Stay Hungry - Marketing Podcast

For this episode Joel is joined once again by Ben Knight the founder of Trade Tribe, to talk about business owner wealth building. They discuss how to use your money to generate a lot more money using a simple method that is not time-consuming. Learning how to do this transformed the way Joel invests and has created incredible profits for him. So, don’t miss this episode.

KEY TAKEAWAYS

• Becoming a successful trader takes practice. It is not a quick fix, but most people can do it.
• The end goal is not the money… it’s what it enables you to do.
• Look upon saving as a donation for your future.
• Make one investment method work, before diversifying into something else.
• Start with something simple.
• With discipline it is not difficult to make 60%, or more, year on year.
• Compounding a fast way to build up a large amount of money. It is incredibly powerful.

BEST MOMENTS

‘We don’t have to go to work, learn how to actually possess money, keep it, manage it. ´

‘Wealth is actually a measure of time. It's how much time you could not work.’

‘How many people can say they've roughly in three years turn 10 grand into a million?.’

EPISODE RESOURCES
https://www.instagram.com/benknightinvestments

https://www.facebook.com/ben.david.knight

https://www.thetradetribe.com/

https://www.fool.co.uk/2023/08/27/would-you-take-a-million-pounds-now-or-let-1p-double-every-day-for-a-month

https://www.amazon.co.uk/Profit-First-Transform-Cash-Eating-Money-Making/dp/B0C9NLY2PW

VALUABLE RESOURCES

Stay Hungry Podcast Series
Stay Hungry Bestselling Book

Done-for-you marketing:www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you -https://calendly.com/d/4t8-98m-kq7

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/

LinkedIn - https://www.linkedin.com/company/codebreak

Website - fixmymarketing.co.uk

This show was brought to you by Progressive Media

Andy’s special guest for this episode is a former Special Forces operative multiple business owner, corporate speaker, best Selling Author and TV personality, Ollie Ollerton. His business BreakPoint changes the way people think so that they experience positive growth and development. This episode is gonna be a banger.

KEY TAKEAWAYS

• Anyone can change, including overcoming any kind of addiction.
• To feel more fulfilled you have to aim for something bigger.
• Unravelling your past paves the way to your future.
• Taking action, even when you don’t want to, builds resilience.
• You can overcome fear – Ollie shares several practical ways to do this.
• Helping others is powerful.
• The word competition actually means strive together, not trying to beat others.
• Invest in yourself. You are your most important project.
• We are electric beings, that give off vibrations and energy and operate on our own frequency.
• Never forget the lessons you learn from negative experiences.

BEST MOMENTS

‘BreakPoint is the moment you step into short term discomfort for long term gain.’

‘We are wired to take the path of least resistance … be aware of your primal coding,.’

‘Focus on that one meter square box around yourself.’

‘You don't have a drinking problem. You have a problem that's causing you to drink.’

EPISODE RESOURCES

https://break-point.co.uk/

https://www.instagram.com/break_point_uk/

Ollie’s Books

https://alcoholchange.org.uk/

VALUABLE RESOURCES

Stay Hungry Podcast Series

Stay Hungry Bestselling Book

Done-for-you marketing:www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS

Website - https://www.codebreak.co.uk/

LinkedIn - https://www.linkedin.com/company/codebreak

Website - fixmymarketing.co.uk

This show was brought to you by Progressive Media

For this episode, Joel is joined by Kelly Cookson of Cheer Up Marketing to talk about positive psychology and how it influences your marketing and business. They cover developing a growth mindset instead of a fixed one, overcoming fear of failure, identifying a way to get into a flow state that works for you and developing positive emotions.

KEY TAKEAWAYS

• Fear of failure acts as a barrier to success.
• Develop a growth mindset. Most people have a fixed mindset, which is restricting.
• Working as an employee for part or the week slows entrepreneurial progress.
• In a sales negotiation - hold the silence to hold the space.
• Maximise your strengths and address your weaknesses.
• Before tackling a hard task, give yourself a boost e.g. go to the gym.
• A flow state is powerful. Kelly explains how to identify a way for you to achieve that state.
• Instead of chasing happiness, strive for positive emotions.
• Listen to your intuition.
• Stop working with dickheads.

BEST MOMENTS

‘If you don't work on yourself, then you are the block the thing that's gonna stop you from getting there.’

‘Go until you get a no or a yes.’

‘Be aware of your strengths and weaknesses.’

EPISODE RESOURCES

https://www.instagram.com/cheerupmarketing/

https://www.linkedin.com/in/kcookson/

https://www.facebook.com/groups/spamtowham/

https://www.cheerupmarketing.com/free

VIA Character Strength Test

Top 10 Positive Emotions

VALUABLE RESOURCES

Stay Hungry Podcast Series

Stay Hungry Bestselling Book

Done-for-you marketing:www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you -https://calendly.com/codebreakcrew/discovery-call

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS

Website - https://www.codebreak.co.uk/

LinkedIn - https://www.linkedin.com/company/codebreak

Website - fixmymarketing.co.uk

This show was brought to you by Progressive Media

For this episode, Joel is joined by the Peak Performance Coach, Louis Calvert. He currently works mainly with businessmen, helping them to identify their purpose and vision, before maximising their performance in all areas of their lives to achieve that vision and purpose. Enabling them to experience business and personal success without sacrificing their relationships or giving up the pastimes that they enjoy.

KEY TAKEAWAYS

• Often, men are driven by proving things to others.
• Knowing what you want, and what your purpose is, is essential. It is very hard to optimise for something you have not defined.
• You can´t learn your way to success, you have to act.
• Set a goal that's bigger than your current self, so that you have to expand to meet it.
• Define outcomes, so that you create goals that can actually be measured.
• Build your business around constraints that you choose, so that you have enough time for family and to look after yourself. Artificial deadlines make you work fast.
• Over-promising creates unnecessary pressure.
• Committing to things out of work, improves efficiency.
• Passion is an intrinsic motivator that enables you to solve problems.

BEST MOMENTS

‘It's very hard to optimize for something that we haven't defined.’

‘Awareness is curative.’

‘Start to work in sprints, not in jogs.’

EPISODE RESOURCES

https://www.instagram.com/louisjoecalvert/

Inner Circle Emails - https://thepowerproject.info/optin1669716155180

VALUABLE RESOURCES

Stay Hungry Podcast Series

Stay Hungry Bestselling Book

Done-for-you marketing:www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you -https://calendly.com/codebreakcrew/discovery-call

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS

Website - https://www.codebreak.co.uk/

LinkedIn - https://www.linkedin.com/company/codebreak

Website - fixmymarketing.co.uk

This show was brought to you by Progressive Media

Andy sits down with special guest Emma Storey-Gordon who is a serial entrepreneur, online fitness coach and consultant. She's got the number one fitness podcast in the UK and has helped 1000s and 1000s of women to lose weight and keep it off.

Emma talks about how she helps other fitness coaches to market themselves so that they can help more people. As well as sharing some great productivity, mindset, diet and nutrition tips.

KEY TAKEAWAYS

• Don´t let imposter syndrome hold you back.
• Ask yourself can I go on social media and help someone today? takes the pressure off.
• Healthy people don´t need to constantly monitor their glucose levels.
• People don´t respond well to being restricted, which is why strict diets don´t work.
• You don’t have to cut out everything, moderation is the key.
• Journaling re-wires the brain and reminds you of the positives.
• Don´t be distracted by what other people are doing. It is about what matters to you.
• You don´t want to be constantly pushing yourself but don’t stagnate.
• Celebrate the wins.
• Being happy with being normal is unwise when the average person is overweight or has a bad marriage.

BEST MOMENTS

‘I find that the best coaches are the least likely to market themselves well.´

‘You don´t need to be an expert in everything.’

‘Not enough people lead with value.’

EPISODE RESOURCES

The Happiness Advantage

VALUABLE RESOURCES

Stay Hungry Podcast Series

Stay Hungry Bestselling Book

Done-for-you marketing:www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you -https://calendly.com/codebreakcrew/discovery-call

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS

Website - https://www.codebreak.co.uk/

LinkedIn - https://www.linkedin.com/company/codebreak

Website - fixmymarketing.co.uk

This show was brought to you by Progressive Media

In this episode, Joel sits down with Jennifer Henderson, who was a PE teacher for 15 years and worked in education for a further 5, before she and her partner Emma set up their Body Fit brand. They help people get fit without crazy diets or living in the gym and deliver all of their services online.

Jennifer shares the details of her journey. Including, building a business to the point where they have several hundred clients while also starting a family.

KEY TAKEAWAYS

• Building a side business into your full-time job takes time and effort, but it provides you with a huge level of freedom.
• Be prepared to reinvest time and profit into your business.
• When you can, continue to use the skills and qualifications you already have.
• Be prepared to invest in yourself, e.g., get a mentor.
• Use systems to automate things and to drive efficiency.
• If you are willing to work an extra 30 minutes more in the morning and an hour in the evening, you create yourself an extra day per week.
• Build your business so that if you have to take a day off, someone else can cover for you.

BEST MOMENTS
‘I was giving a lot more than I was getting back. ´
‘I like to be challenged, I like to be pushed and I like to grow.’
‘One of the systems that we use enabled us to quadruple what we were doing.’

EPISODE RESOURCES
https://www.instagram.com/bodyfit_coaching_/
https://www.facebook.com/BodyFitonlinecoaching/

VALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/codebreakcrew/discovery-call

ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Website - fixmymarketing.co.uk

This show was brought to you by Progressive Media

In this episode, Joel and Martha explain why if you can’t buy a customer, you haven’t got a business. Every business that is serious about growth has to stop relying on referrals and start buying new customers through marketing.
They discuss, working out how much you should be paying to acquire each customer, identifying their lifetime value, the hidden value of loss leader campaigns, and how to crunch the data to make each successive campaign more effective.

KEY TAKEAWAYS

• Businesses that don’t do cold outreach stagnate.
• No business can afford to pay more to acquire a customer than they can make from them.
• Factor in how often a new customer is likely to buy from you and whether they will motivate others to buy.
• Marketing is a part of the cost of doing business. It is an investment
• Put aside enough funds to enable you to properly analyse the data and establish how effective each campaign was.
• The only way to reduce your cost of acquisition is to understand your customers better. Running campaigns and learning from them is the best way to do that.

BEST MOMENTS
‘You’ve got to find your people; they’re not going to find you. ´
‘If you don't know what you're willing to spend to acquire a customer, you cannot scale your business.’
‘You’ve got to look at it as an investment.’

VALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/codebreakcrew/discovery-call

ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Website - fixmymarketing.co.uk

This show was brought to you by Progressive Media

In this episode, Joel and Andy sit down to talk about the positive impact better thinking has on your marketing campaigns and your business in general. They discuss why being lazy, the path of least resistance, and short-term thinking is so damaging over the long term. As well as explaining how to avoid falling into this trap and stop this mindset from becoming the norm amongst your employees.

KEY TAKEAWAYS

• Attention spans have dropped by 69% in 15 years. Short-term thinking and only trying things for 5 minutes are now the norm.
• When making decisions ensure that they are genuinely better for your business. E.g., is a 4-day week or people working from home really going to benefit your business?
• A business that is willing to outwork you is always going to beat you.
• Be open-minded about new technology. Learn to use it properly.
• Invest in your systems and processes. It's boring but essential.
• Constantly review what you are doing.
• Effective follow-up is essential. Don't avoid it or let your staff avoid doing it because they find it hard.

BEST MOMENTS
‘There is a lot of short-termism. ´
‘There is no one size fits all.’
‘If you can get people in a relatively low-level job to follow a process, then you've got no excuse.’

VALUABLE RESOURCES
https://www.fixmymarketing.co.uk/
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

EPISODE RESOURCES
Post- https://www.linkedin.com/posts/joelstone1_stayhungry-timehorizons-marketingstrategy-activity-7099648109940539392-HZni

ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in and the different types of customers they need to reach.

CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Website - fixmymarketing.co.uk

This show was brought to you by Progressive Media

In this episode, Joel and Martha, who is a Marketing Executive at Codebreak, sit down to talk about business mindset mastery, which is essential for achieving greatness. They discuss managing your energy, turning failures into growth, dealing with imposter syndrome, creating daily wins, pushing yourself out of your comfort zone too, and more.
By the end of this episode, you will be ready to unleash your potential and grow far faster than you ever thought possible.

KEY TAKEAWAYS

• Managing your energy is stage one of your business mindset mastery.
• Don't let unimportant things zap your energy and bring you down.
• Control the controllable, don't let what you can't influence suck the life out of you.
• Stop fearing failure. Embrace it. Failures are stepping stones to success.
• Have a list of things you want to achieve. Then, break it down into smaller chunks and just do it.
• Where most people quit is where most successful people start.
• The smarter you work the more you can achieve. Employ the right people and equip them well.
• Daily wins are key. They generate the energy to keep you going so you achieve the larger goal.

BEST MOMENTS
‘You´ve got to be on top of your mindset to achieve greatness. ´
‘You cannot put a price on your happiness, your wellness.’
‘Start by making smaller goals that drive you towards the big picture.’

VALUABLE RESOURCES
https://www.fixmymarketing.co.uk/
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Website - fixmymarketing.co.uk

This show was brought to you by Progressive Media

In this episode, Joel and Martha talk about mastering the art of customer persuasion. They discuss identifying what people want or need and demonstrating to them that you offer exactly that. As well as how to delight customers to create loyal brand advocates who buy regularly and recommend you to others.

Joel and Martha also share some effective ways to retarget those who do not buy the first time around and how to build a strong customer relationship.

KEY TAKEAWAYS

• Using what people want or need is central to the art of customer persuasion.
• Don´t waste time and energy trying to sell to customers who don´t actually need what you offer.
• When customers love what you do, they become powerful brand advocates.
• Don´t confuse people, by asking them to do too much or sharing info they don´t really need.
• Make it easy to buy from you. If people have to click too many times, you'll lose them.
• Give your customers targeted gifts and work to make them feel like a part of your tribe.
• Little errors break customer relationships e.g., getting someone´s name wrong.

BEST MOMENTS

‘The ultimate game is to get them to become brand advocates. ´

‘Do what you said you would.’

‘An oops campaign is a really powerful way to rebuild a relationship that has gone quiet.’

VALUABLE RESOURCES

https://www.fixmymarketing.co.uk/

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS

Website - https://www.codebreak.co.uk/

LinkedIn - https://www.linkedin.com/company/codebreak

Website - fixmymarketing.co.uk

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