The Casey Adams Show

Today on The Casey Adams Show, Michael Noicos, CEO of Banx Management, shares his entrepreneurial journey filled with ups and downs. From a successful Amazon business shut down by a negative review to starting Banx Management, Michael emphasizes the importance of self-presentation and personal growth in online connections. He also discusses the significance of mindset and continuous growth in personal development and success. Tune in to hear about Michael's resilience in overcoming challenges and his advice on setting goals and finding purpose across various aspects of life.

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Sriram Krishnan is a general partner at Andreessen Horowitz where he invests in crypto and currently heads up the UK offices of a16z crypto. He works closely with Farcaster, Story Protocol, Kindred. Prior to joining a16z, Sriram led product and engineering teams at X, Meta and Snap. Sriram started his career at Microsoft as a founding member of Windows Azure. He was also previously a personal investor in several prominent tech companies. Sriram writes actively at @sriramk on Twitter and at sriramk.com. He co-hosts “The Aarthi and Sriram Show”, a leading podcast on tech and business.

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On this episode of The Casey Adams Show, we dive deep with Michael Brandt, the visionary CEO of HVMN, also known as Ketone IQ. Brandt shares his groundbreaking journey in human performance innovation, from biohacking to optimizing bodily functions. He reveals the strategic triumphs behind HVMN, including securing a $6 million military contract in the company's nascent stage, the athletic achievement of running a sub 2:40 marathon, and the savvy acquisition of the premium domain, ketone.com.

🌿 Special Offer from Marek Health for Our Listeners 🌿

As part of our collaboration with today's episode sponsor, Marek Health, we're excited to offer you an exclusive opportunity to take control of your health journey. Enjoy personalized health coaching from the comfort of your home and get a 10% discount on Marek Health’s comprehensive blood panels. Just visit https://marekhealth.com/casey and use the code CASEY at checkout to start your personalized health journey.

[00:00:00] CEO Michael Brandt discusses HVMN and Ketone IQ.

[00:06:48] DOD invests in soldiers' performance, innovation.

[00:13:37] Fit lifestyle required for marathon success.[00:18:51] Marathoning parallels business, pushing through pain.

[00:27:14] Enduring pain in running, entrepreneurship parallels.

[00:32:35] Computer, kombucha, ketones, and entrepreneurship.

[00:39:03] Credit people who break through noise.[00:46:43] Remote work emphasizes written communication skills.

[00:54:46] Casey's company

[01:01:37] Building a team of cool people.

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On this episode of The Casey Adams Show, we delve into the expertise of Sam Miller, a distinguished health, fitness, and nutrition coach with over a decade of experience. Sam, known for his impactful online education, podcast hosting, and mentoring, shares his strategic approaches to health transformation, emphasizing simplicity and effectiveness. Having influenced over 2,500 coaches worldwide through his specialized programs and workshops, Sam's insights also enrich companies like LinkedIn and platforms such as Barbell Shrugged and T-Nation. With a robust academic background as a certified nutritionist and licensed health practitioner, holding degrees from North Carolina State University and Elon University, Sam discusses his blueprint for empowering both individuals and professionals in achieving their health and fitness goals. Join us as we explore Sam Miller's innovative strategies for transformative wellness.

🌿 Special Offer from Marek Health for Our Listeners 🌿

As part of our collaboration with today's episode sponsor, Marek Health, we're excited to offer you an exclusive opportunity to take control of your health journey. Enjoy personalized health coaching from the comfort of your home and get a 10% discount on Marek Health’s comprehensive blood panels. Just visit https://marekhealth.com/casey and use the code "CASEY" at checkout to start your personalized health journey.

In today’s episode, we cover:

- Sam's transformative journey into the realm of health and wellness.

- The inception and impact of @metabolismschool on modern health education.

- My personal experience and transformation with Marek Health's comprehensive approach to health.

- The broader implications of personalized health and wellness in today's fast-paced world.

- Sam's commitment to enhancing health through education and personalized care has not only reshaped his life but also promises to influence the lives of countless others seeking a more informed path to wellness.

Learn more about Metabolism School: https://metabolismschool.com/

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Jake Plonskier, co-founder of watches.io, discusses the platform's unique approach to the watch industry. Watches.io aims to provide an investment asset perspective, allowing users to make data-driven decisions when buying and selling watches. Jake shares his personal journey in the watch industry, from his first watch purchase to his passion for craftsmanship and the investment potential of watches. He also explains the concept of watch-backed NFTs and the future vision for watches.io as a marketplace and analytics platform. Early user feedback has been positive, with excitement around the platform's uniqueness and potential. In this conversation, Jake Plonskier, the co-founder of Watches.io, discusses the future of luxury watch trading and the potential for financial products built on top of assets like watches. He emphasizes the emotional experience of buying a luxury watch and how it can never be replaced by digital platforms. Jake also talks about the importance of building a strong team and the evolution of his own team at Watches.io. He shares advice for those building in the crypto space, highlighting the disruptive potential of crypto and the importance of mindset and alignment. Finally, Jake expresses his excitement for the launch of Watches.io's exchange and the positive impact it can have on the watch industry.

Takeaways

• Watches.io offers a game-changing platform that provides an investment asset perspective for buying and selling watches.

• The platform allows users to make data-driven decisions and view watches as potential investments or assets.

• Watch-backed NFTs are a unique feature of watches.io, allowing users to own an NFT that represents a physical watch stored in a secure vault.

• Early user feedback has been positive, with excitement around the platform's uniqueness and potential. The emotional experience of buying a luxury watch should never be replaced by digital platforms.

• Building a strong and trusted team is crucial for the success of a startup.

Chapters

00:00 Introduction and Overview of watches.io

01:09 The Investment Perspective of Watches.io

03:00 The Significance of the First Watch Purchase

04:00 The Evolution of the Meaning of Watches

06:41 Introduction to the Mad One Red Watch

08:09 Background and Career Endeavors

11:44 Transition from Horace Straps to watches.io

16:30 The Ideation and Rebranding of watches.io

20:49 The Vision for watches.io and the Marketplace

25:40 The Creation of the Horodex Marketplace

29:46 User Experience and Early Feedback

37:43 The Future of Luxury Watch Trading

40:41 Building the Team

44:44 Advice for Building in the Crypto Space

50:48 Excitement for the Future

Today on The Casey Adams Show I sat down with Amina Porter, the CEO of PS, to talk about the future of travel. PS is a private terminal for commercial travelers located far away from the traffic and bustle of the public terminal. They offer a back door to your commercial aircraft, private TSA and Customs clearance, luxury spaces and white-glove service before and after your flight.

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Today on The Casey Adams Show I sat down with David Meltzer for the fourth time on the show! David has been a mentor of mine for years and was on the show in 2018, 2021, 2022, and now 2024 coming to you live from the SoFi Stadium. On todays episode we talk about Taylor Swift's $330M impact on the NFL, the recent $100M SiriusXM deal with the 'Smartless' podcast, missing out on investing $30k into premium domains in 1992, and David's strategy to creating perpetual content at scale.

David Meltzeris the Co-founder of Sports 1 Marketing and formerly served as CEO of the renowned Leigh Steinberg Sports & Entertainment agency, which was the inspiration for the movieJerry Maguire. His life’s mission is to empowerOVER 1 BILLIONpeople to be happy! This simple yet powerful mission has led him on an incredible journey to provide one thing:VALUE. In all his content and communication that’s exactly what you’ll receive

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Lee Benson, the founder of Execute to Win (ETW.com), shares his entrepreneurial journey and insights on leadership and value creation. He discusses his experience in building and scaling Able Aerospace, the importance of mentors and role models, and the impact of Jack Welch on his career. Benson also explains the decision to not raise outside capital and the development of the MIND methodology. He emphasizes the need for leaders to focus on creating value in the world and shares his thoughts on the acquisition of Able Aerospace and the importance of strategic thinking. The conversation explores the concept of value creation and how it can be applied in business and personal life. It emphasizes the importance of solving problems and creating value for oneself and others. The guest shares his experiences and lessons learned from mistakes, highlighting the need for a value creation mindset. The conversation also discusses the potential for untapped value creation and the importance of focusing on what is possible. The guest expresses excitement for the future of value creation and his mission to create a better world.

Takeaways

• Focus on creating value in the world and making a positive impact.

• Develop a clear mission and values that drive the majority of the right behaviors.

• Seek mentors and role models who believe in you and can provide guidance and support.

• Consider the long-term implications of raising capital and ensure it aligns with your goals and values.

• Embrace a growth mindset and continually work on personal development and self-improvement. Value creation involves solving problems and creating value for oneself and others.

• Mistakes and failures can be valuable lessons that lead to better decision-making and a stronger value creation mindset.

• It is important to regularly audit business and personal value creation to ensure focus and clarity.

Chapters

00:00 Introduction and Background

02:25 Building and Scaling Able Aerospace

08:11 Evolution of Leadership Strategies

12:45 Development of the MIND Methodology

16:31 Creating Value in the World

19:31 The Importance of Mentors and Role Models

23:35 The Impact of Jack Welch

26:11 The Acquisition of Able Aerospace

27:22 The Decision to Not Raise Capital

35:15 The Story Behind ETW.com

37:22 The Do's and Don'ts of Raising Capital

42:17 Creating Value by Solving Problems

43:35 Learning from Mistakes and Prioritizing Value Creation

45:01 Auditing Business and Personal Value Creation

47:35 Unlocking Untapped Value Creation Potential

49:31 Looking Forward to the Future of Value Creation

Matthew Kovach, VP of Marketing at Slice, shares his journey from the New York Stock Exchange to Slice and discusses the challenges and lessons in marketing strategy. He emphasizes the importance of understanding the customer and aligning goals within the company. Matthew also highlights the need for clear and consistent messaging, especially in a startup environment. He shares his experiences at the New York Stock Exchange and the impact it had on his perspective on entrepreneurship and capitalism. Matthew also reflects on his early life and the influence of his parents' non-traditional roles. In this conversation, Matthew Kobach discusses the importance of alignment in a large organization, building a personal brand on Twitter, the future of Twitter and the impact of recent changes, excitement for the future, and his personal life.

Takeaways

• Understand the customer and align goals within the company to create a strong marketing strategy.

• Clear and consistent messaging is crucial, especially in a startup environment.

• Embrace uncertainty and appreciate the challenges and opportunities of entrepreneurship.

• Effective communication and alignment are essential for success in marketing and within the company. Alignment is crucial in a large organization to ensure everyone is working towards the same goals.

• Building a personal brand on Twitter can be a powerful tool for networking and showcasing expertise.

Chapters

00:00 Introduction and Background

02:12 Transition to Slice and Marketing Career

04:41 Early Interest in Marketing

07:41 Opportunity at the New York Stock Exchange

10:09 First Impressions of the New York Stock Exchange

12:12 Memorable Moments at the New York Stock Exchange

15:24 Early Life and Family Dynamics

19:52 Challenges and Lessons in Marketing Strategy

24:27 Marketing in a Large Company

29:05 Key Focus Areas at Slice

33:45 Internal Communication and Alignment

36:58 The Importance of Alignment in a Large Organization

38:03 Building a Personal Brand on Twitter

40:43 The Future of Twitter and the Impact of Recent Changes

45:40 Excitement for the Future and Personal Life

47:18 Staying in Touch with Matthew

In this episode, Casey Adams interviews Mike Alden, the CEO of Alden Publishing and co-founder of Wicked Happy. They discuss Mike's journey in publishing and marketing books, the changes in the publishing world, and the success of authors. Mike shares his background and the impact of books on his life. They also dive into the lessons Mike has learned in business, including the importance of marketing and taking care of oneself financially. In this conversation, Mike Alden shares his experiences and insights on various aspects of business and personal growth. He discusses the mistakes he made in being too generous and overpaying people, as well as the importance of staying focused and not taking the eye off the ball in business. Alden emphasizes the difference in mindset between employees and business owners, highlighting the need for owners to be vigilant and have a top-level understanding of every aspect of the business. He also shares the story behind the creation of the brand 'Wicked Happy' and the importance of finding happiness and helping others. Additionally, Alden offers advice on publishing books and financing options for aspiring authors.

Takeaways

• Self-publishing has become more accessible and viable for authors, allowing them to bypass traditional publishers.

• Success as an author is not solely determined by making bestseller lists, but by defining one's own goals and reaching the intended audience.

• Books have the power to spark change and influence readers, even if the impact is not immediate.

• Lessons learned in business include the importance of marketing, taking care of oneself financially, and learning from successful authors and entrepreneurs. Avoid being too generous and overpaying people in business.

• Stay focused and don't take your eye off the ball.

• Employees may not care as much about the business as the owner, so it's important to stay vigilant.

Chapters

00:00 Introduction and Full Circle Moment

01:17 Mike Alden's Journey in Publishing and Marketing Books

06:24 Changes in the Publishing World

08:26 Mike Alden's Background and Journey

15:07 Writing and Publishing the First Book

19:52 Success as an Author

20:43 Influential Authors and Books

25:06 The Impact of Books on Mike Alden's Life

36:19 Lessons Learned in Business

38:40 Being Too Generous and Overpaying People

40:30 Taking Eye off the Ball in Business

41:59 Employees Not Caring as Much as the Owner

42:28 Owner's Understanding of Every Aspect of the Business

45:48 The Genesis of Wicked Happy

53:27 Helping People and Finding Happiness

56:51 Publishing Books and Financing