Podcasting Success Secrets

In this episode of Podcasting Success Secrets, Hector Santiesteban is joined by Matt Lebris, a speaker, entrepreneur, and podcaster. Matt shares insights on monetizing podcasts by ensuring that the podcast and other offerings eventually converge. He shares a personal story of a friend who has achieved seven-figure success through his podcast and other related ventures. Matt emphasizes the importance of having a monetization system in place but acknowledges that it can be challenging. He also highlights the significance of having a clear goal for the podcast, whether it is self-expression or generating income. The conversation also touches on the importance of proximity and mentorship for personal and professional growth, as well as the potential challenges of running a podcast alongside a business without convergence.

Chapters:

• 00:00:00 - Integrating various elements and aligning revenue streams is crucial for podcasters to make money
• 00:04:21 - Matt Lebris: From Jobless to Podcast Success - Finding His Voice
• 00:06:51 - Unlocking Your Creative Potential: Boosting Productivity by Removing Pressure
• 00:08:14 - Aligning Your Podcast with Your Brand: Maximizing its Potential
• 00:12:55 - The Power of Podcasting: Receiving Messages as a Measure of Success
• 00:14:44 - Using Feedback to Fuel Creativity: Finding Inspiration in the Comments
• 00:17:43 - Homecoming: Discovering Your True Self in Personal Development and Podcasting
• 00:19:56 - Standing Out in a Sea of Podcasts: Differentiating Yourself with Three Key Elements
• 00:22:03 - Revolutionizing Podcast Marketing: Combining Old School Tactics with New Media
• 00:23:46 - Be Your Own Billboard: Creative Ways to Promote Your Podcast with T-Shirts

Links And Resources:

• Website
• Matt Lebris on LinkedIn
• Hector Santiesteban LinkedIn
• Hector Santiesteban Twitter

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In this episode of Podcasting Success Secrets, Hector Santiesteban is joined by David Sais of KaSa Media Pros. They delve into various aspects of podcasting, offering valuable insights. One key idea they discuss is the importance of letting your podcast breathe and leaving in natural sounds, such as breaths, to create engaging content. They also address the risks of speaking too quickly, as it can leave listeners feeling breathless. Building a strong foundation for a professional-sounding podcast is another key topic, which involves investing in quality equipment and editing software. They also emphasize the significance of preserving the authenticity and life of your story by not removing natural sounds like "ums" and "ahs."

Chapters:

• 00:00:00 - Introducing David Sais
• 00:03:47 - Building a Strong Foundation: Expert Tips for Professional Podcast Sound
• 00:05:49 - Getting the Best Sound from Your Blue Yeti or Condenser Microphone: Proximity Tips
• 00:10:04 - Avoiding Microphone Placement Mistakes: The Pitfalls of Round Table Recording
• 00:13:18 - Squad Cast and Riverside: The Best Options for High-Quality Podcast Recordings
• 00:14:22 - Maximizing Audio Quality: Editing with Two Tracks in Zoom
• 00:17:52 - Upgrade Your Podcast Setup: Switching to an XL R Microphone for Seamless Editing
• 00:19:42 - Revolutionize Your Podcast Setup: The 90 Degree Angle Microphone Technique
• 00:23:12 - Behind the Scenes of Live Broadcasting: The Influence of the SM7B Microphone
• 00:26:31 - Maximizing Recording Quality: Tips for Separate Tracks in Zoom with Loop Back
• 00:29:23 - Transform Your Recording Space: Room Hacks and Mic Techniques
• 00:32:19 - Bringing Listeners Closer: Embracing Your Environment for a Standout Podcast
• 00:35:55 - Let Your Podcast Breathe: Natural Editing and Engaging Content
• 00:39:03 - The Importance of Allowing Time to Absorb Information in Communication

Links And Resources:

• KaSA Media Pros
• David Sais on LinkedIn
• Hector Santiesteban LinkedIn
• Hector Santiesteban Twitter

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On this episode of Podcasting Success Secrets, Hector shares a 6-part checklist for publishing podcast episodes. The episode covers preplanning, recording, content editing, sound editing, publishing, and promotion. Hector emphasizes the importance of having a checklist to ensure a high-quality podcast episode.

The preplanning section includes picking a topic, outlining the episode, and scheduling the recording. The recording section covers how to prepare for the recording, record the episode, and upload it to the cloud. The content editing section covers editing the content, while the sound editing section focuses on editing the sound quality.

The publishing section includes writing show notes, finding links, and creating graphics. The promotion section emphasizes the importance of promoting the episode to get more listeners and shares tips on how to do so effectively.

Links And Resources:

• Download the Free Production Dashboard
• Hector Santiesteban LinkedIn
• Hector Santiesteban Twitter

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"Modern Masculinity" is a podcast that explores the real-life challenges that men face today. Whether it's balancing work and family, figuring out how to be a good husband or father, or just trying to make sense of the world - this show is for guys looking for practical, down-to-earth advice and guidance. The podcast discusses the struggles and triumphs of modern manhood and features interviews with men (and women) who can share their methods and mindsets to maneuver the world as a modern man.

In this episode of Podcasting Success Secrets, Adam McNeil shares valuable insights on monetizing content for indie podcasters. He emphasizes the importance of building authentic brand partnerships through scorecards and affiliate deals, and provides tips on securing sponsorship and creating case studies for brands. McNeil highlights the benefits of affiliate deals for measuring performance and responsive feedback. He encourages podcasters to find their own successful strategies in podcast advertising and focus on delivering value to brands to increase earnings. Additionally, he suggests reaching out to brands that align with the audience and content, and using organic mentions as a pitching strategy.

In This Episode, You'll Learn:

• 00:00:00 Connecting Brands and Podcasters: Meet Adam, the Podcasting Expert
• 00:01:33 Unexpected Journey: From Zero to VP of Marketing in Podcasting
• 00:06:41 Monetizing Podcasts: The Power of Organic Audience Demand
• 00:09:59 Coffee Lovers Unite: Seeking Discount Codes from Favorite Brands
• 00:13:34 Indie Podcasters' Must-Haves for Monetization and Collaboration
• 00:14:52 Choosing the Right Podcast for Sponsorship: Insights from an Ad Buyer
• 00:19:05 Authentic Brand Partnerships: Scorecards and Affiliate Deals
• 00:21:08 Measuring Performance with Affiliate Deals: The Benefits
• 00:26:58 Finding Your Path: What Works Best in Podcast Advertising
• 00:29:30 Consistency Matters: Quality over Quantity in Sponsorship
• 00:34:35 Taking Control: Understanding Your Role in Brand Partnerships
• 00:39:15 Securing Sponsorship and Building Compelling Case Studies
• 00:42:36 Unlocking Opportunities: Leveraging Free Products for Sponsorship
• 00:46:53 Biohacking and Niche Brands: Exploring Podcast Advertising Possibilities

Links And Resources:

• Podcast AMA
• Adam McNeil on LinkedIn
• Hector Santiesteban LinkedIn
• Hector Santiesteban Twitter

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Learn how to make money as a podcaster from Ona Oghogho! She's had some major success, leading production for 50 shows and launching 21 new shows in just a year.

Links And Resources:

• Learn More about Podcast AMA
• Follow Ona Oghogho on Twitter
• Watch Ona on YouTube - The Podcast Trapper
• Learn more about Adode Media
• Hector Santiesteban LinkedIn
• Hector Santiesteban Twitter

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Think AI is just a fad? Here's 3 ways that AI can actually improve your show!

Links And Resources:

• Hector Santiesteban LinkedIn
• Hector Santiesteban Twitter

Thanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

In this episode of "Podcasting Success Secrets," Hector discusses the ten questions that podcasters need to answer in order to create a successful podcast. These questions cover a range of topics, from identifying your unique selling point and creating transformative experiences for your listeners, to measuring podcast success and building meaningful connections and partnerships. By answering these questions and setting clear goals and metrics, podcasters can create a podcast that stands out in a crowded market and attracts a loyal audience.

These are the questions:

1. What are the central themes or topics your podcast will focus on, and how do they relate to your niche or personal brand?
2. What unique knowledge, skills, or background do you bring to your podcast that sets it apart from others in your niche?
3. What experience or results will your listeners gain from your podcast episodes?
4. How does your podcast support your business’ strategy and growth goals?
5. What positive influence or transformation do you aim to create in your listeners' lives through your podcast?
6. How do you envision your podcast's success in terms of reach, engagement, and influence?
7. Which quantifiable metrics will you use to evaluate and track the success of your podcast?
8. How will your podcast help you establish meaningful connections and partnerships within your industry?
9. What potential challenges do you foresee in achieving your podcast's core objective, and how will you address them?
10. How will you ensure your podcast episodes consistently meet the needs and interests of your target audience?

Links And Resources:

• Hector Santiesteban LinkedIn
• Hector Santiesteban Twitter

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In this episode of Podcasting Success Secrets, Hector Santiesteban and Chris Doelle discuss the importance of valuing oneself as a podcaster and taking podcasting seriously. They delve into the power of conversational podcasts and ways to create an engaging listener experience. The conversation also covers how businesses can benefit from creating their own show, being a guest on a show, or advertising. They also discuss the ROI of podcasting and the significance of building relationships with listeners. Overall, this episode provides valuable insights for aspiring and experienced podcasters alike on how to increase audience and value.

In This Episode, You'll Learn:

• 00:00 - Maximizing podcast potential with Chris Daley
• 01:08 - From foreign concept to thriving industry: the evolution of podcasting
• 03:00 - The pioneers and evolution of podcasting
• 06:00 - Podcasting as a career and advertising platform
• 10:41 - Increasing podcast audience and value
• 12:43 - Authenticity and the throwback to early music streaming services
• 14:37 - Navigating the transition from hobby to business
• 18:14 - Captivating your audience with ads: the value of authenticity

Links And Resources:

• Chris Doelle on Twitter
• Hector Santiesteban LinkedIn
• Hector Santiesteban Twitter

Thanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

In this episode of Podcasting Success Secrets, Hector Santiesteban and Megan Dougherty discuss key factors that contribute to the success of a podcast, such as audience engagement, content creation, and repurposing. They highlight the importance of using podcasts as a marketing tool to move potential clients through the customer lifecycle. The conversation is relatable, with both hosts sharing their own experiences and challenges in the industry. Listeners can gain valuable insights on growing their podcast and building a community of engaged listeners.

In This Episode, You'll Learn:

• 00:00:00 Podcasting Success Secrets: Tips For Business Growth
• 00:02:10 Fresh Perspective On Using Podcasts For Business
• 00:05:18 Clear Goal Setting For Successful Business Podcasting
• 00:09:09 Importance Of Thought Leadership In Creating Original Content
• 00:11:53 Finding Your Podcasting Style Based On Personality And Needs
• 00:14:14 Building Relationships For Successful Podcasting
• 00:16:53 Engaging Your Audience For Better Podcast Performance
• 00:20:46 Using Podcasts As A Non-intimidating Marketing Tool
• 00:23:38 Essential Tech Stack Tools: Notion And Google Sheets

Links And Resources:

• Megan Dougherty on LinkedIn
• The Business Podcast Blueprint
• Hector Santiesteban LinkedIn
• Hector Santiesteban Twitter

Thanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!