Marketing For The Culture

Brandon Williams is the CEO/Founder of LA-based Afro-Futurist Experience Agency, focusing on promoting equity through Strategy, Creative, & Experience. d to the inception of 55 Media Group in 2017.

About 55 Media Group Our current and previous clients include Hashtaghappyperiod.org, Own Networks Black Love, Will.i.AM, Hueyouknow.com. Afropunk.com, Dash Radio, Soho House, Zmbizi.com, SuperNova Women, Mastercard, Grub Hub, and many more.

In this episode we discuss:

• What is afro-futurism?
• What type of clients do you work with?
• How and when does someone explore afro-futurism marketing?
• Advice on how to niche down.

Contact Brandon:

• http://www.55mediagroup.com/
• https://www.linkedin.com/company/55mediagroupllc/
• https://www.linkedin.com/company/55mediagroupllc/
• https://www.instagram.com/55mediagroup/

AAMA Sponsors:

• Semrush Academy – SEO Course
• Grammarly 

Follow AAMA on social media:

• Website: AAMA
• LinkedIn:  AAMA 
• Instagram: @AAMAHouston
• Twitter: @AAMAHouston
• Facebook: AAMA 
• Subscribe to the AAMA YouTube Channel
• Merchandise: https://marketing-for-the-culture.creator-spring.com/

Alex is a multidisciplinary professional focused on inspiring brands to create with purpose. He's accomplished this goal throughout his career in different ways from brand and creative strategy to creative direction and copywriting. Most recently, he's been working on a said mission through his teaching, speaking, and consulting engagements in the areas of business and personal branding, as well as diversity, equity, and inclusion.

Alex is the "Down South Lead" for the New York-based organization, 100 Roses From Concrete. He's a student coach and mentors for the 4A's MAIP, ANA MADE and Miami Ad School Atlanta's The Community programs. He has delivered talks at multiple universities with AEF's Campus Speaker Series, as well as Bay Area organizations, Prospera and AAF Tampa Bay.

Throughout his career, Alex has worked for global and national brands like Zumba, Publix, Party City, NASCAR, Florida Panthers, and many other global businesses and personalities. Alex was born and raised in Mayagüez, Puerto Rico, and has lived in Florida for 20+ years. He has a Bachelor of Arts in Mass Communications from the University of South Florida Tampa with a concentration in Advertising and Creative and a minor in Spanish. He lives in Central Florida with his wife, Charity, and their three children. And when he's not working on branding and advertising, he can be found producing and playing music in Lakeland, Florida.

In this episode we discuss:

• Exploring career paths.
• The importance of establishing a framework for your agency.
• Galvanizing a creative team for success.
• Establishing client expectations and getting results.

Contact Alex:

Website: socialmosaic.us

Instagram: https://www.instagram.com/sosaic/

Twitter: https://twitter.com/sosaic/

LinkedIn: https://www.linkedin.com/company/social-mosaic-communications/

AAMA Sponsors:

• Semrush Academy – SEO Course
• Grammarly 

Follow AAMA on social media:

• Website: AAMA
• LinkedIn:  AAMA 
• Instagram: @AAMAHouston
• Twitter: @AAMAHouston
• Facebook: AAMA 
• Subscribe to the AAMA YouTube Channel
• Merchandise: https://marketing-for-the-culture.creator-spring.com/

Alex is a multidisciplinary professional focused on inspiring brands to create with purpose. He's accomplished this goal throughout his career in different ways from brand and creative strategy to creative direction and copywriting. Most recently, he's been working on a said mission through his teaching, speaking, and consulting engagements in the areas of business and personal branding, as well as diversity, equity, and inclusion.

Alex is the "Down South Lead" for the New York-based organization, 100 Roses From Concrete. He's a student coach and mentors for the 4A's MAIP, ANA MADE and Miami Ad School Atlanta's The Community programs. He has delivered talks at multiple universities with AEF's Campus Speaker Series, as well as Bay Area organizations, Prospera and AAF Tampa Bay.

Throughout his career, Alex has worked for global and national brands like Zumba, Publix, Party City, NASCAR, Florida Panthers, and many other global businesses and personalities. Alex was born and raised in Mayagüez, Puerto Rico, and has lived in Florida for 20+ years. He has a Bachelor of Arts in Mass Communications from the University of South Florida Tampa with a concentration in Advertising and Creative and a minor in Spanish. He lives in Central Florida with his wife, Charity, and their three children. And when he's not working on branding and advertising, he can be found producing and playing music in Lakeland, Florida.

In this episode we discuss:

• Exploring career paths.
• The importance of establishing a framework for your agency.
• Galvanizing a creative team for success.
• Establishing client expectations and getting results.

Contact Alex:

Website: socialmosaic.us

Instagram: https://www.instagram.com/sosaic/

Twitter: https://twitter.com/sosaic/

LinkedIn: https://www.linkedin.com/company/social-mosaic-communications/

AAMA Sponsors:

• Semrush Academy – SEO Course
• Grammarly 

Follow AAMA on social media:

• Website: AAMA
• LinkedIn:  AAMA 
• Instagram: @AAMAHouston
• Twitter: @AAMAHouston
• Facebook: AAMA 
• Subscribe to the AAMA YouTube Channel
• Merchandise: https://marketing-for-the-culture.creator-spring.com/

This week's special guest is Chris N. Cheetham-West, MBA is an international speaker, author, and Founder of LR Training Solutions. He started his career at Google, where he managed marketing programs and strategies for Google business products. Chris's speaking career has taken him all over the country including audiences in Germany and Canada. In 2020, he published his first book Digital Marketing For Results. This year LR Training Solutions was selected as one of the 100 recipients of a grant from the Comcast Rise Investment fund. 

In this episode we discuss:

• Is traditional marketing still important?
• How can we stand out among our competitors?
• How do SEO and content work together?

Contact Chris:

• Website
• LinkedIn
• Instagram
• Book

AAMA Sponsors:

• Semrush Academy - SEO Course

Follow AAMA on social media:

• Website: AAMA
• LinkedIn:  AAMA 
• Instagram: @AAMAHouston
• Twitter: @AAMAHouston
• Facebook: AAMA 
• Subscribe to the AAMA YouTube Channel
• Merchandise: https://marketing-for-the-culture.creator-spring.com/

Vladimir Adonis helps businesses implement a 4 step micro-commitment strategy to get leads, conversion, and clients.

In 2015 Vladimir decided in order to make a true impact he had to consider leaving his Role as a college executive and go into entrepreneurship. He paid a programmer close to 30K to custom build a dating/dancing website. This would give him the ability to leave his career and go into entrepreneurship

After launching the dating site he had a hard time consistently getting members to join the site. 

To solve this problem he started learning everything he can about lead generation and marketing. Fast track seven months later the site started to pick up and grow. Unfortunately, he learned that he was in violation of copyright laws and had to shut down the entire site to avoid legal ramifications. He decided to pivot and started to teach the marketing strategies he had learned to grow his online dating site...

After hosting close to 60 marketing workshops he started to feel confident and comfortable with his craft. This later turned into a full-time business which enabled him to leave his full-time employer. 

Today he helps his client develop and optimize the marketing process to bring in more leads and make more sales. 

In this episode we discuss: 

1. Career and marketing background
2. How did you develop the micro-commitment strategy?
3. Does every business or website need a funnel? How do we determine the type of funnel?
4. What are the best products to create a funnel?
5. We connected through your FB group: Black Creators Connect, do you want to dive into that a bit.

Contact Vladimir

• Black Creators Connect Facebook Group
• Vladimir’s Workshop

Vladimir Adonis helps businesses implement a 4 step micro-commitment strategy to get leads, conversion, and clients.

In 2015 Vladimir decided in order to make a true impact he had to consider leaving his Role as a college executive and go into entrepreneurship. He paid a programmer close to 30K to custom build a dating/dancing website. This would give him the ability to leave his career and go into entrepreneurship

After launching the dating site he had a hard time consistently getting members to join the site. 

To solve this problem he started learning everything he can about lead generation and marketing. Fast track seven months later the site started to pick up and grow. Unfortunately, he learned that he was in violation of copyright laws and had to shut down the entire site to avoid legal ramifications. He decided to pivot and started to teach the marketing strategies he had learned to grow his online dating site...

After hosting close to 60 marketing workshops he started to feel confident and comfortable with his craft. This later turned into a full-time business which enabled him to leave his full-time employer. 

Today he helps his client develop and optimize the marketing process to bring in more leads and make more sales. 

In this episode we discuss: 

1. Career and marketing background
2. How did you develop the micro-commitment strategy?
3. Does every business or website need a funnel? How do we determine the type of funnel?
4. What are the best products to create a funnel?
5. We connected through your FB group: Black Creators Connect, do you want to dive into that a bit.

Contact Vladimir

• Black Creators Connect Facebook Group
• Vladimir’s Workshop

Episode 3: Houston Tech Rodeo: Start Up Your Marketing With Content

• When should someone hire a marketer?
• At what point does a founder/marketer need to take time to create the buyer persona and customer journey?
• What is the best way to utilize the company story in content creation and marketing?
• What’s the best way for startups to differentiate their products from the competition?
• How can content marketing help a startup?
• What are some tips when it comes to growth and retention marketing strategies?
• What do you see in marketing in the next 2-5 years?

For more information visit the speakers on LinkedIn:

• Chris Cheetham-west
• Nievalyn Keel
• Michelle Ngome

Follow AAMA on social media:

• Website: AAMA
• LinkedIn:  AAMA 
• Instagram: @AAMAHouston
• Twitter: @AAMAHouston
• Facebook: AAMA 
• Subscribe to the AAMA YouTube Channel
• Merchandise: https://marketing-for-the-culture.creator-spring.com/

In this episode we discuss:

• Where are the Black marketers?
• Recruiting, finding diverse talent, and utilizing transferable skills.
• Black LinkedIn

For more information visit:

• AAMA 
• BMAA
• HBM

Follow AAMA on social media:

• Website: AAMA
• LinkedIn:  AAMA 
• Instagram: @AAMAHouston
• Twitter: @AAMAHouston
• Facebook: AAMA 
• Subscribe to the AAMA YouTube Channel
• Merchandise: https://marketing-for-the-culture.creator-spring.com/

Episode 3: Houston Tech Rodeo: Start Up Your Marketing With Content

• When should someone hire a marketer?
• At what point does a founder/marketer need to take time to create the buyer persona and customer journey?
• What is the best way to utilize the company story in content creation and marketing?
• What’s the best way for startups to differentiate their products from the competition?
• How can content marketing help a startup?
• What are some tips when it comes to growth and retention marketing strategies?
• What do you see in marketing in the next 2-5 years?

For more information visit the speakers on LinkedIn:

• Chris Cheetham-west
• Nievalyn Keel
• Michelle Ngome

Follow AAMA on social media:

• Website: AAMA
• LinkedIn:  AAMA 
• Instagram: @AAMAHouston
• Twitter: @AAMAHouston
• Facebook: AAMA 
• Subscribe to the AAMA YouTube Channel
• Merchandise: https://marketing-for-the-culture.creator-spring.com/

Welcome to the Marketing For the Culture podcast powered by the African-American Marketing Association. 

The African-American Marketing Association (AAMA) is a membership organization whose mission is to foster the growth and professional development of African-American marketers, creatives, and entrepreneurs.

Topics covered in this episode:

• Who is Michelle Ngome? 
• What is the African-American Marketing Association?
• Why the Marketing For The Culture Podcast?
• What to expect from the podcast?
  • Episodes will be released every Tuesday morning.
  • Interview style 
• AAMA Sponsors
  • BEZ Graphics
  • BID Creative
  • Dragonfly Editorial
  • Onward Search 
  • Sonic Promos
• Be sure to check out the Marketing For The Culture Playlist on:
  • Google/YouTube Music 
  • Spotify
  • YouTube
• Subscribe to the AAMA YouTube Channel

Follow AAMA on social media:

• Website: AAMA
• LinkedIn:  AAMA 
• Instagram: @AAMAHouston
• Twitter: @AAMAHouston
• Facebook: AAMA
• Merchandise: https://marketing-for-the-culture.creator-spring.com/