Marketing For The Culture
by African-American Marketing AssociationMarketing For The Culture powered by the African-American Marketing Association interviews marketing leaders on the latest insights and best practices in the industry.
Copyright: AAMA 2021
Episodes
Marketing For $100 Million In Sales With Direct Response Copywriter Donnie Bryant
53m · PublishedThis week on the podcast Michelle interviews marketing copywriter Donnie Bryant.
In this episode, Donnie shares his framework for writing compelling copy, the differences between great content and excellent copy, and why it's not enough to be different in your marketing.
Donnie is a direct response copywriter and marketing consultant specializing in the financial sector. According to his LinkedIn profile, he says "I help my clients connect with and convert their "should-be" clients with unusually effective marketing messages."
His techniques have helped his clients make over $100 Million in Sales. You may have seen Donnie's work on websites, videos, and e-mails that have put you into a marketing funnel and may have even caused you to make a purchase.
Currently, Donnie is sharing his wisdom through his YouTube channel. He gives out copywriting tips for entrepreneurs and shares subject lines for e-mails that not only get opened but are more likely to get clicked inside the e-mail! We highly recommend following Donnie so you can step your copy up and start converting visitors to leads.
Contact Donnie Bryant
https://donnie-bryant.com/
LinkedIn - https://www.linkedin.com/in/donniebryantjr/
YouTube - https://www.youtube.com/channel/UCzOAo6Olq00IkUV3Uq7CoWw
Contact AAMA:
Website: https://www.aa-ma.org
LinkedIn: https://www.linkedin.com/company/african-american-marketing-association/
Instagram: https://www.instagram.com/aamahouston
Twitter: https://twitter.com/AamaHouston
YouTube - https://www.youtube.com/channel/UCstu7tdQ1qN3O--zmf2SKYA
Facebook - https://www.facebook.com/AAMAHou
Merch: https://marketing-for-the-culture.creator-spring.com/
Marketing For $100 Million In Sales With Direct Response Copywriter Donnie Bryant
53m · PublishedThis week on the podcast Michelle interviews marketing copywriter Donnie Bryant.
In this episode, Donnie shares his framework for writing compelling copy, the differences between great content and excellent copy, and why it's not enough to be different in your marketing.
Donnie is a direct response copywriter and marketing consultant specializing in the financial sector. According to his LinkedIn profile, he says "I help my clients connect with and convert their "should-be" clients with unusually effective marketing messages."
His techniques have helped his clients make over $100 Million in Sales. You may have seen Donnie's work on websites, videos, and e-mails that have put you into a marketing funnel and may have even caused you to make a purchase.
Currently, Donnie is sharing his wisdom through his YouTube channel. He gives out copywriting tips for entrepreneurs and shares subject lines for e-mails that not only get opened but are more likely to get clicked inside the e-mail! We highly recommend following Donnie so you can step your copy up and start converting visitors to leads.
Contact Donnie Bryant
https://donnie-bryant.com/
LinkedIn - https://www.linkedin.com/in/donniebryantjr/
YouTube - https://www.youtube.com/channel/UCzOAo6Olq00IkUV3Uq7CoWw
Contact AAMA:
Website: https://www.aa-ma.org
LinkedIn: https://www.linkedin.com/company/african-american-marketing-association/
Instagram: https://www.instagram.com/aamahouston
Twitter: https://twitter.com/AamaHouston
YouTube - https://www.youtube.com/channel/UCstu7tdQ1qN3O--zmf2SKYA
Facebook - https://www.facebook.com/AAMAHou
Merch: https://marketing-for-the-culture.creator-spring.com/
Mining 'The Gap' For Great Ideas With Henry Adaso
22m · PublishedHis expertise in content strategy, social media, inbound marketing, demand generation, SEO, and email marketing allows him to explore the integration of emerging platforms with traditional sensibilities.
Henry has a B.Sc. in Marketing from Colorado State University. He is a decorated marketer, winning over a dozen marketing awards, including ANA, AMA, and BMA honors, and was named one of the top social media influencers by the Austin American-Statesman.
He is also a proud AAMA Member.
Henry is the author of two books Content Mapping: Unlocking the Power of Content to Increase Engagement, Leads and Sales and The Gap: Navigating the Most Difficult Part of a Dream. The latter has an endorsement from one Seth Godin.
Contact Henry Adaso
https://www.henryadaso.com/
https://www.linkedin.com/in/henryadaso/
https://www.instagram.com/henryadaso/
Contact AAMA:
Website: https://www.aa-ma.org
LinkedIn: https://www.linkedin.com/company/african-american-marketing-association/
Instagram: https://www.instagram.com/aamahouston
Twitter: https://twitter.com/AamaHouston
YouTube - https://www.youtube.com/channel/UCstu7tdQ1qN3O--zmf2SKYA
Facebook - https://www.facebook.com/AAMAHou
Merch: https://marketing-for-the-culture.creator-spring.com/
Scale Down Your Business Like Fiverr and Make More Money
10m · PublishedThis week on the podcast, CL is riding solo. In this episode, he makes a case for scaling your business down to be like Fiverr to serve more customers and form more relationships. Michelle is away on a speaking engagement, and before we get back to the interviews, CL wanted to drop a bit of value in the feed to hold you over.
There are different ways you can scale your business to get in front of people who find your services to be valuable. If you look at Fiverr's business model, it is made to get people in the door to do business with an individual. The price point of $5 is usually a great place to be okay with the investment mentally, but just like car repair, there's always something else you need to be 100% ready to hit the road.
Think of the ways you can scale your business like Fiverr. How can you get people in the door? Is there one problem, one step you can help solve to make value? Finding an entry point to make more connections and spread the genius of what you can do is the goal of this activity. Don't price yourself out of all relationships. They may be more valuable than you think.
Intro/Announcing The Marketing For The Culture Summit 2022 - 00:36
The Value of Building a Verticle - 02:26
Scaling Your Business Like Fiverr - 04:00
Potential Outcomes Based On Interactions 05:31
Thank you for listening. If this content has been valuable to you, please share it, follow or subscribe to the feeds. Are you interested in becoming a member of AAMA? Go to https://www.aa-ma.org/membership/ and join today and get access to all upcoming events and opportunities for growth.
Support AAMA: https://www.paypal.com/donate/?hosted_button_id=XUNZPWKWJ37GN
LinkedIn: https://www.linkedin.com/company/african-american-marketing-association/
Instagram: https://www.instagram.com/aamahouston
Twitter: https://twitter.com/AamaHouston
YouTube - https://www.youtube.com/channel/UCstu7tdQ1qN3O--zmf2SKYA
Facebook - https://www.facebook.com/AAMAHou
Merch: https://marketing-for-the-culture.creator-spring.com/
Diversity In Podcasting, The Creator Economy and The Art Form of Audio (Podcaster's Live Rebroadcast)
4m · PublishedContact AAMA:
Website: https://www.aa-ma.org
LinkedIn: https://www.linkedin.com/company/african-american-marketing-association/
Instagram: https://www.instagram.com/aamahouston
Twitter: https://twitter.com/AamaHouston
YouTube - https://www.youtube.com/channel/UCstu7tdQ1qN3O--zmf2SKYA
Facebook - https://www.facebook.com/AAMAHou
Merch: https://marketing-for-the-culture.creator-spring.com/
Black TikTok Absent From Top Earners List, Build An Audience To Be Sold, And Become A Top Black Marketer
1h 1m · PublishedThis week on the podcast, CL and Michelle discuss the absence of black TikTokers on the Top Earners list, how to build an audience to be sold, and we announce the 2nd Annual Top Black Marketers List.
Become Recognized as a Top Black Marketer (02:25)
We are announcing the 2nd Annual Top Black Marketers List. We want to recognize people in the marketing field that are doing their thing. We want to highlight the people making an impact and creating on the highest level.
No Black TikTokers at The Top (12:36)
In the recent Forbe’s List of Top-Earning TikTok-ers 2022, BET pointed out that there were no black content creators on the list. This made Michelle wonder what is wrong with the cash pipeline feeding into these platforms? Especially when the numbers of followers and views are similar.
If you feel like you or someone you know qualifies to be on this list, please submit so you can have the chance to be recognized.
Top Black Marketers Submissions - https://bit.ly/AAMALIST
Build an Audience So You Can Sell It (32:12)
We wrap the podcast by looking into an emerging trend: Media companies and big brands buying other media and production companies. With the utmost confidence in their business model, audience acquisition is one of the most lucrative investments into growing your customer base. As brands are getting more thoughtful about their advertising budget and customer acquisition cost, more of them are starting to build an audience. Still, the ones with the most cash to burn are buying entire audiences to add to their ecosphere.
The question is can you build an audience for purchase? Do you have a blog, YouTube Channel, podcast, social media presence built around a brand that a more prominent brand could purchase? You might already be doing it. It could be your most valuable asset, and you don’t even know it.
Thanks for listening!
We would love your feedback on the show. Please leave a review and let us know what you think.
Links
Attend The Language of Trust with Michael Maslansky - https://www.eventbrite.com/e/the-language-of-trust-with-michael-maslansky-tickets-229204124707
References
https://www.bet.com/article/l3r5vw/forbes-top-earning-tiktok-2022-list-zero-black-creators
Contact AAMA:
Website: https://www.aa-ma.org
Support AAMA and The Show: https://www.aa-ma.org/sponsor-us/
LinkedIn: https://www.linkedin.com/company/african-american-marketing-association/
Instagram: https://www.instagram.com/aamahouston
Twitter: https://twitter.com/AamaHouston
YouTube - https://www.youtube.com/channel/UCstu7tdQ1qN3O--zmf2SKYA
Facebook - https://www.facebook.com/AAMAHou
Merch: https://marketing-for-the-culture.creator-spring.com/
Black TikTok Absent From Top Earners List, Build An Audience To Be Sold, And Become A Top Black Marketer
1h 1m · PublishedThis week on the podcast, CL and Michelle discuss the absence of black TikTokers on the Top Earners list, how to build an audience to be sold, and we announce the 2nd Annual Top Black Marketers List.
Become Recognized as a Top Black Marketer (02:25)
We are announcing the 2nd Annual Top Black Marketers List. We want to recognize people in the marketing field that are doing their thing. We want to highlight the people making an impact and creating on the highest level.
No Black TikTokers at The Top (12:36)
In the recent Forbe’s List of Top-Earning TikTok-ers 2022, BET pointed out that there were no black content creators on the list. This made Michelle wonder what is wrong with the cash pipeline feeding into these platforms? Especially when the numbers of followers and views are similar.
If you feel like you or someone you know qualifies to be on this list, please submit so you can have the chance to be recognized.
Top Black Marketers Submissions - https://bit.ly/AAMALIST
Build an Audience So You Can Sell It (32:12)
We wrap the podcast by looking into an emerging trend: Media companies and big brands buying other media and production companies. With the utmost confidence in their business model, audience acquisition is one of the most lucrative investments into growing your customer base. As brands are getting more thoughtful about their advertising budget and customer acquisition cost, more of them are starting to build an audience. Still, the ones with the most cash to burn are buying entire audiences to add to their ecosphere.
The question is can you build an audience for purchase? Do you have a blog, YouTube Channel, podcast, social media presence built around a brand that a more prominent brand could purchase? You might already be doing it. It could be your most valuable asset, and you don’t even know it.
Thanks for listening!
We would love your feedback on the show. Please leave a review and let us know what you think.
Links
Attend The Language of Trust with Michael Maslansky - https://www.eventbrite.com/e/the-language-of-trust-with-michael-maslansky-tickets-229204124707
References
https://www.bet.com/article/l3r5vw/forbes-top-earning-tiktok-2022-list-zero-black-creators
Contact AAMA:
Website: https://www.aa-ma.org
Support AAMA and The Show: https://www.aa-ma.org/sponsor-us/
LinkedIn: https://www.linkedin.com/company/african-american-marketing-association/
Instagram: https://www.instagram.com/aamahouston
Twitter: https://twitter.com/AamaHouston
YouTube - https://www.youtube.com/channel/UCstu7tdQ1qN3O--zmf2SKYA
Facebook - https://www.facebook.com/AAMAHou
Merch: https://marketing-for-the-culture.creator-spring.com/
Building a Personal Brand with Captivating Storytelling with Chris Ward Jr.
57m · Published
We discuss how Chris got started, how he discovered his talent for storytelling, what gave the confidence that he could follow his entrepreneur endeavors full time. He also provides insight into what mistakes not to make when building a personal brand. This way, you can do things right on day one.
Thanks for listening!
Contact Chris Ward Jr. - http://www.chriswardjr.com/
Discover The Best New Brand Blueprint Book - https://chriswardjr.gumroad.com/l/BrandBlueprintNew
Contact AAMA:
Website: https://www.aa-ma.org
LinkedIn: https://www.linkedin.com/company/african-american-marketing-association/
Instagram: https://www.instagram.com/aamahouston
Twitter: https://twitter.com/AamaHouston
YouTube - https://www.youtube.com/channel/UCstu7tdQ1qN3O--zmf2SKYA
Facebook - https://www.facebook.com/AAMAHou
Merch: https://marketing-for-the-culture.creator-spring.com/
Art of the Start: A Remarkable Interview With Guy Kawasaki
36m · PublishedHe is known for his work in Silicon Valley. He did two stints at Apple, spent some time with Google after they acquired Motorola, and even made contributions on the board of Wikimedia. Now, as Chief Evangelist at Canva, "he"spreads the good news" about how Canva democratizes design by empowering people to create great graphics without buying or learning high-end applications.``
Currently, Guy is hosting a podcast titled "Guy Kawasaki's Remarkable People," where he interviews some of the most skilled and well-known marketers, entrepreneurs, and more. With guests like Pat Flynn, Seth Godin, Tim Ferris, Angela Duckworth, and other notable names, these conversations genuinely live up to its namesake as remarkable.
https://guykawasaki.com/
Guy Kawasaki Books - https://amzn.to/3JzoCuq
Guy Kawasaki’s Remarkable People Podcast - https://guykawasaki.com/remarkable-people/
Contact AAMA:
Website: https://www.aa-ma.org
LinkedIn: https://www.linkedin.com/company/african-american-marketing-association/
Instagram: https://www.instagram.com/aamahouston
Merchandise: https://marketing-for-the-culture.creator-spring.com/
YouTube - https://www.youtube.com/channel/UCstu7tdQ1qN3O--zmf2SKYA
Facebook - https://www.facebook.com/AAMAHou
Black Podcast Listener Report 2021 Breakdown Says Youtube Is Key To Discovery
1h 3m · PublishedMichelle and CL break down the first-ever 2021 Black Podcast Listener Report this week. We look into the numbers and discuss what we learn about black podcast listeners. We had critiques and follow-up questions that podcasters would like to know from the survey results. Overall we discover YouTube is the most significant gateway into podcasts for black people, and it's not close. Here is some background information about the study. Thanks for listening!
Who Is The Data From
SXM Media is the advertising arm of the Sirus XM company, which owns Stitcher, a podcasting platform, and Pandora, which recently added podcasting to its app. Mindshare is one the run of the mill multinational marketing corporations that work with some of the more prominent brands. You'll never hear about them, but you have likely been exposed to their work. Edison does many different types of consumer-related industry research.
Who Is The Data For
As I read through the data, I had to check my eyes because I couldn't help but look at it through the eyes of a podcaster. The data intends to serve the advertisers key statistics that will sell them on the idea that advertising on black podcasts is a good if not effective move. As a podcaster, I searched for ways that could help me grow my audience. Instead, the data reflects the most obvious points podcasters are aware of and facts that reign true across media platforms.
From "Youtube is Top App for Black Podcast Listeners: The Black Podcast Listener Report 2021 Review" Full post - https://www.aa-ma.org/youtube-is-top-app-for-black-podcast-listeners-the-black-podcast-listener-report-2021-review/
Contact AAMA:
Website: https://www.aa-ma.org
LinkedIn: https://www.linkedin.com/company/african-american-marketing-association/
YouTube: https://www.youtube.com/channel/UCstu7tdQ1qN3O--zmf2SKYA
Instagram: https://www.instagram.com/aamahouston
Facebook - https://www.facebook.com/AAMAHou
Merchandise: https://marketing-for-the-culture.creator-spring.com/
Donate: https://www.paypal.com/donate/?hosted_button_id=XUNZPWKWJ37GN
Marketing For The Culture has 80 episodes in total of non- explicit content. Total playtime is 53:39:18. The language of the podcast is English. This podcast has been added on October 26th 2022. It might contain more episodes than the ones shown here. It was last updated on June 9th, 2024 09:41.
