Siegel+Gale Says

by Siegel+Gale

Siegel+Gale Says is a podcast highlighting our brand consultants’ points of view in audio format. Each episode draws on the rigor and expertise of our practitioners across the US and around the world. Siegel+Gale is a premier brand strategy, design and experience firm. For the last 50 years, we have helped build the world’s leading brands through strategies, stories and experiences that are elegantly simple and unexpectedly fresh. When organizations have complex brand building questions—whether around mergers & acquisitions, strategic positioning, brand identity, experience, or growth—they turn to our experts. You can read more thought leadership pieces, explore our work and get in touch at siegelgale.com

Episodes

Jason Cieslak: Five Things Every CMO or Brand Marketer Should Be Doing Right Now

11m · Published 15 Oct 12:19

In this episode, our President for the Pacific Rim, Jason Cieslak, reads “Five Things Every CMO or Brand Marketer Should Be Doing Right Now.” In a post-pandemic world, branding—creating, managing and growing brands—has changed. Whether you’re B2B or B2C, what matters now is what to do about it. Originally published on siegelgale.com, Jason’s whitepaper examines the five priorities that CMOs and brand marketers should focus on over the next 3 to 24 months.

Matt Egan: Brand building for the coming wave of corporate M&A

14m · Published 01 Oct 13:19

In this episode, our Executive Director of Strategy, Matt Egan, reads “Brand building for the coming wave of corporate M&A.” Originally published on siegelgale.com, and co-authored with co-CEO and chief creative officer Howard Belk, this whitepaper outlines five principles that will spell success for any M&A-related brand exercise, helping brand managers to design processes and outcomes that mobilize employees and customers alike.

Liz Olsen: Tell me your story—Branding and emerging technology

8m · Published 01 Oct 13:19

In this episode, our Senior Director of Strategy for EMEA, Liz Olsen, reads, “Tell me your story: Branding and emerging technology.” Originally published on siegelgale.com, Liz’s article discusses the importance of developing a customer-facing narrative that states in a clear, concise and compelling way what you offer to the world.

Lisa Kane: An open letter to a CEO—Considerations for rebranding

6m · Published 01 Oct 13:18

In this episode, our Group Director of Strategy, Lisa Kane, reads, “An open letter to a CEO: Considerations for rebranding.” When CEOs contemplate a considerable challenge, such as a rebrand, they tend to focus on the exhilarating first half of the marathon. But it’s the second half of the race that is the most critical and requires as much — if not more — attention. Originally published on Medium, Lisa explains why when it comes to rebranding, leaders must determine, is refreshing the brand merely a change of sign, or is it a sign of change?

Brian Rafferty: How to not forget brand ROI and still focus on the essential in uncertain times

7m · Published 01 Oct 13:18

In this episode, our Group Director of Business Analytics + Insights, Brian Rafferty, reads, “How to not forget brand ROI and still focus on the essential in uncertain times.” Originally published on siegelgale.com, Brian’s whitepaper is a reminder that brand is a core business asset, key to survival and longer term growth.

Siegel+Gale Says has 55 episodes in total of non- explicit content. Total playtime is 25:59:22. The language of the podcast is English. This podcast has been added on November 21st 2022. It might contain more episodes than the ones shown here. It was last updated on June 1st, 2024 08:40.