Marketing Made Easy by Jottful

Joseph Wilkins's agency makes videos that "entertain you into buying." And his team is damn good at it. They've delivered videos with 50 million views, sometimes overwhelming clients with more leads than they can handle. 

In this episode, Joseph will walk us through the eight-step process his team uses to make funny sales videos that convert into leads. Learn how you can replicate their process for your own business.

As a business owner, you're probably doing even more public speaking than you realize: sales calls; elevator pitches; speaking events; video marketing; and more! Oh my! Becoming a more confident public speaker can help your business improve across the board. 

Brendan Kumarasamy, founder of MasterTalk, will share his tips & tricks for everything from practicing with intention to presenting in virtual settings. You'll leave with actionable advice to improve your own public speaking — and grow your business.

Showing up and being consistent when marketing your business is critical to success. And consistency is easiest to maintain when there's some sort of system in place.  

In this episode, Jackie will reveal how to develop a lightweight system that's appropriate for marketing a small business. She'll help us understand what common software applications we might need to maintain such a system, including: CRM, email marketing, appointment booking, and more. Learn how all the pieces can fit together to make your marketing simple and effective.

Having founded three businesses and successfully sold one, Raj Goodman Anand knows how to build sales momentum. He now runs a content-marketing shop where he teaches other business owners how to achieve sustainable growth. 

In this episode, you'll learn how content marketing can be applied across multiple channels to propel your business's growth. Raj will share his expertise on when to delegate, what to automate, and how to make sure you're working "on" your business, not just "in" it. 

Marketing tactics discussed in this episode include:

• Content marketing
• Scaling marketing 
• SEO

We've all witnessed the magic that happens when a business uses just the right words to describe their customers and the benefits they deliver. But few business owners are gifted copywriters. How can we find the language that will attract prospects and win deals?

In this episode, Monica Badiu teaches us how to gather intel from our prospects and customers to identify the specific words and phrases that motivate them. Then she helps us understand when and how to use these words to turn acquaintances and website visitors into leads — and leads into customers.

Marketing tactics discussed in this episode include:

• Email marketing
• Copywriting for marketing
• Strategies for lead acquisition, nurturing & conversion

When Travis Rosbach first launched his steel water-bottle brand, Hydro Flask, he relied on some scrappy tactics (and a lot of well-placed swag!) to get noticed.

Seeing results, Travis leaned into this cheap-and-creative guerrilla marketing effort. Ultimately, he built Hydro Flask into a multi-million-dollar brand that he later sold for $210MM.

In this episode, you'll get inspired by Travis's bold and low-cost tactics. It's one of the most fun episodes we've ever recorded! Be prepared to jot down ideas you might try in your own business.

Marketing tactics discussed in this episode include:

• Guerilla marketing
• Event marketing
• Creative marketing tactics & swag

Chelsey Knuth, aka: The Wisconsinista, knew nothing about social media marketing. But she was inspired to share photos of her home state on Instagram. She slowly grew a loyal following and a flourishing side gig as a "creator." Her Instagram account now appears on the first page of search results for "Wisconsin influencer" and garners her 20 clients a year seeking to reach her audience. 

In this episode, Chelsey will share how your business can work with creators like her to market your services. You'll learn: How do you appeal to creators? What campaigns could you run with them? How do you compensate them?

Marketing tactics discussed in this episode include:

• Building a social media audience 
• How to run influencer campaigns
• How to work with influencers 

If you're in a service business, you've surely realized your income potential is limited by the number of hours you can work. Have you thought about packaging your expertise as a product you can sell over and over again, such as a course? In this episode we're joined by Marcio Santos, founder of Nerd Digital. Marcio helps business owners turn their expertise into courses that sell.

Marcio's advice is not just applicable to a course, but is relevant to promoting your business as well. In this episode you'll learn: why you should consider offering a course; what your audience needs to know in order to become interested in your offer; and how to launch successfully.

Marketing tactics discussed in this episode include:

• Offering a course
• Promoting your course 
• Successful course launch

Shawn Walchef's sports-entertainment restaurant concept started as a dud. He and his partner tried all the standard marketing tactics, but their restaurant just wasn't standing out from the crowd. Then one day Shawn started telling the restaurant's story with short, unscripted videos — and he saw reservations start to grow. Today Shawn runs Cali BBQ Media, a company that includes the restaurant, an online store, and a consulting arm that teaches other restaurant owners how to market their businesses successfully. 

In this episode he'll share how differentiation and creativity (how many BBQ joints do you know with their own podcast?) have been key to his business's success. Any business owner, not just restaurateurs, will have much to learn from the creative process Shawn went through.

Marketing tactics discussed in this episode include:

• Differentiation strategy
• Video marketing 
• Industry creativity 

Jodi Brandstetter turned an $8000 investment and a knack for writing into a book that's delivered new clients, client upgrades, paid speaking engagements, and abundant press coverage and credibility. 

Think you can't author a book? Jodi wrote "Hire by Design" while serving as tutor, lunchlady, and playground supervisor for her five-year old child. She'll share how she managed to get it done (and strategies for how you can, too), the myriad ways she uses it to grow her business, and how she managed to become a bestseller in SEVEN Amazon categories.

Marketing tactics discussed in this episode include:

• Writing a book
• Marketing yourself 
• Business growth