It's All About the Questions

Monkey, iron, rope, house, paper, shoe, worm, envelope, pencil, river, rock, tree, cheese, dollar

A list that makes no sense but a list I still remember that Chester Santos, the International Man of Memory, challenged me with to show how anyone, instantly, can learn to remember things and keep remembering them. I did this show live on November 24 and still remember them, because of the tips he taught me on the show, on December 4th.

How does one become a world famous memory master and coach? And how can you improve your memory?

Take a listen and try the techniques he shares on the show. If you want more, he makes an incredible offer at the end of the show.

Chester Santos – “The International Man of Memory” has left an impression on all corners of the earth. With his unique ability to not only demonstrate extraordinary feats of the mind, but also educate others to do the same, this U.S. Memory Champion is widely regarded to be the world’s leading memory skills expert. Through his entertaining & educational television and movie appearances, professional seminars, and best-selling books, Chester has helped millions of people around the world to realize the benefits of an improved memory and sharper mind.

His keynote speaking credits include TEDx with some of the nation’s most highly regarded professors and scientists, the prestigious Talks at Google program featuring “the world’s most influential thinkers, creators, makers and doers”, and the International Festival of Brilliant Minds in Puebla that had him speaking to an audience of 5000 people along with Nobel Prize winners, Pulitzer Prize winners, and other luminaries.

Chester Santos is also the personal memory and mind coach to some notable celebrities, politicians, professional athletes, and high-powered executives.

Frustrated because you want to build your success your way versus the traditional way of thinking? Wondering if it is possible to lead your business from idea to success with heart and soul and some sound business strategy foundations?

The answer to those questions lies with my guest, Christine Kane, author of The Soul Sourced Entrepreneur and Founder and CEO of Uplevel You.

As a successful songwriter and musician she learned that it is possible to have your career, your way, and to have massive success. She founded her in-demand consulting/coaching firm because everyone wanted to know how she did it.

Take a listen as we discuss, how intention is different from the Law of Attraction, how you can let your soul fly but don't forget the business strategy and tactics too. Christine lays out how you can get started today and how her journey prepared her for this next step in her career.

Before Christine Kane founded what became a multi-million dollar coaching company, she spent fifteen years in the music industry, producing seven CD's and a DVD on her own label, while touring the globe over 200 days a year. She shared the stage with luminaries like John Mayer, The Beach Boys, Los Lobos, Nanci Griffith, and Shawn Colvin. 

Her success as a singer-songwriter had fans asking how she did it while staying true to her art and her soul. Those backstage questions turned into weekend retreats. Those retreats turned into coaching requests - and set her on a new path. 

In 2010, Kane opened Uplevel You, a company that serves the ever-growing class of sensitive, idea-driven, aggression-averse entrepreneurs (a class she counts herself a member of). Her work has attracted more than 125,000 loyal email subscribers and has coached thousands of clients into the six and seven figures in their businesses. She has spoken at events from the Martha Beck annual conference to the iconic Emerging Women event. 

Today, Christine leads a small yet mighty team at Uplevel World Headquarters in Asheville, North Carolina. 

Frustrated because you want to build your success your way versus the traditional way of thinking? Wondering if it is possible to lead your business from idea to success with heart and soul and some sound business strategy foundations?

The answer to those questions lies with my guest, Christine Kane, author of The Soul Sourced Entrepreneur and Founder and CEO of Uplevel You.

As a successful songwriter and musician she learned that it is possible to have your career, your way, and to have massive success. She founded her in-demand consulting/coaching firm because everyone wanted to know how she did it.

Take a listen as we discuss, how intention is different from the Law of Attraction, how you can let your soul fly but don't forget the business strategy and tactics too. Christine lays out how you can get started today and how her journey prepared her for this next step in her career.

Before Christine Kane founded what became a multi-million dollar coaching company, she spent fifteen years in the music industry, producing seven CD's and a DVD on her own label, while touring the globe over 200 days a year. She shared the stage with luminaries like John Mayer, The Beach Boys, Los Lobos, Nanci Griffith, and Shawn Colvin. 

Her success as a singer-songwriter had fans asking how she did it while staying true to her art and her soul. Those backstage questions turned into weekend retreats. Those retreats turned into coaching requests - and set her on a new path. 

In 2010, Kane opened Uplevel You, a company that serves the ever-growing class of sensitive, idea-driven, aggression-averse entrepreneurs (a class she counts herself a member of). Her work has attracted more than 125,000 loyal email subscribers and has coached thousands of clients into the six and seven figures in their businesses. She has spoken at events from the Martha Beck annual conference to the iconic Emerging Women event. 

Today, Christine leads a small yet mighty team at Uplevel World Headquarters in Asheville, North Carolina. 

Wouldn't it be great if you never had to "turn your business around" because your business was failing? What if you knew what the warning signs were, or better yet, never had to worry about them because you designed your business to to weather any changes and you knew what to look for as early warning signs?

No one can design a business to weather any changes without impact but what you can do is learn how to monitor your business and minimize the ups and downs. You can even learn to be comfortable looking at your business finances without freaking out. I see a lot of this with my clients as does my guest, Steven Kaufman of Red Fender.

Steven Kaufman is the author of The Garbageman's Guide to Life and a sought-after business strategist and turnaround expert.

On this episode Steven shares the lessons he has learned helping others turn their business from the red to the black (if you don't know what that means you need this episode).

I don't know about you, but knowing what to look for, and the practices and tools you can use on a daily basis to keep your business thriving, is worth the time to listen to this episode and pick one new practice to start today.

There is much more in this episode. Let me know what stands out to you the most and, if you need help, reach out and let me or Steven help you.

Known among friends as a brainiac with a love of learning, Steven Kaufman graduated with honors from Stanford University. He spent the first twenty years of his career in the U.S., Europe and Asia, specializing in operations, logistics management and marketing, then founded a technology company for the waste industry that sold in 2018. He became CEO of a medical billing firm and now consults for companies on operations, product and marketing projects. He is the author of one non-fiction book and has written three novels (with a fourth on the way). Steven’s journey, both personally and professionally, led to an insatiable curiosity about the mind and how it works, giving him a unique brand of clarity, energy and optimism. www.redfender.com

Learning how to tell the story of your brand is often the key to success yet it often feels like the hardest thing to do for many entrepreneurs. Perhaps it is the vulnerability that may come from sharing your creation story? Or perhaps the lack of clarity of what your brand stands for or who you created your brand to serve? Or maybe, it is as simple as you do not know how to put into words what you do?

Ira Gostin has been helping companies tell their brand stories for decades. First as a photojournalist and reporter and then as one of the top brand strategists. Along the way he has learned that sharing your story is a critical key to success and on this episode he shares key steps and questions you can ask yourself and staff to create your story and make a difference for your clients, your staff and your business.

Ira Gostin is a storyteller and has been since the age of seven. From his first foray into writing for his grade school, mimeographed newspaper to his critically acclaimed pizza review column in the Daily Forty-Niner newspaper in college, through his career with the Associated Press. Now, he helps companies tell their stories to their constituents.

He began his professional career as a photojournalist at the Associated Press with newspaper stops in Los Angeles and New Jersey. Following his journalism career, he continued marketing and communications work with companies in the industrial, medical and hospitality fields. Ira also works with up and coming business leaders, entrepreneurs and students through mentoring and teaching.

Ira’s home base is Reno, Nevada, with his wife Erin, adult children and two dogs (Buster and Yogi). He is a coffee aficionado, baseball, and Formula 1 racing fan and he and his wife travel the West with dogs and kayaks enjoying the outdoors.

Forget everything you thought you knew about being an entrepreneur. What if you could have the life and business you want? It really is possible says Terry Brock and he lives and breathes what he preaches.

With the launch of his new "agoropreneurs" movement Terry took the time to share with me, and you my listeners, why the idea of an entrepreneur is ripe for change. He shares how and why the time is now to let go old thinking and embrace being "uncommon" while taking responsibility for your actions.

This episode is filled with perspective shifting ideas, laughter and a plan to help you turn your life and business into your dream.

Terry Brock brings a passion for technology, a sense of history, and real-world business strategies to every conversation. He is more than a technology trends expert. He’s a Hall of Fame and Cavett Award winning speaker, virtual presenter, interviewer, published author, and coach who packs everything he touches with solid business strategies meant to build relationships and improve the bottom line. Reach out to Terry at terrybrock.com

Marketing is not a dirty word. Done well, marketing aligns your business goals with your client goals and greats a stream of satisfaction across all business departments and end user resources. So why do many think that marketing is a dirty word?

Heather K. Margolis is a serial entrepreneur who lives and breathes marketing and believes that when marketing is done well it lifts a product and company up. If you have a product or service and no one knows its value to them then is it really a product or service? Think the old story, if a tree falls in a forest and no one hears, does it make a sound?

Effective marketing makes a noise. A good noise. It tells a story about the product, the value it provides and it also tells something about you and your brand. Ineffective marketing IS overhead. Why? Because it doesn't do those things and it doesn't make people want to buy or tell others.

During this episode Heather shares her journey creating two top marketing agencies in the tech world, creating stories that changed a business culture from the top to the bottom and tips you can use to shift your marketing from ineffective to effective.

Heather K. Margolis is founder and CEO of Spark Your Channel, a through-channel marketing automation platform, and Founder and Chairperson of Channel Maven Consulting, a strategic channel marketing agency.

Heather is a recognized channel marketing expert and a sought-after keynote speaker to a variety of audiences about entrepreneurship, building a service-based business and B2B strategy, B2B marketing and channel marketing.

After a decade spent growing Channel Maven’s team, client base and reputation, Heather turned her attention to solving one of the vexing problems of channel marketing: ineffective through-channel demand generation. Simply put, she found that vendors are spending a lot of money on marketing content and tools for their partners that either don’t work or go unused. 

That experience inspired her to launch Spark Your Channel in 2019 to create a through-channel marketing automation platform that partners would actually use and get results. The platform spent a year in development and testing and launched in February 2020.

Heather has a master’s degree in business administration from Babson College in Wellesley, Mass. She grew up in Massachusetts and now lives in Boulder, Colo., with her husband and fellow entrepreneur Simeon, their two daughters and dog Zoe.

Mike Faith, CEO of headsets.com shares how he built a business that has become renowned for its fanatical attention to customer service and how he pivoted it to become poised to take over the world of headset design and sales.

Headsets.com started out as a discounter of other companies office headsets and now 40% of their business is selling headsets they design and manufacture. They are known for their raving fans and their word of mouth advertising and also for their boxes having tootsie rolls tucked inside.

How did a small discounter become a $30+million dollar company? How did a culture of enhancing the customer experience become a model others try to emulate? How does the CEO live the model and support his employees in having exceptional lives beyond the workplace?

Take a listen as Mike Faith share answers to all those questions and more on this episode.

Mike Faith, CEO and Founder of headsets.com left school at 15, and after a number of varying jobs with varying success, he decided that his own business gave him the freedom, control, and self-direction he needed, and pursued entrepreneurial ventures.  Headsets.com was his third venture, started in 1997.  After 23 years, he claims he’s about half way through his mission of dominating the half a billion a year US headset market.  He’s as passionate about the headset business today as he was when he started.  When Mike isn’t figuring out the headset world, he spends a little bit of time cooking, improving his chess game and reading.

Writing copy to sell things is a science. Writing that same copy in a voice that does not even match your age, race, nationality and more is an art. Making that same copy wildly successful is similar to the  difference between me trying to play the piano and Mozart. 

Carline Anglade-Cole is a copywriting Mozart. She is able to switch faces and voices with apparent ease while writing copy that converts to sales for her clients. Her copy doesn't just convert once though. It keeps converting over and over and over again.

On this episode Carline discusses her new book, My Life as a 50+ Year Old White Male: How a Mixed-Race Woman Stumbled into Direct-Response Copywriting and Succeeded! 

Carline answers questions on how she deals with a blank page, putting herself into the voice of the target client and how she deals with time interruptions and sets boundaries with her family to keep sacred her "money time."

Carline Anglade-Cole is kick-butt international direct-response copywriter who specializes in the alternative health field. With over 30 years in the direct-response industry, she has launched products in the U.S., Germany and New Zealand. And she’s written boatloads of winning sales copy for numerous clients including Oprah, Peak Pure & Natural, Healthy Directions, Health Resources, True Health, AWAI, Sun Chlorella USA, Biocentric Health, Weiss Research, Frank Cawood & Associates, Soundview Publications, Nature City, Dr. Hittich and many more.

Carline is the author of the Amazon #1 Bestseller, “My Life as a 50+ Year-Old White Male: How a Mixed-Race Woman Stumbled Into Direct-Response Copywriting and Succeeded!  She is also the recipient of the prestigious American Writers Artists Inc (AWAI) Copywriter of the Year award.

I recently had a client say he wasn't sure what happiness is for him and that it was something that could never be achieved. That it was a moving target.

That got me thinking since I've felt happy most of my life with bouts of sadness woven in when loved ones passed or something else happened. But even then, I had a core of happiness. So what is happiness and does it matter where it comes from?

Patricia Noll wrote a powerful book, Good With Me, A Simple Approach to Real Happiness from the Inside Out and I asked her back on the show to answer my clients question about whether happiness is real or an abstract concept that cannot be lastingly achieved.

During this episode you will learn about "other-dependent self esteem", the "Feel-Good-Now Syndrome" and how you can begin to spark happiness from the inside out and develop and create your own "self-dependent" self esteem.

Patricia Noll is the Founder and Executive Director of Focus One, Inc., an Outpatient Substance Abuse Treatment Program, which has been licensed by the State of Florida since September, 1989. For over 25 years as a lecturer and group facilitator, Patricia has conducted over 5000 group lectures on how to feel good and overcome addictive behaviors.

She has a Master of Arts in Mental Health Counseling and a degree in Traditional Chinese Medicine. Along with the Good With Me Book and related community, she is the author of the Focus One Treatment Manual and Workbook which has been endorsed by internationally renowned authors and lecturers Deepak Chopra, Larry Dossey, Jack Kornfield, and Jacquelyn Small among others.

Here’s what Deepak Chopra has to say about Patricia’s program: “Focus One offers practical and sensibleguidelines for those who seek freedom from all types of addictions.”

As a televised industry self-esteem expert, Patricia Noll specializes in empowering people to experience long-lasting real happiness from the inside out by teaching them how to feel good about themselves just because and to stop defining their value by what they have done or not done and what they have or don’t have. Her mission and passion is to make a contribution to society by making a difference in the way people see themselves; especially those who have given up on life.