Talking SME with Ten2Two … eavesdropping on the experts

James Ker-Reid, top SaaS and technology sales leader and co-author of two bestselling books, talks about the challenges of creating a robust, enduring sales framework whilst in a fast-moving start-up. Discussing his simple, proven framework, he covers the key elements needed for sales success.

James has a background in B2B SaaS and IT consultancy, with specialisms including fintech, insurance, HR and innovation tech. He has over 15 years of experience selling to startups and enterprises in the UK, Europe, Asia and North America. His major successes include a management buyout and a startup acquisition of $500 million. In 2018, James was named one of the top SaaS and technology sales leaders of the year. He has co-authored two bestselling books – Sales Genius #1 and Happy Healthy Wealthy Entrepreneurs.

Chris O'Riordan, Founder and MD of Firestarter Business Solutions, talks speed planning and how it can be the answer to your SME planning woes, why the best plans never exceed a single A4 sheet of paper and how not to get lost in a jungle of KPI's.

Chris is a specialist in sales excellence, organisational structure & design, sales training and change management programmes with over 30 years’ experience in sales management and business leadership.

Since 2012, Chris has been the business leader of Firestarter Business Solutions, working across a broad range of clients to drive sales performance improvement, growth initiatives, change management, organisational development and sales productivity programmes to deliver tangible sales results.

Stuart Hearn, HR and Technology Entrepreneur, talks about the challenges of managing people in today’s uncertain business environment and how business owners and managers approach the tricky balance they seek between ‘doing the day job’ and effectively managing their teams.

Stuart is an experienced HR and Technology entrepreneur, having founded and scaled two successful HR businesses - most recently Clear Review, which he grew into a multi-million revenue business with a successful exit after 5 years. He now acts as a mentor and board advisor to a small number of HR and employee-based tech start-ups that are making a positive difference in today's world. Stuart previously led a successful people performance management consultancy and was also International HR Director at Sony Music.

Sean Ruane, Founder of Mind Data, talks mental health check ins, how managers can play an important role in improving employee mental wellbeing and the importance of businesses being proactive with how they support their employees.

Sean is the founder of Mind Data, a digital platform that aims to improve human-to-human therapy. Mind Data provides tools to increase self-awareness in patients/clients and insights to make therapy check-ins even more effective. By utilising technology, Mind Data is able to offer a unique and innovative solution to the mental health space. After suffering from suicidal depression, Sean's personal mission is to improve the mental health of one million people, and he believes that Mind Data is an important step towards achieving that goal.

Sean Ruane, Founder of Mind Data, talks mental health check ins, how managers can play an important role in improving employee mental wellbeing and the importance of businesses being proactive with how they support their employees.

Sean is the founder of Mind Data, a digital platform that aims to improve human-to-human therapy. Mind Data provides tools to increase self-awareness in patients/clients and insights to make therapy check-ins even more effective. By utilising technology, Mind Data is able to offer a unique and innovative solution to the mental health space. After suffering from suicidal depression, Sean's personal mission is to improve the mental health of one million people, and he believes that Mind Data is an important step towards achieving that goal.

Francis Lake, Founder of Green Juniper, talks about changing attitudes to hybrid working, his experience developing innovative working practices, and why one popular hybrid policy is an ill-fitting suit.

Francis has a long career in organisation and people development.  He’s got a track record in deploying groundbreaking practice, winning awards for performance and purpose.  His work on post-covid working has been the subject of a Gartner case study, and he’s a frequent speaker at conferences on subjects including future of work, purpose, culture and performance.  He established his new consultancy, Green Juniper last year to be able to help more companies have brilliant people practices.

Francis Lake, Founder of Green Juniper, talks about changing attitudes to hybrid working, his experience developing innovative working practices, and why one popular hybrid policy is an ill-fitting suit.

Francis has a long career in organisation and people development.  He’s got a track record in deploying groundbreaking practice, winning awards for performance and purpose.  His work on post-covid working has been the subject of a Gartner case study, and he’s a frequent speaker at conferences on subjects including future of work, purpose, culture and performance.  He established his new consultancy, Green Juniper last year to be able to help more companies have brilliant people practices.

Jim Simpson, Founder and CEO of Ziptech services discusses the changing attitude to tech, how it underpins business growth and why it is so important for business leaders to expand their knowledge.

Jim founded Ziptech at a time when his frustration with IT Support companies was at its height. Working as a turnaround CEO, he realised that the performance of each of these companies who sought his advice could be remarkably improved with better IT. Jim decided to set up a straight-talking, skilled and well-organised IT service business with customer needs at its heart. 

His other passions include his love for his dogs Ben and Mini who can often be found curled up by his desk. 

Jim Simpson, Founder and CEO of Ziptech services discusses the changing attitude to tech, how it underpins business growth and why it is so important for business leaders to expand their knowledge.

Jim founded Ziptech at a time when his frustration with IT Support companies was at its height. Working as a turnaround CEO, he realised that the performance of each of these companies who sought his advice could be remarkably improved with better IT. Jim decided to set up a straight-talking, skilled and well-organised IT service business with customer needs at its heart. 

His other passions include his love for his dogs Ben and Mini who can often be found curled up by his desk. 

Souky Arsalane, CEO and Co-founder of newly established ZING, discusses the problems underrepresented founders face, what she has learnt as an entrepreneur and her role supporting other female founders. 

Souky is the CEO and co-founder of ZING, the platform for digital experiences designed for businesses who want to enrich the lives of their staff. 

Previously part of the management team and Head of Finance of Valuedynamx. Having grown through the ranks of PwC, L’Oreal, Coca Cola and Unilever. Souky has a deep understanding of marketplaces and a commercial though versatile profile that enables her to lead cross functional projects involving product, operations, and sales teams. 

Souky is also involved in diversity initiatives and is a mentor who helps underrepresented founders with their commercial plans. She works regularly with LSE and other founders of her network, helping them to secure accelerator prizes and present to investors.