Recipes for Marketing Success Podcast

Content marketing is key to building your audience and getting them to know, like and trust you.  But building a strong, consistent content marketing strategy takes a lot of time and effort to be successful.  In this week’s episode, we’ll explore how to put together and execute a content marketing plan for 2018 that will build and nurture your audience from being curious about your business to buying from you.

Do you know the power of your story? Whether it's how you started your business or something fascinating about how you got to where you are, we all have a story. It's how we connect with those around us -- friends, family, and even customers. Being able to tell your story and use stories as examples that others can relate to is extremely important when it comes to your customers learning to know like and trust you.

This week, we'll explore the importance of storytelling and the various ways you can use it in your business. So mark your calendars, get ready, and I'll tell you a story...

Today, video is such an important part of social media that you can’t ignore it.  It needs to be an integral part of your online marketing strategy.  There are so many different ways that you can use video online, but you need to know how to use it effectively.  In this week’s episode, we are going to explore 7 different types of videos that you can use on a variety of platforms to not only get your message to your audience, but also engage with your audience.

Selling your product or service is simple, right?  Well, not so fast.  Most of us tend to have the “this is a great product or service, why would you NOT buy it from me” attitude, and don’t understand why our online marketing campaigns don’t seem to produce results.  The true key to any online marketing strategy is that you need to move your audience along a simple path – from cold (don’t know who you are at all) to warm (know who you are but are still kicking the tires) to hot (they are ready to buy or have become a loyal customer).  This week, we will talk about the sales process and put together a simple sales funnel that will get your sales off to a great start in 2018.

We all know that internet marketing in general, and social media in particular, is an important part of promoting your business.  Sometimes, though, it can seem overwhelming – especially if you are doing it yourself.  To make it more manageable, you just need to arm yourself with the tools of the trade – applications that make it easier to find and schedule content, interact with your audience, and improve your website's functionality.  This week, we’re going to explore those tools that I think will help you take your online efforts to the next level.  Some are free, others are well worth the cost associated with their purchase. 

Just like live streaming video, podcasting is another trend that small businesses should take note.  Whether it’s live or recorded, podcasting is a great way for your audience to get to know, like and trust you.  This week, we’re going to take a look at the ins and outs of putting together a podcast, how to promote it and start building your audience for 2018.

One of the top trends in social media right now is live streaming.  Whether it’s Facebook Live, InstaStories on Instagram or something on one of the other social networks, live video has taken social media by storm.  For small businesses, this is an excellent opportunity for your customers and potential customers to get to know, like and trust you.  This week, we’re going to take a closer look at Facebook LIVE and get into some of the details on how to use it to not only build your community but also your business.

Believe it or not, 2018 is right around the corner.  That means it’s time to start planning out your social media and marketing strategy for next year.  Part of developing a great marketing plan involves a looking back at what went right (and not so right) with your current marketing efforts, and figuring out what you can do to move up to the next level.  This week, we’ll take a look at some of the trends we’ve seen throughout the year on social media in general, and give you some guidelines that will help you put together a simple, yet effective plan for 2018.

Tis the season…the holiday season, that is.  This is an excellent time to promote your business to your customers, whether it’s to let them know about special holiday promotions or just to let them know that you care.  In this week’s episode, we are going to discuss how to up your holiday marketing efforts and get ready for the new year.

One of the great things about social media marketing is the fact that there are diverse ways of communicating with each other – some of us enjoy reading, some enjoy listening, and then there are others that need to “see” what’s going on.  Enter Instagram and Pinterest.  Both these networks are very visual in nature, and marketing to these audiences is a little different than Facebook, LinkedIn and Twitter.  This week, we’re going to take a look at both networks and how best to use them to build your business.