Real Estate Pros Podcast: For Real People Working in Real Estate

What if the way we currently view social media in real estate was the only thing holding us back?

 

Over the past decade, we've watched the real estate industry adopt social media marketing in a big way. But, many are reporting it's harder than ever (and more expensive) to win attention.

On this episode of Real Estate Pros, we discuss a social media marketing strategy used by media companies and high trafficked real estate websites to win the game of attention and drive business outcomes.

Read the highlights: stepps.com.au/podcast

“Whoever gets to scale with data centric businesses has a natural advantage - a monopolistic tendency.”

These are the words of Adrian Turner of the CSIRO in a recent documentary on the ABC titled 'The AI Race' - where business leaders and tech experts explored how Artificial Intelligence is changing jobs and impacting the value of businesses in every industry.

Turner's argument suggests that businesses ought to focus on owning their data and direct access to consumers or allow 'monopolistic' platforms to continue to thrive.

In this episode of Real Estate Pros, we discuss the influence of our major property portals, the growing influence of Facebook and how some agents are leveraging its targeting capabilities to drive traffic to their own platforms and to generate enquiries at a lower cost.

Read the highlights: stepps.com.au/podcast

Social media is inherently buzz-worthy. It’s what everyone in real estate is doing, and what everyone’s talking about. Unfortunately, some of the things being said about social media, particularly social media marketing, are not as true as we have been led to believe.

In fact, some of these misinterpretations could actually be preventing your business from maximizing the benefits of this powerful online marketing tool.

In this episode of Real Estate Pros, we discuss real estate's love affair with social media and the one big myth that could be holding your business back.

Read the highlights: stepps.com.au/podcast

'Show, don't tell' is one of the most powerful marketing strategies in real estate today.

Much like in the movie Inception, your goal is to plant an idea in the mind of your prospective clients (or new team members) without them being fully aware of it. Someone is more likely to perform an action when it’s inspired by their own idea, not someone else telling them to.

In this episode of Real Estate Pros, we explore the 'show, don't tell' marketing strategy and examples of how you can apply it in your business to attract (and retain) clients and staff.

Read the highlights: stepps.com.au/podcast

"Instant coffee is no longer fast enough." 

This quote by Matt Church is true for many consumers. People want things NOW. 

Speed is a huge differentiator in business today and technology and software has certainly helped many companies deliver this much desired resource to consumers. But while speed is an important factor, it’s actually not what most customers put at the top of their priority list. Especially in real estate.

On this episode of Real Estate Pros, we debate why the real estate industry is having the wrong conversation about disruption and why if businesses don't evolve quickly they may find themselves on the wrong side of history.

Your clients and prospects are bombarded by advertising messages every day, and each one fights to carve out its own place within their consciousness. With an overabundance of marketing channels, it is even more important in the digital landscape to stand out and get the attention of your audience and the answer may lie in the AIDA model - an advertising framework used particularly well by car companies like BMW to stand out from its competitors.

On this episode of Real Estate Pros , we discuss the AIDA model and what BMW can teach real estate about using it to make your advertising stand out.   Read the highlights: stepps.com.au/podcast

In the past, you (or your company) only had a few channels on which to market your services. These included direct mail, phone, direct fax, TV, radio and newspapers. Back then, you only had to compete for attention against other real estate agents.

Today, the media landscape is fragmented into thousands of different channels and with the rise of social media, you're not just competing for attention against other real estate agents. You're also competing for attention in the same newsfeed as people's friends, family and the causes they support. This has led many brands to explore a "new" approach to marketing. Well, new in the sense that it's been around for hundreds of years, but only now is it more relevant than ever.

On this episode of Real Estate Pros, we're going back in time to discuss how marketing was done in the 'olden days', why things changed when TV came along and why so many brands today are marketing like it's 1885.

 

Read the highlights: stepps.com.au/podcast

From the major portals to banner ads, from websites to social media, there is no shortage of real estate agents and agencies with a presence on the internet today who are marketing their services and points of difference to vendors and investor clients. Let's face it, everyone is creating content. Lots of content.

But just like any marketing channel, there are agents and agencies who stand out more than others. There are some who generate revenue from their digital marketing efforts but for others, it's costing their business time and money with minimal (if any) return.

On this episode of Real Estate Pros, we discuss why some agents stand out online more than others and how to get more results with less effort.

Read the highlights: stepps.com.au/podcast

As 4,000 real estate professionals converge on the Gold Coast Australia this weekend for the AREC Conference 2017, I want to talk to you about a trend that will most likely not be covered at length. It’s a trend on the rise in a number of other industries around the globe and one that I think we’ll be hearing a lot more about in the coming months and years. 

Read the highlights: stepps.com.au/podcast

We would (probably) all agree that social media can be really fun from a personal perspective but when it comes to using social media for business, there is an entirely different purpose behind everything you post.

It can be tempting to focus on the number of 'likes' you have or how much engagement you get as a measure of success. But if you're using social media for business (and you are!), these 'vanity metrics' can’t be the be-all, end-all of your social media efforts.

In this episode of Real Estate Pros, we look at what you should be measuring to determine if social media is contributing value to your business, or a useless distraction.

Read the highlights: www.stepps.com.au/podcast