Pivot! A Vegan Business Interview Series

In 2012, Andrew Laurent found himself near death and with limited mobility. He had just suffered a stroke and was beginning to understand the full impact of his diet and nutrition on his condition. As a newly disabled stay-at-home dad, Andrew knew he needed to make a change. He started his own plant-based and vegan journey and soon after launched his vegan business, Broth Bomb, to support his family and help others reduce their food waste and eat more plant-based meals.

In this episode, Andrew shares how he pivoted his restaurant delivery business after his stroke to begin building Broth Bomb. The idea for Broth Bomb came while Andrew was looking for a fun way to share his favorite easy wholesome one-pot recipes with friends and family. Including the seasonings led to the idea. Using advanced sales directly through Broth Bomb's website, Andrew generated the cash flow required to manufacture their products and launch the business without financing. The business has already sold over 150,000 units!

Listen to this episode to hear all about how Andrew used the changes he was making in his personal life to overcome a physical disability as a catalyst for this new vegan venture.

Get to know Andrew Laurent and Broth Bomb better here: https://brothbomb.store

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If you're going to go do a crowdfunding, I would say put in the marketing ahead of time, raise a little money ahead of time to invest in rather than just put it up there and hope. That would be my advice…Or even just do the crowdfunding yourself - set up your own website and do your own crowdfunding.

—Andrew Laurent

Shownotes timestamps

▶️ [00:44] Sometimes our businesses can be an answer to the big change we've experienced.

🧂 [02:54]  Fizzy seasonings that tender beans and make them super yummy. 

🤒 [04:31] Health issues and cooking plant-based became the inspiration for Andrew to create his business.

💪 [06:36] Regaining strength and focusing on himself: finding work-life balance and starting a new business.

⚠️ [09:20] Protecting your body from stress and anxiety is crucial: when culture teaches us not to take care of ourselves.

💣 [14:28] Creating seasonings and making home cooking more fun: a bomb that tenders veggies.

👨‍🍳 [18:38] Meal helper: merging great flavors and easy preparation of healthy foods.

💰 [23:36] Trying to go too big too quick: lesson Andrew learned about crowdfunding.

⚡ [25:54] Perfectionism in entrepreneurship: high expectations and high pressure.

⚖️ [28:54] A business that forces our life decisions vs. a business that inspires the life we want.

🍲 [30:55] Super Bowl and New Year resolutions about food.

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Thanks for listening to Pivot, our vegan business interview podcast. This is recorded as a live-streaming session, so I hope you’ll join us for future interviews as well! If you are feeling inspired but unsure of how to take actionable steps to improve your business, I invite you to explore our two premium paid podcasts, Going Solo and Fix It.

Even though Tal Garden's family couldn’t afford culinary luxuries when she was growing up, their dinner table was always fresh, colorful, and tasty. One of the few staples on the table was tahini. Whether they spread it in pita bread, dressed it on shakshuka, or used it as a dip for veggies, tahini made it taste better. Tal created FUN Sesame because she wanted to share her love of tahini with the world. She believes that even the simplest of food can be enhanced with the right thing–tahini!

In this episode, we'll learn about Tal's journey to starting her business and some of the challenges she faced along the way. Tal opens up about how she's needed to approach certain business challenges differently because she is a female founder. We'll also learn all about FUN Sesame's motto (and where its name comes from): "Have fun, it is simple!"

Get to know Tal Garden and FUN Sesames Tahini better here: www.funsesames.com

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“If you have an idea, and you don't know how to start, just start…Don't be afraid of sharing your idea because someone might steal it. It takes a lot from taking an idea to the next level and really doing something about it. So just start. If you see yourself putting a lot of time towards your idea during the night, because it really drives you and it really gives you joy, even though you slept for two hours–that's your calling.”

—Tal Garden

Shownotes timestamps

▶️ [00:44] What inspires people to create businesses: FUN Sesame.

🧆 [03:04] Growing up in Israel and having lots of lentils and legumes: how FUN Sesames was born.

⚠️ [06:58] Tal’s learning curve: understanding how people perceive your product.

😋 [09:43] What is tahini: sesame seeds are a phenomenal source of calcium, protein and healthy fats.

🤩 [12:34] How many variations of tahini FUN Sesame produces and how to use it in vegan diet.

🥙 [15:44] Tahini as a way to add flavor to leftovers: having fun with tahini and flavors. 

😇 [17:33] ‘Tahini is life’ is the usual emotional response from her customers.

✅ [19:19] Where to find FUN Sesame tahini. 

✌️ [23:07] Having great opportunities doesn’t mean you will succeed: it takes time to build a brand.

🏬 [27:28] Getting her products into big stores and all the things Tal learned from her mistakes.

🎯 [29:00] Tal’s goal is to provide tahini as the cleanest condiment: three layers she is focused on.

👩‍💼 [31:50] Breaking biases of male-female businesses: Tal is teaching her kids by example.

💡 [36:08] How to know what your ‘thing’ and passion is: what to do when you have a business idea.

🙃 [37:27] How to keep the fun in the business?

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Thanks for listening to Pivot, our vegan business interview podcast. This is recorded as a live-streaming session, so I hope you’ll join us for future interviews as well! If you are feeling inspired but unsure of how to take actionable steps to improve your business, I invite you to explore our two premium paid podcasts, Going Solo and Fix It.

Jun Fuchs is a Certified Life Coach, on a quest to teach vegans & activists worldwide how to use mindfulness as a vehicle to level up their positive impact in this world. Jun is working to help awaken more vegans into their "zone of brilliance" and with that, level up their impact in the world.

Jun joins us to share the story of how he burned out as an activist, took a whole year to recenter himself and eventually discovered how to create impact through his own style of vegan advocacy. Tune in to be inspired by Jun's incredible story.

Get to know Jun Fuchs and his work better here: https://junfuchs.podia.com/

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When we're not maintaining our mental health, we can't sustainably function as a changemaker in the world.

My way of advocating and being an activist is to amplify other people's impact. And it doesn't matter if they're activists yet or if they don't consider themselves activists. If you're vegan, you're an activist at heart, I know that somewhere your heart beats for that change. 

—Jun Fuchs

Shownotes 

🌟 [00:50] Understanding vegan activism: finding your power but also having a balance. 

⚠️ [03:03] Jun is a coach for a global vegan family: depression and burnouts are common among vegan activists.

✌️ [06:38] Tools and routines Jun has for self-care: mindfulness, stabilisation and subconscious mind work. 

🤩 [09:33] Stephanie’s big aha moment for this year. 

🔀 [11:01] We are running on programs that are implemented in us in first eight years of our life.

🤯 [14:01] What happens when you practice breathwork every day: get more done in less time.

🗣️ [18:38] Veganizing people and creating leaders: make vegan community irresistible by finding the right leadership voice. 

✅ [21:30] Beyond Depression program: focusing on deeper levels and causes of mental health issues.

💜 [25:53] The power of lasting momentum within the right group of people: resolutions and work that are not related to outer world.

😇 [28:06] We all have a lot of voices in our minds: choose your surroundings and don’t let too many things in your healing experience. 

👉 [30:41] Stored anger due to activism caused pain to James Apseyi: don’t avoid the healing process, it is not selfish to take care of yourself. 

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Thanks for listening to Pivot, our vegan business interview podcast. This is recorded as a live-streaming session, so I hope you’ll join us for future interviews as well! If you are feeling inspired but unsure of how to take actionable steps to improve your business, I invite you to explore our two premium paid podcasts, Going Solo and Fix It.

As the founder of Sexy Fit Vegan, and previous trainer to celebrity athletes like A-Rod, Ella has built an international audience to include 60k followers across her social platforms serving the world as a speaker, author, podcast host, and coach. She believes that our bodies and overall health deserve the same commitment, love, and dedication as all other aspects of life. While entrepreneurs have earned accolades, achieved massive success, seemingly conquering it all, many of us have neglected the one asset that can’t be bought–our HEALTH. In this episode, Ella shares ways that we can stop playing small with our health and offers ways to embrace movement, design plan-based nutritional plans and return to our spiritual roots.

Get to know Ella Magers and Sexy Fit Vegan better here: https://www.ellamagers.com/

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“We get addicted to the doing and the doing and the productivity, and thinking that's the only way we're worthy of walking this planet. So coming back to that space of taking a breath–we don't have to be doing something every moment of every day. What can we do to start to make some time for ourselves to find that peace in just simply being.” 

– Ella Magers

Shownotes timestamps

👙 [01:18] We can build businesses to be sexy fit vegan.

🗝️ [02:34] Bringing veganism into the mainstream since 2013: holistic health is the key.

☯️ [04:12] What holistic health is to Ella and how to achieve it. 

👁️ [05:17] Be an observer: detach from what you think you are and approach yourself with curiosity and compassion.

🧘‍♀️ [08:59] Ella experienced complete burnout: then, finding peace in just being.

🔁 [13:46] Build consistent habits: programming our minds through repetition.  

3️ [15:24] Elle’s morning routine in three steps: a foundation of self-care makes self-discipline different.

🎙️ [16:51] Here and There podcast changed Elle’s approach and addiction to productivity. 

🌟 [18:35] Practicing a present-moment awareness: anxiety doesn’t lives in the present.

😇 [21:37] Allowing yourself to feel all emotions: getting comfortable with being uncomfortable.

✌️ [23:32] A 22-day transformation system: disrupting the patterns that aren't serving us.

🥰 [27:12] Being connected to people is so important: don’t isolate yourself.

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Thanks for listening to Pivot, our vegan business interview podcast. This is recorded as a live-streaming session, so I hope you’ll join us for future interviews as well! If you are feeling inspired but unsure of how to take actionable steps to improve your business, I invite you to explore our two premium paid podcasts, Going Solo and Fix It.

As Chief Nerd at The Modern Health Nerd, Theresa “Sam” Houghton is helping plant-based, functional and better-for-you CPG and DTC brands understand their customers and create better content.

Sam is a graduate of both the Bauman College Nutrition Consultant program and the T. Colin Campbell Center for Nutrition Studies Plant-Based Nutrition Certificate program and uses this expertise to bring a unique perspective to content marketing.

In this episode, Sam shares how a realization about what most brands are missing in their content marketing processes led her to pivot her business, becoming better at what she does in the process. Sam will share these insights to help you connect with more people and better serve the customers you already have.

Sam will explain why you should stop chasing SEO terms for the sake of traffic and start creating content that will genuinely interest and serve your customers. You can stop trying to ride the wave of short-lived trends and create content that will benefit your business in the long term!

Theresa “Sam” Houghton is helping plant-based, functional and better-for-you CPG and DTC brands understand their customers and create better content. Her writing appears regularly on NutritionStudies.org and the Upside by VitaCost and has been featured on Green Queen Media. She has been a guest on several podcasts and YouTube shows, including Vegan Visibility with Kathleen Gage, Behind Their Business, Chef AJ Live and Let’s Eat with Mark Samuel.

Get to know Sam Houghton and Modern Health Nerd better here: http://modernhealthnerd.com

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"Do a review of your own values and your own purpose and your own goals–what you really want to accomplish with your business. And then if you have already looked at your audience and done the research, go back and review it. If you need to, update it and refresh it, because your audience might have changed. The audience you thought you were going to serve might not be the audience that you're serving."
 

— Theresa “Sam” Houghton

Show notes timestamps:

🙃 [00:40] Content marketing can sound like ‘everything marketing’ at times.

🛣️ [03:15] Sam’s journey started with a food blog, to health coaching, to content writing: she is doubling down on the long-form written content because it can do a lot for brands.

🙏 [05:53] The business meetings with God on a daily basis helped Theresa a lot.

☝️ [08:00] Knowing your goals, your customers, and their goals: video, written content, short and long content marketing.

▶️ [11:46] Where to start: know yourself and your brand then do a customer research audience discovery.

🏃‍♀️ [15:21] Content marketing is a long game, do not let anyone tell you otherwise: don’t do what everyone is doing.

🦺 [19:30]  Authenticity as a marketing tool, you cannot fake it. 

🤔 [24:13] To do SEO videos or not?

🤖 [26:14]  Some of the SEO topics will resonate with your audience, but write for people, not for search engines.

🦄 [29:54]  Don’t turn your brand blog into a personal blog but going slightly in that direction will connect you with your authenticity.

🎯 [34:29] Don’t push down what your heart is telling you.

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Thanks for listening to Pivot, our vegan business interview podcast. This is recorded as a live-streaming session, so I hope you’ll join us for future interviews as well! If you are feeling inspired but unsure of how to take actionable steps to improve your business, I invite you to explore our two premium paid podcasts, Going Solo and Fix It.

Fit Vegan Coaching began when CEO Maxime Sigouin found himself looking for ways to raise funds to support his fiancée's cancer treatment. Fit Vegan Coaching has since helped over 500+ vegans completely transform their health and bodies.

On a mission to help the world get lean, thrive and bulletproof their health, Fit Vegan Coaching (FVC) is fighting misconceptions about building muscle, improving body composition, and increasing performance as a vegan.

Maxime truly believes in reaching out to people to help them achieve a healthier and better life and avoid suffering from diseases that could have been prevented. He is also an incredibly successful entrepreneur - FVC has grossed over 7 figures in its 2.5 years on the market.

Maxime joins us to share his journey from looking for a way to support his fiancée to running a successful vegan business. He'll discuss the challenges and rewards and share why it has to be about more than the money.

Get to know Maxime and Fit Vegan Coaching better here: http://www.fitvegancoaching.com/

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“What is the thing that just burns inside of you–that if you don't do, you don't feel like it's worth living? That's how I feel about it. If I'm not doing this thing, why am I on Earth? There's no need for me to be here if I'm not pursuing this thing actively.”

— Maxime Sigouin

Show notes timestamps

🤩 [01:02]  Maxime helped over 500+ vegans completely transform their health and bodies. 

🤯 [02:04] Being laid off from work due to Covid and having a partner with cancer: the birth of Fit Vegan Coaching.

💪 [03:33] Helping people in transition as well as vegans to achieve good body composition. 

✌️ [04:26] Program is the combination of education, performance, and result: tailored workout and meal plans.

🧠 [07:19] Following the plan and working on mindset issues is 90% of the work FVC works on. 

📈 [09:56] Investing all money into a mentor and implementing feedback from members into the program.

🎯 [12:08] Implementing only scalable feedback: trials and errors in learning from clients.

⚖️ [14:03] Finding balance in a coach-client relationship: setting the expectations from the start.

🎙️ [17:02] Consistent posting on SM and cold outreach: podcasting and being a podcast guest retained a lot of leads. 

🏁 [21:52] Three tips for people who are at the beginning of their business journey. 

🚦 [22:56] Advice for the people at the crossroad: money doesn’t solve every problem.

✨[25:32] If I’m not pursuing my passion, why am I on this Earth? 

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Thanks for listening to Pivot, our vegan business interview podcast. This is recorded as a live-streaming session, so I hope you’ll join us for future interviews as well! If you are feeling inspired but unsure of how to take actionable steps to improve your business, I invite you to explore our two premium paid podcasts, Going Solo and Fix It.

Innutri, a company founded by entrepreneur Adrian Krahn, has a mission to be an “ethical health improver” – to protect the lives of people, animals and the environment. Innutri’s products aim to maintain and improve people’s health and quality of life while taking an ethical, long-term approach–for the sake of this generation and those to come. Innutri’s latest development, Innutri Soft Gums™, are an innovative new alternative to traditional nutritional supplements. Innutri Soft Gums™ are a healthy, ethical, vegan option for anyone who struggles to swallow pills or capsules – or who’s looking for a more enjoyable way to get the extra nutrients they need.

In this episode, Adrian shares his journey to veganism and the challenges of bringing an innovative new vegan product to market. Adrian also shares some of the key lessons he’s learned along the way like always staying open to the views of others and remembering that there is no straight line in one’s life. 

Get to know Adrian and Innutri better here: https://www.innutri.ch

🗣️ Quote 

I would rather have 100 customers, who really value my product and pay a lot of money, than have 1000 customers who don't really value it, and I have to push them to buy it. So I would always go for the niche - find the right niche where you can actually create a community where they really love the product, and they do the marketing for you.

  --Adrian Krahn

Timestamps

😇 [00:43] Every business has bumpy times – that is the measure of our growth. 

🛣️ [03:37] Adrian’s journey from getting familiar with vegan food, to consulting for pharmaceuticals, to developing vegan gummies. 

😎 [07:14] Different approaches to building a business; starting from scratch–developing the technology, building the machine, finding a producer, and bringing it to market.

🎯 [08:43] Technology, solving problems for your customers, and getting out there with a specific story. 

👀 [10:26] Why it is better to focus and find your niche.

🤔 [11:46] Doing private labels vs building your own brand. 

✨ [13:00] Many business owners miss the opportunity to leverage LinkedIn. 

💶 [15:09] Doing business in Europe is much more complicated due to regulations and multiple languages. 

🤩 [17:06] The power of diversity in a business team: different views can bring things to the next level. 

🥗 [22:15] Veganism has been trendy in Switzerland for years: the vegan market is strong and climbing.

🖥️ [24:11] Tools nowadays offer testing the market even before having a physical product. 

🤝 [26:22] Benefits of working with startups and small businesses: learning from feedback. 

⚠️ [30:51] Adrian’s tips on how to make short-term and long-term decisions.

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Thanks for listening to Pivot, our vegan business interview podcast. This is recorded as a live-streaming session, so I hope you’ll join us for future interviews as well! If you are feeling inspired but unsure of how to take actionable steps to improve your business, I invite you to explore our two premium paid podcasts, Going Solo and Fix It.

Virchew is NA’s first plant-based food brand for dogs, founded by veteran entrepreneur Laura Simonson. Virchew is supported by industry-first nutrition programs focusing on skin, digestive, and senior-related solutions. Companion animals in Canada and the United States number over 100M and Virchew has built an extraordinary foundation that will lead to new ways to feed, care for, and live with companion dogs. Its 100% plant-based, dehydrated, preservative-free, locally-produced dog meals and treats - the first of their kind in the industry – are distributed through Virchew HQ, a sustainably designed and healthy workplace, with a set of core values that challenge all to 'do the right thing.' 

In this episode, Laura shares with us the “a-ha” moment in a small town bookstore that inspired her to start on a vegan dog food journey. We’ll discuss how Laura and her team stood strong and pushed forward with their vision even when the pre-pandemic world didn't seem ready for plant-based dog meals and treats and how awareness and demand are now growing through consumers who want to live better.  

Get to know Laura and her business, Virchew: https://www.virchew.com/

🗣️ “Keeping up a very strong vision for me has always been at the heart of my experience. And then definitely follow the good advice of people that say, “Get the strategy in place.” Or find the person that can do that with you. That is powerful - if we can accept that kind of assistance, because entrepreneurs, sometimes we do our own thing. WE are gonna do it. No, we can't. We don't know everything. It's impossible. Get the right people around you that support what you see.”

— Laura Simonson

Show Notes: 

👠 [01:01] Vegan female entrepreneur journeys can be slightly different. 

🐕 [02:30] Laura is an animal lover who grew up with dogs: The book, “Vegetarian Dogs and Cats” stuck with her. 

🤩 [04:11] Creating a brand name that rocks took her a few years: when virtue became Virchew. 

💚 [06:07] Food for dogs that is changing the world: what we put on the plate, we put in our minds - why would it be different for dogs? 

👩‍💼 [10:44] Business model Laura chose: it is important not to lose the product quality because it is a prevention for health issues. 

🎯 [14:51] Keep strong vision strong, get your strategies in place, and get the right support system around you. 

✅ [19:27] Power in being flexible and leaving ego at the door in building the business. 

🏪 [23:01] Opening a sample shop and production in the same place: providing a retail feeling to customers. 

👁️ [24: 30] Big eye opener for Laura about the vegan community and her business. 

🦮 [28:00] Silver lining: who are the core customers and what is the bond between businesses and customers.

🐶 [30:00] Amazing customer relationship, veterinary programs, and food development. 

🌸 [32:25] 90% of Virchew’s capital has come from women. 

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Thanks for listening to Pivot, our vegan business interview podcast. This is recorded as a live streaming session, so I hope you’ll join us for future interviews as well! If you are feeling inspired but wondering how to take some actionable steps to improve your business, I invite you to explore our two premium paid podcasts, Going Solo and Fix It.

Virchew is NA’s first plant-based food brand for dogs, founded by veteran entrepreneur Laura Simonson. Virchew is supported by industry-first nutrition programs focusing on skin, digestive, and senior-related solutions. Companion animals in Canada and the United States number over 100M and Virchew has built an extraordinary foundation that will lead to new ways to feed, care for, and live with companion dogs. Its 100% plant-based, dehydrated, preservative-free, locally-produced dog meals and treats - the first of their kind in the industry – are distributed through Virchew HQ, a sustainably designed and healthy workplace, with a set of core values that challenge all to 'do the right thing.' 

In this episode, Laura shares with us the “a-ha” moment in a small town bookstore that inspired her to start on a vegan dog food journey. We’ll discuss how Laura and her team stood strong and pushed forward with their vision even when the pre-pandemic world didn't seem ready for plant-based dog meals and treats and how awareness and demand are now growing through consumers who want to live better.  

Get to know Laura and her business, Virchew: https://www.virchew.com/

🗣️ “Keeping up a very strong vision for me has always been at the heart of my experience. And then definitely follow the good advice of people that say, “Get the strategy in place.” Or find the person that can do that with you. That is powerful - if we can accept that kind of assistance, because entrepreneurs, sometimes we do our own thing. WE are gonna do it. No, we can't. We don't know everything. It's impossible. Get the right people around you that support what you see.”

— Laura Simonson

Show Notes: 

👠 [01:01] Vegan female entrepreneur journeys can be slightly different. 

🐕 [02:30] Laura is an animal lover who grew up with dogs: The book, “Vegetarian Dogs and Cats” stuck with her. 

🤩 [04:11] Creating a brand name that rocks took her a few years: when virtue became Virchew. 

💚 [06:07] Food for dogs that is changing the world: what we put on the plate, we put in our minds - why would it be different for dogs? 

👩‍💼 [10:44] Business model Laura chose: it is important not to lose the product quality because it is a prevention for health issues. 

🎯 [14:51] Keep strong vision strong, get your strategies in place, and get the right support system around you. 

✅ [19:27] Power in being flexible and leaving ego at the door in building the business. 

🏪 [23:01] Opening a sample shop and production in the same place: providing a retail feeling to customers. 

👁️ [24: 30] Big eye opener for Laura about the vegan community and her business. 

🦮 [28:00] Silver lining: who are the core customers and what is the bond between businesses and customers.

🐶 [30:00] Amazing customer relationship, veterinary programs, and food development. 

🌸 [32:25] 90% of Virchew’s capital has come from women. 

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Thanks for listening to Pivot, our vegan business interview podcast. This is recorded as a live streaming session, so I hope you’ll join us for future interviews as well! If you are feeling inspired but wondering how to take some actionable steps to improve your business, I invite you to explore our two premium paid podcasts, Going Solo and Fix It.

Serial entrepreneur, Bobbi Giudicelli, founded Read The Ingredients with her eldest son with the mission to help people eat clean, find their energy and live their passion. Bobbi’s journey from severe eating disorders to Whole-Food Plant-Based (WFPB) food choices brought her to co-found this latest venture. 

Read The ingredients offers the cleanest full-meal (breakfast/lunch), baked and packaged products on the market. Bobbi is also the author of "Freedom From A Toxic Relationship With Food" which shares her struggles with food issues and offers support to others who struggle with their relationship with food.

Get to know Bobbi Giudicelli and Read The Ingredients: www.rtifoods.com

“I can't stress that enough: if you're gonna go into different industries—it is all about the inner workings of the industry—It's all about who you know, it's all about aligning yourself with vendors and partners and employees. Who are the right people? Building relationships is the key to a successful business. I don't care what product you have, I don't care what you're doing. If you can't build successful relationships with vendors, with customers, with employees—don't even bother.”

—Bobbi Giudicelli

👩‍💼 [03:38] Boobi has been in service and product industries for the last 50 years: building multiple businesses driven by passion. 

🍽️ [06:24] Fixing the relationship with food and eating disorders and creating a new business because there was no clean, gluten-free packaged on-the-go food!

🤝 [09:30] Going into a business in different industries: learn everything and build relationships with vendors, customers and employees.  

🦄 [11:49] Having a unique product: How to get the attention of our target market?

🔑 [15:04] Why customer service is key: transparency and integrity in building relationships with clients.

🌸 [19:23] Relationships are at the foundation of everything in life: Freedom From a Toxic Relationship with Food is a book about our relationship with ourselves, food, events and others. 

🤔 [21:55] Being more yourself in business and private life: questioning relationships and being conscious.  

📈 [23:12]  Conversion to subscription rate is high within the company: struggles to find the target market but highly attractive to the habitual eaters.

🛒 [25:53] Creating customers: as a tool to convert them into subscriptions. 

😇 [27:04] Marketing agencies and learning curves: clean eating and clean products are adding health to your life. 

⚡ [29:20 Kickstarter campaign: getting RIT foods into retail will mean a lot to the whole vegan community. 

🤓 [31:14] Helping people address the health issues related to food: relationships with food sometimes aren't even our own choice. 

💡 [32:57] Tips on how to build a business around a niche.

😎 [36:45] Marketing needs alternative solutions and needs to be very dynamic.
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Thanks for listening to Pivot, our vegan business interview podcast. This is recorded as a live streaming session, so I hope you’ll join us for future interviews as well! If you are feeling inspired but wondering how to take some actionable steps to improve your business, I invite you to explore our two premium paid podcasts, Going Solo and Fix It.