Siegel+Gale Says

by Siegel+Gale

Siegel+Gale Says is a podcast highlighting our brand consultants’ points of view in audio format. Each episode draws on the rigor and expertise of our practitioners across the US and around the world. Siegel+Gale is a premier brand strategy, design and experience firm. For the last 50 years, we have helped build the world’s leading brands through strategies, stories and experiences that are elegantly simple and unexpectedly fresh. When organizations have complex brand building questions—whether around mergers & acquisitions, strategic positioning, brand identity, experience, or growth—they turn to our experts. You can read more thought leadership pieces, explore our work and get in touch at siegelgale.com

Episodes

Katie Conway: Launching a brand without shaking hands

7m · Published 28 Apr 20:01

In this episode, our Senior Strategy Director, Katie Conway, reads, "Launching a brand without shaking hands.” Whether your rebrand indicates the next step in your company’s evolution or a renewed emphasis on your purpose, one thing is for sure—when announcing a brand change, the focus should be on your people. Originally published in Branders Magazine, Katie offers three fundamental principles that can ensure success, establish trust and inspire confidence.

James Withey: Brand Architecture--Five tips for rationalizing your portfolio in 2021

5m · Published 14 Apr 20:19

In this episode, our Executive Director, EMEA James Withey reads, "Brand Architecture: Five tips for rationalizing your portfolio in 2021." Originally published on SiegelGale.com, James shares five ways to help ensure that an exercise in brand rationalization drives the desired efficiencies, while allowing you to continue strengthening those brands that made the cut.

Margaret Molloy: Six reasons to rebrand

8m · Published 07 Apr 21:38

In this episode, our Global CMO Margaret Molloy reads "Six reasons to rebrand." There are countless reasons for embarking on a rebrand--from launching a new product to overcoming a tarnished reputation to keeping up with evolving customer needs. Originally published in Branders Magazine, Margaret outlines six scenarios when a company might want to consider rebranding.

David Srere: What makes branding different?

7m · Published 31 Mar 20:38

In this episode, our Co-CEO and Chief Strategy Officer David Srere reads, “What makes branding different?" Most people don't have a clear point of view on the topic of branding. Often times, it’s included under one umbrella, along with advertising, public relations and crisis communications. But branding is not like the rest. Originally published on CMO.com, David explores three significant ways branding stands apart as its own distinct practice.

Victoria Kurzweg: The sound of simplicity

13m · Published 03 Dec 14:58

In this episode, our Associate Strategist Victoria Kurzweg reads, “The sound of simplicity.” In a world facing disruption on multiple fronts, auditory elements offer marketers the versatility to sync with rapidly changing preferences and environments. Originally published on WARC, Victoria explores why sonic branding is vital for a connected experience.

Derrick Mead: Brand voice and crisis

7m · Published 19 Nov 19:42

In this episode, our Director of Brand Communication, Derrick Mead, reads “Brand voice and crisis.” Originally published on siegelgale.com, Derrick explores why brand voice is so crucial now more than ever.

Ben Osborne: Leveraging brand to bridge the adoption gap

12m · Published 12 Nov 12:18

In this episode, our Head of Insights for EMEA, Ben Osborne, reads “Leveraging brand to bridge the adoption gap.” Every consumer is on their own journey. When it comes to electric vehicles, the pace of that journey to adoption varies based on their readiness for broader lifestyle change. Originally published on siegelgale.com and co-authored with Senior Director of Strategy for EMEA, Liz Olsen, this whitepaper explores the journey to understand the role of electric vehicles within said journey and to uncover barriers to EV adoption.

Melanie McShane: The real value of brand purpose emerges

10m · Published 05 Nov 12:09

In this episode, our Senior Director of Strategy, Melanie McShane, reads “The real value of brand purpose emerges.” Originally published on siegelgale.com, and co-authored with co-CEO and Chief Strategy Officer David Srere, this article explores how brand leaders are viewing purpose as a call to do more with less; as a tool to pivot quickly and blend empathy with science for authentic, impactful action.

Aaron Hall: Renaming Climate Change—Can a new name finally make us take action?

8m · Published 29 Oct 15:57

In this episode, our Group Director of Naming, Aaron Hall, reads “Renaming Climate Change: Can a new name finally make us take action?” Originally published in AdAge, Aaron explores how naming can be used to rebrand climate change and inspire people to take notice—and more importantly, action.

Billy Kingsland: Simple communications are crucial now—and always

6m · Published 22 Oct 10:22

In this episode, our Group Director of Brand Communication, Billy Kingsland, reads, “Simple communications are crucial now—and always.” Originally published on Ragan.com, Billy explains why communicators must prioritize clarity, honesty and meaningful content in order to succeed.

Siegel+Gale Says has 55 episodes in total of non- explicit content. Total playtime is 25:59:22. The language of the podcast is English. This podcast has been added on November 21st 2022. It might contain more episodes than the ones shown here. It was last updated on June 1st, 2024 08:40.