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Marketing Draft

by Chris Eggleston

The Marketing Draft podcast is all about Growth Hacking your business. Each episode presents an experiment you can attempt across your marketing and product development to identify the most effective, efficient ways to grow a business. Tune into this podcast to find the unique experiments that will uncover the paths to your success.

Episodes

Episode 011 - Are You Building an Army of Users?

25m · Published 29 Jul 18:35

In this episode, I discuss the meaning of growth hacking and how companies like Mailbox and Hotmail used growth hacking to build an army of users who caused a viral growth. And I'll explain why Microsoft was willing to pay $400m for Hotmail and why Dropbox was willing to pay $100m for Mailbox.

Episode 010 - The Psychology of the 'No Webinar Replay'

18m · Published 23 Jul 02:29

People expect there to be a replay. In fact, they're almost counting on it. Which is why they don't bother to show up to the scheduled time of your webinar. So what if you didn't offer replays and used that to create urgency and scarcity to increase your webinar attendance? I'll share a couple examples of how to do this and how well it has been working.

Episode 009 - OpenSource Your Expertise

11m · Published 23 Jul 02:23

This will prove to be the leading factor in the growth of your business no matter what industry, product and/or service you provide. If you can figure out how to work this into your business, you'll see massive increase in new business and customer lifetime value! I explain how this works in a very common service business to help you start thinking outside the box!

Episode 008 - Your Bonus Offers Can't Be Crap

15m · Published 23 Jul 02:18

Sometimes people buy the product you're promoting because they're more interested in the bonuses so if you're going to offer them you've got to make them AWESOME. I'll share a recent experience I had, total bonus delivery failure!

Episode 007 – Hack Your Branding

19m · Published 08 Jul 00:00

In this episode, I'll discuss why branding is important, and provide two simple hacks you can use to make sure you get this right, the first time.

Episode 006 – Killer Strategy for Repurposing Your Content

20m · Published 07 Jul 00:00

A good content marketing strategy isn't just about creating a ton of great content. A largely overlooked technique is repurposing your content. I share a simple strategy that we've been using to get huge results! Listen in now!

Episode 005 – You're Afraid to Press Publish? WHAT?!

18m · Published 05 Jul 00:00

I hear this more often than I'd like. "I'm too afraid to publish my content, what if people don't like it?" In this episode, I discuss the importance of sharing your content, how to get started and how to find the right medium for your voice. Listen in now!

Episode 003 – Building Communities

15m · Published 05 Jul 00:00

In this episode of Marketing Draft I introduce a powerful concept of building a compensated community, and how you can do it with your business.

Episode 004 – Hack Your On-Page SEO

24m · Published 04 Jul 00:00

You don't have to be an SEO pro to figure out how to make your on-page SEO better and get better ranking in Google. You don't need to spend hours reading and studying the topic. Just listen in to this episode and I'll share a simple hack anybody can use to get better results. Listen in now.

Marketing Draft has 9 episodes in total of non- explicit content. Total playtime is 2:48:45. The language of the podcast is English. This podcast has been added on October 28th 2022. It might contain more episodes than the ones shown here. It was last updated on April 3rd, 2024 07:32.