MYOB Podcast

Join us as we discuss talent, attraction, and employee retention with Chief People Officer and HR Veteran, Yvonne Burke. Learn tips about how to create bonds and build trust with your team. Get a look inside the day-to-day operations. We discuss how to be an open and vulnerable leader (and what that means for your organization). Why Gen Z employees are struggling with a virtual environment. What it’s like to be the only female on an all male leadership team and keys for getting a seat at the leadership table. We discuss why allyship, sponsorship, and visibility help you to foster an inclusive workspace and why it’s our responsibility to create great leaders for future generations. Welcome to the show! 

Highlights: 

• Recognizing challenges your team may be having (especially in a virtual environment)
• Keys for getting a seat at the leadership table
• Why daily check-ins can set your team up for success
• The challenges of working during the pandemic and who’s been struggling the most
• The inner workings of company operations and HR
• How to build loyal employees and great teams
• A cascading messaging methodology
• Tips to stick within work hours
• Running a company with no barriers from the top to the bottom
• Allyship, sponsorship, and visibility
• Fostering an inclusive workspace
• The impact of isolation and lack of social connection
• The importance of mentorship and asking for advice
• How to foster great leaders for our future generations

Show Notes: S1, E9:

00:00 - Intro 

04:37 - What is authentic leadership?

08:06 - The difference between being in an office and being fully remote. The challenges of working during the pandemic. 

09:50 - Managing an organization with 160 employees.

11:00 - Inside all of the daily morning check-ins, we made sure that half of the meetings were of a personal nature. “How are you doing? What’s going on in your world? What are the things you need from me? What do you need from each other?”

14:05 - The advantage model - “Team-n-ars” - bridging the gap between executive leadership and every other employee. A cascading messaging methodology. 

15:50 - Retention and turnover rates.

17:10 - Growing a firm from 200 to 1500 employees.

18:05 - If the merge and integration doesn’t go well, the business will likely not survive.

23:00 - The growing pains and integrations of mergers and acquisitions and the importance of showing that we care.

24:30 - Have you taken your work home with you?

27:35 - Where do you start to create your work ethic?

28:50 - Biggest takeaway from one of my mentors is to listen. Listen and hear, not just listen (you need to hear too). 

29:05 - Being the only female on an all male leadership team.

30:00 - Women in leadership roles and the importance of lifting up other female leaders.

32:20 - What does allyship mean and why is it important?

39:20 - Important questions to ask your team.

40:00 - Having a difficult conversation.

45:40 - Keys for getting a seat at the leadership table

46:00 - If you see someone you respect or admire, don’t be afraid to ask those individuals for mentorship and help.

48:00 - Don’t wait to be asked, be bold, be compassionate. Be prepared to give of yourself fully. 

49:50 - How GEN-Z employees are struggling with virtual environments and the impact of isolation and lack of social connection.

56:10 - You can create a separate work environment to boost your morale.

60:00 - Tips to stick within work hours. Ie. scheduling your emails to go out.

64:23 - Looking at the big picture and how you are spending your time and how to streamline systems and manage expectations.

66:40 - Death by meetings.

68:00 - Effective vs. efficient and achieving maximum productivity.

71:20 - Riffing on the Four Agreements and future generations

Clips:

28:42 - Women in leadership 

33:52 - You can’t underestimate the development of your people. (38:24) (40:24)

53:08 - “I expected GEN-Z to adapt quickly, surprisingly it wasn’t that way.”

Resources:

• The Advantage: Why Organizational Health Trumps Everything Else In Business by Patrick Lencioni
• Unlocking happiness at work by Jennifer Moss
• The Happiness Project by Gretchen Rubin
• The Seven Habits of Highly Effective People by Stephen R. Covey 
• The Four Agreements by Don Miguel Ruiz
• Cortana  (virtual assistant developed by Microsoft)

Quotes:

• “People are the success of an organization. Without people, how would you grow a business?” 
• “[Employees] are not only a number in my organization.”
• “It’s really important to love what you do. If you don’t love what you do, then you’re not engaged, and that shows.” 
• “We don’t recognize that our first mentor is our parent.”
• “Be bold, be compassionate, be prepared to give of yourself.”
• “Don’t wait to be asked. Be bold”
• “Never be afraid to ask lots of questions and don’t be scared to be different”
• “People are often thinking, I don’t have the time to make the time.” - Elizabeth Upton
• “The more we pass on, the greater leaders we can create for the future.”

Contact Info:

Guest: Yvonne Burke (LinkedIn)

Host: Elizabeth Upton (on Instagram, Facebook, & LinkedIn) 

www.elizabethupton.com

@myobpodcast, @elizabethuptoncoaching

https://linktr.ee/MYOBsocial

Email us to be a guest on the show: [email protected] 

Discuss your business strategy with Elizabeth: https://calendly.com/elizabethupton/strategy-call

PA/Admin Support: Yasmin Senouci (on Instagram)

@yasminsenouci

Original music by Adrian Vaca (on Instagram & Facebook) 

[email protected]

Duration : 87 minutes

Description:

Join us as on the MYOB Podcast as we discuss the importance of an investor mindset, what it means to be a rainmaker, and how to create your real life dream roles with CEO and author, Shelene Atanacio. We discuss motherhood, priming, taking personal leadership, and intentionality. We lead you through numerous exercises; the Life Wheel, key questions to ask yourself, a formula for creating your day, and the 3-step process for creating your dream roles. We discuss how starting your day from a place of gratitude can reset your energy and why valuing your peace of mind can help you to deal with things that are out of our control. Shelene looks at her life as a masterpiece of her own creation and so can you. Enjoy this episode! There are lots of golden nuggets sprinkled throughout.

Highlights: 

• Valuing our peace of mind and dealing with things that are out of our control
• The power of manifestation and having an investor mindset
• The Life Wheel exercise 
• Motherhood, the caretaker role, and intentionality
• Why starting the day from a place of gratitude and resetting your energy matters
• The importance of priming and key questions to ask yourself 
• Taking personal leadership in your life
• How to take ownership and give yourself permission to invest in yourself 
• Overworking yourself and why it’s important to take the time off
• A formula for creating your day
• Bonus: A 10-min exercise to create your real life dream roles, from her book, Act From the Inside Out

Show notes: 

00:00 - Intro 

5:05 - During this pandemic people have been investing in themselves because you can’t control what is going on outside of yourself, we can’t control the virus or all the things that are happening but we can control how we are being about it, how it affects us, how the emotions are that go through us. I think a lot of people including myself have been investing in ourselves.

5:42 - Pattern interruption as a phenomenon. Realizing the value of our peace of mind. Being able to process these things that are out of our control because ultimately life is out of our control (we like to think it’s in our control, but it is not). 

7:00 - What does it mean to have an investor mindset?

8:50 - Every character in TV and film (and in your life) should have a motivation. This is what’s going to get you up everyday and wanting to keep working on yourself. 

12:36 - Things we’ve learned as Mothers. 

12:50 - The importance of taking care of yourself.

13:00 - Working with the life wheel. Success is not money, success is not one thing. At the core is yourself and feeling connected to yourself. Within that wheel there is your spiritual life, social life, family life, career and whatever else is in your wheel. If you number that 1-10, if you find it is unbalanced you can probably feel that energetically.

24:20 - Motherhood. The business that comes from being a mother.

29:20 -  Life is a constant calibration. The importance of being intentional. How do you wake up in the morning? Do you wake up dreading the day, do you wake up excited about the day? Are you involving yourself with people that excite you or people that drain your energy? As a Mother you are having to be much more intentional. 

31:00 - Who is taking care of the caretakers? 

31:46 - Creating a schedule that works for you - having accountability around it. Honoring your commitments. A formula for creating your day.

34:10 - Overworking yourself and why it’s important to take the time off.

36:34 - When COVID hit I realized there were alot of things to do on my to-do list that weren’t important

37:12 - What is essential? Through COVID we’ve been reminded to ask ourselves “What is essential?” What brings me joy? What is it that lights me up? What is it that drives and motivates me to create things in the world? Connecting with your why? What is behind what it is that you are doing? The fulfillment and success will follow because you are in action creating from that place.

37:32 - What is the most important component of success for you? You need a growth mindset, a success mindset, NOT a “no” mindset, be open to growing and learning. When you want to thrive, grow and hit certain goals, you have to learn from other people. 

38:32 - Creativity is a component of success. Due to the pandemic we are having to tap into our creativity to find new ways of doing things, connecting. Explore life in a way that’s fun. 

39:35 - The power of being present.

39:45 -  I don’t think anyone on their deathbed said I wish I had worked more.

42:56 - Why it’s important to check in.

48:13 - What is the cost of blame and fault avoiding? Hint: Happiness!

48:38 - We have this idea we are going to get somewhere.

49:12 - The importance of priming yourself. 

52:13 - Schedule the time to start the day from a place of gratitude. 10 minutes of meditation. 10 minutes of gratitude. 10 minutes of affirmations. Affirmations help to lead into acting exercise. How it resets your energy. 

57:28  - Exercise. Get a piece of paper, take a minute for yourself and write down these questions. Take the time to answer them and think about it. Bring that into the things you are doing throughout the day. 

59:40 -

Step 1) Write down your affirmations: Things you see yourself being. 

• Ie. anything in terms of body, mind, and soul that you are creating for this character. The affirmations help you to build and create a life for you to be the star. Start with 10 things you are grateful for and 10 affirmations. 

Step 2) Write down a Character breakdown using active, energetic descriptions. 

• Example: Jamie - life of a party, always gets things done, she is the charismatic one...etc
• This is the perfect time for someone to just have fun and write down all of the different kinds of characters that you would love to play.

Step 3) Write down the kind of characters that you want surrounding you. Who do you see yourself creating this masterpiece with?

• In business this is a powerful exercise: you can ask yourself “What kind of CEO do I want to be?” “Who are the clients I am serving?” “How will I dress?” “What Conversations am I having?” “What networking events are you going to?” “What are you researching?”
• Get very specific about what you want to create. Create a vision board. 

Ask yourself: What are my real life dream roles? 

1:06:39 - When Shelene was growing up and started acting.

Resources:

• Act from the Inside Out: Powerful Acting Tools to Transform Your Real Life - Shelene Atanacio
• Rich Dad, Poor Dad - Robert Kiyosaki and Sharon Lechtern
• The Artist’s Way - Julia Cameron
• Good Morning, I Love You - Shauna Shapiro 

Quotes: 

“We are always a work in progress.” -Elizabeth Upton

“I realized my to-do list is never ending.” -Shelene Atanacio

“We need to slow down often.” -Elizabeth Upton

“Start the day from a place of gratitude.”  -Shelene Atanacio 

“They say gratitude is the energy of creation.” -Shelene Atanacio

“What you focus on expands.” -Elizabeth Upton

“The voice in your head is akin to a grumpy cartoon character.” -Elizabeth Upton referencing Sauna Shapiro’s work

“Explore your life as if it were a script.” -Shelene Atanacio

“I don’t think anyone on their deathbed said I wish I had worked more.” - Elizabeth Upton

Contact Info/Resources:

Guest: Shelene Atanacio (on Instagram)

www.theshelenegroup.com

@theshelenegroup, @sheleneiam

[email protected]

Find her book on Amazon: Act from the Inside Out: Powerful Acting Tools to Transform Your Real Life

Host: Elizabeth Upton (on Instagram, Facebook, & LinkedIn) 

www.elizabethupton.com

@myobpodcast, @elizabethuptoncoaching

https://linktr.ee/MYOBsocial

Email us to be a guest on the show: [email protected] 

Discuss your business strategy with Elizabeth: https://calendly.com/elizabethupton/strategy-call

PA/Admin Support: Yasmin Senouci (on Instagram)

@yasminsenouci

Original music by Adrian Vaca (on Instagram & Facebook) 

[email protected]

@adrianvaca

MYOB S1,E8: Duration: 01:13:47

Description:

Join us as we discuss the 3 things to focus on as you lead your team with retired executive Mr. John Hyle, who sold his company for millions. John's wisdom around leadership, sales, and success strategies, doesn’t stop. We discuss the differences between small companies and large companies. What to do when you’ve made a mistake in a leadership role, and why if you fail to plan, you’re planning to fail. He shares with us what he would tell his 30-year-old self today and why time is the bottom line of bottom lines. You don’t want to miss this! 

Highlights: 

• 3 things to focus on as you lead your team
• The greatest marketing story
• What he would tell his 30-year-old self today
• Individualized marketing explained
• The difference between large and small companies
• The most important aspect of any business
• Why failing to plan, is planning to fail

00:00 Intro 

03:57 You are the CEO of your own life. Think of it that way and take charge of it that way.

05:34 I’d tell my thirty year self to not see everything in B&W, in fact there are shades of gray. 

That was the number one thing.

07:04 The second thing i’d tell my thirty year old self is to ask “what is the definition of success?”

07:42 Someone taught me along the way that success is doing what you are good at and enjoying it. Enjoy what you do, don't just chase a title. Do something that makes you feel like your life is fulfilling and rewarding. The feelings you get from what you do are very important.

Business Vs. Personal :

09:08 In business a smart man taught me that if you want something to happen, you gotta make it happen. I think there is a lot of validity to that in business, you gotta just go for it, believe in it, set goals and you gotta work at it. 

10:24 In my personal life I tried to do the same thing sometimes and it doesn’t work, you can’t just make something happen, you have to allow it to happen. Another smart person said to me it’s gotta flow like the river”. In business it’s different, you gotta build a boat.

13:00 It’s important to know what type and size of company that you are best fit for. That will set you up to be working for a company or organization that you are compatible with.

14:30 A start-up company is extremely hard work, difficult. I’ve done a number of them where the stock options I received could be used for wallpaper because they are not of any value and that is common. First thing you need to understand as a business owner is that your job is to get and keep customers. People lose focus on that believe it or not, they start thinking their job is to run reports, manage inventory, lower operating costs or whatever the things are but your job is to get and keep customers - One customer at a time. 

15:50 Story about when John created Thermascan. How that in five selling years they got to 100 million dollars in sales. Eventually sold the company to Gillette for 200 million. 

19:31 The greatest Marketing story i’ve ever heard. 

And why you really have to make sure “the dogs will eat it”

You have to ask yourself, is it really a company or just a product?

Does it really solve a need that people have.

25:05 The idea of mass marketing is gone, it’s individualized marketing now. Our computers all know if we visit a site about bicycles, suddenly things start turning up. 

26:31 Really think through what you are trying to accomplish with your life financially. 

32:53 What do you think that the most important aspect of any business is? Getting and keeping customers. 

33:40 What advice do you have around leadership?

The three things you should focus on as you lead your team.

1. Tell them that we can do this.
2. Our cause is good.
3. I care about you.

35:33 Advice on what to do when you make a mistake (In a leadership role).

Admit. Don’t lie about it. Forgive yourself. Try to learn from it. Move on. 

“That’s why they put erasers on pencils because people make mistakes”

38:26 What to do if you know you have to fire somebody.

Be kind about it but make it happen.Don’t let it drag out. You can never fire somebody too soon.

39:53 How do you manage your time? John Hyle’s tips on time management.

43:43 If you work for a company, work for it. Really embrace what your company needs from you,If it’s your own company embrace what you need to take from your employees.

“If you work for a company for twenty years you don’t want to have one year of experience twenty times”. You want to have twenty years that were different because times change, you change, you grow. 

45:47 You want to have a success strategy not a survival strategy.

Resources:

• The millionaire next door Thomas J. Stanley

-------------------------------------------------------------------------------------------------------------------------------

Quotes: 

“Success is doing what you are good at and enjoying it.”

On personal life “It's gotta flow like the river.”

“Luck is where preparation meets opportunity.”

“The best time to plant a tree was ten years ago, the second best day is today.”

“Time is the bottom line of bottom lines. Time is the only thing that you can get more time for.”

“If you waste your time, you waste your life.”

“Be cordial with people, but be ruthless with your time.” 

“If you fail to plan, you’re planning to fail.”

“If you work for a company for twenty years, you don’t want to have one year of experience twenty times.”

“You want to have a success strategy not a survival strategy.”

“Success is never final and failure is rarely fatal.”

“There is no finish line.”

“My grandmother taught me, always have your ore in the water and she took pride in that.”

Contact Info/Resources:

Guest: John Hyle

Host: Elizabeth Upton (Instagram, Facebook, & LinkedIn) 

www.elizabethupton.com

@myobpodcast 

@elizabethuptoncoaching

https://linktr.ee/MYOBsocial

Email us to be a guest on the show: [email protected] 

Discuss your business strategy with Elizabeth: https://calendly.com/elizabethupton/strategy-call

PA/Admin Support: Yasmin Senouci (IG)

@yasminsenouci

Original music by Adrian Vaca (Instagram & Facebook) 

www.adrianvacamusic.com

@adrianvaca

Duration: 50:52

MYOB: S1, E6: Myth Busting the Media Machine with Cheryl Hunter (Part 2)

Mind Your Own Business Podcast, Episode 6 with Resilience Expert & Author Cheryl Hunter @hutercheryl and Career Strategy Expert and Host Elizabeth Upton @elizabethuptoncoaching @myobpodcast

Description:

After working with her team, I was featured by Yahoo Finance, Fox, NBC, CBS and 114 other major media locations. Join us as we discuss how media has changed with the 24 hour news cycle. Learn about how you can own the contribution that you want to be (and get that you already are that!) Welcome to Part 2 of the conversation where resilience expert and author Cheryl Hunter myth busts the media machine.

Highlights: 

• The power of sharing your message through the media and the strategies to do it
• Living consistent with our human spirit
• The 24-hour news cycle (and what that means for you)
• Why producers need content now more than ever
• How to own your contribution and tell your story

Quotes: 

“You are enough!" - Cheryl Hunter

Contact Info/Resources:

Guests: Cheryl Hunter

www.cherylhunter.com/masterclass

Free FB Group: Grab Media Attention

@huntercheryl

Host: Elizabeth Upton (Instagram, Facebook, & LinkedIn) 

www.elizabethupton.com

@myobpodcast 

@elizabethuptoncoaching

https://linktr.ee/MYOBsocial

Email us to be a guest on the show: [email protected] 

Discuss your business strategy with Elizabeth: https://calendly.com/elizabethupton/strategy-call

PA/Admin Support: Yasmin Senouci (IG)

@yasminsenouci

Original music by Adrian Vaca (Instagram & Facebook) 

www.adrianvacamusic.com

@adrianvaca

Duration : 35.08

Description:

Why do we care about resilience & mindset, anyway? We look at powerful tools, being aware of the voice in your head, and ponder…what is it that keeps us living consistent with our human spirit? Join us as we discuss resilience and the importance of mining for the gold in your mind. We discuss adversity and challenging circumstances and the pain we all experience from loosing those we love. We discuss the cause of suffering, depression, & negative self chatter with expert Cheryl Hunter. Welcome to Part 1 of our conversation!

Bonus: Cheryl discusses the “Proven Practices List” - How you can identify ways to fill up your tanks (before adversity happens).

Mind Your Own Business Podcast, Episode 5 with Resilience Expert & Author Cheryl Hunter @hutercheryl and Career Strategy Expert and Host Elizabeth Upton @elizabethuptoncoaching @myobpodcast

Highlights: 

• The power of resilience, mindset, & mining for the gold
• Adversity and challenging circumstances
• The cause of suffering
• Depression & negative self chatter
• That voice in your head
• Living consistent with our human spirit
• The “Proven Practices List”

Show Notes: S1, E5:

00:00 - Intro

06:39  - Cheryl describes what Resiliency means to her and why it’s important in our lives.

06: 50 How to mine the gold from the negative circumstances in our lives

06:68 What’s certain is; we’re all going to experience adversity or challenging circumstances, how can we best prepare ourselves to go from challenge to challenge with no loss of presence, purpose, or power? How do we do that?

07:30 - We can ask ourselves in anticipation…what are the practices I can put into play that will fill my tanks, so that when a blow comes, it’s not so debilitating and have the power to take me off my feet for good.   

10:36 - Proven Practices List - Tank fillers - You should have at least 10 (ideally 25)!

10:48 - Why we get knocked down and can’t get back up again 

11:35 - self-care (what)?

12:50 - “IF we get knocked down is a myth.” (it’s a matter of when and being prepared for it). “Challenge and adversity is inevitable”

13:41 - After being kidnapped as a teenager, I used to pray everyday, that my day and my life would be uneventful. Let there be no challenge.

16:50 - The courage to ask for help

18:48 - I grew up as a cowgirl in the mountains of CO

21:03 - This happened when I was a teenager and I never told anyone, but I told my mom I free so depressed…

24:27 - The lesson Elizabeth learned when her friend passed away.

26:56  - The cause of suffering

27:54 - The voices in my head were screaming loudly

29:04 - That voice in our head

30:10 - Ah ha! It’s MINDSET!

33:07 - You’re either in survival (animal) or you’re your best self (spirit) - brainstem/primitive parts of the brains that want nothing more than the survival of the species - it will kill off aliveness in favor of organs surviving

VS. Frontal Cortices/Your best self: aliveness, joy, play.

“You’re in your head, or you’re in your heart” (what’s possible and inside of your potential)

Which practices are consistent with which? In survival or your best self? What keep us living consistent with the human spirit?

36:25 - There’s a particular shift that is a necessary in order to be seen by the world and heard by the world and it’s an ever expansive kind of mindset.

-------------------------------------------------------------------------------------------------------------------------------

Quotes: 

“What’s certain is…we’re all going to experience adversity or challenging circumstances.”

“Challenge and adversity are inevitable”

“IF we get knocked down is a myth.”

“You’re in your head, or you’re in your heart”

Contact Info/Resources:

Guests: Cheryl Hunter

www.cherylhunter.com/masterclass

Free FB Group: Grab Media Attention

@huntercheryl

Host: Elizabeth Upton (Instagram, Facebook, & LinkedIn) 

www.elizabethupton.com

@myobpodcast 

@elizabethuptoncoaching

https://linktr.ee/MYOBsocial

Email us to be a guest on the show: [email protected] 

Discuss your business strategy with Elizabeth: https://calendly.com/elizabethupton/strategy-call

PA/Admin Support: Yasmin Senouci (IG)

@yasminsenouci

Original music by Adrian Vaca (Instagram & Facebook) 

www.adrianvacamusic.com

@adrianvaca

Duration : 40.32

*BONUS: Here is a GIFT from me & Suzy Prudden to YOU! Who wants some peace of mind...regardless of what's going on around you? I do!

Close your eyes and give yourself the gift of saying YES! When you're ready take a deep breath and go to a place of deep calm. Something good is coming...

Serial Entrepreneur & Publisher, Suzy Prudden leads us through an exclusive 10-minute hypnosis designed specifically for you, our MYOB listener. She reminds us that we are ok, even if we don’t feel ok. She powerfully gives us permission to love ourselves and stop beating ourselves up. ENJOY this one...

▽ Listen, rate, review on Apple Podcast

▽ Watch, subscribe, share on YouTube

⭐️⭐️⭐️⭐️⭐️

Resources/Contact:

Guest: Suzy Prudden (FB, LinkedIn)

www.ittybittypublishing.com

Text@ 310-640-8885 to receive a **2 FREE GIFTS**

4 wealth processes that will make you more money & 4 processes for writing a best selling book

Email: [email protected]

Put in subject line: "I saw you on the MYOB Podcast"

Host: Elizabeth Upton (IG, FB, LinkedIn, & Clubhouse)

www.elizabethupton.com

LINKS: https://linktr.ee/MYOBsocial

Email: [email protected]

@myobpodcast

@elizabethuptoncoaching

PA/Admin Support: Yasmin Senouci (IG)

@yasminsenouci

Original music by Adrian Vaca (IG & FB)

www.adrianvaca.com

@adrianvaca

Duration: 9:42

MYOB: S1, E4: Mind Your Own Business Podcast, Episode 4 with Forward Female co-founders Lauren Cheek and Priscilla Presley and Career Strategy Expert and Host Elizabeth Upton.

Description: 

Join us as we speak with the co-founders of a global community and development platform that helps women grow and start their businesses! Learn about how they pivoted into becoming an international company during the pandemic. We discuss the realities of starting your own company, how the company started over a good glass of rosé, and the power of fully committing. We discuss the common motivating factor behind success, what it’s like to put yourself out in the world, and why trust and reputation are so important. In this episode you’ll discover ways to show your boss that you are really motivated and geek out with us on a good calendar system. As a bonus the ladies lead us through the four-step Forward Female Framework. Welcome to the show!

Highlights: 

• Recognizing the similarities in each other (globally)
• Productivity and mapping out your tasks by utilizing your calendar
• The common motivating factor behind success
• Career tips and ways to be noticed by your boss; why it’s important to go the extra mile
• The importance of trust and your reputation and how you put yourself out into the world 
• Why details matter and importance of being a self starter
• The power of fully committing and deciding to invest in yourself
• Realizing that you are worth it
• Bonus: Go though the Four-Step Forward Female Framework

Show Notes: S1, E4:

00:00 - Intro 

03:46 - Mission and vision of Forward Female and how they’ve had to pivot during the pandemic.

07:06 - 2020 was Forward Female’s first year in business. How the pandemic helped them to become an international company and was a “blessing in disguise”. 

08:04 - Recognizing the similarities in each other (globally).

08:25 - The importance of having a mentor and how having one pushes you up the hill.

12:24 - Airport Analogy : You go to the airport and you know you want to go somewhere, 

If you have no idea where you want to go, you might end up in palm springs in july with no idea where you are going. If you buy the ticket, dedicate yourself to going there, you can figure out the how along the way. 

14:07 - The importance of putting on your own oxygen mask first.

15:12 - Forward Female community networking and workshops.

17:00 - Deciding to invest in yourself and realizing that you are worth it.

19:15 - Transitioning to a hybrid model.

22:46 - How Prisicilla got started in the entertainment industry. She asked herself “what is it that I really want?”. The creation of Forward Female.

27:12 - Why Priscilla quit her job at EXTRA.

27:27 - How FF was created as a response to the competition they witnessed in the entertainment industry between women (and how catty were to each other). 

27:55 - Deciding to create her dream job. 

28:20 - The power of fully committing. 

30:20 - Lauren transitioning/folding The Minimalist Movement into Forward Female.

32:50 - You are not meant to do it on your own.

34:16 - What are the biggest challenges as a new business owner?

35:30 - At first you are thinking about the colors, design, fonts, being able to do yoga in the middle of the day. But if you can take a step back and be willing to dive in, do the work and deal with all the BS, understanding your business from the inside out is going to get you through it.

36:12 - Understand that your business will change and evolve “12 thousand times”. 

What you build when you first start out is not necessarily going to be what it turns into. 

36:35 - There are daily challenges but it’s important to go back to “your why” and why you are doing it. 

40:35 The Four-Step Forward Female Framework - An exercise to support you in the decision making process:

• Step 1: Why are you doing it?
• Step 2: What is it actually?
• Step 3: The how. How do we make “the what” happen?
• Step 4: The when. What is the timeline of execution?

41:50 - The importance of “by whens” and why you need to set deadlines.

43:50 - Geeking out on a good calendar. 

47:40 - You have to have that diligence and impeccability when it comes to your time and what you are doing with it. 

49:00 - Do you have that self - motivating factor?

50:50 - Career advice: ways to show your boss that you are really motivated. People notice when you put in the extra work, show up on-time, follow up with them, when you are diligent and hungry and you want it. 

57:23 -  “The skills can be taught but the mindset and the heart that goes into what you are doing comes from within”.

57:50 - Your reputation and going the extra mile and why it’s important to build trust. 

58:20 - Vibrations!

59:45 -  Getting in contact with Priscilla and Lauren at Forward Female

-------------------------------------------------------------------------------------------------------------------------------

Quotes: 

“You are not meant to do it on your own.” - Priscilla Presley

“Understand that your business will change and evolve 12 thousand times.”- Priscilla Presley

“Being an entrepreneur is not all sunshine and rainbows and sometimes you go into it thinking that it is.” - Lauren Cheek

“You have to have that diligence and impeccability when it comes to your time and what you are doing with it.” - Elizabeth Upton

“The skills can be taught but the mindset and the heart that goes into what you are doing comes from within.”- Elizabeth Upton

“People notice when you pay attention to details and when you go that extra mile.” - Lauren

“If you’re so focused on the end destination then you’re missing the whole point of life.” - Lauren

“A little rosé is all you need” - Lauren Cheek

Contact Info/Resources:

Guests: Co-founders Lauren Cheek & Priscilla Presley 

forwardfemale.com

**FREE 30-Day Free Trial for MYOB listeners (and $19/mo there-after) 

https://portal.forwardfemale.com/landing/plans/61053

You can also schedule a discovery call on the website or DM on social @forwardfemale

Host: Elizabeth Upton (Instagram, Facebook, & LinkedIn) 

www.elizabethupton.com

@myobpodcast 

@elizabethuptoncoaching

https://linktr.ee/MYOBsocial

Email us to be a guest on the show: [email protected] 

Discuss your business strategy 1:1 with Elizabeth: https://calendly.com/elizabethupton/strategy-call

PA/Admin Support: Yasmin Senouci (IG)

@yasminsenouci

Original music by Adrian Vaca (Instagram & Facebook) 

www.adrianvacamusic.com

@adrianvaca

Duration : 62.32

MYOB: S1, E3: Mind Your Own Business Podcast, Episode 3 with Business Valuation Expert and Author Dave Bookbinder and Career Strategy Expert and Host Elizabeth Upton 

Description:

If you want to figure out what your business, your intellectual property, or your intangible assets are worth, Dave Bookbinder is your guy. Join us as we see how Shark Tank made the word “valuation” sexy. Hear important advice for early business owners. Understand why employees are considered intangible assets. Discover why trust and mood are just as important as high performance and come to understand your valuation needs. Our conversation is at the intersection of Finance, Accounting, and Human Resources. Welcome to the show!  

Highlights: 

• See how Shark Tank made the word “valuation” sexy
• Advice for early business owners
• Learn about why employees are considered intangible assets 
• Discover why trust and mood are just as important as high performance
• Learn how to understand your valuation needs

Show Notes: S1, E3:

00:00 - Intro 

02:25  - Shark Tank made the word “valuation” sexy 

Definition of valuation : To figure out what your business is worth or your intellectual property or your intangible assets (human capital) are worth

02:34 The distinction of people as intangible assets

03:05 Employee engagement

03:30 People really are an organization’s most valuable asset

05:12 Why is it that human capital and employee engagement have not been considered a return on investment? 

05:31 What some CEOs are really thinking. Is there a shift happening?

06:05 Working from home

11:25 Gallop publishes employee engagement surveys - every year it is roughly 30-33% - if people are engaged that is what drives business innovation, discretionary effort, and ultimately in my unique lens drives business valuation. 

Analogy : Think of your business as a lifeboat - 10 people in the boat - 3 in front rowing to safety - 4 in middle looking at icebergs - 3 in back trying to sink you. 

12:11 *Study on how the FBI hires people* High performance individuals - trust and mood - *this article describes that trust and mood are just as important as high performance*

13:30 Among CEOs there has been an important theme with hiring people that are aligned with your mission.

16:25 How one company gave their employees a folded booklet of their guided principles so that the team is accountable.

18:25 *Start with Why: People don’t buy what you do, they buy why you do it” - Simon Sinek How great leaders inspire action book

21:36 At what point in business do you need to understand your valuation needs?

21:57 Unfortunately, business owners rely on two valuation methods: 

• Back of the napkin method 
•  Back of the envelope method 
•  Neither one is a legitimate valuation method.

25:48 Advice for early business owners: Hire where you are lacking, don’t go it alone try and find others who can help you and will support you.

25:50 An overview of valuation methodologies:

• Market based approach
• Income based approach

Valuation is about the future not necessarily as much about the past - projecting the future benefit stream and bringing it back to today’s dollars in an appropriate rate of return and risk rate.

----------------------------------------------------------------------------

Resources:

• • 9.17 Tribal Leadership by Dave Logan and John King: Discusses energy of individuals and how it contributes to the energy as a whole. How one employee that is not engaged can bring down the morale of the entire team and the culture in general.

• 18.00 Start with why: How great leaders inspire action by Simon Sinek

----------------------------------------------------------------------------

Quotes:

• “Every CEO on the planet has pounded the table and said ‘our people are this company's most valuable asset’... and what they really think is: ‘our people are this company's largest expense and how do we reduce that’.” - Dave Bookbinder
• “Mood is contagious.” - Dave Bookbinder
• “People don’t buy what you do they buy why you do it.” - Simon Simek
• “I think people want to be a part of something bigger.”  - Dave Bookbinder

Contact Info:

Guest: Dave Bookbinder (LinkedIn, Facebook, & Twitter)

www.newroi.com

Behind the Numbers Podcast

LinkedIn Group: The NEW ROI: Return On Individuals - At the intersection of Finance, Accounting, and Human Resources  

Host: Elizabeth Upton (Instagram, Facebook, & LinkedIn) 

www.elizabethupton.com

@myobpodcast 

@elizabethuptoncoaching

https://linktr.ee/MYOBsocial

Email us to be a guest on the show: [email protected] 

Discuss your business strategy 1:1 with Elizabeth: https://calendly.com/elizabethupton/strategy-call

PA/Admin Support: Yasmin Senouci (IG)

@yasminsenouci

Original music by Adrian Vaca (Instagram & Facebook) 

www.adrianvaca.com

IG: @adrianvaca

Duration : 36 minutes

#myobpodcast #podcast #podcastersofinstagram #podcasts #host #businesstips #businessstrategy #strategyactionresults #thankyou #podcastshow #youtubechannel #applepodcasts #reviewproduct #share #listen #watch #elizabethupton #tips #market #organize #action #entrepreneurlife #mindsetiseverything #systems #structure #declutter #newroi #davebookbinder

MYOB: S1, E2: Mind Your Own Business Podcast, Episode 2 with Serial Entrepreneur and Publisher Suzy Prudden & Career Strategy Expert and Host Elizabeth Upton 

Description:

Join us as we discuss how Suzy went from being on Oprah to living in her car. Find out why people don’t respect what they don’t pay for, how you can create a thriving business by writing a book, and the importance of follow through. We discuss sales tips for implementing a follow up system, how to scale your business, and why your worst case scenario is not as bad as you may think. Learn why the lowest hanging fruit matters and how important it is to check “your stuff” at the basket by the door.

And as a bonus, Suzy leads us through an exclusive 10-minute hypnosis designed specifically for you, our listener. She reminds us that we are ok, even if we don’t feel ok. She powerfully gives us permission to love ourselves and stop beating ourselves up. Welcome to the show! 

Highlights:

• Hear about how Suzy went from being on Oprah to living in her car
• The importance of follow through
• How Suzy made half a million dollars with her follow up system
• Discover how you can create a thriving business by writing a book
• Tips for reframing your “worst case scenario”
• BONUS: A exclusive 10-min hypnosis created for MYOB listeners 

Show Notes: S1, E2: 

00:00 Intro 

03:44 What are you missing by not following up?

03:48 Lessons on follow through

05:08 What you do matters

09:25 You do not know the impact that you make when you speak with people

10:20 No matter what is going on, you have no idea what’s going on for others

13:27 What has been the biggest inspiration behind what all the things you are doing?

16:01 I always ask what do people need right now?

16:13 How Suzy got started

19:08 Your book is your business builder. The book becomes the blueprint for your business

22:05 How Suzy turns ideas into Gold

25:10 How you can use the Itty Bitty book template to scale your business

27:35 Why decluttering and organizing matters in relation to business. Implementing a system

28:01 How you do anything is how you do everything 

31:06 The most important word in business anyone can use. ACTION.

33:34 When Suzy lost her business 

38:50 Affirm that you are ok

46:46 Suzy’s unique homeless experience

48:11 An exercise for looking at and reframing the “worst case scenario”

53:04 The rule of charging for your services - “People don't respect what they don't pay for”

55:01 Are you in your comfort zone being this uncomfortable?

57:24 Suzy leads us through an exclusive 10-min hypnosis for the MYOB audience  

Sales Tips: Have the courage to reach out and be authentic (even if you don't remember who the person is or how you met them).

Remember: we all have stuff going on in our lives. You never know what someone else is going through. 

Exercise : Imagine a basket outside the front door and dump all your stuff in it before starting your workday. 

-

Suzy’s follow up system for leads and new clients:

• Organize all the data in an excel spreadsheet
• Get their email
• Organize by First Name, Last name (alphabetical order)
• Note where you met them ie. which zoom call or conference
• List the date you met them
• Phone number
• What part of the country they live in
• What they do/occupation
• Separate with green line after each entry (per location)
• Follow up with calls and texts to schedule appointments (or hire someone to do this step for you). 
• Don't be afraid to keep calling - you never know what’s going on in their life
• Ask people if they would like you to stop calling them, otherwise keep calling!

Quotes:

• “You can be right or you can be rich” - T. Harv Ecker
• “I learned a long time ago to get out of the way!” - Suzy Prudden
• “I know what a difference other people have made with me in my life and I want to do that for others.” - Suzy Prudden
• “The only way to get out of this, is to get out of it!” - Suzy Prudden
• “People don't respect what they don't pay for.”  - Suzy Prudden
• “Are you in your comfort zone being this uncomfortable?” - Suzy Prudden
• “A baby that’s learning to walk doesn’t beat himself up for falling down...he laughs and gets up again.” - Suzy Prudden

Resources/Contact Info:

Guest: Suzy Prudden

www.ittybittypublishing.com

Email: [email protected]

Put in subject line: I saw you on the MYOB Podcast 

Text: 310-640-8885 to receive a free gift: 4 wealth processes that will make you more money and 4 processes for writing a best selling book

Host: Elizabeth Upton (Instagram, Facebook, & LinkedIn) 

www.elizabethupton.com

@myobpodcast 

@elizabethuptoncoaching

https://linktr.ee/MYOBsocial

Email us to be a guest on the show: [email protected] 

Discuss your business strategy 1:1 with Elizabeth: https://calendly.com/elizabethupton/strategy-call

PA/Admin Support: Yasmin Senouci (IG)

@yasminsenouci

Original music by Adrian Vaca

www.adrianvaca.com

@adrianvaca

Email: [email protected]

▽ Listen, Share, Review on Apple Podcast

▽ Subscribe, Like, get notifications on YouTube

Duration : 110 minutes

#myobpodcast #podcast #podcastersofinstagram #podcasts #host #businesstips #businessstrategy #strategyactionresults #thankyou #podcastshow #youtubechannel #youtube #applepodcasts #reviewproduct #share #listen #watch #elizabethupton #tips #marketingtips #salesstrategy #hypnosis #followup #entrepreneur #followup #systems #publishing #ittybitty #suzyprudden #coaching

MYOB: S1, E1: Mind Your Own Business Podcast, Episode 1 with PR & Branding Expert Will Armstrong and Career Strategy Expert and Host Elizabeth Upton 

Description:

Join us as we discuss, why PR is so exciting and more accessible than it has ever been. Get a pulse on what producers are looking for and how to network. Learn strategies and tips for pitching - so you don’t bury the lead! Find out about the common mistakes people make. Learn important questions to ask yourself and understand why news sources are looking for YOUR story. Welcome to the show! 

“We are in a town full of people waiting for creators to create!” - Will Armstrong

Highlights:

• 3 tips to keep your energy high!
• Find out what writers and producers are looking for (and the common mistakes people make)!
• 5 things you should always do when you write an email...Hint: People skim! 
• What is the difference between marketing and advertising, anyway?
• Discover another way to look at Public Relations!

Show Notes: S1, E1: 

00:00 - Intro 

02.56  “What I love most about PR...”

03.45 “We don’t have to wait for a producer or somebody to say yes here’s your show”

04.12 “You have a telephone studio at the palm of your hands” TIP #1 Create your own content

05.27 “You can have an idea and not do anything about it but you actually do something about it.”

06.28 “We are in a town full of people waiting for creator’s to create!”

06.50 How Will got started

09.37 Joann Kileen - UCLA Extension instructor.

10.15 Going from assistant to account executive.

11.32 TIP #2 Don’t force things. Be open to opportunities

12.04 Giving people permission to get their own value.

15.24 “The reason why PR is so exciting right now...”  (A look inside)

16.40 “Where would you begin if you are not ready for a Publicist?”

17.10 “How do you get started? - Start reaching out introducing yourself

“Ask yourself what is the story? ”

“What is unique to what I am doing that you can’t get anywhere else?”

Find local network with best ratings

Who is hosting and producing content - Find them on social media, websites, news sources - Direct message  -

Reference something that they have written or created - how it’s affected/touched you 

So many people are reaching out and emailing and asking - “What can you offer? What can you give?”

Who you are 2. What you are doing 3. Why it resonates with viewers 4. What you would like to get out of it - CTA - interview, event, be part of a segment

18.50 News sources are looking for stories.

20.28 “You have to be brave enough to tell your story, put it out there and not be afraid of no and not be afraid of failure.”

21.24 An example of what it looks like to “Be of service”.

21.00 What writers and producers are looking for and the mistakes people make.

25.00 Email etiquette.

26.15 A form of currency - when things go wrong..

29.45 What would you say your job is as a publicist?

32.00 Why you should play poker with Will.

33.00 Will’s experience working a 9-5 job.

36.24 Quality of life as an employee.

38.54 Experiences from Broadway

41.18 3 Tips to keep your energy high:

Job Interviews or getting a role is a two way street. You are interviewing them as much as they are interviewing you. You only have so much bandwidth, it’s got to be something you can deliver on and that I believe in.

Don’t forget your value and your worth. 

Be selective in your personal and professional life.

42.33 When would be a good time to work with a publicist?

44.57 The difference between Marketing and Advertising.

48.08  Another way to look at PR.

5 Tips for every email you send out - Because people skim! 

1. Proofread so there are no typos.

2. Add a CTA in the very last paragraph - example: can you please confirm that you received this email and let me know your thoughts?, please like and subscribe, ask for a yelp review.

3. Don’t bury the lead - write in the first sentence why you are writing the email.

4. Make sure that it’s compelling and newsworthy (If you are doing a pitch) and at the very end that CTA drives the message home.

5. Always ask people to write you back - Keep the conversation going.

Quotes:

“What can you offer? What can you give?” - Will Armstrong

“You have to be brave enough to tell your story, put it out there and not be afraid of no and not be afraid of failure.” - Will Armstrong

“Keep conversations going!” - Will Armstrong

“Another thing I love is when things go wrong” “I love it, love it, love it when things go wrong” - Be gracious - Will Armstrong

“Your work is your life and your life is your work” - Elizabeth Upton

“Don’t forget your value and your worth” - Will Armstrong

“I’m invested in my clients businesses and their lives”- Will Armstrong

“There’s only so many hours in a day” - Will Armstrong

Resources/Contact Info:

Guest: Will Armstrong (Instagram, Facebook, LinkedIn)

www.armstrongpublicrelations.com

@willarmstrongpr

Host: Elizabeth Upton (Instagram, Facebook, & LinkedIn) 

www.elizabethupton.com

@myobpodcast 

@elizabethuptoncoaching

https://linktr.ee/MYOBsocial

Email us to be a guest on the show: [email protected] 

Discuss your business strategy 1:1 with Elizabeth: https://calendly.com/elizabethupton/strategy-call

PA/Admin Support: Yasmin Senouci (Instagram)

@yasminsenouci

Music by Adrian Vaca

@adrianvaca

www.adrianvaca.com

Duration : 56 minutes