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Media Buyers Manual
by Kevin ThompsonHost Kevin Thompson is joined by various Paid Ads specialists, aka Media Buyer's who have spent millions of dollars profitably for their clients. Kevin dives into their mindset, strategy, and systems to help you reduce the learning curve to learn Paid Ads!
Copyright: Kevin Thompson
Episodes
Media Buyers Manual - Episode 13 with Nicholas Reed
30m · PublishedConversion Rate Optimization... as people who run ads, what happens post ad-click does impact our success.
Add another layer to your skillset by providing clarity and feedback for your clients CRO.
Our guest today, Nicholas Reed, CEO of 253Media, he has worked on so many websites & landing pages that he's gifted us some of his secret sauce for optimizing e-commerce websites!!
This chat was an absolute blast... brief, yet bursting with actionable advice to better equip brands to succeed!
Enjoy the chat!
- Kevin Thompson
Media Buyers Manual - Episode 12 with Dean La Grange
22m · PublishedHey there, hope your day is going well.
We've got another episode of the Media Buyers Manual with Dean La Grange, here's how you can find him: https://solo.to/bringsnacks
On this episode we spoke Facebook Ads, Creative that's working & so much more.
Throughout this conversation, Dean was so transparent and we had quite an insightful conversation. You can feel the authenticity of Dean, his story of where he's been - but also his trajectory working with DTC brands.
Enjoy this quick, insightful conversation between the pair of us.
If you've got any questions for us, find us on Twitter!
@KevinThompsonn & @_bringsnacks
Thanks for listening!
Media Buyers Manual - Episode 11 with Sam Tomlinson
35m · PublishedHey Media Buyers & E-commerce operators!
Today's episode is featuring Sam Tomlinson (@DigitalSamIam on Twitter), he's spoken at Hero Conference, Search Marketing Expo & even at SEMRush events.
His expertise lays within Google Ads, so we're discussing the state of Google Ads - what you can do right now to improve performance... as well as what is coming in 2022 for Google Ads.
We myth-bust some Ads practices, shoot the sh*t and enjoy Sam's perspective on Pay-Per-Click Advertising.
I hope you enjoy our conversation as much as I did!
Have a guest you'd like me to speak with? Message me on Twitter @KevinThompsonn
Media Buyers Manual - Episode 10 w/ Jeromy Sonne
25m · PublishedWow, I cannot believe it's been 15 months since our last episode of the Media Buyers Manual...
I sincerely hope you're well, wherever you may be.
The Media Buying landscape has changed so much, iOS 14.5 (attribution fun), TikTok - but also, Audio ads.
Like a proud kid at show-and-tell, I'd like to introduce our guest, Jeromy Sonne to the Media Buyers Manual tribe!
He's the Founder of Decibel Ads (decibelads.com), which can help you launch Audio Ads in minutes.
In this episode, I'll ask all the questions regarding Audio Ads including:
• Who's it right for
• What's working
• Attribution (of course)
• Scalability
... and so much more will be spoke of.
Now, let's get you listening (if you like the episode & just stumbled upon this - dig up some old episodes, some are evergreen)!
Media Buyers Manual - Ep. 9 with Dara Denney
26m · PublishedCyber Weekend Creative 2020!
Dara is an expert Marketer and has a keen sense of which creative works best in each aspect of the funnel/buyers journey.
Enjoy listening to Dara's wisdom in this episode!
More info to come...
For the Newsletter: MediaBuyersManual.com to sign up
Talk soon,
Kevin Thompson
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Facebook Ad Cut-Off Flow - Eliminate Wasted Ad Spend On Sh*t Ads
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https://gum.co/fb-ad-cut-off-chart
Media Buyers Manual - Ep. 8 with Dan Snow [Cyber Weekend Prep Checklist]
15m · PublishedWelcome back to Season 2 of the Media Buyers Manual!
I'm so excited to be back with more great minds in Paid Media -- such as tonight's guest, Dan Snow!
Dan is a Founder of the The Snow Agency - in which he's helped eCommerce brands scale via Facebook Ads, Google Ads, Snapchat Ads, YouTube Ads, as well as Email Marketing.
There is a wealth of knowledge that we are lucky enough to tap into for 15 minutes on this episode...
Consider this episode your Cyber Weekend Prep Checklist --- but from someone whos managed over $50m USD in paid spend and counting whilst accruing $250m in revenue...
You can find Dan on Twitter @iamdansnow & www.thesnowagency.com
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Want more from the Media Buyers Manual?
Join the Newsletter for < 750 words of distilled insights from my guests in your email inbox - for free!
Sign up 👉 www.MediaBuyersManual.com
Follow me on Twitter to get your questions answered: @KevinThompsonn
Talk soon guys :)
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Facebook Ad Cut-Off Flow - Eliminate Wasted Ad Spend On Sh*t Ads
👇👇👇
https://gum.co/fb-ad-cut-off-chart
Media Buyers Manual - Ep. 7 with Nicholas Kneuper
56m · PublishedAfter a brief hiatus due to not wanting to combat the Social changes that are going on in the world... WE'RE BACK!
I had the privilege to talk to Nicholas Kneuper, who is an awesome Marketer, Agency Owner, and just a genuine dude that you'd go for a drink with. Oh, and his Zoom background is a thing of magic LOL.
This one kind of goes against the grain of what common knowledge is on Facebook Ads.
Nick shares some Agency secrets (Tools, People Management and so much more)
- We talk about the control aspect of ABO's vs. CBO's.
- Google Smart Shopping = Dumb Shopping
- Surfing Method - Ride the Waves
- Facebooks Best Practices... but are they really?
- Power 5; doesn't work for every account.
- Macro vs. Micro
- Working with Machine Learning & Why you won't go out of a Media Buying job anytime soon.
- SAVING MONEY ON THE LOGISTICS & OPERATIONAL SIDE
- Investing in Stocks / Options Trading
A raw, refreshing talk about Facebook Ads that you DEFINITELY should listen to.
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Facebook Ad Cut-Off Flow - Eliminate Wasted Ad Spend On Sh*t Ads
👇👇👇
https://gum.co/fb-ad-cut-off-chart
Media Buyers Manual - Episode 6 with Gil David
37m · PublishedWelcome back!
This week was a little different... I tweeted out on May 14th if people had questions for Gil.
A few rolled in and we're grateful to them for their contributions!
That's pretty well how we start off our episode with Gil David.
Originally from London and now living in Belfast, Northern Ireland - he's run ads for over 6 years with a wealth of knowledge!
In this episode we dive in on:
- Actionable Tips: Scaling a Facebook Ad Account from $50 / day
- What Are You Looking For When Taking on New Brands
- Launch Structure: Smaller Accounts / Brands Beginning their Journey
- Gil's Go-To Scaling Campaign
- Using Stories for Brand Building
- 1 Mistake Media Buyers Would Benefit from Getting Rid Of
- If You HAD to Eliminate 1 Social Media Platform - Which one?
Also, for the 2nd last-minute, enjoy my computer almost lagging out - but showing true diligence for our fandom to complete the task-at-hand.
Enjoy the 6th Episode!
Follow Gil: @Gil_RunDMG on Twitter
Follow Kevin: @KevinThompsonn on Twitter <--- I'll be tweeting out asking for questions again every week!
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Facebook Ad Cut-Off Flow - Eliminate Wasted Ad Spend On Sh*t Ads
👇👇👇
https://gum.co/fb-ad-cut-off-chart
Media Buyers Manual - Ep. 5 w/ Tony Christensen
46m · Published"Get into the first time buyers mindset..."
Welcome back to another episode of the Media Buyers Manual!
This weeks guest has been featured on Social Media Examiner, Social Media Week, and more...
Tony Christensen is our honored guest!
Tony's helped start Black Rifle Coffee's Subscription Program.
He's worked with numerous Brands and has spent $10m+ on Facebook Ads profitably!
On this week's docket...
- The Research & Reverse Engineering Method
- Differentiating Yourself From Competitors
- Building Audiences Using Reviews... Yea, we know what you're thinking ... how? You'll find out.
- One Product Websites / Landing Pages
- Getting into the First Time Buyers Mindset
- Why making cancelling easy is a GOOD thing for Subscription-based businesses
- Give Value - It has a way of coming back amplified
- Prospecting the Right Clients to Work Alongside ---- Keyword (Alongside)
- Benchmarking for Performance Marketing
Enjoy my friends!
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Facebook Ad Cut-Off Flow - Eliminate Wasted Ad Spend On Sh*t Ads
👇👇👇
https://gum.co/fb-ad-cut-off-chart
Media Buyers Manual - Episode 4 with Matt Lady
48m · PublishedWow, I really enjoyed having Matt on the podcast, he brings real joy and enthusiasm you can feel when talking about Facebook Ads.
Matt has been in the Digital Marketing space for 4 years, but only doing eComm and Direct Response marketing for the past 6-8 months.
He's got a real knack for scaling people from NOTHING to a tangible $5k-20k / month in ad spend - profitably. After only 6-8 months.
That's why Matt is our guest for episode 4 -- who better to learn from, then someone who recently was 'green' and learning diligently to transition from ad agency (helping with a campaign that spent $1m in a day) to freelancer.
On this episode we dive into:
- Scaling a Client from $200 / month to $2000 / month -- The Barebones
- The Consolidated Ad Structure - Specific breakdown of its methodology
- Advertising based on SKU's in CBO’s
- Avoiding Shiny Object Syndrome when Learning Ads
- Golden Nuggets for Beginners -- Who to learn from & Why -- Choosing Mentors for yourself
- Using Cost Cap's & How to Test Them
- The mindset of Media Buying -- Separate yourself from outcomes
- Setting expectations & the Asshole Tax.
Find Matt: https://twitter.com/MattLadyDigital
www.MattLady.com
Find Gordon: https://twitter.com/GordonLeslieMewww.ClientMagnet.co
Follow Kevin: https://twitter.com/KevinThompsonn
www.KevinThompson.co
www.MediaBuyersManual.com
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Facebook Ad Cut-Off Flow - Eliminate Wasted Ad Spend On Sh*t Ads
👇👇👇
https://gum.co/fb-ad-cut-off-chart
Media Buyers Manual has 13 episodes in total of non- explicit content. Total playtime is 7:13:35. The language of the podcast is English. This podcast has been added on October 26th 2022. It might contain more episodes than the ones shown here. It was last updated on March 26th, 2024 17:17.
