Small Business Warriors

It's important that our businesses find ways to share what we are doing to keep the public safe and look for alternative ways to inform our customers, give them great service & keep them safe! The question is what are you doing to help prevent having to close your doors?

Covid-19 has affected everyone & their businesses across the globe.  While I do not enjoy this process, I do believe there are opportunities if one has the ability to think of new ways to ensure their customers' safety & business survival/success. 

Please understand...I believe business is one aspect of our lives.  I wish everyone the best during these trying times including safety for you & your family.

Covid-19 has affected everyone & their businesses across the globe.  While I do not enjoy this process, I do believe there are opportunities if one has the ability to think of new ways to ensure their customers' safety & business survival/success. 

Please understand...I believe business is one aspect of our lives.  I wish everyone the best during these trying times including safety for you & your family.

When it comes to running a small business, there are so many variables to "create" that successful formula.  Recently, I realized while diving into every technique & formula that I was the biggest inconsistent variable demising my own success. Today...I share some of my shortcomings in hoping it can help others see the stopping patterns of their own success.  

An embarrassing but true moment was when I walked on set to work with a famous talent & almost got fired the same day I got there.

In business, there is the science, mechanics and the psychological elements that are combined into an experience for the consumer.  The question remains...]how much of the psychological component makes the difference in the business people choose to patron?  Today I discuss how to make people want to choose your business over your competition but first, we have to take it back to some personality basics to understand what your customers are truly thinking.

Creating leads for your business is always a challenge.  Trying to figure out the right message, offer & best was to tell your audience can be tricky.  I think the biggest trick is to have a list & a relationship w/that list.

Today, I discuss on the podcast how I'm testing free access to our new texting software solution to business owners. I know the value is there...but the bigger question is the trust factor for people who do not know me?

Sometimes we get overloaded with what to do next for our business...but the reality is if we focus on who we are serving a lot of the answers we are searching for become a lot easier.  To me, it starts with always thinking about our customer's experience by putting ourselves in their shoes.  Sounds simple right...if that's the case then why do so many businesses get these three simple tips wrong all the time! 🤔

Social Media is a big buzz word that most business owners either don't have time or aren't getting the reach they hoped for.  In order to use social media to grow your business, you need to understand how each platform views your social page & why you're not getting the exposure you use to.

There are all different types of business models available for entrepreneurs, one of which is an MLM.  While I've personally had a negative experience with an MLM, I'm not opposed to the power potential especially when there's a great product behind it.  And that's exactly what happened to my wife who loves essential oils.  

The problem...agreeing on how to create new leads for her new oily business with a great lead magnet.  She was reluctant about the idea, thinking that's too gimmicky. But is it?