Marketing For The Culture

Michelle provides a recap of the Marketing For The Culture Summit 2023.

The good, the bad, and the lessons learned. 

For more information visit https://www.aa-ma.org.

HP is one of the most innovative companies with its headquarters in Houston, TX. We are grateful to have them as a sponsor for MFTC Summit. It was a pleasure to sit down with two of their best marketing minds to discuss their career progression.

In this episode we discuss:

• What it means to be a Black marketer
• Recognizing your transferrable skills for career growth
• The direction AI is heading

To check out HP's career opportunities and supplier diversity click the links below:

• https://jobs.hp.com/
• https://www.hp.com/us-en/hp-information/about-hp/diversity.html

MFTC Summit:

• https://www.aa-ma.org/marketing-for-the-culture-summit-2023/
• https://www.eventbrite.com/o/the-african-american-marketing-association-18808382473

Jevon Wooden is a business coach strategist and author of Own Your Kingdom: How To Increase Your Confidence, Build Your Self-Esteem, And Control Your Destiny.

In this episode, we discuss:

• Overcoming personal and business challenges
• Using OPP for your business
• Creating and leveraging opportunities

Jevon will be speaking on the PR & Marketing panel at the MFTC Summit.

Contact Jevon:

https://www.jevonspeaks.com

MFTC Summit:

Details - https://www.aa-ma.org/marketing-for-the-culture-summit-2023/ Tickets - https://www.eventbrite.com/o/the-african-american-marketing-association-18808382473

Jha Allen is a digital marketing strategist and founder of Endless 8 Marketing. Her expertise is in networking, web design, content strategy, and social media management. Jha has a knack for staying on digital marketing trends and sharing them with her community.

In this episode we discuss:

• Growth marketing strategies for clients 
• Community building for business.
• Networking to build your business

Jha will speak on the Growth Marketing Strategies panel at the MFTC Summit on Thursday, June 1, 2023.

Connect with Jha:

https://www.endless8marketing.com 

MFTC Summit:

https://www.aa-ma.org/marketing-for-the-culture-summit-2023/ https://www.eventbrite.com/o/the-african-american-marketing-association-18808382473

Falayn Ferrell, the Managing Partner of Black Restaurant Week, LLC and Chairwoman of the Board of Directors for Feed the Soul Foundation is a native Houstonian.

In this episode, we discuss:

• Finding the gap in the market to launch Black Restaurant Week.
• Growth marketing strategies used for scaling Black Restaurant Week to other cities.
• Solidifying relationships and strategic business partners

Falayn will contribute to the Growth Marketing Strategies panel at the Marketing For The Culture Summit. Make sure you get your tickets and join us from May 31-June 2nd.

Contact Falayn:

• https://blackrestaurantweeks.com/
• https://feedthesoulfou.org/
• https://www.linkedin.com/in/falaynf/

Contact AAMA:

• https://www.aa-ma.org/black-marketers-to-watch/
• https://www.aa-ma.org/marketing-for-the-culture-summit-2023/ 

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Falayn's full bio:

Falayn earned her Bachelor of Science degree in Business Administration from Florida A&M University. After graduation, she relocated to the New York tri-state area to work for a leading Fortune 500 company. She quickly realized that her true passion lay in helping small businesses with their brand management and she was most inspired by helping non-profit organizations achieve their vision.

She established Fade Media, a digital marketing firm in Houston in 2015 with Derek Robinson to develop brand identities, design websites, create marketing collateral, and organize strategies for small businesses and nonprofit organizations. In 2016 Fade Media was awarded a Crystal Award by the American Marketing Association for its outstanding work in design and branding

She established Fade Media, a digital marketing firm in Houston in 2015 with Derek Robinson to develop brand identities, design websites, create marketing collateral, and organize strategies for small businesses and nonprofit organizations. In 2016 Fade Media was awarded a Crystal Award by the American Marketing Association for its outstanding work in design and branding. 

In 2016, Falayn Ferrell partnered with Warren Luckett and Derek Robinson to organize Black Restaurant Week in Houston, TX and now serves as a Managing Partner over Operations for the initiative. The annual national awareness campaign showcases over 1200 black-owned culinary businesses and professionals with 15 regional Black Restaurant Week campaigns across the United States and Canada. Black Restaurant Week garners over 400 million impressions for the black culinary industry annually. The campaign and its participants have been featured in local and national media outlets such as Good Morning America, New York Times, Essence, Bloomberg, and more. In 2021 Black Restaurant Week was awarded a Crystal Award by the American Marketing Association for its remarkable work in special events marketing.

In 2020, Black Restaurant Week established Feed the Soul Foundation to support sustainability and growth amongst minority culinary businesses. Since 2020, Feed the Soul Foundation has provided $500,000 in grants to Black-owned and Latin-owned businesses across the US. The foundation also established a National Emergency Relief Fund to aid culinary businesses across the nation and has provided $34,000 to assist businesses with unforeseen and natural disasters and restaurant equipment repair. The foundation has also awarded $75,000 in scholarships to minority hospitality and business students at Dr. Kirk Lewis Career & Technical High School, Careers through Culinary Arts Program,  University of Houston, Texas Southern University, Florida A&M University, and Morehouse College.

The Art of Messaging: 7 Principles to Remarkable Messages is Henry Adaso's third book. The Art of Messaging shows you how to create remarkable messages to boost brand awareness, captivate your audience, earn more attention, and grow your business.

In this episode, we discuss:

• The seven principles of remarkable messaging 
• Four attributes of all great messages
• The secret to finding the beauty hidden in your brand
• Creating cohesiveness with your marketing team

You can purchase The Art of Messaging on Amazon.

• https://www.amazon.com/Art-Messaging-Principles-Remarkable-Messages/dp/B0BZFRZQVG/

Connect with Henry:

• https://www.henryadaso.com/
• https://www.linkedin.com/in/henryadaso/

Attend MFTC Summit:

• https://www.aa-ma.org/marketing-for-the-culture-summit-2023/
• MFTC Summit VIP attendees will receive a free copy!

After a career in radio, in March 2002, Bridgett S. Holden decided it was time for a change and jumped into business as a full-time publicist. Formerly known as S. Charles PR, with the rebrand SHE Bridges PR she helps entrepreneurs enhance their brand visibility.

In this episode, we discuss:

• The duo between marketing and public relations.
• Everything that makes up your personal brand.
• Understanding when you need a publicist.
• Tips on writing press releases and getting your message out there.

You can find Bridgett on the PR & Marketing: Maximize Your Brand Visibility panel at the Marketing For The Culture Summit. Make sure you get your tickets and meet us in Houston on Thursday, June 1st.

Follow Bridgett:

• https://www.shebridgespr.com/
• https://www.instagram.com/shebridgesmediainc/

AAMA - MFTC Summit:

• https://www.aa-ma.org/marketing-for-the-culture-summit-2023/

Stacy Reed is a Fractional CMO and a Facebook Ads expert with Stacy Zeal & Co.

In this episode, we discuss all things Facebook ads:

• The three things small business owners need before running ads 
• Steps to developing a marketing team 
• Understanding your marketing budget and ad spend 

You can check out Stacy's session, How to Exponentially Increase Your Sales with Facebook Ads at Marketing For The Culture Summit 2023.

Follow Stacy Reed: 

• https://www.linkedin.com/in/sreed2582/
• https://stacyzeal.co/

Marketing For The Culture Summit:

• https://www.aa-ma.org/marketing-for-the-culture-summit-2023/

Nakita Pope is the Chief Chick and Brand Strategist of Branding Chicks, a boutique branding agency based in Atlanta, Ga. Branding Chicks specializes in brand strategy, development, consulting, and management for femme-owned businesses and femme-focused brands.

Nakita's session Branding Is Like Dating will take place at Marketing For The Culture Summit 2023.

MFTC Summit 2023:

• https://www.aa-ma.org/marketing-for-the-culture-summit-2023/ 

Nakita Pope:

• https://www.brandingchicks.com/
• https://www.instagram.com/nakitaprocks/

Christoph Trappe is a content marketing strategist and the host of The Business Storytelling Podcast and live-stream has been downloaded over 200,000 times and listened to in more than 100 countries. It was listed as a Top 5 percent podcast to listen to globally – out of 2 million podcasts. It was also listed as a Top 20 storytelling podcast in 2021.

In this episode we discuss:

• The state of podcasting
• Finding the right revenue model for your content.
• Exploring and leveraging digital platforms.

Follow Christoph on social media:

• Website
• Twitter
• LinkedIn

About AAMA:

AAMA’s mission is to foster the growth and professional development of Black marketers, creatives, and entrepreneurs.

• Website
• Donate
• LinkedIn 
• Instagram
• Twitter
• YouTube
• Facebook
• Merchandise