She's On Her Toes: Getting Ahead in the Business of Fitness

This year is coming to a close and it’s time to start planning what you want from your business in 2019.  But where to start?  For the next 4 episodes, we’ll discuss how we plan for our next year of business including, how to create a marketing calendar, budget, mine our existing list, and set goals.  No matter what happened in 2018, the best thing you can do for your business is create a plan that drives sales and improves systems for the next year. Today, we’ll talk about planning a whole year’s worth of amazing events and how we create our marketing calendar. Follow me on Instagram and see what I'm working on in my business each day @shesonhertoes I'm super-passionate about leading and managing my hardworking team.  Check out my courses How To Hire A Rockstar Team and 5 Days to Time Freedom to keep developing your leadership skills here: https://coursecraft.net/u/shesonhertoes --- Support this podcast: https://anchor.fm/shes-on-her-toes/support

There's something happening in the retail world and it's becoming more noticeable ... "the drop."  This sales tactic, relies on releasing a limited-edition product, collection, or service without much advance warning.  The idea is to create hype around the drop thus, facilitating a sense of urgency to buy due to the perceived scarcity of the offer.  Whew.  That's a lot of fancy business words. In short, this Drop Culture, has been around for a long, long time.  And we're seeing more and more of this type of strategy and marketing because ... it works.  In fact, pairing the Drop Culture with today's advertising on Social Media, makes for one super-effective way to reach current and prospective customers and clients. But can "the drop" work for every business?  Is it sustainable?  Listen to the podcast to hear our thoughts and how we've used "the drop" to drive revenue. Follow me on Instagram and see what I'm working on in my business each day @shesonhertoes I'm super-passionate about leading and managing my hardworking team.  Check out my courses How To Hire A Rockstar Team and 5 Days to Time Freedom to keep developing your leadership skills. https://coursecraft.net/u/shesonhertoes --- Support this podcast: https://anchor.fm/shes-on-her-toes/support

I get asked all the time how I got so lucky to have my two amazing managers, Emily and Christina. Um … it’s not really luck. It was a business decision to hire both of them full-time and give them their current responsibilities to help run my business. Wish you had an amazing manager? Stop wishing and start acting! Today, we’ll talk about when you know it’s the right time to hire a manager, and how to create a plan to find your own amazing manager. Check out more including the show notes and the How to Hire An Amazing Manager Cheat Sheet at www.shesonhertoes.com Want to create a hiring process tailored for you business? Want to attract top candidates and find only the right people to work in your business? Check out my course, How to Hire A Rock Star Team. Simply use this link: https://coursecraft.net/c/howtohirearockstarteam --- Support this podcast: https://anchor.fm/shes-on-her-toes/support

Back in the stone ages … 1989, Stephen Covey wrote a book called, The Seven Habits of Highly Effective People, and it had a profound impact on the world, selling 25 million copies in 40 different languages worldwide. Covey coined the idea of having an abundance mentality, which means you believe there’s always enough resources, ideas, or paths to success for everyone. Success and abundance will never run out or become scarce. What are these 7 habits? Here’s the cliff notes if you haven’t read the book yet … 1. Be proactive- achieve extraordinary results by consistently executing with resourcefulness and initiative to break through barriers 2. Begin with the end in mind- develop an outcome-oriented mindset in every activity you engage in 3. Put first things first- eliminate energy and time-wasting tendencies by focusing and executing on your team’s wildly important goals with a weekly planning 4. Think win-win- lead teams that are motivated to perform superbly through shared expectation and accountability process 5. Seek first to understand, then be understood- create an atmosphere of helpful give-and-take by taking time to fully understand issues, and give candid and accurate feedback 6. Synergize- use teamwork to achieve your goals 7. Sharpen the saw- continuous improvement But back when this book was written … about 29 years ago … it was really meant for men in business. Totally fine. But what are the 7 habits of highly effective women today? Get the show notes at www.shesonhertoes.com Follow me on Instagram @shesonhertoes --- Support this podcast: https://anchor.fm/shes-on-her-toes/support

I’m sorry, but when I hear the term “life hack” it makes me want to hit my head against the wall. Has life become so difficult that we need to “hack” it to make it through the day? Whatever happened to making smart choices or educated decisions as we navigate our lives? When did we start ignoring wisdom and think that we can “hack” our way through problem-solving like we’re computers or robots? But the thing that really bugs me about these so-called “life hacks” is that they offer a false sense of security. Use this hack and … you’ve got it. No worries. You’ve hacked it! Sorry, that’s not how life or business work. There isn’t a prescribed way to go about anything. Every problem requires a unique solution. And making mistakes often leads to big success. Today we’ll be talking about how life hacks will rob both you and your business of actually making good decisions. Check out the website www.shesonhertoes.com And follow me on Instagram @shesonhertoes Did you know I wrote a book? It's called She's On Her Toes: How I Started a Business, Expanded It, Almost Lost It, And Got Back on My Toes. Find it on Amazon. --- Support this podcast: https://anchor.fm/shes-on-her-toes/support

We’re starting a new series and each month, we’ll have an in-depth conversation about a particular word that resonates with the business of fitness and a new ad campaign that our studios are participating in. This month we’ll talk about the word “power” and “feeling powerful.” What does that mean to you? How do you get to a point of being so on your game that you can’t be stopped? Can't get enough She's On Her Toes, visit our website www.shesonhertoes.com Check me out on Instagram @shesonhertoes Learn more about my course, How to Hire A Rock Star Team: coursecraft.net/u/shesonhertoes --- Support this podcast: https://anchor.fm/shes-on-her-toes/support

In the business of fitness, there is a segment of the population that loves to take classes across studios and across workouts. They love a little bit of everything. In the industry, we say they “snack.” Some people will never want to commit to a full-blown membership to your studio. They’ll always be sampling what’s available to them and keep taking classes across the boutique fitness spectrum. And that’s ok. Sometimes in business you have to adapt to your environment as trends evolve and the needs of your clients change. Today, we’ll be talking about these so-called “snackers” who are an important part of your studio’s community. Check out more at www.shesonhertoes.com Follow me on Instagram @shesonhertoes --- Support this podcast: https://anchor.fm/shes-on-her-toes/support

In today’s busy world, it’s difficult to distinguish between a woman’s work bag, going out bag, and gym bag. Gym bags are becoming increasingly more functional and chic because frankly, we’re leaving the house and needing them to take us throughout the whole day. Some gym bags have spots for computers and tablets in addition to wet bags, and water bottle holders. Today’s active woman needs one bag for everything and we’ll be talking about what we put in our gym bags to take us from dawn until dusk. Follow me on Instagram @shesonhertoes Check out the website www.shesonhertoes.com --- Support this podcast: https://anchor.fm/shes-on-her-toes/support

When you own or manage a business, it’s easy to get emotionally involved. I mean, it’s your baby. And we all know that it’s important to be passionate about running and promoting your business. But … making decisions based on emotions can really be a business killer. Financial and marketing decisions should be based on the cold hard facts. Like actual numbers. That you track on a continual basis. Say what?! I have to do math. Oh yeah. Today we’ll talk about the importance of tracking your business’ performance. We’ll share what we track and why. And how we use that information to make important decisions on where our business will go. To make it simple, I’ll share the exact spread sheet that I use for my tracking data in the studios as well as how I’ve set up my Quickbooks expenses to track our spending at-a-glance. Click here to download and use in your own business: www.shesonhertoes.com Follow me on Instagram @shesonhertoes --- Support this podcast: https://anchor.fm/shes-on-her-toes/support

It’s important to celebrate your milestones in business. And today marks our first six months of podcasting. We’ll spare you the chalkboard out in the front yard pic. Or maybe since we’re only 6 months, we’d be all curled up on a blanket with our chalkboard. Haha! But seriously, we’ve learned quite a bit from talking each week. Hopefully you have too! Instead of sharing about what’s working in our business or teaching you something amazing, today we’ll talk about what we’ve learned from each other and from you during these six months of podcasting. Check out the show notes on www.shesonhertoes.com Follow me on Instagram @shesonhertoes --- Support this podcast: https://anchor.fm/shes-on-her-toes/support