branding #advertising #cancersurvivor #resilient #healthyliving #businessinnovation #shiningbrightly

Eric Holtzclaw is a visionary, “idea guy,” and serial entrepreneur. With expertise in tech and marketing, Eric’s over 25 years of experience have made him sought-after by Fortune 500, Global 2000, and mid-sized companies. Today, Eric is a co-founding partner and chief strategist at Liger Partners, where he’s able to combine his three loves: business, technology, and people.

00:00 - 00:11 “B2B marketing is either boring or it’s broken or it’s both.“ — Eric Holtzclaw

00:12 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:31 - 01:00 Eric’s Background

01:01 - 05:03 Marketing Essentials Moment: Getting on Business Listings

05:04 - 06:31 Welcome to the show, Eric!

06:32 - 11:55 Rhea and Eric talk about the origin of their branding

11:56 - 14:52 Liger Partners’ mission 

14:53 - 16:20 From Hot Mess to Success Story

16:21 - 21:50 Eric discusses their workplace culture

21:51 - 25:15 A brief discussion about sports, visiting Atlanta, and their families

25:16 - 26:05 EyeBuyDirect is an online retailer of prescription glasses as well as prescription and non-prescription sunglasses.

26:06 - 30:48 Period of curation (not creation) with AI

30:49 - 34:04 Introducing some powerful AI tools

34:05 - 37:19 Optimizing AI tools to deliver positive results for your clients

37:20 - 41:30 The Claw Podcast

41:31 - 43:22 Liger’s future goals

43:23 - 44:32 Thank you so much, Eric!

44:32 - 44:50 Chat with Eric on LinkedIn: linkedin.com/in/eholtzclaw

44:51 - 45:24 Share this podcast! Enjoy your marketing journey!

45:25 - 46:11 Join The Marketing Expedition Community today!

#marketing #business #marketingdigital #digitalmarketing #branding #entrepreneur #marketingtips #aitools #ai #artificialintelligence #newtech #advertising #ligerpartners

Deanna Shimota is the CEO of GrowthMode Marketing. She has made it her mission to know everything about B2B marketing and demand generation. She’s on top of every tech trend and social media modulation. While she skates on the cutting edge of marketing innovation, Deanna stays grounded in a foundation of solid marketing principles. She’s used her skills and expertise to catapult multiple technology companies into high-growth mode. Now, she leads GrowthMode Marketing with the goal to help other organizations travel down this same path of success.

00:00 - 00:26 “Really think about how do you build out that digital footprint to be your best sales rep.“ — Deanna Shimota

00:27 - 00:44 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:45 - 01:35 Deanna’s Bio

01:36 - 05:35 Marketing Essentials Moment: Social Activation

05:36 - 08:34 Welcome to the show, Deanna!

08:35 - 11:26 Difference between Lead generation and Demand generation programs

11:27 - 14:38 Strategy - Narrowing down your audience

14:39 - 15:31 Content - Creating content for every stage of the funnel

15:32 - 19:07 Distribution - Getting that content out there

19:08 - 23:27 Building out digital footprints at the brand awareness stage

23:28 - 26:46 Getting the right audience for Your Webinars

26:47 - 27:37 Nadine West. Awesome, affordable outfits that are delivered to your doorstep each month. Get $10 credit and free shipping on your first order.

27:38 - 33:23 AI and Chat GPT

33:24 - 37:35 Rhea and Deanna discuss company culture

37:36 - 41:00 Focus on the long-term goal

41:01 - 43:13 Podcast: The Demand Gen Fix @ growthmodemarketing.com/podcast

43:14 - 44:40 Thank you so much, Deanna! Share this podcast!

44:31 - 45:05 Give us a Review! Enjoy your marketing journey!

45:06 - 45:53 Join The Marketing Expedition Community today!

#b2bmarketing #marketing #digitalmarketing #marketingstrategy #socialmediamarketing #marketingtips #business #advertising #smallbusiness #demandgeneration #growthmode

Jacob Baadsgaard is the founder and CEO of Disruptive Advertising. An entrepreneur at heart, Jake is a relationship-first kinda guy that loves learning from other people's life experiences. He actively works to create an environment where people feel seen, heard, and challenged to take that next big step on their life journey. When he's not juggling his many roles within Disruptive, you'll find him putting in a lot of miles on the bike or running and spending time with his wife, Teresa, and their four children.

00:00 - 00:27 “Most businesses just pick up a number out of the air and say, “Let's grow to that number!” But there's no rationale behind it. There's no “why” behind it. And that's where a lot of the unnecessary suffering comes from trying to grow up businesses.” — Jacob Baadsgaard

00:28 - 00:46 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:47 - 01:46 Jacob’s Background

01:47 - 04:07 Marketing Essentials Moment: Online Communities

04:08 - 06:15 Welcome to the show, Jacob!

06:16 - 09:30 Disruptive Advertising

09:31 - 12:04 Connecting with the motivations behind the company

12:05 - 16:19 Identifying your customer's pain points

16:20 - 19:27 The value of aligning with the brand, with the goal, and with the strategies

19:28 - 20:22 Strike Tax Advisory is leading the way in an $18B+ tax incentives market. Strike’s in-house R&D and Employee Retention tax experts discover unclaimed government credits available to businesses. Strike is helping small and large businesses reinvest this assistance back into the business to continue growing.

20:23 - 26:40 EOS - Entrepreneurial Operating System

26:41 - 29:20 Resources that had been transformational for Jacob

29:21 - 32:41 What's the thing you are most afraid to share that you shouldn't share today, Jacob?

32:42 - 36:00 Where do you see yourself in the next 5 to 10 years?

36:01 - 40:55 Jacob’s target clientele

40:56 - 44:11 Rhea and Jacob discuss workplace culture.

44:12 - 45:12 Feel free to reach out and connect with Jacob. Visit: disruptiveadvertising.com

45:13 - 46:11 Jacob, thank you so much! Share this podcast!

46:12 - 46:59 Give us a Review and I’ll give you some shout-outs!

47:00 - 47:46 Join The Marketing Expedition Community today!

#marketingstrategy #marketing #digitalmarketing #marketingtips #marketingdigital #socialmediamarketing #branding #advertising #disruptiveadvertising #EOS #onlinecommunities

Matthew Turner is a British author who wrote his latest book, ‘Beyond The Pale’ on the back of interviewing hundreds of successful entrepreneurs, authors, investors, and thought-leaders. As well as writing his own books, Matthew ghostwrites both articles and books for other successful entrepreneurs and thought-leaders, in-between spending time with his two children.

00:00 - 00:24 “As a writer, once you've written something, it's out there. AI is going to be using it as inspiration to learn. And should it give you credit? But then I think about all the books that I've read over the years that I've influenced my writing, and do I give them credit? if I directly quote them, Sure! But if they've just played a part in my growth as a writer, then no. So, it's a very interesting thing.” — Mathew Turner

00:25 - 00:43 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:44 - 01:22 Mathew’s Bio

01:23 - 16:05 Marketing Essentials Moment: Consumer Market Research

16:06 - 17:10 Mathew, Welcome to the show!

17:11 - 20:55 Beyond the Pale: A Fable about Escaping the Hustle and Finding Yourself – Book by Matthew Turner

20:56 - 23:49 Hustle Culture

23:50 - 26:39 From the Marketing Space to Becoming an Author and a Ghostwriter for prominent businesspeople and thought-leaders

26:40 - 28:28 Embracing the Future of Technological Advancement with AI

28:29 - 32:56 Various AI resources you can use

32:57 - 36:15 Facts about AI's Potential Impact on Business and Marketing

36:16 - 37:02 Cloud Campaign. Onboard more social media clients and charge a higher retainer with a leaner team. 

37:03 - 42:32 Finding the Right Questions

42:33 - 46:03 Awareness, Ascension, and Amplify

46:04 - 49:30 Matthew’s Inspiring Words for Future Writers

49:31 - 50:40 Read/Listen to Matthew’s recent book “Beyond the Pale” for free! 

50:41 - 51:02 Thank you so much, Mathew! Share this podcast!

51:03 - 51:38 Give us a Review! Enjoy your marketing journey!

51:39 - 52:26 Join The Marketing Expedition Community today!

#artificialintelligence #ai #machinelearning #technology #business #marketing #branding #advertising #consumermarketresearch #hustleculture #antihustle #beyondthepail

Dr. Catherine Wiberg is a keynote speaker and workshop facilitator on employee engagement and retention to stop your employee exodus. She is the host of the Engaged Company Culture podcast on YouTube, Spotify, and your favorite audio platforms including Apple, Google, and Amazon. She is a published author including contributing to the book The New Female Leader and the author of an upcoming book on appreciative intelligence. Dr. Catherine is the founder and CEO of Profitable Alignment and spearheading a movement to help people everywhere enjoy their work. 

00:00 - 00:16 “I like to help people realize that Appreciative Intelligence is best used when you apply it on an individual by individual and grow from there.” — Dr. Catherine Wiberg

00:17 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:37 - 01:26 Dr. Catherine’s Bio

01:27 - 13:02 Marketing Essentials Moment: Creating a Customer Insights Strategy

13:03 - 13:50 Welcome to the show, Dr. Catherine!

13:51 - 17:26 How Dr. Catherine’s leadership journey led her to discover Appreciative Intelligence

17:27 - 22:10 Altering perspective through Reframe, Rewrite, and Redesign process

22:11 - 26:13 Influencing your company culture

26:14 - 29:50 Recognizing diversity

29:51 - 34:45 Encouraging employees to prioritize their family

34:46 - 35:37 Nadine West has awesome, affordable outfits that are delivered to your doorstep each month. Get $10 credit and free shipping on your first order. 

35:38 - 42:10 Creating a comparison and empowerment tool

42:11 - 45:07 “Emotions are a temporary message to your soul.”

45:08 - 46:16 You can reach Dr. Catherine Wiberg at: linkedin.com/in/catherinewiberg

46:17 - 47:14 Words of wisdom from Dr. Catherine

47:15 - 47:47 Thank you so much, Dr. Catherine!

47:48 - 48:43 The New Female Leader: A Woman's Dynamic Guide to Leadership Book

48:44 - 48:50 Share this podcast! Enjoy your marketing journey!

48:51 - 49:36 Join The Marketing Expedition Community today!

#appreciative #intelligence #motivation #companyculture #employeeengagement #leadership #workculture #business #marketing #advertising #branding #workplaceculture