Know Your Marketing ROI Podcast

What the what is this guy talking about?? Reciprocity?? Really?

In today’s episode we're gonna talk about 1 of the 6 principles of persuasion from Dr. Robert Cialdini, RECIPROCITY.

The quick and dirty of this principle is that people feel an obligation to give back when they have received something. Especially when the thing they received is perceived as valuable to them.

So what does this mean for marketing & advertising in the legal space?

Well I'm gonna tell you!

Sometimes the simplest act of kindness can be enough for someone to return the act and or one-up it. Take for example the act of holding a door open for the person behind you as you enter a building.

There's usually some sort of second barrier once you're inside.

The stranger you held the first door open for will be much more likely to return the act of kindness now that you gave he or she something of perceived value first.

The concept is simple, but applying it is often less simple.

One way to build the desire for reciprocation could be to provide your clients with a personalized on-boarding packet. I emphasize personalized for a point I'll make later.

Ensure each client knows what to expect when working with you, your hours, your best contact numbers, and then take it a step further by personalizing it for THEM.

Yes this may take a little more time to produce, but the rewards you'll see from this small act of giving are massive.

You could even personalize the title of the on-boarding packet... something like "John Stevens' personalized plan to easing the Bankruptcy process" or something similar.

So the moral here is to be the FIRST to give and ensure that what you're giving is personalized and unexpected.

If you'd like help attracting and qualifying even more clients for your firm or agency please give us a call: 623-748-4782 OR shoot an email to [email protected]

--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/getquirked/support

This whole internet marketing thing is a joke and email is dead.

That's just what internet marketers WANT you to think! 

In today’s episode we talk about the naysayer.

The people that you hear from saying you shouldn't wast your money with online marketing or advertising.  These are the same people that are actually crushing it and don't want YOU to ruin what they have. 

See there's a Jedi mind trick savvy marketers play on each other... 

They use marketing psychology to try to "trick" the rest of us into believing that the internet is a fools errand.

There's no money in it! It'll just bleed you dry.

Instead, just focus on word of mouth with your clients. 

There's something in that statement, but for today let's just stay focused on these Jedi mind tricks.

It's just reverse psychology presented as a belief you likely already hold. It's easier to get someone to believe something they already believe than it is to get them to latch onto a new concept.  You can use this concept to YOUR benefit. 

Now that you know the truth, that marketing your business online can actually work, you can investigate what your friends and colleagues are doing... you know, a little spy work on your competition. 

If you'd like help attracting and qualifying even more clients for your firm or agency please give us a call: 623-748-4782 OR shoot an email to [email protected]

--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/getquirked/support

We get real about making time for yourself and agency or firm so you can have the best start to 2020 possible! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/getquirked/support

In this episode I share the what behind defining goals for your marketing and advertising. The importance of understanding what networks are where your best clients hang out on AND how to know their mindset on each network so you create the best advertising for them where they are. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/getquirked/support

In this episode we talk all about how to utilize advertising and marketing within your legal practice in order to leverage the outcomes you get for your clients to bring in even more clients. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/getquirked/support

Even with metrics defined, knowing how to measure your advertising for success isn’t easy, but today I’m gonna help you clearly identify how to measure successful advertising for your practice.

If you don't know who I am, I'm Matt Quirk and attorneys hire me to build systems that attract AND qualify clients BEFORE you speak to them on the phone or in person.

--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/getquirked/support

Knowing what to measure for ROI can be confusing, so today I’m gonna help clarify what you should be measuring for success with your advertising.

If you don't know who I am, I'm Matt Quirk and attorneys hire me to build systems that attract AND qualify clients BEFORE you speak to them on the phone or in person.

Today's episode is all about knowing what to measure when attorneys like you spend money on advertising. The best advice I can give is to start with the end in mind.

Give this episode a listen and a review on your favorite pod-catcher of choice!

--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/getquirked/support

In this episode, we cover what you need to know about your return on investment and how to get the most out of a quick results plan, plus one tidbit of information on qualifying your leads before you connect with them. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/getquirked/support

Before you think about running ads for your legal practice, you have to clearly identify this ONE big thing.

In today's episode, I dive into the absolute first thing you must do before you run ads to generate leads for your legal practice. Any attorney that doesn't first identify what they want their prospects to know and then do when they see an ad is just wasting money.

There are some key parts of this first thing that you'll need.

I'm Matt Quirk and attorneys hire me to build systems that attract AND qualify clients BEFORE you speak to them on the phone or in person.

If you want help building and running marketing and advertising campaigns that attract your best clients, qualify them and make your life less hectic, check out https://GetQuirked.co

--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/getquirked/support