Level Up Your Business

We just finished season 2 which was on Productivity Hacks for Busy Real Estate Entrepreneurs. That season featured 12 value-packed episodes that focused on showing you how to get more done, gain more time, and be more efficient. If you missed any of those episodes, head to leveluprsj.com/season2.

Now it's time to shift gears for Season 3.

Season 3 is all about one of my favorite topics - which also happens to be the lifeblood of all successful businesses…

... and that's MARKETING!

More specifically, I'm going to focus on three components of online marketing in your real estate investing business:

#1 - How to ATTRACT more prospective buyers and sellers to your business

#2 - Tools and strategies you can use to CONVERT those prospects into actual customers

#3 - Automated follow up tactics to help NURTURE relationships with your leads and customers

Since I’m a real estate investor, and I help real estate investors with online marketing, a lot of what I'll be speaking about is going to be from the marketing perspective of an investor running his/her business.

But, you can actually apply the marketing concepts I'll be sharing this season in just about any business.

Topics

• 01:15 Topic of Season 3
• 01:27 3 components of online marketing
• 02:17 Why marketing is the focus for Season 3
• 04:03 Preview of some of the subjects on this upcoming season
• 04:09 Lead attraction episodes
• 04:47 Converting leads episodes
• 05:35 Nurturing leads episodes

Quotes

• The only way you can scale your business and income is to create predictability. And, you create predictability by having marketing systems in place that constantly ATTRACT, CONVERT, and NURTURE leads.

Links

• Ryan S. Johnson website - Virtual assistants and automated marketing funnels for your real estate investing business
• leveluprsj.com/season2

• Sometimes it only takes one valuable tip or tool to really give you and your business the productivity boost you need to get more done, gain more time, and be more efficient.

• 20 Life Changing Productivity Tools To Add More Hours To Your Day
• The Secret To Working On Instead Of In Your Business
• Larry Goins - Productivity Secrets Revealed From A 30 Year Real Estate Investing Expert 
• Mastering The Art Of Delegation To 10X Your Productivity
• Using Standard Operating Procedures To Make Your Business Productive With Predictable Results
• Brent Simpson - Focusing On Your One Thing Is The Key To Success 
• The Ultimate Productive Morning Routines Of Highly Successful Entrepreneurs
• Danny Johnson - Sell More Houses By Making Marketing Your Big Domino 
• Whitespace: Your To Innovation, Clarity, And Hitting Your Goals
• Viber - Make calls, send messages, exchange images and files - freely and securely 
• ClickFunnels - Website builder that allows you to create everything from: lead generation pages, sales funnels, membership sites, landing pages, and e-commerce systems - all with the ease of a drag and drop interface 
• Asana - Asana is the easiest task management software for teams to track their work—and get results. 
• WorkFlowy - Organizational tool that helps break big ideas into manageable pieces so you can focus on one piece at a time. 
• "Traction" by Gino Wickman - Discover simple yet powerful ways to run your company that will give you and your leadership team more focus, more growth, and more enjoyment.

In today's show I'm going to talk about something that we often take for granted in our businesses and our lives…

...WHITESPACE.

I'm not talking about the space in the margins of your website, or the blank space on the edges your business cards.

I'm referring to gaps that you purposely create in your calendar between meetings, or other activities. It's the time that you consciously allot in your schedule to think, distraction-free.

If you feel like you've hit a plateau in your business or you're stuck in a rut professionally, financially, or even personally - adding more white space to your life might actually be your answer.

I know it sounds counter-intuitive that making time in your day to do less will help you be more successful. But, by the end of this show you'll understand why.

Topics
00:57 Topic of today's episode
01:48 Why whitespace is important
02:27 Three reasons why creating white space in your day is important
04:07 Ryan's struggles with whitespace
04:45 Four ways to create whitespace
04:51 #1: Be purposeful about your whitespace
05:30 #2: Schedule your white space during the peak of your productivity cycle
05:55 #3: Try using that time to do something completely out of routine
06:14 #4: Start saying "no" more than you say "yes"
06:43 Action steps

Quotes

• "High-quality work requires long stretches of high-quality thinking."
• "If EVERYTHING is important, then NOTHING is important."
• "Your power to innovate is the whitespace you create."

Resources

• Ryan S. Johnson website - Virtual assistants and automated sales funnel for your real estate business

Ryan S. Johnson website - Virtual assistants and sales funnel for your real estate business

In today’s show I interview Brent Simpson. Brent is the owner of Bold Vision Enterprise, a company that focuses on providing strategies to solve the problems of corporations and small businesses.

In this season of the podcast I've been focusing on Productivity Hacks for Busy Real Estate Entrepreneurs. So, in this interview I really key in on the the importance of “The One Thing.”

I’ve found that we often struggle with productivity because instead of focusing on ONE THING, we try to focus on EVERYTHING - which actually makes us less productive.

This interview will provide some strategies and actionable tips to get awesome results by narrowing your focus.

Topics:
00:59 Introduction of guest - Brent Simpson
02:00 Who is Bold Vision Enterprise
02:31 Brent's insight on multitasking versus focusing on ONE thing
03:19 Why many entrepreneurs feel multitasking is a badge of honor
04:15 What is a C.E.E?
04:21 The biggest pitfalls Brent's clients encounter
05:26 Suggestions for solopreneurs to get out of the mindset of holding onto everything
07:09 Top three strategies to help entrepreneurs focus on one thing at a time
08:54 Productivity hacks to stay more focused
09:33 Brent's "BIG DOMINO"
10:50 Brent's suggestion to people who want to figure out what their "BIG DOMINO"

Quote:
"Multitasking makes people feel busy... but, being busy doesn't actually equate to being profitable."

Links:
Ryan S. Johnson website - Virtual assistants and sales funnel for your real estate business
Asana - Asana is the easiest way for teams to track their work—and get results
Bold Vision Enterprise - A company that focuses on providing strategies to solve the problems of corporations and small businesses

In today's show I'm going to discuss how using standard operating procedures (SOPs) can provide you with very predictable results in your real estate business.

But why is that important? The reason is because predictability allows your business to...

• Continuously improve while reducing cost
• It allows you to become more efficient
• And it makes your business more effective and productive

​So, if those things are important to you, make sure you check out this episode!

Topics:
00:58 Topic of today's episode
01:19 What makes the best organization most successful
03:12 What are Standard Operating Procedures (SOPs)
03:50 Advantages of using SOPs
05:24 How and when you should create SOPs
06:20 10 easy steps you need to follow to create SOPs
06:34 Step 1: Determine the format
06:43 Step 2: Consider your audience
06:58 Step 3: Determine who should write it
07:13 Step 4: Keep the purpose of your SOP in mind
07:27 Step 5: Determine what to include in the SOP
07:44 Step 6: Thoroughly describe your process
07:48 Step 7: Be concise
07:59 Step 8: Test the SOP
08:11 Step 9: Review the SOP
08:23 Step 10: Implement the SOP
08:38 Tools to create SOPs
10:02 Summary

Quotes:
"If you want to run your company like a business instead of a hobby, SOPs will make all the difference."

Resources:
Season 2 - Level Up Your Business  
Evernote
Google Docs
Screencast-O-Matic
Zoom
SweetProcess

In today's show I'm going to talk about something that has the potential to make an IMMEDIATE impact on your business if you start doing it today. And to be honest, it'll also determine just how successful your business can, and will become.

I'm going to talk about THE ART OF DELEGATION, and just how much of a game changer it can be in your business.

I'll cover...
Why delegating is so hard and why so many business owners tend to avoid it.
Why you absolutely need to delegate if you want to have long term success
Key tacticst of how to effectively delegate that you can immediately put in action

Topics:
01:09 Topic of today's episode
01:36 What delegation means
01:58 What makes delegation so hard and why so many people avoid it
03:35 The reasons that people talk themselves out of delegating
05:22 The top six reasons why you should delegate
05:26 Reason #1: It allows you to focus on the bigger picture
05:45 Reason #2: It's critical for scaling your business
06:00 Reason #3: It empowers your team
06:14 Reason #4: It helps you avoid burnout
06:51 Reason #5: Prevents you from being a bottleneck
07:20 Reason #6: It's an investment in your long term success
08:43 The key action steps that you can take in order to be an effective delegator
08:50 Figure out what you need to delegate
09:57 Delegate down
10:04 Delegate up
11:00 Provide clear instructions
11:22 Have patience in the process
12:27 Control the urge to do it all by yourself and learn to let go
13:50 Don't let perfection be the enemy of progress
14:51 Empower your team
15:52 Provide feedback
16:41 The difference between people that delegate and those that don't

Quotes:

• "The ability to delegate is one of the biggest differences between real estate entrepreneurs who have successful businesses that produce CONSISTENT income which don’t require their CONSISTENT daily involvement…
  …versus people who struggle, living from deal to deal, and who feel like they’re business owns them instead of the other way around."

Resources:

• Better Your Best Virtual Assistant Services for Real Estate Entrepreneurs - Our real estate virtual assistant services for savvy entrepreneurs that want to focus on what you do best, and let us handle the rest. ​
• Level Up Your Business Show Notes

In last week’s podcast I interviewed Larry Goins. Larry shared some of his productivity hacks based on 30 years of experience as a real estate investor, speaker, and educator.

If you missed the 1st part of the interview, you can ​click here to check it out.

In today's show I wrap up the second half of the interview. Larry is going to dish out even more actionable golden nuggets to help you level-up your productivity in your real estate business.

Topics:
01:49 One key thing to help anyone become more productive
05:00 Larry's process he uses to know when to say "no" vs. when to say "yes" to opportunities
07:20  His advice for someone who is stuck in fear/indecisiveness and isn't taking action
09:30 The two most valuable benefits from working with a mentor
11:06 The concept behind BRAG - "Be Rich And Generous"

Quotes:

• "Make sure you get educated. And, latch yourself onto somebody you know, like and trust who’s where you want to be and doing what you want to do."
• "Many people think that real estate is risky. Real estate is not risky, it’s being uneducated that’s risky. Education takes away the risk."

Resources:

• Ryan S. Johnson - Helping You Level-Up Your Real Estate Business!
• Rhinoceros Success - by Scott Alexander
• HUD Homes Half off - by Larry Goins
• BRAG Radio by Larry Goins

On today's show, I interview Larry Goins. Larry has been investing in real estate for over 30 years. He's a best selling author, a speaker, a radio host and he travels across the country educating real estate investors​.

This season of the podcast is about productivity hacks for busy real estate entrepreneurs. That’s why Larry is the perfect person to provide advice, since he's been running several extremely productive real estate businesses for years.

Larry will reveal his secrets to productivity from his decades of experience, so you can get more done in less time - while taking your business to the next level.

Topics
00:41 Larry Goins introduction
02:03 How Larry is able to be productive and spin multiple plates successfully
08:04 The impact that having an assistant has had in his real estate business and productivity
08:35 How to use EOS (Entrepreneurial Operating System) to make your business more efficient
10:18 Using VTO (Vision Traction Organizer) for goal setting in your business
11:20 Why every business needs an INTEGRATOR and a VISIONARY
15:54 Larry's advice for people who are struggling with being busy vs. being productive
17:01 The 3 most important things in real estate

Quote:

• "Don't confuse activity with productivity."

Resources:

• Level Up Your Business show notes
• "The E-Myth Mastery" by Michael Gerber - This is the book that will show you the difference between being an entrepreneur versus doing a job - and how to work on instead of in your business.
• HUD Homes Half Off! by Larry Goins  - Learn a simple to follow system for buying HUD homes for 50% of list price or less.
• "Traction" by Gino Wickman - Discover simple yet powerful ways to run your company that will give you and your leadership team more focus, more growth, and more enjoyment.
• "Rocket Fuel" by Gino Wickman - This book details the integral roles of the Visionary and Integrator and explains how an effective relationship between the two can help your business thrive.
• EOS Worldwide - The Entrepreneurial Operating System (EOS) helps owners and leadership teams create healthier, stronger businesses and achieve powerful results.