Small Business Talk For Coaches With Cathy Smith

Welcome to Episode 194 of the Small Business Talk podcast with Cathy Smith. In today's episode, we delve into the concept of value - both from the perspective of a business and its clients. As the world of business constantly evolves, so too must our strategies to add value and innovate. Drawing on over 22 years of marketing experience, Cathy shares insights on how to effectively reach audiences, the importance of customer trust, and the potential of both paid and organic advertising. This episode also highlights notable case studies from industry giants, such as Kodak and Coke, illustrating how their strategic decisions impacted their business trajectories. Furthermore, we discuss how understanding your customer's journey, needs, and transformation can better inform your marketing efforts. So join us as we explore how to provide the value your customers are seeking.

Here the full episode at Small Business Talk with Cathy Smith brought to you by CATCO Enterprises

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Welcome to Episode 194 of the Small Business Talk podcast with Cathy Smith. In today's episode, we delve into the concept of value - both from the perspective of a business and its clients. As the world of business constantly evolves, so too must our strategies to add value and innovate. Drawing on over 22 years of marketing experience, Cathy shares insights on how to effectively reach audiences, the importance of customer trust, and the potential of both paid and organic advertising. This episode also highlights notable case studies from industry giants, such as Kodak and Coke, illustrating how their strategic decisions impacted their business trajectories. Furthermore, we discuss how understanding your customer's journey, needs, and transformation can better inform your marketing efforts. So join us as we explore how to provide the value your customers are seeking.

Here the full episode at Small Business Talk with Cathy Smith brought to you by CATCO Enterprises

See omnystudio.com/listener for privacy information.

In this episode of Small Business Talk, we delve into the common challenge faced by coaches when it comes to making money and turning their passion into a business. With the help of Kyle Spyrides, we talk coaching, marketing and why many coaches can't make money.

Small Business Talk Episode 193 By Cathy Smith Brought to you by CATCO Enterprises.

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In this episode of "Small Business Talk with Cathy Smith," Cathy explores the power of authenticity based on a quote from Elizabeth Gilbert's book, Big Magic. The discussion challenges the societal pressure of constantly striving for originality and innovation, emphasizing the importance of being true to oneself instead.

Authenticity is about embracing your unique experiences, values, and perspectives. Being authentic allows your true self to shine through, avoiding imitation or trying to be someone you're not. Liz Gilbert suggests "that when you are authentic enough, people will perceive your work as original".

Mark Twain's quote, "There is no such thing as a new idea," supports the idea that creativity is a process of rearranging existing ideas into new combinations. Authenticity provides the lens through which these ideas are filtered and expressed.

The episode highlights the many benefits of authenticity. When you are authentic, you save mental energy by not having to remember who you are or maintain a facade constantly. Authenticity fosters genuine relationships, collaboration, and inspires others to embrace their true selves. It allows for personal growth and self-discovery, as you tap into your unique strengths and chart your own path with confidence.

In a world that values conformity, embracing authenticity becomes a valuable asset. The episode encourages listeners to embrace their authentic voice and contribution, emphasizing that the world needs their true selves. The focus shifts from the pressure of being original to the importance of being genuine.

To explore further how to embrace authenticity in your own life, Cathy invites listeners to engage in a conversation and witness the magic that unfolds when you embrace your true self.

Join Cathy Smith on this enlightening episode of Small Business Talk With Cathy Smith Brought to you by CATCO Enterprises.and discover why authenticity is the new original.

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In this episode of the Small Business Talk podcast, special guest Anne Claessen shares her insights on monetising podcasts without making them sound like an advertisement. While sponsors are a popular way of monetizing podcasts, Anne suggests exploring other avenues such as creating a membership around your podcast, selling digital products to your audience, offering services like coaching, and affiliate marketing. Additionally, Anne suggests using podcasts to educate listeners about upcoming courses or workshops, giving them a sneak peek into how you educate people. Podcasts can also help you understand what digital products your audience needs, and you can sell to them once the products are launched. Anne also recommends using video components to attract different audiences and repurposing content across different mediums. Finally, she suggests laying a clear foundation before approaching sponsors, including making messaging clear, adding contact information, and finding sponsors that fit well with your podcast.

Listen to episode 191 to get all the gold from Anne Claessen, Small Business Talk with Cathy Smith brought to You By CATCO Enterprises

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Video phobia in episode 188 I gave you 7 tips on how to overcome video phobia. In today’s episode I dive a little bit deeper into it at your request.

How I decided to overcome my video phobia by making a conscious decision to put aside my fears and just do it. I emphasized that mindset is crucial to overcoming any fears and encouraged listeners to make a decision to take the first step.

Then, I shared the steps I took to overcome my video phobia, starting with using a teleprompter to help me remember my points instead of writing a full script. I also emphasized the importance of thinking about my audience and how not doing videos was not serving them.

I shared how I started using my phone to record my videos, which made it more convenient for me. I also stopped worrying about how I looked and started focusing on delivering the information to my audience.

Small Business Talk with Cathy Smith brought to you by CATCO Enterprises check out episode 190.

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Why masterminds don't work for most businesses. We are told that we need to go out there and do personal development. Business development masterminds are a great thing, but why don't they work? 

My special guest today is Bodo Frost.

It's a very simple answer in a way with Masterminds aren't they great? You get lots of nuggets, special information and things and ideas, about what you could do to improve your business. That's great. Then you go away after the mastermind, after that meeting, you had a coffee or whatever it is. You, you go back to your business. Then the daily grind gets you and then you forget. What was it? Oh, this nugget that I thought about.

Listen to episode 189 of Smal Business Talk With Cathy Smith and BodoFrost from Project Reboot.

Brought to You By CATCO Enterprises

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Do you have a video phobia? Before anything else, a phobia is a generic term for any kind of anxiety disorder that amounts to an unreasonable or irrational fear related to exposure to certain situations or objects – in this case, exposure to video.

What are you making it mean?

Honestly, I have spent four years trying to do video because I consider myself having a video phobia but then one day, I decided it had to stop. I stopped calling it a phobia and I started doing videos. It was not easy at all, and yes, I probably got a long way to go, but practice makes perfect, right?

Let’s start with seven tips. Listen to episode 188 of Small Business Talk by Cathy Smith, a business podcast brought to you by CATCO Enterprises, for all the details.

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In this episode of Small Business Talk, my guest is David Barnett,  who has over 20 years of experience working with small and medium-sized businesses and has been helping people buy and sell businesses since 2008. We discuss the topic of building a business that people want to buy. David explains that the value of a business is related to the cash flow it creates and that this is multiplied by a factor depending on the risks involved in the industry. He emphasises that having systems, policies, procedures, and checklists in place is crucial in demonstrating that someone can actually learn how to operate the business and that it's not dependent on the current owner's special skills or abilities.

We talk about the importance of not being key-person dependent, which is essential for the business to run smoothly even if certain key people leave or pass away. Illustrating this point by sharing a story of a business that had to struggle when a key team member passed away, as they did not have an organised system in place that was accessible to others in the company. This highlights the importance of having an organised system in place that allows others to take over the business seamlessly in case of any unexpected events.

David also mentions that as a private transaction advisor, he helps his clients through the process of buying or selling a business without taking an agency role. He acts as a coach or consultant and helps his clients navigate the process and overcome any challenges they may face. Overall, Barnett emphasizes the importance of having a well-organized and systematic business to make it more attractive to potential buyers and to ensure that the business can run smoothly even in unexpected situations.

Small Business Talk with Cathy Smith, brought to you by CATCO Enterprises.

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Last week we did the first 9 of 23 Business Growth Strategies to Run a Successful Business at Small Business Talk this week, for part 2 we do 14 more.

Great ideas that you can implement into your business right now. Let's start with Leverage New Technology but don't get bogged down in the tech.

Listen to episode 186 of Small Business Talk With Cathy Smith, brought to you by CATCO Enterprises for these 14 tips.

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