How We Hustle Podcast

086 - Direct Selling for Dummies with Belinda Ellsworth

This episode features Belinda Ellsworth from the Work From Your Happy Place Podcast talking about direct selling.

YOU'LL HEAR:

• Belinda's BEST tips and tricks to help you close more sales.
• How you can get started booking PAID speaking engagements.
• How to make MONEY (or meet your partner) at FREE speaking engagements.
• How writing to Oprah sparked an opportunity to partner with the "For Dummies" Franchise and write a best-selling book. 
• Mistakes to avoid when writing a book and creating a talk for a speaking engagement.
• The power of role-playing.
• The BEST analogy to use on your next SALES CALL <-- you can't miss this!
• The BIGGEST sales mistake Belinda sees people making (including skincare, jewelry, clothing, etc.)
• How to avoid falling into the descriptive sales trap. 
• How to SELL more products by bundling them in collections. 
• How to package your products for clients at different stages.
• How to improve your sales conversion.
• How to respond when people ask you what you do.
• The importance of PRACTICING your presentation.
• How to get started as a professional speaker.

Before you go, make sure to grab Belinda's FREE Gift - 45 done-for-you Social Media Graphics to use with your business!

https://stepintosuccess.com/join-social-swipe

Get more from Belinda her ...

JOIN the Direct Selling Now Membership: https://www.stepintosuccess.com/direct-selling-now/

Work From Your Happy Place Podcast: https://itunes.apple.com/us/podcast/work-from-your-happy-place-with-belinda-ellsworth/

Book - Direct Selling for Dummies:  https://www.stepintosuccess.com/direct-selling-for-dummies/

Website: https://www.stepintosuccess.com/

Facebook: https://www.facebook.com/stepintosuccess/

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The way that you sell is so important, it's not about the process, it's about the transformation. In this episode, we talk about how to frame your offer so that you are taking your client from their problem, to their transformational outcome. Clients aren't buying into something, they are buying out of something, and when you build this into your messaging, your business will grow. Listen to this episode and you'll learn...

✅  Exactly what an offer is.

✅  What to say when people ask what you do.

✅  How to communicate your value by focusing on the outcome.

And so much more...

Get Tanya's FREE GUIDE - The 6 STEPS to a BADASS Business 

Join Tanya & Mike's Private Facebook Groups: 

Tanya's Private FB Group for BADASS Women Entrepreneurs:

http://bit.ly/LadiesLivingCourageously

Mike's Private FB Group for Entrepreneurs that want to GROW THEIR BRAND WITH A BOOK

http://bit.ly/growyourbrandfb

Learn More about Working With Tanya & Mike on their websites:

Wholehearted Business Coaching:

https://www.wholeheartedbusinesscoach.com/

Book Peacock:

http://bookpeacock.com/

The way that you sell is so important, it's not about the process, it's about the transformation. In this episode, we talk about how to frame your offer so that you are taking your client from their problem, to their transformational outcome. Clients aren't buying into something, they are buying out of something, and when you build this into your messaging, your business will grow. Listen to this episode and you'll learn...

✅  Exactly what an offer is.

✅  What to say when people ask what you do.

✅  How to communicate your value by focusing on the outcome.

And so much more...

Get Tanya's FREE GUIDE - The 6 STEPS to a BADASS Business 

Join Tanya & Mike's Private Facebook Groups: 

Tanya's Private FB Group for BADASS Women Entrepreneurs:

http://bit.ly/LadiesLivingCourageously

Mike's Private FB Group for Entrepreneurs that want to GROW THEIR BRAND WITH A BOOK

http://bit.ly/growyourbrandfb

Learn More about Working With Tanya & Mike on their websites:

Wholehearted Business Coaching:

https://www.wholeheartedbusinesscoach.com/

Book Peacock:

http://bookpeacock.com/

Work hard, play hard. Seriously though, it is so important that you take a break and have fun. There is a difference between taking a break to focus on other projects or responsibilities, and taking a break to have fun, and the latter is what will keep you energized and sharp in your business.

In this episode, you'll learn:

✅  How taking a break from work can help your business.

✅  How switching up your routine can identify bottlenecks.

✅  What message it send to your clients and team when you take a break.

And so much more...

Get Tanya's FREE GUIDE - The 6 STEPS to a BADASS Business 

Join Tanya & Mike's Private Facebook Groups: 

Tanya's Private FB Group for BADASS Women Entrepreneurs:

http://bit.ly/LadiesLivingCourageously

Mike's Private FB Group for Aspiring Authors:

http://bit.ly/writeyourbookfb

Learn More about Working With Tanya & Mike on their websites:

Wholehearted Business Coaching:

https://www.wholeheartedbusinesscoach.com/

Book Peacock:

http://bookpeacock.com/

Some problems are real, most are not. One of the keys to success in entrepreneurship is being able to identify what problems are critical, and what problems are just distractions. We lean on imaginary problems as a way of avoiding confronting the real problems. We'll often say things like, "I can't start selling yet because I don't have a website." That is an example of an imaginary problem.

In this episode, you'll learn:

✅  The difference between real and imaginary problems.

✅  Why fear is usually the culprit.

✅  The questions to ask yourself to get to the root of the "problem".

And so much more...

Get Tanya's FREE GUIDE - The 6 STEPS to a BADASS Business 

Join Tanya & Mike's Private Facebook Groups: 

Tanya's Private FB Group for BADASS Women Entrepreneurs:

http://bit.ly/LadiesLivingCourageously

Mike's Private FB Group for Aspiring Authors:

http://bit.ly/writeyourbookfb

Learn More about Working With Tanya & Mike on their websites:

Wholehearted Business Coaching:

https://www.wholeheartedbusinesscoach.com/

Book Peacock:

http://bookpeacock.com/

On this episode, we switch it up. Tanya is away and Mike has a one-on-one chat with guest Devin Gosselin. Devin is an entrepreneur that is building a new dating platform that is about to take over Toronto and the world. We discuss how he keeps his mind right as he gets deeper and deeper into the development of his concept, and closer to his launch. In this episode, you'll learn:

✅  Why Devin doesn't lose any sleep despite the large investment he has made.

✅  Why failure is not an option for him.

✅  His routine for staying motivated.

And so much more...

NEED HELP WITH YOUR EMAIL MARKETING?  MIKE'S COMPANY PEACOCK COPY CAN HELP!

Get Tanya's FREE GUIDE - The 6 STEPS to a BADASS Business

Have a book idea? Download Mike's 7 Steps to Publishing a Bestseller in 90 Days. Without Writing Anything.

Join Tanya & Mike's Private Facebook Groups:

Tanya's Private FB Group for BADASS Women Entrepreneurs:

http://bit.ly/LadiesLivingCourageously

Mike's Private FB Group for Aspiring Authors:

http://bit.ly/writeyourbookfb

Learn More about Working With Tanya & Mike on their websites:

Wholehearted Business Coaching:

https://www.wholeheartedbusinesscoach.com/

Book Peacock:

http://bookpeacock.com/

if you run any type of business, you're going to want to listen to this episode. Instagram story ads are still pretty new, but they work so well. They could be exactly what you need to get to up-level your business. 

In this episode, you'll learn:

✅  Why IG story ads are working.

✅  How to use them properly.

✅  Why now is when you should be using them.

And so much more...

NEED HELP WITH YOUR EMAIL MARKETING?  MIKE'S COMPANY PEACOCK COPY CAN HELP!

Get Tanya's FREE GUIDE - The 6 STEPS to a BADASS Business

Have a book idea? Download Mike's 7 Signs Your Book Idea is Worth Publishing

Join Tanya & Mike's Private Facebook Groups:

Tanya's Private FB Group for BADASS Women Entrepreneurs:

http://bit.ly/LadiesLivingCourageously

Mike's Private FB Group for Aspiring Authors:

http://bit.ly/writeyourbookfb

Learn More about Working With Tanya & Mike on their websites:

Wholehearted Business Coaching:

https://www.wholeheartedbusinesscoach.com/

Book Peacock:

http://bookpeacock.com/

It doesn’t matter where we’re at in our businesses, selling more is on all of our minds.

People are always asking us for tips on how to sell more of their programs, packages, and services, so we're sharing with you the TOP 5 ways to sell more of what you have to sell.

 If you apply these 5 SECRETS in your business, you can watch the sales start pouring in and your impact will exponentially grow.

In this episode, you'll learn:

✅  Why you need to get clear on your unique value proposition.

✅  Why censoring yourself is bad.

✅  Why you need to be more like Oprah.

And so much more...

NEED HELP WITH YOUR EMAIL MARKETING?  MIKE'S COMPANY PEACOCK COPY CAN HELP!

Get Tanya's FREE GUIDE - The 6 STEPS to a BADASS Business

Have a book idea? Download Mike's 7 Signs Your Book Idea is Worth Publishing

Join Tanya & Mike's Private Facebook Groups:

Tanya's Private FB Group for BADASS Women Entrepreneurs:

http://bit.ly/LadiesLivingCourageously

Mike's Private FB Group for Aspiring Authors:

http://bit.ly/writeyourbookfb

Learn More about Working With Tanya & Mike on their websites:

Wholehearted Business Coaching:

https://www.wholeheartedbusinesscoach.com/

Book Peacock:

http://bookpeacock.com/

There comes a time for every business owner when they consider the prospect of bringing on a partner.  There are all sorts of things to consider when doing this, and in this episode we get into it. Bringing on a partner can be the start of new possibilities and opportunities, but it's important that you consider all the angles before going in that direction.

In this episode, you'll learn:

✅  Why you need to ask WHY you want a partner.

✅  The different things you need to consider in advance.

✅  How to protect everyone's interests along the way.

And so much more...

NEED HELP WITH YOUR EMAIL MARKETING?  MIKE'S COMPANY PEACOCK COPY CAN HELP!

Get Tanya's FREE GUIDE - The 6 STEPS to a BADASS Business

Have a book idea? Download Mike's 7 Signs Your Book Idea is Worth Publishing

Join Tanya & Mike's Private Facebook Groups:

Tanya's Private FB Group for BADASS Women Entrepreneurs:

http://bit.ly/LadiesLivingCourageously

Mike's Private FB Group for Aspiring Authors:

http://bit.ly/writeyourbookfb

Learn More about Working With Tanya & Mike on their websites:

Wholehearted Business Coaching:

https://www.wholeheartedbusinesscoach.com/

Book Peacock:

http://bookpeacock.com/

Are you fully committed to your mission or only partially?  Mike learned an important lesson this week - don't take your eye off of where you want to be, because if you do, you won't get there.  Mike was seduced by the lure of taking on a side-project that wasn't related to his business, and then he regretted it.  The theme of this episode is to always choose your mission over the lure of some quick money that won't help you get to where you want to be.

In this episode, you'll learn:

✅  Why you shouldn't take on side jobs if you don't NEED to.

✅  Why it's more important to build your business than someone else's.

✅  Why money is not the most important thing to consider.

And so much more...

NEED HELP WITH YOUR EMAIL MARKETING?  MIKE'S COMPANY PEACOCK COPY CAN HELP!

Get Tanya's FREE GUIDE - The 6 STEPS to a BADASS Business

Have a book idea? Download Mike's 7 Signs Your Book Idea is Worth Publishing

Join Tanya & Mike's Private Facebook Groups:

Tanya's Private FB Group for BADASS Women Entrepreneurs:

http://bit.ly/LadiesLivingCourageously

Mike's Private FB Group for Aspiring Authors:

http://bit.ly/writeyourbookfb

Learn More about Working With Tanya & Mike on their websites:

Wholehearted Business Coaching:

https://www.wholeheartedbusinesscoach.com/

Book Peacock:

http://bookpeacock.com/