Rethink Real Estate

In this captivating episode of Rethink Real Estate, host Ben Brady is joined by Paul Ross, an acclaimed sales trainer and public speaker, and author of 'Subtle Words That Sell.' This insightful conversation delves into the powerful impact of language and its psychological underpinnings in the sales process, especially within the real estate industry. Ben and Paul explore the high-level concepts of client psychology and drill down to practical strategies for countering the common objections realtors face daily. This episode is a treasure trove for realtors eager to refine their sales approach, offering innovative techniques for reworking sales scripts and dialogues to achieve greater success in 2024. 🎯 Key Episode Highlights: • The Psychology of Sales: Understanding the mindset of clients in real estate. • Language as a Sales Tool: How subtle word choices can significantly impact persuasion. • Overcoming Objections: Practical tips for navigating common challenges in real estate sales. 👉 Essential Listening for Forward-Thinking Realtors: Whether you're new to the industry or a seasoned professional, this episode provides valuable insights into enhancing your sales technique through the strategic use of language. Be sure to like, subscribe, and share your thoughts or experiences with sales language in the comments section below! 👈 🎥 For more episodes filled with expert advice and innovative real estate strategies, check out the Rethink Real Estate playlist: ⁠https://www.youtube.com/playlist?list=PLynsSXgbRaMs-snZG6CHzX1Mxiyy9toMx⁠ 🔗 Connect with Paul Ross & Subtle Words That Sell: https://speakerpaulross.com/ https://www.subtlewordsthatsell.com/ https://www.linkedin.com/in/speakerpaulross/ 🔗 Connect with Ben Brady and Harcourts Auctions: ⁠Facebook: https://www.facebook.com/Benbradyharcourts⁠ ⁠LinkedIn: https://www.linkedin.com/in/ben-brady-0b223517⁠ ⁠Instagram: https://www.instagram.com/harcourtsauctions⁠ ⁠Facebook: https://www.facebook.com/HarcourtsAuctions⁠ 🌐 For more information on Harcourts Auctions our non-distressed auction platform feel free to visit https://www.harcourtsauctions.com #realestate #realestatetrends #realtor #agent #agents #broker #brokerage #paulross #rethinkrealestate #realestatepodcast #subtlewordsthatsell

Today's vital discussion is about a common objection faced by real estate professionals when presenting the auction selling method: the fear of a property appearing "distressed." Ben delves into the concerns some sellers have about their property seeming to be in financial hardship or coming off as less valuable, which is often a matter of ego or misconception. Our conversation shifts to strategies and insights on how to effectively communicate the benefits of the auction process to sellers, highlighting that the goal of an auction isn't to undersell a property but to create a competitive bidding environment. By focusing on the psychology of buyers who are driven by the perception of getting a deal, Ben reveals how auctions can actually lead to achieving market value or above through heightened interest and competition. Our goal is not to undervalue any property but offer the perception of "distressed", "sale" or a "deal" so that more buyers are showing up at your front door to fall in love with your property. 🎯 Key Episode Highlights: • Addressing Misconceptions: How to navigate the "distressed property" objection. • Psychological Selling Points: Leveraging buyer perceptions for higher bids. • Auction Success Strategies: Encouraging multiple bids to maximize sale prices. 👉 Essential Listening for Real Estate Agents and Auction Teams: Whether you're an experienced auction professional or a real estate agent exploring auction methods, this episode provides actionable takeaways for handling objections and maximizing property value through auctions. Be sure to like, subscribe, and share your thoughts or experiences with auctions in the comments section below! 👈 🎥 For more insightful episodes on real estate strategy and marketing, explore the Rethink Real Estate playlist: https://www.youtube.com/playlist?list=PLynsSXgbRaMs-snZG6CHzX1Mxiyy9toMx 🔗 Connect with Ben Brady & Harcourts Auctions: ⁠⁠https://www.facebook.com/Benbradyharcourts⁠⁠ ⁠⁠https://www.linkedin.com/in/ben-brady-0b223517⁠⁠ ⁠⁠https://www.instagram.com/harcourtsauctions⁠⁠ ⁠⁠https://www.facebook.com/HarcourtsAuctions⁠⁠ 🌐 For more innovative strategies and industry revelations, visit Harcourts Auctions: ⁠https://www.harcourtsauctions.com⁠ #RethinkRealEstate #auctionstrategy #HarcourtsAuctions #RealEstateMarketing #auction #Business Planning #Podcast #realestatecoaching #RealEstateMarket #RealEstateTrends #BenBrady

In a crucial episode of Rethink Real Estate, host Ben Brady is joined by esteemed Real Estate Agent and Business Owner, Jesse Salas of Harcourts Prime Properties. Amidst the ongoing commission lawsuit news captivating the nation, Ben and Jesse tackle the delicate subject of how real estate agents can effectively communicate with their clients regarding commission concerns. This episode is not just a conversation; it's a deep dive into the strategies that can help agents navigate these potentially business-altering discussions. Jesse shares his insights and experiences on approaching client questions about commission lawsuits in a way that not only preserves but potentially enhances client relationships. The focus is on delivering value and understanding to clients, while also safeguarding the agent's business integrity and future opportunities. 🎯 Key Episode Highlights: • Effective Communication Strategies: Handling commission lawsuit questions. • Building Trust: Approaching sensitive topics without jeopardizing client relationships. • Actionable Takeaways: Practical advice for improving objection handling regarding commissions. 👉 Essential Listening for Real Estate Professionals: Whether you're directly facing client questions about commission lawsuits or looking to refine your communication skills, this episode offers invaluable guidance. Be sure to like, subscribe, and share your experiences or strategies in the comments section below! 👈 🔔 Stay tuned for new episodes every Monday & Friday or explore past episodes on the Rethink Real Estate playlist: https://www.youtube.com/playlist?list=PLynsSXgbRaMs-snZG6CHzX1Mxiyy9toMx 🔗 Connect with Jesse Sala & Harcourts Prime Properties: YouTube: https://www.youtube.com/channel/UCCdt8wVvgZcsNdEEFexiffw Web: https://www.salassells.com/ Facebook: https://www.facebook.com/TheSalasGroup Instagram: https://www.instagram.com/sd_agent/ 🔗 Connect with Ben Brady and Harcourts Auctions: ⁠Facebook: https://www.facebook.com/Benbradyharcourts⁠ ⁠LinkedIn: https://www.linkedin.com/in/ben-brady-0b223517⁠ ⁠Instagram: https://www.instagram.com/harcourtsauctions⁠ ⁠Facebook: https://www.facebook.com/HarcourtsAuctions⁠ 🌐 For more information on Harcourts Auctions our non-distressed auction platform feel free to visit https://www.harcourtsauctions.com #realestate #realestatetrends #realtor #agent #agents #broker #brokerage #jessesalas #rethinkrealestate #realestatepodcast #lawsuit #commission #realestatecommission #commissionlawsuit #clientcommunication #business

In a highly informative episode of Rethink Real Estate, host Ben Brady sits down with Michael Scicluna, the Chief Financial Officer of High Country Finance. Bringing his extensive CPA background and financial acumen to the discussion, Michael provides valuable insights into managing the financial aspects of a real estate business effectively. Ben and Michael delve into the critical elements of running a real estate business like a seasoned entrepreneur. They discuss the importance of proper business setup, strategies to maximize tax breaks, and ways to enhance profitability while remaining fully compliant with current tax laws. Michael, who has a wealth of experience working with entrepreneurial businesses, shares his expertise in helping clients retain as much profit as possible, a crucial consideration for any realtor aiming to manage their business finances smartly. 🎯 Key Episode Focus: • Financial Management for Realtors: Setting up and running your business efficiently. • Tax Strategies: How to take advantage of tax breaks and stay compliant. • Profit Maximization: Keeping more money in your business at tax time. 👉 A Must-Listen for Real Estate Professionals: Whether you’re just starting out or looking to refine your financial management skills, this episode offers practical advice and key insights. Remember to like, subscribe, and share your experiences or questions in the comments section below! 👈 🔔 Stay tuned for new episodes every Monday & Friday or explore past episodes on the Rethink Real Estate playlist: https://www.youtube.com/playlist?list=PLynsSXgbRaMs-snZG6CHzX1Mxiyy9toMx 🔗 Connect with Michael Scucluna & High Country Finance: Website: https://highcountryfinance.com/ LinkedIn: https://www.linkedin.com/in/michael-scicluna/ 🔗 Connect with Ben Brady and Harcourts Auctions: ⁠Facebook: https://www.facebook.com/Benbradyharcourts⁠ ⁠LinkedIn: https://www.linkedin.com/in/ben-brady-0b223517⁠ ⁠Instagram: https://www.instagram.com/harcourtsauctions⁠ ⁠Facebook: https://www.facebook.com/HarcourtsAuctions⁠ 🌐 For more information on Harcourts Auctions our non-distressed auction platform feel free to visit https://www.harcourtsauctions.com #RethinkRealEstate #MichaelScicluna #BenBrady #RealEstatePodcast #Finance #CPA #Business #sales #realtor #realestate #agent #Finances #Taxes

In this latest episode of Rethink Real Estate, host Ben Brady tackles one of the most frequently asked questions about our non-distressed real estate auction process: understanding the 'bidding to start from' price. This pricing strategy, meticulously refined over the last decade in North America by Harcourts Auctions, plays a pivotal role in enhancing property appeal and engagement. Ben delves into the nuances of this innovative approach, explaining how it successfully removes the barrier of price from the home. He outlines the challenges and regulations in North America, where advertising a property's price is mandatory, unlike in some other countries. The strategy involves setting a starting price that is lower than the market value but not so low as to only attract the lowest end of the market. This careful balancing act helps in attracting a diverse range of potential buyers – from those seeking value to those who are willing to pay more for a home they truly love. 🎯 Key Episode Highlights: • Inside the 'Bidding to Start From' Pricing Strategy: Its development and effectiveness. • Overcoming Price Barriers: How this approach enhances property appeal. • Broadening Buyer Appeal: Attracting both value-seekers and premium buyers. 👉 Essential Listening for Real Estate Professionals: Whether you're an agent, buyer, or seller, this episode provides deep insights into a key aspect of the auction process and its impact on the real estate market. Be sure to like, subscribe, and share your thoughts or experiences with auction pricing in the comments section below! 👈 🎥 For more insightful episodes on real estate strategy and marketing, explore the Rethink Real Estate playlist: https://www.youtube.com/playlist?list=PLynsSXgbRaMs-snZG6CHzX1Mxiyy9toMx 🔗 Connect with Ben Brady & Harcourts Auctions: ⁠⁠https://www.facebook.com/Benbradyharcourts⁠⁠ ⁠⁠https://www.linkedin.com/in/ben-brady-0b223517⁠⁠ ⁠⁠https://www.instagram.com/harcourtsauctions⁠⁠ ⁠⁠https://www.facebook.com/HarcourtsAuctions⁠⁠ 🌐 For more innovative strategies and industry revelations, visit Harcourts Auctions: ⁠https://www.harcourtsauctions.com⁠ #RethinkRealEstate #auctionstrategy #HarcourtsAuctions #RealEstateMarketing #auction #Business Planning #Podcast #realestatecoaching #RealEstateMarket #RealEstateTrends #BenBrady

Ben Brady engages with Mitch Peereboom, CEO of Harcourts Queensland, to explore a groundbreaking initiative in Australia and one that can be very useful for agents here locally in North America as well. This project focuses on harnessing office and agent data within real estate offices to uncover hidden business opportunities and potential areas for improvement. This conversation is also aimed to help agents and business owners be able to easily identify leakage inside of their real estate business. Mitch and Ben delve into the significance of data analytics, a tool commonly used by large businesses to identify weaknesses and capitalize on growth opportunities. They discuss how real estate agents can apply these data-driven strategies to their open houses and listing presentations, enhancing their ability to secure more business effectively. The conversation is centered around the belief that with the right data analysis, agents can significantly increase their success rate and business capture from their existing activities and achieve their increased their sales goals with efficiency. 🎯 Key Episode Highlights: • Data-Driven Real Estate: The power of office and agent data analysis. • Uncovering Hidden Opportunities: Using data to reveal potential business growth areas. • Enhancing Agent Success: Practical strategies for improving open houses and listing presentations. 👉 A Must-Listen for Real Estate Professionals Globally: Whether you're looking to refine your business strategy or embrace a more data-driven approach, this episode is filled with valuable insights and actionable advice. Be sure to like, subscribe, and share your thoughts or experiences with data in real estate in the comments section below! 👈 🔔 Stay tuned for more enlightening episodes by exploring the Rethink Real Estate playlist: https://www.youtube.com/playlist?list=PLynsSXgbRaMs-snZG6CHzX1Mxiyy9toMx 🔗 Connect with Mitch Peereboom: LinkedIn: https://www.linkedin.com/in/mitch-peereboom-19353460/ Facebook: https://www.facebook.com/mitch.peereboom/ 🔗 Connect with Ben Brady and Harcourts Auctions: ⁠Facebook: https://www.facebook.com/Benbradyharcourts⁠ ⁠LinkedIn: https://www.linkedin.com/in/ben-brady-0b223517⁠ ⁠Instagram: https://www.instagram.com/harcourtsauctions⁠ ⁠Facebook: https://www.facebook.com/HarcourtsAuctions⁠ 🌐 For more information on Harcourts Auctions our non-distressed auction platform feel free to visit https://www.harcourtsauctions.com #RethinkRealEstate #MitchPeereboom #BenBrady #RealEstatePodcast #Data #Analytics #Business #sales #realtor #realestate #agent #openhouse #openhome

In the latest insightful episode of Rethink Real Estate, host Ben Brady engages in a crucial conversation with Chris Cochran, the Director of Marketing for Harcourts Auctions. This episode centers on a fundamental business concept that profoundly impacts the real estate industry: the principle of diminishing returns, particularly in the realm of marketing. Ben and Chris delve into how an excess of investment, whether in terms of dollars or effort, can eventually yield lower returns, a scenario frequently encountered in marketing strategies. They discuss specific examples, such as the diminishing impact of social media advertising, the challenges of geographic marketing in your target area, and the broader implications for your business as a whole. This discussion aims to equip listeners with the knowledge to strategically allocate their marketing resources, ensuring they continue to achieve the desired results without wastage or inefficiency. 🎯 Key Topics Explored: • The Principle of Diminishing Returns: How it applies to real estate marketing. • Strategic Marketing: Navigating challenges in social media and geographic marketing. • Maximizing Efficiency: Ensuring your marketing efforts and dollars are well-spent. 👉 A Must-Listen for Real Estate Professionals: If you're looking to optimize your marketing strategies and avoid the pitfalls of diminishing returns, this episode offers practical advice and insights. Be sure to like, subscribe, and share your thoughts or questions in the comments section below! 👈 🎥 For more insightful episodes on real estate strategy and marketing, explore the Rethink Real Estate playlist: https://www.youtube.com/playlist?list=PLynsSXgbRaMs-snZG6CHzX1Mxiyy9toMx 🔗 Connect with Ben Brady & Harcourts Auctions: ⁠⁠https://www.facebook.com/Benbradyharcourts⁠⁠ ⁠⁠https://www.linkedin.com/in/ben-brady-0b223517⁠⁠ ⁠⁠https://www.instagram.com/harcourtsauctions⁠⁠ ⁠⁠https://www.facebook.com/HarcourtsAuctions⁠⁠ 🌐 For more innovative strategies and industry revelations, visit Harcourts Auctions: ⁠https://www.harcourtsauctions.com⁠ #RethinkRealEstate #ChrisCochran #HarcourtsAuctions #RealEstateMarketing #marketingstrategy #SocialMediaStrategy #Podcasting #BrandBuilding #MarketingSuccess #RealEstateTrends #BenBrady

In this enlightening episode of Rethink Real Estate, host Ben Brady welcomes Julia Gentry, a renowned author, speaker, and growth coach, for a deep dive into the often-overlooked art of planning. As many business professionals grapple with the concept of planning each year, Ben and Julia unravel the intricacies and importance of this crucial process, especially for Realtors eyeing success in 2024.

Throughout their discussion, they explore the common challenges that individuals face when planning and how these hurdles can impede progress. Julia shares her expertise on the significance of stepping back and focusing on simplicity in the planning process. She emphasizes that often, it’s the simple, well-executed plans that yield the most impactful results.

🎯 Key Episode Focus: • The Essentials of Effective Planning: Breaking down the complexities. • Overcoming Planning Hurdles: Strategies for seamless execution. • Simplifying for Success: How a straightforward approach can enhance Realtor performance in 2024.

👉 A Must-Listen for Business Professionals and Realtors: Whether you're struggling with planning or looking for ways to refine your strategy, this episode with Julia Gentry offers invaluable insights and practical tips. Be sure to like, subscribe, and share your planning experiences in the comments section below! 👈 🔔 Stay tuned for more enlightening episodes by exploring the Rethink Real Estate playlist: https://www.youtube.com/playlist?list=PLynsSXgbRaMs-snZG6CHzX1Mxiyy9toMx 🔗 Connect with Julia Gentry: Website: https://www.mastermindwithjulia.com/ Website: https://thejuliagentry.com/ YouTube: https://www.youtube.com/@thejuliagentry 🔗 Connect with Ben Brady and Harcourts Auctions: ⁠Facebook: https://www.facebook.com/Benbradyharcourts⁠ ⁠LinkedIn: https://www.linkedin.com/in/ben-brady-0b223517⁠ ⁠Instagram: https://www.instagram.com/harcourtsauctions⁠ ⁠Facebook: https://www.facebook.com/HarcourtsAuctions⁠ 🌐 For more information on Harcourts Auctions our non-distressed auction platform feel free to visit https://www.harcourtsauctions.com

#RethinkRealEstate #MentalStrength #RealEstateProfessionals #RealEstateMarket #SuccessInRealEstate #JuliaGentry #BenBrady #PodcastEpisode

In this compelling episode of Rethink Real Estate, host Ben Brady delves into a critical topic for sellers and agents alike: how to truly achieve the highest and best price in multiple offer scenarios. As the real estate market in various regions of the country begins to witness a resurgence in multiple offer situations, Ben addresses the misconceptions and realities of extracting maximum value for sellers. Drawing from early-year sales data and experiences within the network, Ben explores the common claim among agents about securing the most money from buyers. He contrasts these conventional sales approaches with the outcomes achieved through the auction process. Ben argues that the transparency, competitive nature, and urgency of auction day consistently outperform traditional methods in delivering optimal results for sellers aiming to maximize their home's value. 🎯 Key Episode Highlights: • The Reality of Multiple Offer Situations: Debunking common agent claims. • Auction Advantage: How auctions can outperform traditional sale methods. • Strategies for Maximizing Seller Returns: Insights into effective sales tactics. 👉 A Must-Listen for Real Estate Professionals: Whether you're looking to boost your brand or seeking innovative marketing strategies, this episode is packed with valuable takeaways. Remember to like, subscribe, and share your marketing experiences or questions in the comments section below! 👈 🎥 For more insightful episodes on real estate strategy and marketing, explore the Rethink Real Estate playlist: https://www.youtube.com/playlist?list=PLynsSXgbRaMs-snZG6CHzX1Mxiyy9toMx 🔗 Connect with Ben Brady & Harcourts Auctions: ⁠⁠https://www.facebook.com/Benbradyharcourts⁠⁠ ⁠⁠https://www.linkedin.com/in/ben-brady-0b223517⁠⁠ ⁠⁠https://www.instagram.com/harcourtsauctions⁠⁠ ⁠⁠https://www.facebook.com/HarcourtsAuctions⁠⁠ 🌐 For more innovative strategies and industry revelations, visit Harcourts Auctions: ⁠https://www.harcourtsauctions.com⁠ #RethinkRealEstate #auctionstrategy #HarcourtsAuctions #RealEstateMarketing #auction #Business Planning #Podcast #realestatecoaching #RealEstateMarket #RealEstateTrends #BenBrady

In a timely and insightful episode of Rethink Real Estate, host Ben Brady is joined by Aaron Hodson, Founder, CEO, and Coach at SellWell Inc. As we bid farewell to 2023, Ben and Aaron come together to provide a comprehensive outlook on the real estate and mortgage markets for 2024. With Ben's deep expertise in real estate and Aaron's profound knowledge in the mortgage sector, this discussion offers a unique and valuable perspective on what the future may hold for these industries.

In addition to their market forecast, both Ben and Aaron are renowned for their skills in business planning, having spent the early part of the year advising real estate agents and mortgage brokers on strategies for 2024. In this episode, they generously share some of these crucial business planning tips with the Rethink Real Estate audience, offering listeners a chance to gain expert advice for navigating the upcoming year successfully.

🎯 Key Topics Covered: • Market Forecast: Insights into the 2024 real estate and mortgage sectors. • Expert Business Planning: Strategies for real estate agents and mortgage brokers in 2024. • Navigating Industry Changes: Adapting to the evolving real estate and mortgage landscapes.

👉 A Must-Listen for Real Estate Professionals: Whether you're looking to boost your brand or seeking innovative marketing strategies, this episode is packed with valuable takeaways. Remember to like, subscribe, and share your marketing experiences or questions in the comments section below! 👈 🎥 For more insightful episodes on real estate strategy and marketing, explore the Rethink Real Estate playlist: https://www.youtube.com/playlist?list=PLynsSXgbRaMs-snZG6CHzX1Mxiyy9toMx

🔗 Connect with Aaron Hodson & SellWell, Inc.:

https://www.aaronhodson.com/ https://www.sellwell.com/ https://www.youtube.com/channel/UCpGTGLIEB_N5x4BhyH89CVw 🔗 Connect with Ben Brady & Harcourts Auctions: ⁠⁠https://www.facebook.com/Benbradyharcourts⁠⁠ ⁠⁠https://www.linkedin.com/in/ben-brady-0b223517⁠⁠ ⁠⁠https://www.instagram.com/harcourtsauctions⁠⁠ ⁠⁠https://www.facebook.com/HarcourtsAuctions⁠⁠ 🌐 For more innovative strategies and industry revelations, visit Harcourts Auctions: ⁠https://www.harcourtsauctions.com⁠ #RethinkRealEstate #AaronHodson #HarcourtsAuctions #RealEstateMarketing #ContentMarketing #Business Planning #Podcast #Mortgage #RealEstateMarket #RealEstateTrends #BenBrady