Siegel+Gale Says
by Siegel+GaleSiegel+Gale Says is a podcast highlighting our brand consultants’ points of view in audio format. Each episode draws on the rigor and expertise of our practitioners across the US and around the world. Siegel+Gale is a premier brand strategy, design and experience firm. For the last 50 years, we have helped build the world’s leading brands through strategies, stories and experiences that are elegantly simple and unexpectedly fresh. When organizations have complex brand building questions—whether around mergers & acquisitions, strategic positioning, brand identity, experience, or growth—they turn to our experts. You can read more thought leadership pieces, explore our work and get in touch at siegelgale.com
Copyright: © 2024 Siegel+Gale
Episodes
Unlocking Brand: Omnicom Health Group
59m · PublishedWelcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.
In this episode, Matt McNally, CEO and Joseph Bailey, EVP, Head of Marketing & Partnerships, Omnicom Health Group (OHG), join our President of the Pacific Rim, Jason Cieslak, General Manager, West Coast, Katie Conway and Creative Director, Simrit Brar, for a conversation that explores how to utilize brand to implement a CEO’s new ambition.
Unlocking Brand: BorgWarner
57m · PublishedWelcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.
In this episode, Michelle Collins, Global Director, Marketing and Public Relations, BorgWarner, joins our Managing Director, Strategy, Matt Egan; Creative Director, Jason Miller and Global CMO, Margaret Molloy for a conversation that explores how a leading B2B company used brand as a key lever for business transformation.
Unlocking Brand: Tirlán
54m · PublishedWelcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.
In this episode, Nicola O’Connell, Head of Consumer Development for Tirlán, joins our EMEA President, Philip Davies; Senior Strategy Director, Patrick Kampff; Group Director of Naming, Lea Chu, and Design Director, James Snook, to discuss how to successfully rebrand before, during and after a spin-out.
Unlocking Brand: Glanbia
50m · PublishedWelcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.
In this episode, Martha Kavanagh, Director of Corporate Affairs, Glanbia, a better nutrition company headquartered in Ireland with 6,000+ employees globally and the home to brands including Optimum Nutrition, SlimFast and think!® Protein Bars, joins Sam Houle, Creative Director and Margaret Molloy, Global CMO, Siegel+Gale, for a conversation that explores how to revitalize a remaining brand after a split.
Unlocking Brand: Nielsen
59m · PublishedWelcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.
In this episode, Jamie Moldafsky, Chief Marketing & Comms. Officer, Nielsen, a global leader in audience measurement, data and analytics, shaping the future of media, joins Jason Cielslak, President, Pacific Rim, Lauren McDermott, Vice President, Senior Client Partner, Thom Wyatt, Global Client Leader, and Simrit Brar, Creative Director, Siegel+Gale, for an in-depth conversation that explores the impact of committing to inclusion to amplify all voices.
Gretchen Huestis: Times May Be Changing, But the Promises You Make to Employees Never Should
8m · PublishedScott Wolman: Customer First, Customer Hard: Lessons for Brand Storytelling from Cobra Kai
7m · PublishedIn this episode, our Associate Director, Naming, Scott Wolman reads "Customer First, Customer Hard: Lessons for Brand Storytelling from Cobra Kai", which originally appeared in Little Black Book.
Inspired by the Netflix series and sequel to the original The Karate Kid films, Cobra Kai, Scott enters the dojo of Sensei Lawrence for three tips to help your brand shift into the mentor perspective and achieve true customer-centricity.
Unlocking Brand: HPE
59m · PublishedWelcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.
In this episode, Jennifer Temple, EVP, Chief Communications Officer and Rachel Fairley, Global VP, Brand Marketing & Experience, Hewlett Packard Enterprise (HPE), join Howard Belk, Co-CEO and Chief Creative Officer and Matt Egan, Managing Director, Strategy, Siegel+Gale, for an in-depth conversation that explores how a brand can drive change forward.
Unlocking Brand: The intersection of ESG and brand building
58m · PublishedUnlocking Brand: Surescripts
56m · PublishedSiegel+Gale Says has 55 episodes in total of non- explicit content. Total playtime is 25:59:22. The language of the podcast is English. This podcast has been added on November 21st 2022. It might contain more episodes than the ones shown here. It was last updated on June 1st, 2024 08:40.