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Gunz 'n' Holmes's Marketing For The Business Curious
by Gunz 'n HolmesHandy pod with: 1) "marketing bootcamp" episodes: filling you in on how marketing is done 2) "masterclass" episodes: talking to experts about what they know Give it a listen! (that there is a "call to action" in marketer speak)
Copyright: Gunz 'n Holmes
Episodes
Ep. 10 - Christmas ads 2020 - how do they work?
20m · PublishedThe UK specializes in Hollywood-budget Christmas ads. Why? And why are they so profitable? We have a chuckle picking it apart.
Ep. 9 - Money and the Internet
32m · PublishedWho pays for all that stuff to be put up on the Internet? And is there an alternative to your eyeballs being up for sale?
Ep. 8 - More Digital Marketing
32m · PublishedWell, we were on a roll with this topic because we both got quite excited (in different ways, I'm just not as nerdy as Alex, and that's saying something!) so we made it into two Eps. Segmentation and targeting get more mentions, as do insomnia and vacuuming! You're welcome.
Ep. 7 - Digital Marketing Part 1
25m · PublishedTo spam or not to spam? That is the question.
Note - other cooked meats in a tin are available, but none of them are digital!
Ep. 6 - Bootcamp: Memory and brands
31m · PublishedHow can we know what consumers will remember? The answer, it turns out, ties together a lot of the things we've been talking about these past few weeks.
Ep. 5 - Masterclass: David Peters on positioning
26m · PublishedWe started talking to an industry expert about value propositions and positioning, and he ended up taking us on a sharp left-turn into the mind-bending metaphysics of brands not existing. Goodness!
Ep. 4 - Bootcamp: Positioning
21m · PublishedNot where you put things on a shelf, but rather where you put things in people's minds - a question that is key to selling... pretty much anything!
Ep. 3 - Bootcamp: Segmentation
33m · PublishedCan you please everyone all the time? One of the fundamental questions every business has to face is WHO should we talk to? Even, who CAN we talk to?
Ep. 2 - Bootcamp: Core Benefits
32m · PublishedOne of the key ideas behind almost all marketing... It is discussed constantly, though rarely ever given a name. We do that here:
Episode 1 - the introducening.
9m · PublishedA quick intro to our handy podcast that will feature:
1) "Marketing Bootcamp" episodes to fill people in on what marketing is about and how it gets done
2) "Masterclass" episodes in which we will talk to practitioners and academics about what they know!
Give it a Listen!
Gunz 'n' Holmes's Marketing For The Business Curious has 10 episodes in total of non- explicit content. Total playtime is 4:27:54. The language of the podcast is English. This podcast has been added on October 28th 2022. It might contain more episodes than the ones shown here. It was last updated on March 24th, 2024 21:24.