Positioning to Profit

Welcome back to Positioning to Profit, the podcast that helps businesses position themselves for profit. I'm your host, Patty Dominguez, and in today's episode, we have a special guest joining us: Sonia Rodriguez, a business strategist and high ticket sales and marketing expert.

Sonia considers herself a "seer" in business, with the unique ability to identify the gaps in entrepreneurs' businesses and help bridge that gap. She has a 360 vision, seeing the bigger picture of a business, including the goals, gaps, and opportunities. Sonia's expertise lies in guiding her clients towards accelerated growth and impact.

In our conversation, Sonia emphasizes the struggle between seeing the big picture and the little picture in business. Some entrepreneurs get stuck in vision mode, while others solely focus on getting things done without considering the bigger picture. Sonia believes that success lies in finding a balance between the two and making decisions from that perspective.

But that's not all. I also have an exciting announcement to make about a virtual summit I hosted called "The Damn. I Wish Somebody Would Have Told Me That Virtual Summit." The summit featured 32 incredible women entrepreneurs who shared their three best tips for starting a business. Based on the feedback from one of my clients, Rosemary Metal, who found the summit immensely helpful, we've decided to release episodes throughout the summer featuring each guest.

Sonia also shares her personal journey as an entrepreneur, the lessons she's learned along the way, and the importance of understanding your financial numbers. Plus, she emphasizes the role of personal experience in truly grasping the challenges of entrepreneurship.

As always, I encourage you to leave a rating and review for the podcast, as it greatly helps us continue to provide valuable content. And remember, your message matters. So, without further ado, let's dive into this insightful conversation with Sonia Rodriguez and uncover strategies that will position you for profit. Enjoy the episode!

On this episode of Positioning to Profit, host Patty Dominguez welcomes special guest Hilary DeCesare, the "Relaunch Queen" and author of "Relaunch Spark Your Heart to Ignite Your Life." Hilary shares her process for getting out of a rut and achieving success. She guides listeners through a visualization exercise, encourages physical movement to change their state, and emphasizes the power of energy to tap into higher levels of success. Hilary also introduces the concept of the three HQ framework and shares personal stories of relaunching in her own life. Patty and Hilary discuss the importance of personal growth, gratitude, and taking control of one's own success. Together, they go through an empowering exercise that helps listeners stop living on autopilot and become creators and attractors of opportunities. By the end of the episode, listeners will have the tools and mindset needed to get out of their rut and achieve their desired outcomes. Tune in to this energizing episode of Positioning to Profit with Patty Dominguez and guest Hilary DeCesare.

On this episode of Positioning to Profit, Patty Dominguez interviews Midori Verity as they discuss the importance of aligning your business with your passions and core values. They emphasize the need to identify one's "zone of genius" and prioritize tasks that align with it. They also discuss the power of having an accountability partner or group to accelerate progress and overcome challenges. Midori shares insights on how to navigate the trend of transitioning from corporate to entrepreneurship, providing practical tips on setting a strong foundation and leveraging expertise. They also debunk the misconception that success on social media is solely dependent on posting and being active on all platforms. Additionally, they stress the importance of hiring the right people early on and having a coach or mentor for guidance. Join Patty and Midori as they provide valuable insights and actionable takeaways to help you position yourself for profit. Tune in to this episode of Positioning to Profit!

On this episode of Positioning to Profit, host Patty Dominguez welcomes special guest Kay McKenzie, the CEO and founder of Novus Copia and the creator of a thriving Facebook group with 25,000 women entrepreneurs. The episode kicks off with a discussion about the benefits of creating a Facebook group, emphasizing the importance of commitment and active promotion to attract and engage members. They delve into how being part of a community can establish the group admin as an industry expert and enhance credibility. Despite some questioning the effectiveness of Facebook groups for lead generation, Patty shares her success story with her own women in alignment group that has generated $40,000 in revenue. Kay takes the opportunity to debunk the notion that Facebook groups have lost their popularity. As they dive deeper into the topic, Patty offers three valuable tips for optimizing Facebook profiles and groups to boost engagement and generate leads. She also highlights the success of her "done for you" service, where she handles community management and strategy, guaranteeing a minimum of 100 leads and filling the sales calendar with appointments. However, she emphasizes the importance of the group host's active involvement in nurturing and converting leads. The episode concludes with a heartfelt message from Patty, expressing gratitude to the listeners and encouraging them to leave ratings and reviews. Join Patty Dominguez on the Positioning to Profit podcast as she dives into the world of Facebook groups with guest Kay McKenzie, exploring the power of these communities, sharing insights, and providing valuable tips for maximizing lead generation and business success. Don't miss out on this informative and engaging episode!

On this episode of Positioning to Profit, host Patty Dominguez interviews Aleasha Bahr, a natural salesperson, about effective sales strategies and determining client fit. Aleasha acknowledges the concerns and fears surrounding spending money and emphasizes the importance of addressing these concerns in an open conversation with prospects. They discuss framing the decision-making process in a way that empowers prospects to evaluate their options and understand their alternative plans. Aleasha believes in telling prospects when they are not a good fit for a product or service, as this builds trust, leads to return customers and referrals, and prevents time and energy drain. They compare the process of determining a fit to dating, emphasizing the need for specific questions and a deep diagnostic process. Aleasha also shares the importance of checking questions, form applications, and pre-framing conversations to filter out non-serious prospects and avoid wasted time. They discuss the importance of having a structure for sales conversations and focusing on how the solution solves the client's issue rather than giving advice. Aleasha also criticizes inauthentic marketing strategies and praises a hope-based approach. They believe in knowing the challenges but focusing on positive aspects and empathizing with negative experiences. The episode ends with Aleasha expressing excitement for the listener to have a positive experience with someone who supports them. Tune in to this episode of Positioning to Profit for valuable insights on sales strategies and client fit.

On this episode of Positioning to Profit, host Patty Dominguez welcomes special guest Andrea Petrut, a co-empowerment coach, facilitator, and thought leader. In this episode, Patty and Andrea discuss the importance of finding the right relationships in business and the significance of values and integrity in determining their success. They share personal experiences of not being true to oneself and how it led to negative experiences in both personal and business relationships. The conversation emphasizes the need for introspection, understanding one's gifts and purpose, and asking important questions about lifestyle and priorities to find inner alignment. They highlight the strength to say no when necessary and the empowerment that comes with it. Patty and Andrea also provide practical tips on how to observe others, trust your gut instinct, and take time to make decisions. The episode aims to guide listeners on how to avoid getting into the wrong kind of relationships in business, such as taking on clients out of fear or desperation. These insights are valuable for entrepreneurs who often neglect self-reflection and understanding their true desires and goals. Join Patty Dominguez and Andrea Petrut in this episode of Positioning to Profit as they share valuable advice on choosing the right relationships in business and staying true to oneself.

On this episode of Positioning to Profit, the host Patty Dominguez reflects on their ten years of entrepreneurship and shares key takeaways from a book by Jack Reese and Trout on the concept of positioning. The laws of marketing covered in the book are relevant to solopreneurs and entrepreneurs and discuss how to differentiate oneself in a crowded market. The episode also delves into conducting a branding pulse check, admitting flaws, and leveraging trends to build momentum over time. The speaker's perspective on positioning is based on what was created back in the day in consumer packaged goods and institutional marketing. Tune in for inspiration and valuable content.

On this episode of Positioning to Profit, host Patty Dominguez brings on guest Kelly Mosser, who combines her experience in startup strategy and operations with spirituality to mentor business owners on growth strategies. Kelly believes in leveraging existing podcast audiences filled with ideal clients to grow businesses and provides valuable advice on how to create an irresistible call to action at the end of each episode. She also shares the power of podcast guesting and offers a free digital guide to help pitch yourself as a guest on podcasts. Additionally, the episode focuses on collaboration and serving the audience rather than solely promoting one's agenda. Tune in for essential tips on podcast guesting and establishing credibility as an authority.

On this episode of Positioning to Profit, guest Jeffrey Mort joins host Patty Dominguez to discuss the impact of mental health on entrepreneurship. Mort emphasizes the need to look for underlying root causes of mental health issues and how food sensitivities, mineral imbalances, pathogenic infections, and even leaky gut can affect mental health. Mort also directs listeners to his website, Love Energy Wellness, where they can learn more about personalized health plans based on lab results and receive free pro health tips every week. Additionally, Mort shares his experience helping a young lady with migraines and shows how a personalized protocol allowed her to regain her childhood and transition into adulthood without the burden of migraines. The episode offers insights for those feeling burnt out or uninspired and aims to help small business owners position themselves effectively and increase profits.

Hey there! Patty Dominguez here with episode 179 of the Positioning to Profit Podcast. Thank you for being here.

Today we are joined by a special guest, Kendra Corman, a marketing strategist and consultant. She helps small businesses and solopreneurs grow through marketing.

We discuss the significance of email marketing in today's digital landscape and dispel the notion that it's outdated. She emphasizes the significance of authenticity and providing value to your audience while avoiding being too sales-focused. We share our personal experiences in entrepreneurship and marketing and stress the importance of having a memorable URL and tracking relevant email metrics. Finally, we share insights on list cleansing and five effective ways to grow your email list.

Tune in to this episode for great tips and strategies for email marketing success!

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If you are looking to see how you stand out with your personal brand visit: https://www.positioningtoprofit.com/pulsecheck for a free personal branding pulse check. 

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Connect with Kendra Corman

BIOGRAPHY

Kendra has more than 15 years of marketing experience working with one of the top brands in the world all the way down to solopreneurs just starting out. Her passion is making sure that marketing expertise is affordable and accessible to all businesses. She loves teaching people how to grow their email list and add value to their audiences. She is addicted to learning and sharing her knowledge. She has an MBA from Michigan State and a masters of Accounting from Oakland University.

WEBSITE LINK

🎁 Receive her freebie here: https://kendracorman.com/1000⁠⁠

SOCIAL MEDIA LINKS

Kendra on LinkedIn: https://www.linkedin.com/in/kendracorman/⁠

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Kendra on Facebook: https://www.facebook.com/h2hmarketingconsulting

Kendra on YouTube: https://www.youtube.com/channel/UCaDGuCtVkU8PPIsDEmLfLXg