That Marketing Podcast

Dr Dave Chaffey, the founder of Smart Insights, dives into the world of CRO, or Conversion Rate Optimisation.

Katie Hart, psychology lecturer and founder of neuro marketing consultancy Rhetonic, leads us into her fascinating world to understand how different messages set off responses in the brain, and why marketers need to pay attention.

Story-telling is at the heart of how humans communicate with each other, yet businesses seem to have lost the art. Anthony 'Tas' Tasgal talks through how we can fix this, and why doing so will pay dividends.

Stephanie Scheller, founder of Grow Disrupt, shares her experience of the rebranding process, from how to make a plan, to retiring old assets in a way that brings your old audience with you.

Parry Malm, CEO of Phrasee shares his unique perspective on personalisation, content, and post-hoc rationalisation.

Anthony Stears, The Telephone Assassin, shares his methods for what to do when you stop emailing and pick up the phone.

Marketers love making fun of CRM nowadays, and we think the benefits are often overlooked.  We discussed all things CRM with John Cheney, CEO of WorkBooks CRM. He told us all the ways we could use CRM to improve customer engagement, productivity, and deal with Covid correctly and efficiently.

Gemma Amond from Freeman Clark discusses why they use purchased data to drive their marketing, and shares key things to bear in mind when you're buying data and starting to use it.

Amie Stankiste, Senior Director of Global Marketing at S&P Global Market Intelligence, shares her experience of the events process, from gaining internal buy-in to making sure you keep a laser focus on delivering what your audience wants from your content.

Your choice of marketing platform isn't trivial, it really sets the stage for the kinds of campaigns you can run.

Emma Dolby, Marketing Manager of Direct Air & Pipework, visits the podcast to talk about the setup she inherited coming into the role, what drove her desire for change, and how the transition to Spotler's GatorSuite has made a difference to her team.