Mortgage Business Mastery | Sales, Marketing and Processes For Mortgage Brokers

In this episode of content marketing 101, we are looking at three super smart ways to save time on your content.

Creating content can be a time-consuming task. But it is one that is necessary for your business. So having a few time hacks and processes to follow as a business owner really increases the chances of your content getting maximum results.

Episode Timestamps 

• 0:00 Intro 
• 1:52 How To Use Pillar Content 
•  5:30 Make the most out of your vertical video (TikTok, Reels, YouTube Shorts)  
• 8:18 Content Power Hour  
• 11:20 Episode Takeaway

How to make reels fast - https://youtu.be/1eE8-paWD08

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Website (Show Notes) https://ashborland.com/content-marketing-101

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🟡 1-1 Strategy Call - (Book Per Hour)

• Get unstuck!

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· Build your own personal brand profile

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In this episode of content marketing 101,  I am looking at six do mistakes that will thank your content marketing

Content Marketing can be a game-changer when you know what to do but there are many mistakes and pitfalls that contribute

so these six big mistakes could be the difference between success and failure

These mistakes are

- Don’t steal other people’s content

- Be careful who you associate with

- You can’t win without keeping score

- Don’t push the boundaries too far

- Never stray off-brand

- Don’t take on more than you can chew

Check out the full episode to learn in-depth about each of them.

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If you want to work with me as a consultant then head over to www.ashborland.com/consulting

Subscribe to the Content Marketing 101 Podcast HERE www.ashborland.com/podcasts

This live stream is created using StreamYard ... Head over to www.ashborland.com/tools for a FREE 14-day trial

#ContentMarketing #ContentMarketingTips #ContentMarketingConsultant

In this episode of content marketing 101 I am breaking down how to make a bigger impact with your video content.

Video content is by far the most powerful form of content marketing for many reasons

However, if you do not structure your video content correctly then it could not be reaching its maximum potential

So this episode focuses on an easy-to-follow method that you can use for all your educational video content.

If you want to work with me as a consultant then head over to www.ashborland.com/consulting

Subscribe to the Content Marketing 101 Podcast HERE www.ashborland.com/podcasts

This live stream is created using StreamYard ... Head over to www.ashborland.com/tools for a FREE 14 day trial

In this episode of content marketing 101, we are looking at how to write a testimonial.

Testimonials are a powerful content marketing tool when used correctly.

However many people just ask for a simple review and then leave it at that!!

This is not a good idea as this does not demonstrate your competency and also the level of service that your business offers

Instead, follow this very simple testimonial template which will increase the chance of Lead conversions for your business

Testimonial outline

- part 1 - Challenge

- Part 2 - solution

- part 3 - the result

- part 4 - experience

Watch the full video for question examples for each part so that you can piece together the perfect testimonial template to send to your client.

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If you want to work with me as a consultant then head over to www.ashborland.com/consulting

If you want to use the software I use to create this show and other content then head over to www.ashborland.com/tools

Subscribe to the Content Marketing 101 Podcast HERE www.ashborland.com/podcasts

If you would like to support me as a content creator then why not buy me a coffee. https://www.buymeacoffee.com/ashborland

In this episode of content marketing one oh one we are looking at how to achieve your content marketing goals! Successful content marketing in my opinion comes from following the three fundamentals.  

Welcome To Content Marketing 101