Startup & Strategy

EPISODE 7: Do We Have to Stop Comparing Sales to Military and War Strategy?

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EPISODE 6: What industries will exist in 5 years that the average person isn’t talking about today?

Guess what industries I want to talk about?

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Average Session Time (AST) spent on a website or blog is an important metric. In my opinion, it shows how much value you are providing for your target market and of course, it shows how much time of their life your target market is willing to spend on your content.

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EPISODE 4: Mental Health Issues for SaaS Founders & Entrepreneurs - How to stay on top of our mental health

I asked this question on my social media and got staggering response! This is real and we need to talk about it.

Mental Health is very important specially when we as founders and entrepreneurs are under pressure to build something from the ground up.

Source: https://www.nimh.nih.gov/health/statistics/mental-illness?fbclid=IwAR1YuPvP0VtOOtGf3InMNzZRkdnwAbTiKdi8c4MS8guxG492Ecgp2GV7AjE

EPISODE 3: Hiring & Interview Tip for SaaS Founders - Red Flags During the Interview Process

In this episode I go through some of the tips I saw during interviewing candidates.

See if you encounter these red flags during your interview process. Are they really red flags?

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EPISODE 2: Business Strategy as a Service For First Time Founders - Turn Strategy into Competitive Advantage

Business Strategy as a Service (BSaaS) can become a competitive advantage for startups, specially with technical cofounders. Here is the playbook of business strategy explained in details.

https://www.houmanasefi.com/post/business-strategy-as-a-service-turn-strategy-into-competitive-advantage

I have lot of conversations with technology startups and when I start asking questions around where they want to go, or what areas they want to improve, or when they want to achieve their goals and targets, I hear one answer all the time: "I do not know!”

It is no wonder that even startups ecosystem leaders do not know what solutions and what capabilities they need to have now so they can support and enable the business in the coming years.

New startups are coming to the market just as a response to competition and not as the result of a comprehensive market research or target market value proposition. Emerging market response to business investment in addition to political complexity in the middle east will increase the risk of any investment with a high level of uncertainty around what will be the best set of decisions to exploit new markets.

Digital forces are coming from each side of the market; All of these forces are making dramatic changes in the market positioning and brand of an organization and guess what happens if your company does not respond fast enough?

You die.

Go-to-Market Strategy Principles for First Time Founders in SaaS & B2B Software Industry.

One of they key factors of startup success for first time founders is how to develop a comprehensive go to market strategy to guarantee their success and taking them to product-market fit and also get them their first 10 customers.

many of the startup founders that I talked to are coming from technical engineering background and for them, the main challenge is not developing the product.

In other words, getting a comprehensive go-to-market strategy is coming way before your product development and MVP (Minimum Viable Product).

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Blog link: https://www.houmanasefi.com/post/go-to-market-strategy-principles-for-first-time-founders-in-saas-b2b-software-industry